Pierce Brothers Crestlawn Memorial Park

What Pierce Brothers Crestlawn Memorial Park does

Pierce Brothers Crestlawn Memorial Park and Mortuary is a single-site funeral home and cemetery located at 11500 Arlington Ave in Riverside, California, serving the Inland Empire and broader Los Angeles/Orange County area. Established in 1952 and operated since 1991 under the Dignity Memorial brand of SCI Shared Resources, LLC (Service Corporation International), the business manages a 255-acre property across 14 distinct memorial gardens, including religiously-dedicated sections for Catholic, LDS, Jewish, and Masonic families. The physical campus includes the Harlow Memorial Chapel, the largest funeral chapel in the area with seating for 300, plus the newly introduced Cypress Estates premium private family estate development.

The company's core offerings span three integrated streams: funeral services (traditional viewings, visitations, and ceremonies), cremation services (from direct cremation to full-service options with remains placement at the cemetery), and cemetery property sales (burial plots, mausoleums, columbarium niches, and private/semi-private estates). Supporting add-on offerings include pre-planning services with financial incentives, memorial reception catering priced from $245 to $695, digital memorial products (online obituaries, tribute movies, memory books), and a 24-hour compassion helpline. The facility accepts CareCredit financing and maintains a preferred floral partnership with Crestlawn Florist.

The business model is sales-led through direct customer interactions at the physical location, supplemented by in-home, virtual video, and phone consultations. Revenue is generated primarily through one-time transactions for funeral services, cremation, and cemetery property, with a secondary subscription/recurring component in pre-need planning contracts that lock in future services at current prices. Customer acquisition relies on community presence (70+ years of local history), the Dignity Memorial national brand, and word-of-mouth reinforced by a 4.7 Google rating across 1,199 reviews. No public financial disclosures are available; pricing is partially published through itemized price lists and catering tier lists.

Name

Pierce Brothers Crestlawn Memorial Park

Legal name

Pierce Brothers Crestlawn Mortuary

Website

https://piercebroscrestlawnmemorial.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Pierce Brothers Crestlawn Memorial Park and Mortuary is a Riverside, California funeral home and 255-acre cemetery serving Inland Empire families since 1952. Operated under the Dignity Memorial network of Service Corporation International, it provides funeral, cremation, cemetery property, pre-planning, and catering services.

Ownership category

akta.pro rank

Product category

Funeral and Cemetery Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

akta.pro industry

PRIMARYHLADAHAC

Residential Hospice / Hospice House (Facility-Based)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADAHAL

Bereavement & Grief Support Services (Hospice-Affiliated/Independent)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

Keywords

• Funeral services
• Cremation services
• Cemetery property
• Burial services
• Pre-planning funeral

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Funeral Services: Traditional funeral services including professional funeral directors and family service counselors who handle all aspects of funeral arrangements.
2. Cremation Services: Complete cremation services ranging from direct cremation without memorial service to full funeral service before or after cremation.
3. Cemetery Property Sales: Burial plots, cemetery lots, mausoleum spaces, columbarium niches, and private/semi-private family estates. Pre-planning offers up to 10% off cemetery property.
4. Catering and Reception Services: Food and beverage service for memorial receptions including breakfast, light fare, appetizers, and full fare options starting at $245-$695.
5. Memorial Keepsakes: Memorial keepsakes and funeral favors, tribute movies, and memory books for families.
6. Pre-need Planning: Advance funeral and cemetery planning with payment plan options and discounts for prepaid arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pierce Brothers Crestlawn Memorial Park and Mortuary is a full-service funeral home and cemetery serving families in the Inland Empire region of California since 1952. The company provides traditional funeral services, cremation services, and burial/cemetery property across a 255-acre memorial park with 14 distinct gardens and a chapel seating up to 300 people. It also offers pre-planning packages, memorial catering, online memorial platforms, grief support, and premium property such as the Cypress Estates development, operating as part of the Dignity Memorial network under SCI Shared Resources, LLC.

Product overview

Pierce Brothers Crestlawn Memorial Park and Mortuary operates as a unified funeral and cemetery service provider offering comprehensive end-of-life services. The core offerings include traditional funeral services, cremation services (with multiple options including direct cremation and witness cremation), and burial/cemetery property across 255 acres with 14 distinct memorial gardens. Supporting services include pre-planning with financial incentives, catering for memorial receptions, and digital memorial products including online memorials, tribute movies, and memory books. The facility features the Harlow Memorial Chapel as its primary ceremony venue and the exclusive Cypress Estates for premium private family burials.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services
• Cremation Services
• Burial and Cemetery Property
• Pre-Planning Services
• Catering Services
• Cypress Estates
• Veteran and Military Funeral Services

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dignity MemorialcoreStrategic or Co-development Partner · 1 January 1991In 1991, Pierce Brothers Crestlawn Memorial Park and Mortuary joined the Dignity Memorial network of funeral, cremation and cemetery service providers. Dignity Memorial is a brand of SCI Shared Resources, LLC (Service Corporation International), operating over 1,900 locations and serving over 375,000 families annually across North America. This partnership provides national brand recognition, operational support, and cross-referrals while maintaining local Riverside community presence.
• Crestlawn FloristminorChannel Partner/ Reseller/ DistributorPreferred floral partner for sending flowers and sympathy gifts. Website link provided directly on funeral home site for families to order arrangements.
• United WayminorOthersLocal charitable organization supported by the Pierce Brothers Crestlawn team as part of community involvement.
• Norco and Riverside Chamber of CommerceminorOthersLocal business organization supported by the company as part of community engagement and local business network.
• Knights of ColumbusminorOthersCatholic fraternal organization supported by the company. Also serves Catholic families with dedicated Holy Cross A and B cemetery sections.
• Riverside County Professional Firefighters Benevolent FundminorOthersLocal firefighters charitable organization supported by the company as part of community outreach.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Forest Lawn Memorial-Parks & Mortuaries: Iconic Southern California cemetery and funeral operator with multiple large memorial parks across the LA region. A regional competitor that targets similar Inland Empire and Greater LA families seeking premium memorialization options.
• Rose Hills Memorial Park: One of the largest memorial parks in the world, located in Whittier, CA. Southern California cemetery competitor offering comparable burial, cremation, and pre-planning services to Inland Empire and Greater LA families.

Direct peers

• Dignity Memorial: The brand network under which Pierce Brothers Crestlawn operates. Sister locations under the Dignity Memorial brand offer the same funeral, cremation, and cemetery services with shared pricing, technology, and marketing platforms — making them the most direct functional peers.
• Neptune Society: One of the largest U.S. providers of cremation services, also operating within the SCI/Dignity Memorial umbrella in some markets. Represents the growing cremation-first segment that competes with traditional burial-oriented facilities like Pierce Brothers Crestlawn.
• Pierce Brothers Westwood Village Memorial Park: A sibling Pierce Brothers location under the same Dignity Memorial / SCI network, operating a similar funeral home and cemetery combination in the Greater LA area. Shares brand identity, operating procedures, and customer support platforms with the subject location.

Broad incumbents

• Foundation Partners Group: Privately held funeral and cemetery operator owned by Access Holdings. Operates a decentralized portfolio of death care businesses across multiple U.S. states, directly competing with SCI-affiliated locations in regional markets.
• Service Corporation International (SCI): Parent company of Pierce Brothers Crestlawn via SCI Shared Resources, LLC. The largest funeral, cremation, and cemetery operator in North America with 1,900+ locations and 375,000+ families served annually. Operates the same business model at national scale and sets the strategic framework for the subject location.
• Carriage Services: Publicly traded provider of funeral and cemetery services with a portfolio of high-quality local operations. Competes with SCI/Dignity Memorial for premium local markets and pursues a similar decentralized operating model.
• StoneMor Partners: Publicly traded death care company operating cemeteries and funeral homes across the United States. A direct competitor in cemetery property sales and funeral services with a comparable multi-location operating model.

Others

• Wilbert Funeral Services: Major supplier of burial vaults, caskets, and cremation products to the funeral industry. Functions as an upstream supplier to death care providers like Pierce Brothers Crestlawn, influencing input costs and product availability in the cemetery and funeral services supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pierce-brothers-crestlawn-memorial-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierce Brothers Crestlawn Memorial Park