Salsa Brava Fresh Mexican Grill

Name

Salsa Brava Fresh Mexican Grill

Legal name

Salsa Brava Fresh Mexican Grill

Website

https://salsabravacolorado.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Salsa Brava Fresh Mexican Grill is a family-owned full-service Mexican restaurant founded in 2002 in Colorado Springs under Rocky Mountain Restaurant Group, serving dine-in, delivery via DoorDash, and catering via ezCater to Colorado Front Range consumers using scratch-made, locally sourced ingredients.

Ownership category

akta.pro rank

Product category

Casual Dining Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Fresh Mexican restaurant
• Full-service catering
• Happy hour specials
• Online food ordering
• Locally sourced ingredients

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from serving fresh Mexican food and drinks to dine-in customers. Menu items include appetizers, tacos, enchiladas, fajitas, burritos, salads, bowls, desserts, and a full bar with margaritas, beer, wine, and spirits.
2. Catering Services: Full-service catering for events of all sizes. Provides setup including tables, chairs, linen, china, glassware, flatware, bartenders, and drink garnishes. Catering orders can be placed through ezCater or directly via phone.
3. Gift Cards: Sale of gift cards through the restaurant's platform powered by BentoBox.
4. Powers Hour Happy Hour: Special happy hour pricing Mon-Fri 2-5pm and 8-close featuring discounted tacos, enchiladas, drinks, and appetizers to drive off-peak traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Salsa Brava Fresh Mexican Grill operates a dine-in Mexican restaurant in Colorado Springs, CO, serving fresh, made-from-scratch Mexican cuisine including tacos, enchiladas, fajitas, burritos, bowls, salads, and a full bar with margaritas, beer, wine, and spirits. The restaurant also offers full-service catering for events, online ordering with DoorDash delivery, and gift card sales. Operations are built around locally-sourced Colorado ingredients, scratch cooking with no lard, and a community-focused dining experience including the Powers Hour happy hour program.

Product overview

Salsa Brava Fresh Mexican Grill is a family-owned Mexican restaurant chain founded in 2002, operated by Rocky Mountain Restaurant Group. The core offering is fresh, locally sourced Mexican cuisine served dine-in, with to-go, delivery, and full-service catering capabilities. The product portfolio includes the main dining experience, online ordering (via DoorDash), full-service catering (via ezCater), Powers Hour happy hour program, the Teachers First community initiative, and gift cards. The restaurant emphasizes fresh ingredients, scratch cooking, and Colorado-sourced produce and meats.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service Mexican dining experience at the Powers & Dublin location in Colorado Springs, CO, featuring fresh, made-from-scratch menu items including appetizers, tacos, enchiladas, fajitas, burritos, bowls, salads, desserts, and a full bar with margaritas, beer, wine, and spirits. Open Mon-Thu 11-9, Fri-Sat 11-10, Closed Sunday.
• Full-Service Catering

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BentoBoxcoreTechnology or IntegrationBentoBox provides the CMS platform powering Salsa Brava's website, online ordering, gift cards, and email signups. The platform also handles SMS communications for order updates, marketing, and reservations.
• ezCatercoreChannel Partner/ Reseller/ DistributorezCater is the primary third-party platform for Salsa Brava's catering menu and orders. The restaurant also offers direct catering phone orders at 719-591-6177.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash provides delivery service for online ordering placed through the Salsa Brava website. Delivery support is handled through DoorDash's support line.
• MailchimpcoreGTM or Marketing PartnerMailchimp is the marketing automation platform used for email newsletters and VIP updates. Customer information is transferred to Mailchimp for processing per the privacy policy.
• KOAA News 5coreStrategic or Co-development PartnerKOAA News 5 is the media partner for the Teachers First award program, a joint initiative with Urban Egg and Salsa Brava to recognize outstanding teachers in Southern Colorado classrooms.
• Urban EggcoreStrategic or Co-development PartnerUrban Egg is the sister restaurant concept under Rocky Mountain Restaurant Group. Both restaurants jointly run the Teachers First community program with News 5.
• Fox21 NewsminorGTM or Marketing PartnerFox21 News provides local TV news coverage featuring Salsa Brava as a destination restaurant and for seasonal dining stories.
• Springs MagazineminorGTM or Marketing PartnerSprings Magazine featured Salsa Brava in their list of 20 Best Mexican Restaurants in Colorado Springs.
• Colorado Springs GazetteminorGTM or Marketing PartnerColorado Springs Gazette provides editorial coverage of Salsa Brava including Cinco de Mayo features and restaurant industry reporting.
• ARCminorOthersARC recognized Rocky Mountain Restaurant Group (parent company) as Employer of the Year for work with staff members with developmental disabilities.
• United WayminorOthersRocky Mountain Restaurant Group received Gold Level sponsor award from United Way for contributions. Salsa Brava is involved in United Way fundraising events.
• Wounded Warrior FoundationminorOthersRocky Mountain Restaurant Group has been recognized for charitable work with the Wounded Warrior Foundation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• On The Border Mexican Grill & Cantina: Casual-dining Mexican chain combining table service with a full bar and happy hour. Highly comparable to Salsa Brava on format (full-service Mexican, bar, value-driven happy hour), though operating nationally rather than regionally.
• Chevys Fresh Mex: Casual-dining Mexican restaurant brand emphasizing fresh ingredients and table service. Closely comparable positioning to Salsa Brava's fresh, made-from-scratch story, although Chevys operates at broader scale.
• Chipotle Mexican Grill: National Mexican fast-casual leader offering tacos, burritos, and bowls. Relevant as a scaled Mexican restaurant competitor serving overlapping customer needs; Salsa Brava differentiates via full-service dining, bar program, and locally sourced ingredients.
• Qdoba Mexican Eats: National Mexican fast-casual chain serving tacos, burritos, and bowls. Comparable as a Mexican cuisine operator competing for casual dining occasions; Salsa Brava competes via full-service experience and local sourcing rather than counter-service speed.
• Cafe Rio Fresh Modern Mexican: Regional fast-casual Mexican chain with made-from-scratch cooking and fresh ingredients messaging. Comparable to Salsa Brava on the "fresh, hand-prepared" value proposition and casual-dining format.
• Moe's Southwest Grill: National Mexican fast-casual chain offering burritos, tacos, and quesadillas. Comparable menu positioning and casual dining use case; Salsa Brava sits in the full-service adjacent niche with a stronger fresh/locally-sourced brand story.

Emerging players

• Fuzzy's Taco Shop: Regional-to-national Mexican taco shop concept with full bar and casual dining. Comparable menu mix (tacos, burritos, margaritas) and bar-driven value positioning relevant to Salsa Brava's Powers Hour strategy.
• Tijuana Flats: Fast-casual Mexican chain with Tex-Mex menu and a Florida/Southeast footprint. Comparable as a regional Mexican chain with dine-in and takeout; less direct competition to Salsa Brava geographically but similar scale and operating model.
• Taco Mama: Regional, community-rooted Mexican restaurant concept emphasizing fresh, made-to-order tacos and a strong local brand. Highly comparable to Salsa Brava in positioning (fresh, locally loved Mexican concept with a young-skewing brand) and scale.

Others

• LaRosa's Pizzeria: Family-owned, community-rooted regional restaurant group. Not a direct menu competitor, but relevant as a comparable operator: multi-generational family business with strong local brand loyalty and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salsabravaco
• Instagraminstagram.com/salsabravaco
• LinkedInlinkedin.com/company/salsa-brava

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salsa Brava Fresh Mexican Grill