What Concept Public Relations Pvt Ltd. does

Concept Public Relations Pvt Ltd. (Concept PR) is a Mumbai-headquartered, privately-held public relations and integrated communications agency founded in 2011, self-positioned as India's largest PR-led integrated agency. The firm delivers a full-stack communications offering spanning traditional PR services (brand building, reputation management, media relations, investor relations, internal communication, crisis management) and digital communications services (social media marketing, SEO, performance marketing, influencer management, content marketing, online reputation management, social listening, web design, digital PR), supported by an in-house data analytics team and a distinctive Legal Practice that combines regulatory and legal communication expertise with reputation management. Underlying technology centers on real-time media tracking, 24x7 social listening and monitoring, and data analytics/business intelligence platforms that enable crisis detection, campaign measurement, and customized insights for clients.

The company serves a diversified enterprise client base across 12+ verticals including Banking, Financial Services & Insurance (BFSI), Government and Public Sector Units (PSUs), Healthcare and Pharmaceuticals, Real Estate and Infrastructure, Capital Markets, Telecom and Technology, Automotive and Engineering, Power/Oil/Gas, Renewable Energy, Education, Sports/Media/Lifestyle, and Start-ups. Distribution is via direct enterprise sales with a physical footprint of 10+ Indian offices (Mumbai HQ, New Delhi, Bengaluru, Pune, Ahmedabad, Kolkata, Chennai, Kochi, Hyderabad, Thiruvananthapuram) and five international offices in Toronto, USA, Dubai, Singapore, and Saudi Arabia, the latter positioned specifically as market-entry gateways for foreign companies expanding into India. The agency is a member of the International PR Exchange, extending its effective reach to 150+ countries, and is part of the broader Concept India Group ecosystem comprising affiliated digital, creative, performance, and data entities.

The business model is B2B professional services with quote-based, tailored engagements rather than disclosed pricing tiers. Revenue streams combine PR retainers, digital communications project fees, and specialized legal/reputation work, with enterprise and PSU clients paying longer contract cycles. The firm is led by Chairman Vivek Suchanti, Director Ashish Jalan (also referenced as Director & CEO), and Executive Director Pooja Chaudhri (identified in leadership data as Founder), supported by sector-specialized senior vice presidents and executive vice presidents covering BFSI, Government & PSU, Capital Markets, Entertainment, and regional markets. The company is recognized as a Great Place to Work and has accumulated 20+ industry awards across PR World Awards 2018, IPRCCA 2022, and ongoing PR/Brand Ace awards through 2024.

Name

Concept Public Relations Pvt Ltd.

Legal name

Concept Public Relations Pvt Ltd.

Website

https://conceptpr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN), PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

• Public relations services
• Integrated communications
• Media relations
• Crisis management
• Investor relations

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Relations and Communications Services: Core revenue from providing PR services including media relations, brand building, strategic communications, crisis management, investor relations, and internal communication to corporate and government clients.
2. Digital Marketing and Social Media Services: Revenue from digital communications including social media marketing, SEO, performance marketing, content marketing, influencer management, web design and development, and digital PR services.
3. Legal Practice and Regulatory Communication: Legal intelligence and strategic communication services navigating corporate environments with in-house legal and regulatory experts managing intersection of law and reputation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Concept Public Relations Pvt Ltd. is a PR-led integrated communications agency that sells a comprehensive suite of public relations services — including brand building, reputation management, strategic and integrated communication, social and digital communication, media relations, investor relations, internal communication, crisis management, media tracking, data analytics, and legal practice — to corporate and government clients across India and international markets. The agency's digital communication arm layers on social media marketing, online reputation management, SEO, influencer management, performance marketing, content marketing, web design and development, social listening, and digital PR, delivered through 10+ Indian city offices plus five international offices and the International PR Exchange network spanning 150+ countries.

Product overview

Concept PR operates as a PR-led integrated agency offering a comprehensive suite of PR services (Brand Building, Reputation Management, Strategic & Integrated Communication, Media Relations, Investor Relations, Internal Communication, Crisis Management, Media Tracking, Data Analytics, Legal Practice) complemented by Digital Communications services (Social Media Marketing, Online Reputation Management, SEO, Influencer Management, Performance Marketing, Content Marketing, Web Design & Development, Social Listening, Digital PR). The agency serves diverse sectors including BFSI, Real Estate, Education, Healthcare, Telecom & Technology, Capital Markets, Government & PSU, and Renewable Energy, positioning itself as India's largest PR-led integrated agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Strategic brand identity development services that create unique brand positioning through collaborative client engagement, leveraging years of experience and strategic brilliance to craft compelling narratives. Targeted at corporate clients seeking to launch or reposition brands.
• Reputation Management Brand protection service ensuring stellar image through strategic communication and response tactics managed by seasoned professionals to maintain positively skewed public conversations. For corporate clients whose public image requires active safeguarding.
• Strategic & Integrated Communication Integrated communication strategies that help brands engage audiences, build trust, and promote a positive brand experience across all digital channels through consistent and compelling messaging. Orchestrates earned, owned, shared, and paid media across markets.
• Social & Digital Communication Dynamic workforce interacting with audiences and enhancing online visibility across various platforms through engaging user-generated content activations and digital presence building. Targeted at brands looking to build community and online presence.
• Media Relations Art of crafting and nurturing brand stories in the spotlight, securing favourable coverage that boosts brand message through cultivated partnerships with journalists and media outlets. For brands needing top-tier business and trade publication coverage.
• Investor Relations Building trust with investors through strategic actions including social listening, addressing key concerns, and developing strategies that analyze client impact for healthy brand presence. For listed companies and capital markets participants.
• Internal Communication Effective internal communication ensuring every voice is heard, strategizing communication narratives to complement targeted goals and make them achievable through PR-driven solutions. For enterprises needing employee engagement.
• Crisis Management Expert navigation of challenging situations through thoughtful planning and effective execution, implementing razor-sharp solutions that protect and uphold brand confidence. Combined with 24x7 social listening and AI-powered crisis detection for proactive alerting.
• Media Tracking Strategic monitoring of brand presence across media coverage, enabling witnessing of growing influence and ethical capitalization on industry-specific aligned trends. Provides a panoramic view of brand presence across outlets.
• Data Analytics Dedicated professional team gathering and analyzing information from various digital sources to provide valuable insights into user behaviour and digital content interaction. Customized analytics for PR and digital strategies.
• Legal Practice Legal intelligence and strategic foresight for navigating high-stakes corporate environments, with in-house legal and regulatory experts managing the intersection of law and reputation. For clients facing regulatory or reputational legal risk.
• Social Media Marketing Measurable results through deep-rooted insights, scalable brand strategies, and result-oriented metrics delivering customized campaigns for brand awareness, customer acquisition, and brand loyalty. For brands seeking structured social media programmes.
• Online Reputation Management Protection and enhancement of brand reputation in the digital landscape through smart approaches to maintain good, credible, and value-aligned online image. For brands monitoring and improving digital sentiment.
• Search Engine Optimisation Comprehensive SEO services combining technical expertise with innovative strategies to drive organic growth. Concept PR self-positions as a leading SEO service provider in India. For businesses seeking organic search visibility.
• Influencer Marketing Connecting brands with impactful voices in industry through tailored influencer marketing services designed to amplify brand message and reach. For brands seeking influencer partnership campaigns.
• Performance Marketing Data-centric approach ensuring campaigns are precisely fine-tuned for maximum impact, delivering measurable results and enhancing digital advertising ROI across paid channels. For brands pursuing measurable digital advertising outcomes.
• Content Marketing High-quality and relevant content that establishes brands as experts in their field, improving online profile through compelling storytelling. For brands building authority via content.
• Web Design and Development Website creation that fits brand style perfectly and redefines digital communication through innovative solutions. For clients needing new or redesigned corporate or campaign websites.
• Social Listening Social media monitoring and listening solutions capturing nuances of online dialogues, transforming raw data into actionable insights for strategic decisions. 24x7 listening across channels.
• Digital PR Amplifying brand voice through securing prominent media coverage and building robust connections with key influencers across the digital landscape. For brands pursuing online media and influencer presence.

Quantifiable outcome

• Wide media coverage across top Indian business and trade publications
• +1 more outcomes

Named customers3 records

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• International PR ExchangecoreStrategic or Co-development PartnerConcept PR is a member of the International PR Exchange, which extends their professional reach beyond Asia to more than 150 countries worldwide. This membership enables Concept PR to serve multinational clients and facilitate cross-border PR campaigns on a global scale.
• ConceptC (Concept India Group)minorOthersLogo displayed in the Our Network section. Part of the broader Concept India Group ecosystem.
• Last Mile ConnectminorOthersLogo displayed in the Our Network section. Last Mile Connect is listed as a partner entity within the Concept PR network ecosystem.
• ConceptX AsiaminorOthersLogo displayed in the Our Network section. ConceptX Asia operates as part of the Concept PR group's network.
• Concept BIUminorOthersLogo displayed in the Our Network section. Part of the Concept group ecosystem.
• Liqvd AsiaminorStrategic or Co-development PartnerLogo displayed in the Our Network section. Liqvd Asia operates as a creative and marketing partner within the network.
• AdliftminorGTM or Marketing PartnerLogo displayed in the Our Network section. Adlift is a digital marketing and advertising agency listed as part of the Concept PR network.
• DigiboxxminorOthersLogo displayed in the Our Network section. Digiboxx is listed as a network partner within the Concept PR ecosystem.
• 0101.todayminorOthersLogo displayed in the Our Network section. 0101.today is listed as a partner entity within the Concept PR network.
• Idea CafeminorOthersLogo displayed in the Our Network section. Idea Cafe operates as a creative/marketing partner within the network.
• Puzzle MediaminorOthersLogo displayed in the Our Network section. Puzzle Media is a media and content partner within the Concept PR network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR network with India operations. Competes for the same healthcare, technology, and corporate mandates that Concept PR targets in its BFSI, healthcare, and telecom/technology verticals.
• Hill+Knowlton (WPP): WPP-owned global PR network with strong public affairs and crisis communications capabilities. A competitor for the same government affairs, PSU, and crisis management work that Concept PR lists among its strengths.
• MSL Group (Publicis): Publicis-owned global PR and public affairs network with India operations. Competes for the same integrated communications and public sector mandates, providing a benchmark for global-network operating models.
• Edelman: World's largest PR firm with established India presence. A benchmark competitor for trust barometer-led corporate, BFSI, and public affairs work, offering Concept PR both a competitive threat and an aspirational operating model.
• Weber Shandwick: Global top-tier PR network with significant India operations. Competes for the same large enterprise and multinational RFPs as Concept PR but with far broader global resources and Interpublic Group backing.
• Ogilvy PR (WPP): WPP-owned integrated communications network with strong India operations. Direct competitor for integrated marketing communications briefs that combine PR, digital, and creative, mirroring Concept PR's integrated agency positioning.

Direct peers

• Genesis BCW (Publicis): Publicis-owned Indian PR agency formed from the merger of Genesis and BCW India. A directly comparable peer for B2B, corporate, and technology PR mandates with the backing of a global holding company.
• Avian WE: Indian integrated communications firm with a similar mid-sized positioning and growing international footprint. Closely comparable peer competing for technology, startup, and enterprise PR mandates across India.
• Adfactors PR: Widely cited as India's largest PR firm by revenue, serving BFSI, corporate, and consumer clients. Concept PR's closest domestic competitor for large Indian enterprise mandates and the most direct comparable on sector coverage and scale ambition.
• Value 360 Communications: Indian integrated communications agency with comparable size, multi-vertical coverage, and digital + PR offering. Closely comparable mid-market peer competing for many of the same enterprise and consumer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1008889

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Public Relations Pvt Ltd.