Physio Matters

What Physio Matters does

Physio Matters is a UK-based musculoskeletal (MSK) education platform operating as a trading name of Chews Media Ltd, founded in 2013 by MSK physiotherapist Jack Chew and Charlotte Chew. The company operates a multi-format content platform targeting individual MSK therapists and physiotherapists, anchored by the flagship Physio Matters Podcast network (which spans six shows including Chewing It Over, You Matter, Massage Matters, Therapy Business Matters, and Rheumatology.Physio Podcast) and supplemented by the Physio Matters TV YouTube channel, the MSKMag Substack publication, and the Therapy Live and Masterclass virtual event series.

The core technology is a digital education platform combining podcast content delivery, a searchable content library housing 1,000+ hours of transcribed clinical material, virtual event hosting infrastructure, and a tiered membership portal at library.physio-matters.com. The platform serves four primary customer segments: general MSK therapists seeking CPD (continuing professional development), Advanced Practice clinicians (FCP/APP roles) served by the PMAP tier, students and new graduates served by the First Steps sub-brand, and clinicians with rheumatology focus served by Rheumatology.Physio.

The business model is predominantly subscription-based, with Premium membership at £15/month or £150/year providing full library access and free event tickets, PMAP Advanced Practice membership at £18/month standalone or £27/month bundled, and additional lower-priced podcast (£5/month) and MSKMag (£10/month) subscription tiers. Supplementary revenue comes from event ticket sales (£25-40 per non-member Masterclass event), merchandise through The Shop, and a freemium MSKHub Community tier. Distribution is entirely self-serve and digital, leveraging podcast platforms, YouTube, Substack, and the company's own membership portal. The company is founder-owned with no external institutional investment disclosed and operates alongside a clinical practice subsidiary (Chews Health) and an independent non-profit policy think-tank (MSKReform).

Name

Physio Matters

Legal name

Chews Media Ltd

Website

https://physio-matters.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Physio Matters is a UK-based MSK (musculoskeletal) education platform serving individual therapists and physiotherapists through podcasts, a 1,000+ hour CPD content library, virtual events, and tiered subscription memberships under Chews Media Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Timperley, South Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Membership Subscription: Annual or monthly subscription providing unlimited access to the largest MSK CPD library, free Therapy Live tickets, full content library access, and membership community benefits
2. PMAP Advanced Practice Membership: Standalone or bundled subscription for advanced practice clinicians offering monthly webinars, on-demand library, rheumatology course, and peer community access
3. Event Ticket Sales: Revenue from Masterclass events and Therapy Live conferences sold at various price points (£25-40 per event)
4. Tiered Podcast Subscriptions: Basic tier at £5/month, Standard at £10/month providing varying levels of MSKMag access

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Physio Matters sells subscription-based access to a digital MSK education platform built around the world's largest CPD content library (1,000+ hours), a multi-show podcast network, virtual/hybrid CPD events, and a monthly magazine. Its flagship commercial product is the Premium Membership (also bundled with PMAP Advanced Practice), which grants unlimited library access, free Therapy Live tickets, and member community benefits to individual MSK therapists.

Product overview

Physio Matters is a portfolio of educational brands under Chews Media Ltd offering a multi-format MSK (musculoskeletal) education platform. The core offering centers on the Physio Matters Podcast network and the premium membership subscription, which provides access to the largest MSK CPD library (1000+ hours) via The Library, plus free Therapy Live and Masterclass event tickets. The ecosystem includes PMAP (a dedicated advanced practice CPD tier for FCP/APP clinicians), MSKMag (monthly Substack publication), and multiple specialized podcasts (Therapy Live, Physio Matters TV, Chewing It Over, You Matter, Massage Matters, Therapy Business Matters, Rheumatology.Physio). The company also operates physical clinical practice (Chews Health), advanced practice education (Rheumatology.Physio), student resources (First Steps), and policy reform initiatives (MSKReform). Membership tiers range from Freemium (MSKHub community) to Basic (£5/month podcast), Standard (£10/month MSKMag), Premium (£15/month full access), and PMAP (£18/month advanced practice).

Differentiator

Problem solved

Functional benefit

Brands

• Chews Health: Clinical MSK practice located in Timperley, South Manchester, where the founders practice what they preach. Accepts referrals from all over the world for routine injuries to complex second opinion work.
• Rheumatology.Physio
• First Steps
• Therapy Live
• MSKReform
• PMAP
• MSKMag

Products and services

• Physio Matters Premium Membership Annual or monthly subscription providing unlimited access to the largest MSK CPD library in the world (1,000+ hours), free Therapy Live event tickets, complete membership community access, and exclusive documents and supporting materials for MSK therapists.
• PMAP (Physio Matters Advanced Practice) Dedicated Advanced Practice Physiotherapy CPD membership for clinicians in FCP/APP roles, including monthly advanced webinars, full on-demand recording library, 20+ hour Rheumatology course, priority Advanced Practice Masterclass access, peer community, and CPD certification.
• Therapy Live Multi-stream virtual MSK education event featuring webinars, panel discussions, debates, and expert speaker sessions across concurrent streams, free to premium members and ticketed for non-members.
• Masterclass Series Focused evening masterclass events on specific body parts and disciplines (Upper Limb, Lower Limb, Spinal, Pelvic Health, Pain, etc.) featuring top-tier webinars and expert speakers, sold at £25-40 per event for non-members.
• The Library (Content Library) Digital content library offering unlimited access to over 1,000 hours of MSK clinical content with transcribed materials and keyword search functionality across all Therapy Live and Physio Matters content.
• MSKMag Monthly online publication combining cutting edge clinical opinion with content for MSK professionals, delivered via Substack platform with contributions from 50+ writers and 15 clinical specialist editors.
• Physio Matters Podcast Network Portfolio of MSK podcasts including Physio Matters Podcast, Chewing It Over, You Matter, Massage Matters, Therapy Business Matters, and Rheumatology.Physio Podcast, distributed via Spotify, Anchor.fm, and other podcast platforms.

Quantifiable outcome

• 50,000 podcast downloads per month
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Physio FirstcoreStrategic or Co-development PartnerSpecialist professional network representing self-employed physiotherapists in the independent sector. Has a specific stream at Advanced Practice Masterclass events.
• PhysiquipeminorStrategic or Co-development PartnerProvides point-of-care ultrasound and shockwave devices with training and support to integrate them into MSK practice.
• Therapy ShowminorStrategic or Co-development PartnerUK's premier multi-disciplinary event for high-quality, evidence-led CPD in real-world MSK practice.
• Mehab Health & Well-beingminorStrategic or Co-development PartnerPlatform dedicated to health and well-being of clinicians offering 1:1 and group coaching, courses, speaking events, and the You Matter Podcast.
• Rheumatology.PhysiocoreStrategic or Co-development PartnerComprehensive Rheumatology resource designed specifically for MSK clinicians delivering bespoke education, training, and development programs.
• EOS (Eos Active)coreStrategic or Co-development PartnerSpecialist UK-based sales and marketing business partnering with leading solutions in MSK pain management and technologies. Co-created Therapy Live Osteoarthritis event.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: MasterClass is a subscription streaming platform offering expert-led video courses across multiple domains. Comparable in the subscription video education business model and tiered pricing approach, though aimed at general consumers rather than healthcare professionals.
• Coursera: Coursera is a large-scale online learning platform offering courses, certificates, and specializations including health content from universities. Comparable as a subscription MOOC and course bundle model, though a much broader incumbent with healthcare as one of many verticals.
• BMJ Learning: BMJ Learning is the British Medical Journal's online CPD platform offering accredited modules to clinicians globally. Comparable as a healthcare professional subscription education brand with a content library and certification, though broader in scope than Physio Matters' MSK niche.
• e-Learning for Healthcare (e-LfH): e-LfH is an NHS-commissioned platform providing free or low-cost CPD modules for UK healthcare staff. Comparable as a UK health-professional education subscription platform; a key free competitor that anchors the floor of the market Physio Matters serves.

Direct peers

• Physitrack: Physitrack is a subscription platform offering exercise prescription, outcome tracking, and patient education tools to physiotherapists globally. Comparable as a recurring-revenue digital platform serving MSK practices, though with a clinical-tools angle versus Physio Matters' CPD focus.
• Physioplus: Physioplus (by Physiopedia) is an online CPD subscription platform for physiotherapists offering courses, special tests, and clinical resources. Closest direct competitor to Physio Matters' membership and content library model in the MSK education space.
• Physio Network: Physio Network is a digital education platform producing podcasts, courses, and articles targeted at MSK physiotherapists. Highly comparable to Physio Matters' podcast-led, community-driven, subscription education model.

Emerging players

• Spear Education: Spear Education is a subscription-based clinical education platform offering live courses, online learning, and a clinician community for dental professionals. Comparable as a multi-format membership CPD model for a specific healthcare profession, though serving dentistry rather than MSK.
• Physiopedia: Physiopedia is a free, open-access knowledge resource for the global physiotherapy community. Comparable as a reference and education platform targeting MSK physiotherapists, though operating on a non-profit model rather than Physio Matters' paid subscription model.

Others

• Therapy Live (CHEWS MEDIA - but industry comparable): Listed because it is in fact Physio Matters' own event brand rather than an external peer; included only to flag the broader UK virtual CPD conference space where standalone competitors (e.g., Physio Update conferences) vie for therapist attention and event sponsorship budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/tpmpodcast
• YouTubeyoutube.com/channel/UCCwLYLuv_60lw9vRfW7hj6w
• Facebookfacebook.com/TPMPodcast
• LinkedInlinkedin.com/company/the-physio-matters-podcast
• Instagraminstagram.com/tpmpodcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Matters