Pimaxcar Group

What Pimaxcar Group does

Pimaxcar Group (legal entity PimaxGroup S.r.l.) is a privately held Italian automotive dealership group founded in 1970 and headquartered in Sassari, Sardinia. The group operates an island-wide multi-brand retail network through specialized divisions — Autoelegance (Mercedes-Benz), Autoprestige (BMW/MINI service plus a Multibrand Division distributing Porsche, Audi, Maserati), Autoclub (Peugeot, Mitsubishi, KGM, EVO, Citroën), and Triumph Sardegna (Triumph motorcycles) — with showrooms and service centres in Sassari, Cagliari, and Olbia.

The group's revenue model combines one-time vehicle sales (new and used, the latter via UsatoSardegna.it), recurring service and maintenance revenue through authorized brand centres, subscription-style financing and long-term rental (12-84 month terms, 24-60 month rentals via PimaxCar Rent), insurance products, extended warranties up to seven years, and B2B fleet management consulting. Pricing is segmented by brand tier, ranging from approximately €149/month for economy financing to €994/month for Porsche Macan financing, with bundled services including registration, road tax, insurance, and roadside assistance. Supporting technology includes the APP PimaxCar Group mobile application (iOS and Android) for booking and 24/7 assistance, the Easy Service h24 automated drop-off system using license-plate recognition camera technology, and a Fidelity Card loyalty program with up to 45% discounts on accessories and two years of complimentary EV charging.

Customer segments are dual-focused: individual consumers across Sardinia purchasing, financing, and servicing personal vehicles, and business/corporate fleet customers using PimaxCar Rent and fleet consulting services. The PimaxCar Green division, launched in 2023 in partnership with Enel X, extends the offering into EV sales and charging infrastructure across Sardinia. The company employs 16 staff, operates with a paid-in capital of €162,800, and has been recognized in the Top Dealers Italia 2025 list for excellence in customer service and digital strategy.

Name

Pimaxcar Group

Legal name

PimaxGroup S.r.l.

Website

https://pimaxcar.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Pimaxcar Group is a privately held Sardinian automotive dealership group, founded 1970, operating multi-brand showrooms (Mercedes-Benz, BMW/MINI, Peugeot, Citroën, Triumph, Porsche, Audi, Maserati) across Sassari, Cagliari, and Olbia, with financing, long-term rental, EV charging, and fleet management services for individual and corporate customers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Dealership Services

NAICS

Automobile Dealers (4411), New Car Dealers (441110), Used Car Dealers (441120), Passenger Car Rental (532111), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industry

Premium / Luxury & Exotic Car Subscriptions (THADACAH)

Keywords

• Automotive retail services
• Multi-brand vehicle dealership
• Long-term vehicle rental
• Fleet management consulting
• Vehicle financing and insurance

Headquarters

HQ city

Sassari

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles through multiple brand divisions. New vehicles include Mercedes-Benz, BMW, MINI, Porsche, Maserati, Audi, Peugeot, Citroën, Mitsubishi, Triumph motorcycles, and EVO brand. Used vehicles available through UsatoSardegna.it portal.
2. Vehicle Service and Maintenance: Authorized service centers for multiple brands including Mercedes-Benz, BMW, MINI, Peugeot, Citroën, Triumph. Provides ordinary and extraordinary maintenance through over 12,000 affiliated centers.
3. Financing and Leasing: Financial products including financing (12-84 month terms), leasing, and full leasing. Personalization options include insurance and maintenance bundled into monthly payments.
4. Long-term Rental (Noleggio): Long-term vehicle rental with services including registration, road tax, insurance, maintenance, roadside assistance, and fleet management. Duration typically 24-60 months.
5. Insurance Products: Insurance packages including RCA (third party), theft, fire, collision, kasko, and driver accident coverage. Also offers satellite anti-theft system (SAT) installation.
6. Extended Warranty: Used car warranty starting at 1 year from purchase date with option to extend up to 7 years.
7. Fleet Management Consulting: Fleet consulting services for businesses to improve efficiency of company car management and reimburse kilometers for personal vehicles used for work.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Pimaxcar Group is a privately held Sardinian automotive dealership group that sells new and used vehicles through five official dealer divisions (Mercedes-Benz, BMW/MINI, Peugeot/Citroën/Mitsubishi/KGM/EVO, Triumph motorcycles, and a Multibrand Division for Porsche/Audi/Maserati). It complements vehicle sales with authorized maintenance and bodyshop services, long-term rental, financing and leasing, insurance, extended warranty, fleet management consulting, EV charging, and a customer loyalty program across showrooms in Sassari, Cagliari, and Olbia.

Product overview

Pimaxcar Group is an automotive dealership group operating across Sardinia with over 50 years of experience. The company offers a multi-brand portfolio consisting of five distinct dealership sub-brands: Autoelegance (Mercedes-Benz), Autoprestige (BMW and MINI service with Multibrand Division), Autoclub (Peugeot, Mitsubishi, KGM, EVO, Citroen), and Triumph Sardegna (Triumph motorcycles). Beyond vehicle sales, the group provides comprehensive automotive services including long-term rental (PimaxCar Rent), Easy Service h24 24-hour drop-off, mobile app, loyalty program (Fidelity Card), leasing and insurance, vehicle warranties, fleet management, and consulting services. The PimaxCar Green division focuses on electric vehicle sales and charging infrastructure through an Enel X partnership. This is not a unified software platform but a network of physical dealerships and service centers offering vehicles, maintenance, and ancillary automotive services.

Differentiator

Problem solved

Functional benefit

Brands

• Autoelegance: Official Mercedes-Benz dealership offering new and used vehicles, service, and bodywork repairs for Mercedes-Benz vehicles.
• Autoclub
• Autoprestige
• Triumph Sardegna
• PimaxCar Green

Products and services

• Autoelegance (Mercedes-Benz Dealership) Official Mercedes-Benz dealership offering new and used Mercedes-Benz vehicle sales (including Mercedes-EQ electric models), authorized service, and bodywork repairs, targeted at individual consumers and corporate buyers in Sassari and Olbia.
• Autoprestige (BMW and MINI Official Service) Official BMW and MINI service center providing maintenance, repairs, and original parts for BMW and MINI vehicles across Sassari, Olbia, and Cagliari, including PIT STOP rapid turnaround service.
• Autoprestige Multibrand Division Independent multi-brand vehicle distributor selling BMW, MINI, Porsche, Audi, and Maserati vehicles without mandate constraints from national distributors, targeted at premium-buyer customers in Sardinia.
• Autoclub (Multi-Brand Dealership) Official dealership for Peugeot, Mitsubishi, KGM, EVO, and Citroën vehicles with authorized repair services; in October 2024 also became the Authorized Citroën Repair Center in Sassari offering maintenance, warranty repairs, and bodywork for Citroën vehicles.
• Autoclub EVO (EVO Brand Dealership) Official EVO brand vehicle dealership offering the EVO 6 SUV in gasoline or gasoline/LPG variants with automatic DCT transmission, with configuration and sales services located in Olbia.
• Triumph Sardegna (Triumph Motorcycle Dealership) Official Triumph motorcycle dealership covering all of Sardinia, offering sales, service, and genuine parts for Triumph motorcycles including Speed Twin, Scrambler, Tiger, Bonneville, and Trident models, with showrooms in Sassari, Olbia, and Cagliari.
• PimaxCar Rent (Long-Term Rental) Long-term vehicle rental service (typically 24–60 months) bundling registration, road tax, insurance, maintenance, roadside assistance, and fleet management, with optional replacement vehicles and winter tires, served by 12,000+ affiliated maintenance centers across Italy and targeted at both individual and corporate customers.
• PimaxCar Green (Electric Mobility) Eco-friendly business unit focused on electric vehicle sales (full EV and plug-in hybrid), provision of charging stations installed at all Sardinian Pimaxcar Group facilities and a trusted bodywork partner in Nuoro via the Enel X partnership, and free charging for full electric vehicles at group facilities for the first two years for customers.
• Leasing and Full Leasing Flexible financial leasing and full leasing options enabling vehicle acquisition with customized monthly payments, with the ability to bundle insurance and maintenance services into the monthly installment, available with terms of 12–84 months.
• Insurance Services Insurance programs covering RCA (third-party liability), theft, fire, collision, glass damage, and Kasko with options for new value reimbursement, plus installation of a satellite anti-theft system (SAT).
• Extended Warranty Program Used-vehicle warranty providing 1-year coverage starting at purchase, extendable up to 7 years, with a complimentary check-up after the first 2,500 km.
• Fleet Management Services Fleet consulting and management services for corporate customers including vehicle procurement, vehicle pickup/delivery, access to official brand service centers, administrative support, and kilometer reimbursement programs for personal vehicles used for work.
• Mobility Consulting Services Qualified mobility consulting for individuals and businesses covering vehicle registration, insurance, maintenance, breakdowns, and administrative procedures, leveraging the group's authorized service center network.

Quantifiable outcome

• Free charging for full electric vehicles at group facilities for first two years
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• Enel XcoreStrategic or Co-development PartnerStrategic partnership with Enel X to expand the EV charging station network across Sardinia. PimaxCar Group has installed charging stations at all their facilities in Sassari, Olbia, and Cagliari, and at their trusted bodywork center in Nuoro. Enel X provides the charging infrastructure and network while PimaxCar serves as a local partner and charging point host.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motto Group: Italian multi-brand automotive dealer with sales, service and financing operations across multiple regions — directly comparable integrated dealership model.
• Intergea: Italian automotive group with multi-brand dealership operations and integrated mobility services, directly comparable in business model and customer segment.
• Trivellato Group: Multi-brand Italian dealer group operating Mercedes-Benz, BMW, Audi and other premium franchises with full sales-service-financing offerings.
• Cecomp Group: Italian automotive dealer group operating multiple brand franchises with integrated service centers, comparable multi-franchise structure.
• Gruppo Bonaldi: Multi-brand Italian dealer group representing premium and mass-market OEMs (BMW, MINI, Mercedes, Volvo, etc.) with full sales-service-financing integration, directly comparable to Pimaxcar's multi-brand structure across Lombardy.
• Autotorino: Large Italian multi-brand automotive dealer group operating across northern and central Italy with new/used vehicle sales, authorized service, financing and fleet services — same integrated dealership + financial services + multi-brand model as Pimaxcar.
• Fimauto: Italian automotive retail group operating multi-brand dealerships with authorized service centers across multiple regions, comparable multi-brand franchise model.
• Euromobil: Italian dealer specializing in premium brands (Porsche, Audi, Volkswagen) with sales and service operations across northern Italy, comparable in premium-brand franchise focus.
• Brennero Group: Northern Italian multi-brand automotive dealer group offering sales, authorized service and corporate fleet solutions — directly analogous to Pimaxcar's integrated service offering.

Regional players

• Sicar (Sardinia): Fiat/Stellantis dealer group operating in Sardinia, sharing the same regional geography and target customer segments as Pimaxcar — directly competes in the mass-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpTdnt3nHb0C5fWJNduhFNQ
• Facebookfacebook.com/PimaxCarGroup
• Instagraminstagram.com/pimaxcargroup
• LinkedInlinkedin.com/company/pimaxcargroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pimaxcar Group