Piglatin Cocina
Piglatin Cocina is a single-location Latin American fusion restaurant in Colorado Springs, Colorado, founded by Andres and Tricia Velez, serving local diners via dine-in, online ordering (Toasttab), catering (ezcater), and a craft cocktail program.
- Company typePrivate
- Founded-
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Piglatin Cocina does
Piglatin Cocina is a single-location Latin American fusion restaurant operating at 2825 Dublin Blvd, Colorado Springs, CO 80918, founded by Andres and Tricia Velez. The concept originated from the founders' food-truck vision and has since expanded into a full-service brick-and-mortar restaurant open Monday through Sunday, 11AM to 11PM, with a ~10-person team. The menu combines Latin American dishes with global influences, including Korean-inspired quesadillas, Caribbean-flair nachos, an Old Fashioned with a 'PigLatin' spin, and signature items built around pork butt, shrimp, and elote variants.
The business operates a direct-to-consumer model with no proprietary technology layer. Customer-facing transactions are processed through third-party restaurant SaaS: Toasttab powers online food ordering and digital gift card sales, while ezcater.com facilitates catering orders (build-your-own-taco kits and Island Taco bar packages for groups up to 20 people, with at least 5 days advance notice). Marketing and demand generation rely on organic social channels (Instagram, Facebook, Twitter) and the company website, supplemented by a recurring happy hour and weekly specials calendar (TNT Tuesdays/Thursdays, White Can Wednesday, Tequila Thursdays) that anchors off-peak bar revenue.
Revenue is generated across five streams: dine-in restaurant sales, online ordering, catering, bar/cocktail sales, and digital gift cards. Pricing is opaque for food menu items; publicly disclosed pricing is limited to happy-hour drink specials ($6 margaritas, $3 tacos and Tecates on TNT days, $3 Jose Cuervo seltzers on Wednesdays) and a $30 Valentine's Day champagne-and-taco-flight package. The company is family-owned and founder-operated, with no disclosed institutional investment, parent entity, or capital structure.
Piglatin Cocina firmographics
Firmographics- Name
- Piglatin Cocina
- Legal name
- PigLatin Cocina
- Website
- https://piglatincocina.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piglatin Cocina is a single-location Latin American fusion restaurant in Colorado Springs, Colorado, founded by Andres and Tricia Velez, serving local diners via dine-in, online ordering (Toasttab), catering (ezcater), and a craft cocktail program.
- Ownership category
- akta.pro rank
Piglatin Cocina industry classification
Industry- Product category
- Latin American Fusion Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Piglatin Cocina is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Piglatin Cocina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at the brick-and-mortar location at 2825 Dublin Blvd, Colorado Springs, CO 80918. Operating hours are Monday through Sunday, 11AM to 11PM. The menu features Latin American fusion cuisine with creative culinary twists.
- Online Ordering: Revenue from online food and drink orders placed through Toasttab platform. Customers can order online for pickup.
- Catering Services: Catering revenue from corporate events and private parties. Offerings include build-your-own-taco kits for groups up to 20 people and Island Taco bar setups. Orders placed through ezcater.com with at least 5 days advance notice required.
- Bar/Cocktail Sales: Revenue from craft cocktails and beverages, including signature margaritas, tequila-based drinks, and beer. Happy hour promotions drive sales during off-peak hours (3-6pm Sunday-Thursday, all day Thursday).
- Digital Gift Cards: Revenue from digital gift cards sold through Toasttab platform, enabling customer gifting and repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Drink Specials |
| Unit Pricing | Pay-as-you-go | Valentine's Day Special |
| Unit Pricing | Multi-year contract | Catering Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Piglatin Cocina product offering
Product offeringCore offering
Piglatin Cocina operates a single brick-and-mortar Latin American fusion restaurant at 2825 Dublin Blvd in Colorado Springs, Colorado. The restaurant serves dine-in meals and craft cocktails, takes online pickup orders through the Toasttab platform, sells digital gift cards, and provides off-site catering (build-your-own-taco kits for groups up to 20 people and Island Taco bar setups) processed through ezcater.com.
Product overview
Piglatin Cocina is a single-location Latin American fusion restaurant in Colorado Springs offering dine-in services, online ordering via Toasttab, and catering through EZCater. The core product is its restaurant serving fusion cuisine (Latin American with Korean and Caribbean influences), supplemented by digital ordering, gift card services, happy hour specials, and catering packages. The restaurant operates from a brick-and-mortar location and does not appear to offer a platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service Latin American fusion restaurant located at 2825 Dublin Blvd, Colorado Springs, CO 80918, open Monday through Sunday 11AM to 11PM. Features fusion cuisine combining Latin American dishes with international influences such as Korean (quesadilla meets kimchi) and Caribbean flair, plus a craft cocktail program with signature margaritas and a PigLatin spin on the Old Fashioned. Targeted at individual diners in Colorado Springs.
- Online Ordering Digital food ordering service via the Toasttab platform, allowing customers to order food and drinks for pickup directly from the restaurant. Targeted at individual consumers in Colorado Springs seeking convenient pickup.
- Catering Services Off-site catering offering build-your-own-taco kits for groups up to 20 people and Island Taco bar setups. Includes all food (Pineapple Braised Pork, Guava Lava Chicken, Elote, Platano Maduro, White Rice, Black Beans), plates, forks, serving spoons, and napkins. Orders processed through ezcater.com with a minimum 5 days advance notice. Targeted at corporate events and private parties in Colorado Springs.
- Digital Gift Cards Digital gift cards sold through the Toasttab platform, enabling customers to purchase and send gift cards for redemption at the restaurant. Targeted at consumers looking to gift dining experiences or drive repeat visits.
Companies that use Piglatin Cocina
Customer profileSegments2 records
Ideal customer profiles2 records
Piglatin Cocina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Piglatin Cocina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ezcaterminorezcater.com serves as a third-party catering order platform for PigLatin Cocina. Customers can place catering orders through ezcater to access build-your-own-taco kits and Island Taco bar packages. The partnership provides additional distribution channel for catering services but is not an exclusive or formal strategic alliance.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Piglatin Cocina competitors and assessment
Company assessmentOthers
- ezCater: Catering marketplace and platform partner; not a competitor but the distribution infrastructure through which PigLatin Cocina reaches group and corporate catering demand, making it the most strategically relevant adjacent company.
Direct peers
- Torchy's Tacos: Texas-born creative taco concept with a broad menu of inventive fillings and a tequila/cocktail program; comparable to PigLatin Cocina as a casual full-service operator competing on flavor creativity and bar program rather than price.
- Illegal Pete's: Colorado-based Mexican-inspired full-service casual chain with a strong local following, scratch food and margarita-led bar program; competes with PigLatin Cocina for the same Colorado Springs-area casual Latin diner and bar occasion.
- Bartaco: Latin-inspired full-service casual concept built around elevated tacos, craft cocktails (including tequila/margarita programs), and a vibrant brand identity — the closest direct comparable to PigLatin Cocina's Latin fusion + cocktail-led positioning.
- Dos Toros Taqueria: Mexican-inspired fast-casual chain offering tacos, burritos, and catering; comparable to PigLatin Cocina on cuisine category and on operating an ezCater-adjacent off-premise channel alongside in-store dining.
Broad incumbents
- Chipotle Mexican Grill: Largest US Mexican-inspired fast-casual chain; sets the local price/expectation baseline for Latin-American food in Colorado Springs and competes for lunch and catering occasions PigLatin Cocina targets.
- CAVA: Mediterranean fast-casual chain that pioneered the digital-ordering, catering, and loyalty model in the casual segment; relevant comparable on multi-channel digital ordering and catering infrastructure rather than cuisine.
- Taco Bell: National Mexican-inspired QSR incumbent setting the value baseline for tacos and bar pricing in the market; relevant only as a broad category reference for PigLatin Cocina's pricing and promotional strategy.
Regional players
- Salsa Brava Fresh Mexican Grill: Established Colorado Springs Mexican restaurant competing in the same local market for the same dine-in and catering occasions; closest head-to-head competitor in PigLatin Cocina's home geography.
- Hacienda Mexican Restaurant: Long-running Colorado Springs-area Mexican casual-dining chain with full bar; competes for family dining, group occasions, and catering demand in the same metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Piglatin Cocina social profiles
Digital presencePiglatin Cocina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piglatin Cocina leadership team
Management profileNumber of profiles
Profiles2 records
Piglatin Cocina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piglatin Cocina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piglatin Cocina
What does Piglatin Cocina do?
Piglatin Cocina operates a single brick-and-mortar Latin American fusion restaurant at 2825 Dublin Blvd in Colorado Springs, Colorado. The restaurant serves dine-in meals and craft cocktails, takes online pickup orders through the Toasttab platform, sells digital gift cards, and provides off-site catering (build-your-own-taco kits for groups up to 20 people and Island Taco bar setups) processed through ezcater.com.
Is Piglatin Cocina a public or private company?
Piglatin Cocina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piglatin Cocina founded?
Piglatin Cocina was founded in -1. It employs 1 to 10 people.
Where is Piglatin Cocina based?
Piglatin Cocina is headquartered in Colorado Springs, United States, in the North America region.
How does Piglatin Cocina make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering, catering Services, bar/Cocktail Sales and digital Gift Cards.
Who are Piglatin Cocina's main competitors?
ezCater is listed as an others. Direct peers are Torchy's Tacos, Illegal Pete's, Bartaco and Dos Toros Taqueria. Broad incumbents are Chipotle Mexican Grill, CAVA and Taco Bell. Regional players are Salsa Brava Fresh Mexican Grill and Hacienda Mexican Restaurant.
Does Piglatin Cocina have an API?
No public API is recorded for Piglatin Cocina.
What industry is Piglatin Cocina in?
Piglatin Cocina's product category is Latin American Fusion Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.