Pineapple Hospitality

What Pineapple Hospitality does

Pineapple Hospitality, Inc. is a privately held B2B e-commerce distributor of eco-friendly hotel amenities and broader FF&E/OS&E (Furniture, Fixtures, Equipment / Operating Supplies, Equipment) supplies, headquartered in Fenton, Missouri. The company operates a direct-to-consumer (in the B2B sense) online storefront at pineapplehospitality.net where hospitality buyers can order individual units, cases, or bulk gallon-sized refills, with sample ordering, account registration, volume pricing, and custom shipping quotes. The product platform aggregates more than 40 premium and sustainability-focused amenity brands — including Aveda (under a luxury-property-exclusive arrangement), Beekman 1802, Kiehl's, Paul Mitchell, Apotheke, BABOR, Bodyography, and evo — and extends into dispensing fixtures (Aquamenities, Ophardt, EcoEclipse and others), towels and bedding (1888 Mills, Thomaston Mills), guestroom coffee and tea, cleaning and sanitizing supplies (Force of Nature), and room/bath goods.

The company monetizes via wholesale product sales on a pay-as-you-go basis with tiered unit pricing, volume discounts, and bespoke shipping quotes for international orders. It serves hotels, resorts, vacation rentals, Airbnb/VRBO properties, and bed and breakfasts, with a stated value proposition centered on sustainable formulations (biodegradable, cruelty-free, recyclable), cost reduction through gallon refills with dispensers (up to 60% claimed savings), and one-day shipping on most items. The leadership team is led by Founder Ray Burger and President/CEO Lynn Martin, with the company describing over 50 years of combined hospitality experience across its team. There is no public revenue disclosure, no external funding, no parent company, and no subsidiary structure in the available data.

Name

Pineapple Hospitality

Legal name

Pineapple Hospitality, Inc.

Website

https://pineapplehospitality.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pineapple Hospitality is a privately held B2B e-commerce distributor of eco-friendly hotel amenities, FF&E and OS&E supplies, and dispensing systems, serving hotels, resorts, vacation rentals, Airbnb properties, and bed and breakfasts via a direct online storefront aggregating 40+ premium brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: B2B wholesale sales of hotel amenities and supplies to hospitality properties including hotels, resorts, vacation rentals, and Airbnb properties. Products sold include amenity collections (shampoo, conditioner, body wash, lotion, bar soaps), dispensers, coffee/tea, towels/bedding, cleaning supplies, and room/bath goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pineapple Hospitality is a wholesale B2B supplier of eco-friendly hotel amenities and FF&E/OS&E (Furniture, Fixtures & Equipment / Operating Supplies & Equipment) hotel supplies. The company operates an e-commerce platform that distributes 40+ premium amenity brands to hotels, resorts, vacation rentals, and Airbnb properties.

Product overview

Pineapple Hospitality is a hospitality FF&E and OS&E supplier offering a comprehensive portfolio of eco-friendly hotel amenities, dispensers, and room supplies. Their core offering centers on over 40 premium amenity brand collections (including Apotheke, Aveda, Beekman 1802, BABOR, Bodyography, Cutler, Eco Botanics, evo, and Paul Mitchell) available in multiple formats: single-use liquids, bar soaps, gallon refills, and pre-filled bottles. The portfolio includes amenity dispensers and brackets (Aquamenities, Dovelok, EcoEclipse, Kure, Ophardt, Mosaic, AVIVA, SOLera) as well as complementary products like guestroom coffee/tea, towels & bedding, cleaning & sanitizing supplies, and room & bath goods. The company emphasizes sustainable, eco-friendly, cruelty-free, and wellness-focused formulations for hotels, resorts, and vacation rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Hotel Amenities
• FF&E/OS&E Hotel Supplies
• Premium Amenity Brand Distribution

Quantifiable outcome

• Up to 60% cost reduction when switching to gallon-sized amenities with dispensers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core.

• AvedacoreChannel Partner/ Reseller/ DistributorAveda Rosemary Mint hotel amenities - exclusive to first-class and luxury properties meeting Aveda's sustainability requirements. Products are eco-friendly, plant-based, biodegradable, and packaged in post-consumer recycled materials.
• Beekman 1802coreChannel Partner/ Reseller/ DistributorBeekman 1802 Fresh Air and PURE product lines featuring goat milk skincare formulas. Cruelty-free, paraben-free, recyclable packaging. Fresh Air line offers subtle fragrances while PURE is unscented for sensitive skin.
• Kiehl'scoreChannel Partner/ Reseller/ DistributorKiehl's hospitality line available for approved properties. Premium professional haircare and skincare products for luxury hospitality settings.
• Paul MitchellcoreChannel Partner/ Reseller/ DistributorPaul Mitchell hotel amenities including Awapuhi and Lemon Sage collections. Professional salon-grade haircare products available for lodging properties.
• ApothekecoreChannel Partner/ Reseller/ DistributorApotheke luxury home fragrance brand offering Canvas and White Vetiver collections. Natural handcrafted products inspired by craftsmanship and quality, made in Red Hook, Brooklyn.
• BABORcoreChannel Partner/ Reseller/ DistributorBABOR professional skincare products from Germany with over 60 years of expertise. Grounding collection with eucalyptus, amber, and vanilla scent profile. Vegetable-based, biodegradable, recyclable packaging.
• BodyographycoreChannel Partner/ Reseller/ DistributorBodyography Blanc mineral-based formulations without parabens, mineral oils, or harmful components. Vegan, cruelty-free, recyclable and biodegradable products.
• Eco BotanicscoreChannel Partner/ Reseller/ DistributorEco Botanics products enriched with organic olive oil and aloe vera, gluten and paraben-free. EcoWell promise for health and wellness formulations. White tea and honey scent collection with eco-friendly PET plastic packaging.
• evocoreChannel Partner/ Reseller/ DistributorAustralian-born professional haircare brand. Vegan, cruelty-free products without SLS/SLES, PEGs, phthalates, or parabens. Recyclable packaging with distinctive fragrances.
• Farmhouse FreshcoreChannel Partner/ Reseller/ DistributorFarmhouse Fresh farm-inspired skincare products for hospitality. Made in the USA with natural ingredients and eco-friendly packaging.
• 1888 MillscoreChannel Partner/ Reseller/ DistributorTowel and bedding supplier featuring SWEET SOUTH line. Pool and spa towels, guestroom towels, bed linens available.
• Thomaston MillscoreChannel Partner/ Reseller/ DistributorPremium towel and bedding manufacturer offering pool towels and linens for hospitality properties.
• Ophardt Dispensing SystemscoreTechnology or IntegrationOphardt dispenser products including wall-mounted shower dispensers and refillable bottle systems for hospitality properties.
• AquamenitiescoreTechnology or IntegrationAquamenities amenity station fixtures - wall-mounted dispensers in single, double, and triple chamber configurations for streamlined bathroom amenities.
• Force of NaturecoreChannel Partner/ Reseller/ DistributorForce of Nature cleaning and sanitizing products for hospitality properties. Eco-friendly cleaning solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thymes: Fragrance and bath brand with a dedicated hotel and hospitality amenities division supplying boutique and luxury properties. Comparable to Pineapple Hospitality's role as a multi-brand amenity curator for eco-conscious and design-led hotels.
• InnStyle: Supplier of bed-and-breakfast and boutique hotel linens, amenities, and guest supplies. Comparable to Pineapple Hospitality's B&B and boutique resort segment, with overlapping assortment in towels, bedding, and amenity kits.
• Direct Supply: Large B2B distributor serving hospitality and senior-living operators with FF&E, OS&E, equipment, and consumables. Comparable to Pineapple Hospitality as a one-stop procurement partner for property operators, though Direct Supply operates at substantially greater scale and a broader portfolio.
• Gilchrist & Soames: Premium hotel amenity brand and supplier of bath and body collections for luxury and boutique hotels. Comparable to Pineapple Hospitality's curated premium amenity offering, including exclusive-style distribution arrangements with upmarket properties.
• Hotel Emporium: B2B supplier of hotel amenities, toiletries, and guest supplies marketed directly to hospitality properties. Closely comparable assortment and go-to-market motion to Pineapple Hospitality's e-commerce platform serving hotels and short-term rentals.
• American Hotel Register Company: Long-standing B2B distributor of hotel amenities, linens, guest supplies, and FF&E/OS&E products. Directly comparable to Pineapple Hospitality's assortment and customer base, including branded amenities and housekeeping consumables for hotel properties.

Broad incumbents

• Guest Supply: Hospitality amenities and supplies subsidiary of Sysco, distributing branded toiletries, linens, and OS&E to hotels globally. Comparable in product categories and customer base to Pineapple Hospitality, but operates at the scale of a Fortune 50 parent's distribution network.
• Sysco: Global broadline foodservice distributor whose hospitality segment (encompassing Guest Supply) overlaps with Pineapple Hospitality's amenity and consumables assortment. Competitor for procurement contracts at scale, though Sysco's portfolio is far broader.
• WebstaurantStore: Large e-commerce distributor of restaurant and hospitality supplies including disposables, cleaning, and smallwares. Adjacent competitor to Pineapple Hospitality for housekeeping and consumable categories, though broader in foodservice focus.

Regional players

• ImageFIRST: Linen rental and laundry services provider for hospitality and healthcare, overlapping with Pineapple Hospitality's towels-and-bedding category. Differentiated by rental-and-service model rather than wholesale-only, but competes for similar hotel procurement budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pineapple-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Hospitality