Pi Co. Franchising Inc.

Name

Pi Co. Franchising Inc.

Legal name

Pi Co. Franchising Inc.

Website

https://pi-co.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant / Neapolitan Pizza

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Quick-serve pizza
• Neapolitan pizza
• Custom pizza restaurant
• Pizza catering services
• Pizza franchise

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Quick-Serve Restaurant Sales: Core revenue from in-store and online orders of made-to-order 11" Neapolitan pizzas, salads, and small bites at quick-serve price points. Customers can order regular or gluten-free pizzas along with crafted salads and sides.
2. Third-Party Delivery Commission: Orders fulfilled through third-party delivery platforms including Uber Eats, Skip The Dishes, DoorDash, and Ritual, which likely involve commission fees.
3. Catering Services: Corporate and event catering with minimum $200 orders, serving custom-crafted 11" Neapolitan pizzas and salads for groups from 10-50+ people.
4. Loyalty Program: Pi Co. Rewards program earns points on purchases (1 point per $1 spent) that can be redeemed for free menu items. Points expire 12 months after earning.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels6 records

Core offering

Pi Co. Franchising Inc. operates a quick-serve Neapolitan pizza restaurant chain that prepares made-to-order 11-inch pizzas fired in 1000-degree ovens in 90 seconds. Customers use the "Craft Yours" customization system to select dough (regular or gluten-free), sauces, cheeses, and toppings from hundreds of combinations, alongside craftable salads and small bites. The company also runs a corporate catering service, a points-based loyalty program, a mobile app, and a franchise program.

Product overview

Pi Co. Franchising Inc. operates a quick-serve Neapolitan pizza restaurant chain offering custom-crafted 11-inch pizzas made to order. The core product offering centers on the 'Craft Yours' customization experience where customers build their own pizzas by selecting from various doughs (including gluten-free), sauces, cheeses, and toppings. Complementary products include fresh salads and small bites. The company provides a mobile app for ordering with loyalty rewards (Pi Co. Rewards), catering services for events, and franchise opportunities for growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Neapolitan Pizza (Craft Yours) Custom-crafted 11-inch Neapolitan-style pizzas made to order and fired in 1000-degree ovens in 90 seconds. Customers select dough, sauce, cheese, and toppings from hundreds of combinations through the "Craft Yours" system.
• Salads Custom craftable salads built to order in front of the customer using fresh vegetables and local cheeses, complementing the pizza offering.
• Small Bites Side items including garlic bread (Neapolitan dough), flatbread with goat cheese, honey and walnuts, beet caprese salad, and caprese salad.
• Catering Service Catering service for corporate events, meetings, cocktail parties, and special events providing 11-inch Neapolitan pizzas and salads for groups of 10-50+ people, with a minimum order of $200 and orders required by 6pm the day before.
• Pi Co. Mobile App Proprietary mobile application for iOS and Android enabling contactless pickup and delivery, in-store pricing, and integrated Pi Co. Rewards loyalty points and rewards.
• Pi Co. Rewards Loyalty Program Points-based loyalty program where customers earn 1 point per $1 spent. Points can be redeemed for free items including drinks (50 points), small bites or Sweet Pi (100 points), Margherita Pizza or Side Salad (150 points), Main Salad or Pizza (200 points), and Gluten-Free Pizza (250 points). Points expire 12 months after earning.
• Pi Co. Franchise Program Franchise opportunity allowing entrepreneurs to own and operate a Pi Co. location through a structured partnership program starting with a "Request for Franchise Consideration" form.

Quantifiable outcome

• Custom pizzas fired in 90 seconds at 1000 degrees
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pizza Hut: Global QSR pizza chain with dine-in, delivery, and takeout in Canada. Competitor for the same casual family/group pizza occasions, though with a fundamentally different (less customizable) menu.
• Freshslice Pizza: Canadian QSR pizza chain focused on fast, affordable by-the-slice and whole-pizza options. Competes for the value end of the same QSR pizza occasion that Pi Co. targets at a slightly premium tier.
• Pizza Pizza: Canada's largest pizza chain, operating hundreds of locations nationwide. Represents the dominant incumbent Pi Co. competes against for share of Canadian pizza spend; broader footprint but less premium/customizable offering.
• Domino's Pizza: Global QSR pizza leader with strong Canadian delivery/share-of-stomach position. Competes with Pi Co. primarily on convenience and delivery, but lacks Pi Co.'s made-to-order customization and Neapolitan positioning.
• Panago Pizza: Western Canadian pizza chain with delivery and dine-in locations. Comparable as a Canadian regional pizza incumbent competing for similar urban consumer occasions, though more delivery-led than Pi Co.

Emerging players

• 800 Degrees Pizza: U.S. Neapolitan-style fast-casual pizza concept with high-heat ovens and customizable pies. Comparable to Pi Co. on authentic Neapolitan preparation and customization, though a smaller, U.S.-only emerging player.

Direct peers

• Pieology Pizzeria: U.S. fast-casual custom pizza chain with personalized artisan-style pizzas and salads. Directly comparable to Pi Co. on the craft-your-own model and quick-serve casual format, though primarily U.S.-focused.
• Blaze Pizza: U.S. fast-fired custom pizza chain allowing customers to build their own pizzas cooked in high-heat ovens in ~3 minutes. Closest analog to Pi Co.'s 'Craft Yours' customization model and 90-second firing speed, though operating at much larger scale in the U.S.
• MOD Pizza: U.S. fast-casual custom pizza chain with made-to-order pizzas and salads, built around personalization at a single price point. Mirrors Pi Co.'s customization-plus-casual-experience positioning, though larger and U.S.-focused.
• Famoso Neapolitan Pizzeria: Canadian Neapolitan-style pizza chain offering wood-fired pizzas in a casual sit-down setting. Directly comparable to Pi Co. on authentic Neapolitan preparation and Canadian market focus, though Famoso skews more sit-down/fast-casual versus Pi Co.'s quick-serve positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pi_co_pizza
• LinkedInlinkedin.com/company/pi-co-franchising-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pi Co. Franchising Inc.