The Pink Pig Farm

What The Pink Pig Farm does

The Pink Pig Farm is a family-owned farm park, restaurant, and event venue located on Holme Lane near Scunthorpe, North Lincolnshire, United Kingdom. Founded in 1999 by Sally and Andrew Jackson, the business operates as a multi-attraction destination combining a working farm (with heritage dating to 1929) with family entertainment, food service, and venue hire on a single site near junction 4 of the M180. Core products include the Farm Park with indoor and outdoor play areas, an animal trail, and term-time activities (Messy Mondays, Farmer Fridays); the Farm House Kitchen restaurant and adjacent cafes serving homemade, locally-sourced food; afternoon tea service; birthday party packages (Pink Pig, Nerf, Build a Cuddle, Private Hire); seasonal events including the Santa Experience; and three event spaces — the Garden Room, the Wildflower Room, and The Old Wheat Barn wedding venue, which hosts 12+ weddings per summer since opening in 2023. Education is delivered through dedicated School Visits and Nursery Visits programs.

The business runs on a direct-to-consumer model, selling tickets and services through its own online booking platform at bookings.pinkpigfarm.co.uk (powered by FuseMetrix) and on-site, with no third-party ticket intermediaries. Pricing is unit-based with online discounts versus gate prices, tiered by season (term-time vs. weekend/holiday) and customer age band, supplemented by subscription-style Summer Passes and Off Peak Annual Passes and gift vouchers in £10/£20/£50 denominations. Revenue is generated across admissions, food and beverage, birthday parties, afternoon tea, weddings and corporate events, memberships, seasonal events, and gift products. Marketing relies on the website, organic social (Facebook, Instagram), email newsletter, SEO, Google Maps presence, and word-of-mouth referrals, targeting families with young children primarily in the North Lincolnshire catchment area (Scunthorpe, Grimsby, Hull, Doncaster, Lincoln). The Pink Pig Farm employs approximately 23 staff and has reinvested organically into the site across multiple product expansions since 2014, including recovery from a 2025 arson attack via a new covered play barn opened in 2026.

Name

The Pink Pig Farm

Legal name

The Pink Pig Farm

Website

https://pinkpigfarm.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pink Pig Farm is a family-owned farm park, restaurant, and event venue near Scunthorpe, North Lincolnshire, operating since 1999. It serves families with young children and event hosts through farm park admissions, on-site F&B, birthday parties, weddings at The Old Wheat Barn, and seasonal experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Scunthorpe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Park Admission: Entry fees for visitors to the farm park, with different pricing for children, adults, and under 2s. Prices vary between term time (lower) and weekends/holidays (higher). Online booking offers discounts compared to gate prices.
2. Food & Beverage (Farm House Kitchen Restaurant): On-site restaurant serving homemade food, afternoon teas, and drinks. Includes the Greedy Pig Cafe and Oink Cafe. Food is locally sourced with sustainability focus.
3. Seasonal Passes: Summer Passes (£25 per person) for unlimited access during summer holidays, and Off Peak Annual Passes for term-time visits on Mondays, Thursdays, and Fridays.
4. Birthday Parties: Various party packages including Pink Pig Parties (£17 per child), Nerf Parties (£18 per child), Build a Cuddle Party (£200), and Private Hire (£275).
5. Afternoon Tea: Afternoon tea service at £19.99 per adult and £10 per child, including sandwiches, scones, cakes, and bottomless tea/coffee. Christmas and special themed versions also available.
6. Events & Venue Hire: Wedding venue (The Old Wheat Barn), corporate events, baby showers, funerals, and other celebrations in their Garden Room, Wildflower Room, and barn spaces.
7. Santa Experience: Christmas Santa experience with tickets at £25 for children and £12 for under 1s (gift included). North Star upgrade at £40 includes teddy bear building.
8. Gift Vouchers: Gift vouchers available in £10, £20, £50 denominations, or custom values, valid for six months and redeemable anywhere on site.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Pink Pig Farm operates a family farm park near Scunthorpe offering indoor and outdoor play areas, animal encounters, and an animal trail, alongside the Farm House Kitchen restaurant serving homemade, locally sourced food. The site also functions as an event venue hosting birthday parties, afternoon tea, the Santa Christmas experience, corporate events, and weddings (The Old Wheat Barn), with annual and seasonal membership passes for repeat visitors.

Product overview

The Pink Pig Farm is a family-owned farm park and event venue near Scunthorpe, North Lincolnshire, founded in 1999. The business operates as a multi-attraction destination combining a working farm with family entertainment. Core offerings include the Farm Park (with indoor/outdoor play, animal trail, and daily foam parties), the Farm House Kitchen restaurant serving homemade food, and various membership passes (Summer Pass and Off Peak Annual Pass). The venue hosts Birthday Parties in multiple formats (Pink Pig Party, Nerf Party, Private Hire, Build a Cuddle Party), Afternoon Tea experiences, and seasonal events including the Santa Experience at Christmas. Event Spaces include the Garden Room, Wildflower Room, and The Old Wheat Barn wedding venue. Educational services encompass School Visits and term-time activity programs (Messy Mondays, Farmer Fridays). The business operates on a ticket-based entry model with optional add-on experiences and gift products.

Differentiator

Problem solved

Functional benefit

Brands

• Farm House Kitchen: On-site restaurant serving homemade, locally sourced food.
• The Old Wheat Barn

Products and services

• Farm Park Day Admission Family farm park near Scunthorpe with indoor and outdoor play areas, farm animal encounters, an animal trail, and daily activities including foam parties, soft play, bouncy pillows, and sand pits; priced per person by season.
• Farm House Kitchen Restaurant On-site restaurant serving homemade food from locally sourced ingredients, including the Pink Pig MAC burger, with indoor and outdoor seating; also includes the Greedy Pig Cafe and Oink Cafe outlets.
• Afternoon Tea

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• UK Government - Great British Summer Savings InitiativecoreOthers · 1 January 2026Government initiative allowing the farm to discount summer tickets and pass VAT savings to customers. This partnership enables reduced prices for families during the 2026 summer season, making the attraction more affordable and accessible.
• Elmfield Farm Dairies, DoncasterminorOthersLocal milk supplier providing dairy products for the Farm House Kitchen restaurant. Part of The Pink Pig Farm's commitment to locally-sourced, low food mile ingredients.
• Thaymar Ice Cream, NewarkminorOthersIce cream supplier providing the ice cream served at the farm. Supports the farm's focus on quality, locally-sourced food offerings.
• Heavenly Coffee, SheffieldminorOthersCoffee supplier providing coffee for the restaurant and cafe. Part of the sustainable sourcing initiative.
• Jenny's Jams, LincolnminorOthersLocal jam supplier from Lincoln providing preserves for afternoon teas and restaurant use.
• Greys, WintertonminorOthersBakery supplier providing bread for the restaurant, supporting the farm's local sourcing commitment.
• Primrose Free Range Eggs, WragbyminorOthersFree range egg supplier providing eggs from Wragby, supporting the farm's sustainable and local food philosophy.

Scale indicators5 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Folly Farm: Larger Welsh family attraction combining farm animals, indoor play, adventure, and zoo elements — a broader incumbent operating adjacent to the same niche with an overlapping family demographic.

Direct peers

• Pennywell Farm: Devon family farm park combining animals, shows, and indoor/outdoor play with a strong events and parties programme — comparable operating model to Pink Pig.
• Adam Henson Cotswold Farm Park: Working farm open to the public with rare-breed livestock, adventure play, and events — directly comparable heritage/farm attraction model with similar target audience and seasonality.
• Cotswold Farm Park: Working farm open to the public with rare-breed animals, indoor/outdoor play, and family events — comparable scale and operational model, though with a more heritage-breed positioning.
• Odds Farm Park: Family farm park in Berkshire offering animal encounters, indoor and outdoor play, birthday parties, and seasonal events — a very close model match to The Pink Pig Farm in scale and offering mix.
• White Post Farm: Nottinghamshire-based family farm park with hands-on animal experiences, indoor/outdoor play, and party hosting — directly comparable in product mix and target audience.
• Hatton Adventure World: Warwickshire-based family farm and adventure park combining animals, indoor play, parties, and seasonal events — closely aligned multi-attraction family farm model.

Regional players

• Stockeld Park: Yorkshire adventure estate with seasonal events, indoor play, and family activities — comparable in seasonal/event-led demand but with a more adventure-park versus farm-park identity.
• Matlock Farm Park: Derbyshire family farm park with animals, play areas, and seasonal events — comparable offering but different geographic catchment from Pink Pig.
• Cannon Hall Farm: Yorkshire farm park with animals, play areas, a farm shop, and restaurant — similar concept but further north; useful as a regional North-of-England comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinkpigfarm
• Instagraminstagram.com/thepinkpigfarm
• LinkedInlinkedin.com/company/the-pink-pig-farm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pink Pig Farm