Pink Flamingo

What Pink Flamingo does

Pink Flamingo Marketing is a privately held, founder-owned marketing and social media consultancy headquartered in Shrewsbury, Shropshire, United Kingdom, operated by Chloe Morris. The firm sells advisory and social media management services to small business owners and entrepreneurs, operating under a horizontal SMB segment approach with distribution conducted directly through its website and contact via [email protected].

The product set comprises four modules: a core consultancy offering, one-on-one mentoring under the "Work with Chloë" line, website design and development services, and the Pink Flamingo Academy, a separate sub-brand delivering structured online marketing courses. The technology stack is modest and off-the-shelf: the website runs on Squarespace (the firm has migrated from a WordPress-based pinkflamingomarketing.com to a Squarespace-hosted pinkflamingoacademy.com), with Google Analytics and Optimizely deployed for traffic analysis and A/B testing. There are no proprietary platforms, APIs, SDKs, or integrations disclosed, and no patents, trademarks, awards, partnerships, or institutional funding are evidenced.

The business model combines project-based consultancy and mentoring fees with course revenue from the Academy, all sold direct-to-client through the web properties. No pricing is publicly disclosed. The firm has 1-10 employees and is operated as a bootstrapped, individual-owned business with no parent company, no venture or private equity backing, and no M&A activity recorded. Customer logos and revenue figures are not disclosed, and the operating footprint shows no formal geographic segmentation beyond the UK base.

Name

Pink Flamingo

Legal name

Pink Flamingo Marketing and Chloe Morris

Website

https://pinkflamingomarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pink Flamingo Marketing is a UK-based, founder-owned marketing and social media consultancy serving small business owners, offering strategic advisory, one-on-one mentoring, website services, and online marketing courses through the Pink Flamingo Academy.

Ownership category

akta.pro rank

Product category

Marketing Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Marketing consultancy services
• Social media management
• Website design services
• Online marketing courses
• Business mentoring services

Headquarters

HQ city

Shrewsbury, Shropshire

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

Pink Flamingo Marketing is a marketing and social media consultancy that provides strategic marketing guidance, social media management, and website design services to small businesses and entrepreneurs. The company also operates the Pink Flamingo Academy, an educational platform offering structured marketing courses and one-on-one mentoring with founder Chloe Morris.

Product overview

Pink Flamingo Marketing operates as a marketing and social media consultancy with an associated educational platform called the Pink Flamingo Academy. The core offering is the consultancy service providing strategic marketing guidance, supported by supplementary modules including one-on-one mentoring with founder Chloe Morris, website development services (now delivered via Squarespace), and the Academy's course-based learning programs. The consultancy and Academy function as related but distinct offerings—the consultancy handles client work while the Academy provides educational content for those seeking to develop marketing skills independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Pink Flamingo Marketing Consultancy

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amy Porterfield: Amy Porterfield is a direct peer: a solo founder selling online marketing courses, podcasts, and mentoring programs targeted at small business owners and entrepreneurs, mirroring Pink Flamingo's Academy-plus-mentoring model.
• Maven: Maven is a direct peer on the course side: a cohort-based learning platform hosting premium courses taught by practitioner-instructors, competing for the same creator-led marketing education audience Pink Flamingo's Academy targets.
• The Futur: The Futur is a direct peer: a creator-led marketing and business education brand (Chris Do) selling courses, coaching, and content to entrepreneurs and small business owners — the same ICP and offering mix as Pink Flamingo's Academy plus consulting.
• Thinkific: Thinkific is a direct peer: a course creation and selling platform for individual creators and small businesses, overlapping with Pink Flamingo Academy's go-to-market in tools and audience.
• Marie Forleo (B-School): Marie Forleo / B-School is a direct peer: a founder-led brand selling premium online business and marketing training programs to entrepreneurs, directly competing for the same learner persona as Pink Flamingo Academy.
• Teachable: Teachable is a direct peer on the course platform side: an infrastructure provider enabling creators to sell online courses, directly comparable to the technology layer Pink Flamingo relies on for its Academy.

Broad incumbents

• HubSpot: HubSpot is a broad incumbent: a comprehensive marketing, sales, and CRM platform with its own Academy and consulting ecosystem, serving many of the same small business owners but at a vastly larger scale and broader portfolio.
• Buffer: Buffer is a broad incumbent: a social media management platform that also publishes educational content targeted at small businesses and marketers, comparable in audience to Pink Flamingo's content marketing motion.
• Copyblogger: Copyblogger is a broad incumbent in content marketing education and services: a long-running brand publishing training, tools, and resources for marketers and small businesses, overlapping with Pink Flamingo's educational and content-led GTM.
• Hootsuite: Hootsuite is a broad incumbent in social media marketing: a mainstream platform offering tools, training, and resources that overlap with Pink Flamingo's social media consultancy and educational content for SMBs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pinkflamingomarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Flamingo