Pilgrimage Of The Heart

What Pilgrimage Of The Heart does

Pilgrimage of the Heart Yoga is a privately held, founder-owned yoga studio headquartered at 3287 Adams Avenue in San Diego's Normal Heights neighborhood. The company was founded by Sujantra McKeever in 1999 as a gift boutique and pivoted to yoga instruction in 2005; it operated a second North Park studio from 2012 until its pandemic-era closure in 2020. Today the studio runs roughly 40+ indoor classes per week, 27 live stream classes via Zoom, and maintains an on-demand video archive of 300+ pre-recorded classes, supported by an instructor pool of 22+ active teachers and an alumni base of 35+.

The core product is a multi-format yoga and meditation offering — in-studio, outdoor courtyard, live stream, and on-demand — underpinned by a proprietary content library, in-house audio/video production capability, and a teacher training pipeline that has graduated 183 students across 21 cohorts over the past decade. Ancillary revenue and ecosystem lines include 200-hour and specialty teacher training certifications (Yin, Restorative, Pranayama, Trauma-Informed, Sound Healing), corporate yoga programs, a Yoga In Schools outreach, an Active Seniors program, free weekly meditation classes, a retail boutique, and B2B audio/video production services. Distribution relies on MindBody Online for class scheduling, Zoom for live streaming, YouTube/Instagram/Facebook for content marketing, and a blog with 87+ educational pages.

The business model is a hybrid direct-to-consumer and B2B professional services operation. Recurring studio memberships are priced at $99 per month for unlimited access across formats, supplemented by class packages, gift certificates, private sessions, teacher training tuition, retail hardware sales, and corporate/school/senior contract revenue. Free tiers (free meditation classes, free on-demand video access, free entry-level perks via the Perkville rewards program) feed top-of-funnel acquisition. Pricing is publicly disclosed on the website; no app, no API, and no third-party delivery integrations beyond MindBody, Zoom, and Spotify are in use.

Name

Pilgrimage Of The Heart

Legal name

Pilgrimage of the Heart Yoga

Website

https://pilgrimageyoga.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pilgrimage of the Heart Yoga is a privately held San Diego yoga studio offering in-person, live stream, and on-demand yoga and meditation classes, alongside teacher training certifications, corporate wellness programs, school outreach, and a retail boutique, serving a distributed consumer base in Southern California and online.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga studio services
• Yoga teacher training
• Meditation classes
• Corporate wellness programs
• On-demand yoga videos

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Studio Memberships: Monthly unlimited membership providing access to all studio classes including indoor, outdoor, and live stream sessions
2. Class Packages: Multi-class packages offering per-class discounts for students who prefer pay-as-you-go options
3. Private Yoga Sessions: One-on-one personalized yoga instruction
4. Teacher Training Programs: 200-hour yoga teacher training and specialized training programs (Yin, Restorative, Pranayama, Trauma-Informed, Sound Healing)
5. Corporate Yoga Programs: Onsite yoga classes, online studio memberships, and 2-week studio membership discounts offered to corporate clients
6. Retail Boutique: Sale of yoga mats (Manduka, BMat, Prana, Hugger Mugger), props, clothing, jewelry, crystals, books, and inspirational items. Members can redeem Perkville points.
7. On-Demand Video Access: Pilgrimage Videos platform with 300+ pre-recorded classes available for free to all users
8. Free Meditation Classes: Free weekly meditation and mindfulness classes offered to the community, with optional advanced paid trainings

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pilgrimage of the Heart Yoga is a San Diego-based yoga studio offering multi-format yoga and meditation classes across four delivery channels: in-studio indoor classes (40+ weekly), outdoor courtyard classes, live stream classes via Zoom (27 weekly), and a free on-demand video library (Pilgrimage Videos) with 300+ pre-recorded classes. The studio also runs 200-hour and specialty yoga teacher training programs, corporate wellness onsite programs, school outreach, senior community programs, and a small retail boutique.

Product overview

Pilgrimage of the Heart Yoga is a yoga studio offering a multi-format class system. The core offerings include Indoor Yoga Classes (40+ weekly), Outdoor Courtyard Yoga, Live Stream Yoga via Zoom (27 weekly), and Pilgrimage Videos on-demand library (300+ pre-recorded classes). The studio operates on a platform model with scheduling through MindBody Online. Additional services include Yoga Teacher Training programs (200-hour and specialty certifications), Corporate Yoga programs, Yoga In Schools outreach, Yoga for Seniors, Audio/Visual Production Services, Sound Healing & Kirtan sessions, free Meditation Classes, a Retail Boutique, and Workshops & Events. The business model combines in-person studio classes with virtual delivery across multiple channels (Zoom, YouTube, on-demand video library).

Differentiator

Problem solved

Functional benefit

Brands

• Pilgrimage Videos: Online archive of over 300 pre-recorded yoga and meditation videos available for on-demand streaming
• Pilgrimage Yoga On Demand
• Pilgrimage Yoga Studio

Products and services

• Indoor Yoga Classes Over 40 in-studio yoga classes each week at the Normal Heights location (Main Studio and East Room), including Yoga I, Yoga II, Flowing I/II, Gentle, Restorative, Power Flow, and specialty formats, for individual students at all levels.
• Outdoor Yoga Classes Yoga classes held in the Normal Heights Courtyard at 4688 33rd St for individual students; weather-dependent and cancelled in extreme heat (90°F+) or heavy rain.
• Live Stream Yoga Classes 27 live stream yoga and meditation classes each week delivered via Zoom, accessible to members, class cardholders, and drop-ins from any location.
• Pilgrimage Videos (On-Demand Library) Archive of over 300 pre-recorded yoga and meditation videos (asana, meditation, philosophy, music, and pranayama) available free to all users for anytime on-demand streaming.
• 200-Hour Yoga Teacher Training Comprehensive Yoga Alliance-style 200-hour yoga teacher training certification program for aspiring yoga teachers; the 2027 cohort is currently accepting enrollment.
• Specialty Teacher Training Programs Specialized teacher training certifications including Yin Yoga (September 2026), Trauma-Informed Yoga (October 2026), Pranayama (November 2026), Restorative Yoga, Meditation & Mindfulness, and Musical Exploration and Sound Healing (August 2026) for certified teachers seeking advanced credentials.
• Corporate Yoga Program Workplace wellness offering for corporate clients that includes onsite gentle yoga classes (e.g., 45-minute sessions requiring no equipment), discounted online studio memberships, and 2-week studio trial memberships for employees.
• Yoga In Schools School outreach program bringing 30, 45, or 55-minute yoga presentations (poses, songs, breathing) to K-12 students in San Diego schools, with teacher follow-up including a free DVD of short yoga exercises.
• Yoga for Seniors (Active Seniors Program) Outreach program bringing mat yoga, gentle chair yoga, mindfulness training, and group discussions on healthy lifestyle to retirement communities and senior recreation centers.
• Audio/Visual Production Services In-house full-range audio-video production services including music video production, green screen capabilities, CD production, and custom video productions using Logic and Final Cut Pro X, with mobile studio availability.
• Sound Healing & Kirtan Weekly Sound Healing & Savasana class featuring crystal bowls and instruments, plus Free Mantras & Meditation with chanting and guided meditation; the in-house Kirtan Band performs weekly and has albums available on Spotify.
• Free Meditation Classes Free weekly meditation and mindfulness classes led by Sujantra McKeever and Astika, held Mondays through Thursdays, covering a 5-step meditation process (energization, conscious relaxation, concentration, meditation, reflection).
• Retail Boutique On-site retail shop selling yoga mats (Manduka, BMat, Prana, Hugger Mugger), props, clothing, jewelry, crystals, Hydro flasks, books, and inspiration cards, with Perkville loyalty point redemption available to studio members.
• Workshops & Events Special events and themed workshops such as Yoga Beyond the Mat: Yoga & Social Justice Book Club, and other one-off offerings scheduled throughout the year.
• Private Yoga Sessions One-on-one personalized yoga instruction for individual students seeking customized practice.

Quantifiable outcome

• 183 yoga teacher training graduates over 10 years
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• United Nations Association of San DiegominorStrategic or Co-development Partner · 1 January 2019In 2019, partnered with UN Association of San Diego to present a free half-day program in Balboa Park for The International Day of Yoga. The studio also sponsors visits from The Peace Run, an international relay run for peace, as they pass through San Diego.
• The Peace Run (Sri Chinmoy Centre)minorStrategic or Co-development PartnerStudio sponsors visits from The Peace Run as they pass through San Diego and visit local schools. Founder Sujantra McKeever studied meditation with Sri Chinmoy for 27 years.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• StretchLab: Franchised assisted-stretching and wellness concept. Adjacent comparison via shared fitness/wellness consumer base and membership model, though different core service offering (stretching vs. yoga instruction).
• CorePower Yoga: Largest US yoga chain with heated power yoga format, memberships, and teacher training. Comparable as a multi-format yoga studio operator serving similar consumer and corporate wellness customers, but at vastly larger national scale with private-equity backing.
• Alo Yoga: Premium yoga apparel and lifestyle brand with adjacent digital content (Alo Moves). Comparable via its retail boutique component and online yoga/mindfulness content, though primarily an apparel brand rather than a studio operator.

Direct peers

• YogaWorks: Multi-location yoga studio operator offering drop-in classes, memberships, and 200-hour teacher training. Closely comparable as a community-driven yoga studio with teacher training pipeline and similar class-format breadth (vinyasa, restorative, gentle).
• Yoga Six: Boutique yoga chain offering group classes, memberships, and teacher training with multiple class levels. Directly comparable in format and audience, though broader geographic footprint and more standardized brand experience.

Emerging players

• Gaia: Subscription streaming platform for yoga, meditation, and spiritual content. Comparable through its free/paid digital video library competing with Pilgrimage Videos for at-home practice time, though operating purely digitally without studio footprint.
• Down Dog: Procedurally generated yoga, HIIT, and meditation app. Comparable as a low-cost digital alternative to studio-based practice; competes for the same beginner-to-intermediate yoga consumer with significantly lower price point.
• Glo: Online yoga and meditation platform with live and on-demand classes. Comparable to Pilgrimage's live-stream + on-demand offerings as a digital substitute competing for the same consumer yoga practice time.

Others

• Mindbody (ClassPass parent): Pilgrimage uses MindBody Online for class scheduling, memberships, and gift certificates. Relevant as the platform/infrastructure enabling its direct-to-consumer booking and as a broader wellness marketplace competitor via ClassPass subscription discovery.

Regional players

• Hot 8 Yoga: Regional heated yoga studio chain primarily in Southern California. Comparable as a multi-format community-focused studio with similar pricing and class variety, though operating across multiple SoCal locations rather than a single anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pilgrimage_yoga
• YouTubeyoutube.com/user/PilgrimageYoga
• Facebookfacebook.com/pilgrimageyoga
• LinkedInlinkedin.com/company/pilgrimage-of-the-heart
• Instagraminstagram.com/pilgrimageyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilgrimage Of The Heart