picture n kraft

What picture n kraft does

Picture N Kraft is a privately held, Mumbai-based boutique public relations and event management agency founded and led by Parul Chawla as MD & CEO. Operating with approximately 9 employees out of Andheri West, the firm provides integrated PR, celebrity management, film promotion, social media management, press release distribution, and event coverage services targeted at the Indian entertainment industry, with particular depth in Bollywood, fashion, music, and personal event segments. Its service portfolio spans coverage of films and Bollywood events, fashion events, festival events, award shows, music concerts, sports events, personal and social events, and publicity for clubs and restaurants, augmented by sub-services in PR analytics, artist personal branding, and digital PR.

The underlying technology layer is conventional: the agency relies on mainstream social media management platforms and digital PR tools for content creation, scheduling, community engagement, and analytics monitoring. There is no proprietary platform, product, or AI/ML capability. Service delivery is consultative and labor-intensive, anchored to the founder's personal network of celebrity and film industry relationships.

Picture N Kraft's revenue model is built on professional services fees for event management, PR, and publicity engagements, with an additional subscription/recurring layer for social media management. Pricing is fully customized and quote-based, ranging from short-term campaigns to long-term collaborations, and is not publicly disclosed. Go-to-market is direct and consultative, driven by the founder's personal brand, website inbound, and active social media presence across Facebook, X, LinkedIn, and Instagram. The firm is bootstrapped with no external funding, no parent company, and no disclosed investors, making it a founder-controlled lifestyle boutique rather than a venture-backed scaling agency.

Name

picture n kraft

Legal name

Picture N Kraft

Website

https://picturenkraft.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Picture N Kraft is a Mumbai-based boutique PR and event management agency that provides celebrity management, film promotion, event coverage, and social media services to entertainment industry clients in Bollywood, fashion, music, and personal events.

Ownership category

akta.pro rank

Product category

Public Relations and Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Public relations services
• Event management agency
• Bollywood celebrity publicity
• Press release distribution
• Social media management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Organizing and managing various entertainment events including award shows, music concerts, fashion events, film premieres, sports events, festivals, and personal celebrations. Revenue generated through service fees for event planning, execution, and coordination.
2. PR and Publicity Services: Public relations services including press release writing, media relations, celebrity management, movie promotions, and brand publicity. Revenue generated through retainer fees or project-based engagements for managing public image and media coverage.
3. Social Media Management: Social media management services covering content creation, scheduling, engagement, and analytics. Services include online reputation management, influencer partnerships, and digital PR.
4. Press Release Services: Comprehensive press release services including content creation, targeted distribution to media outlets, media relations, and monitoring and reporting on campaign performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Picture N Kraft is a Mumbai-based public relations and event management agency that delivers integrated PR, celebrity management, event coverage, social media management, and press release services to clients in the entertainment industry, including Bollywood celebrities, film production houses, fashion brands, and music labels. The agency organizes and promotes award shows, film premieres, music concerts, fashion events, sports events, festivals, and personal celebrations, and provides customized campaigns ranging from short-term projects to long-term collaborations.

Product overview

Picture N Kraft is a full-service public relations (PR) agency based in Mumbai, India, rather than a software product company. The company offers a unified portfolio of PR and event management services focused on the entertainment industry. The core offering consists of event coverage services (Films & Bollywood Events, Fashion Events, Festival Events, Award Shows, Music Concerts, Sports Events, Social Events, Personal Events) and publicity services (Publicity of Clubs & Restaurants, Social Media Management) supported by specialized sub-services in press releases, PR analytics, and artist branding. These services work together as an integrated PR solution bridging entertainment brands with national and international platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Core PR agency services including media relations, press release distribution, and brand visibility management for businesses in India.
• Films & Bollywood Events Coverage Coverage of Bollywood films and entertainment industry events, including movie premieres, celebrity events, and behind-the-scenes insights.
• Fashion Events Coverage Coverage and promotion of fashion events including runway shows, fashion weeks, trade shows, and pop-up shops.
• Festival Events Coverage Coverage of festival events including music festivals, dance festivals, food festivals, cultural festivals, religious festivals, and seasonal celebrations.
• Award Shows Organization and coverage of award shows recognizing excellence in entertainment across film, television, music, and theater.
• Music Concerts Organization and coverage of music concerts featuring world-renowned artists across various genres.
• Personal Events Coverage Coverage and celebration planning for personal events including weddings, birthdays, anniversaries, and graduations.
• Sports Events Coverage Coverage of sports events including championship games, marathons, and athletic competitions.
• Social Events Coverage Coverage of social gatherings and celebrations including galas, parties, fundraisers, and community events.
• Publicity of Clubs & Restaurants Publicity services for clubs and restaurants to enhance visibility and attract customers.
• Social Media Management Digital PR services including social media strategy, content creation, community engagement, and analytics across platforms.
• Press Release Services Comprehensive press release services including content creation, targeted distribution to media outlets, media relations, and monitoring and reporting on campaign performance.

Quantifiable outcome

• Extensive media coverage and brand visibility for clients in entertainment industry
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Media Mantra: Mumbai-headquartered PR and digital communications firm serving entertainment, corporate, and consumer clients across India. Directly comparable as a similar-sized boutique agency competing for Bollywood publicity, film promotions, and brand event mandates.
• Value 360 Communications: New Delhi/Mumbai PR and communications agency with a strong entertainment, Bollywood, and celebrity management practice. Closely comparable in target customers (actors, films, lifestyle brands), integrated PR-plus-events offering, and Indian market footprint.
• Avian WE: Mumbai-headquartered integrated communications and PR agency serving entertainment, corporate, and consumer clients. Directly comparable in service mix (PR, events, social media) and Mumbai-based competition for Bollywood and celebrity publicity mandates.
• Concept PR (Concept Communications): India-based PR and event management agency serving Bollywood, celebrities, and consumer brands across India with offices in Mumbai. Directly comparable in integrated PR-plus-events model and entertainment-focused clientele.

Broad incumbents

• Adfactors PR: India's largest independent public relations firm, headquartered in Mumbai, offering media relations, corporate communications, and event management across sectors including entertainment. Comparable as a Mumbai-based PR leader competing for similar Bollywood, celebrity, and corporate event mandates.
• MSL India (Publicis): Mumbai-based arm of Publicis' global PR network, providing integrated communications including celebrity, entertainment, and consumer PR. Comparable for overlapping entertainment and brand event mandates but operates with network-scale resources.
• FleishmanHillard India (Omnicom): India operations of global PR network with offices in Mumbai, serving consumer, entertainment, and corporate clients with integrated communications. Comparable in scope of services but operates at larger scale with global network support.
• Edelman India: India arm of global PR leader Edelman, with a strong Mumbai presence serving consumer, entertainment, and corporate clients. Comparable as a larger-scale competitor offering similar PR + event capabilities to Bollywood and premium brand clients.
• Golin India (IPG): Mumbai operations of global PR agency Golin (IPG), offering integrated public relations including consumer, entertainment, and digital PR. Comparable as a Mumbai competitor for Bollywood, celebrity, and entertainment brand mandates at network scale.
• Hill+Knowlton India: India arm of international PR consultancy with offices in Mumbai, providing corporate communications, public affairs, and consumer marketing including entertainment industry clients. Comparable as a larger multinational competitor for entertainment and corporate mandates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/picture-n-kraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about picture n kraft