Parimatch Affiliates
Parimatch Affiliates is a direct affiliate program for the 30-year-old Parimatch iGaming brand, enabling webmasters to earn commissions (CPA, RevShare, Hybrid) by driving traffic to Sports Betting, Casino, and eSports verticals across Central Asia, Southeast Asia, Southeast Europe, and Tier 2/3 European markets.
- Company typePrivate
- Founded1994
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parimatch Affiliates does
Parimatch Affiliates (PM AFF) is a direct affiliate program operated by the iGaming brand Parimatch, which has a 30-year operating history dating to 1994. The program enables webmasters, content publishers, and performance marketing professionals to monetize traffic by referring players to Parimatch's Sports Betting, Online Casino, and eSports verticals. PM AFF serves affiliates across Central Asia, Southeast Asia, Southeast Europe, and Tier 2/3 European markets, with geographic scope described as 'constantly expanding.' The platform is built on proprietary affiliate tracking technology, including server-to-server (S2S) postback integration with subID transfer, real-time performance dashboards, and an API for tracking betting odds on key sporting events. Affiliates access ready-made promotional materials (banners, videos, landing pages) localized for key GEOs and are assigned personal affiliate managers for tailored support.
Parimatch Affiliates firmographics
Firmographics- Name
- Parimatch Affiliates
- Legal name
- Parimatch Affiliates
- Website
- https://pmaffiliates.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parimatch Affiliates is a direct affiliate program for the 30-year-old Parimatch iGaming brand, enabling webmasters to earn commissions (CPA, RevShare, Hybrid) by driving traffic to Sports Betting, Casino, and eSports verticals across Central Asia, Southeast Asia, Southeast Europe, and Tier 2/3 European markets.
- Ownership category
- akta.pro rank
Parimatch Affiliates industry classification
Industry- Product category
- iGaming Affiliate Program
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Parimatch Affiliates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Cost Per Acquisition (CPA): Affiliates earn fixed commissions for each new customer who completes specific actions such as registration or first-time deposit (FTD). Rates vary by GEO: up to $300 for Tier 1 regions, with customized rates for Tier 2/3 regions based on traffic quality, sources, and volume.
- Revenue Share (RevShare): Affiliates earn a percentage of the operator's net revenue generated by referred customers. Rates up to 45% of net revenue, accrued as long as the customer remains active. Revenue share ceases if customer is inactive for one month or longer.
- Hybrid Model: Flexible combination of CPA and RevShare models, allowing affiliates to benefit from both fixed acquisition payments and ongoing revenue sharing. Rates are slightly reduced compared to single-model arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Tier 1 GEO - Highest CPA rates |
| Transaction based/ take rate | Monthly | Tier 2/3 GEO - Standard CPA rates |
| Transaction based/ take rate | Monthly | Revenue Share Model |
| Hybrid | Monthly | Hybrid Model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Parimatch Affiliates product offering
Product offeringCore offering
PM AFF operates a direct affiliate program for the international iGaming operator Parimatch, enabling webmasters and affiliates to monetize traffic by referring players to sports betting, online casino, and esports verticals. The program offers flexible commission models including CPA (up to $300 for Tier 1 GEOs, $150 for Tier 2/3), RevShare (up to 45% of net revenue), and Hybrid combinations, supported by proprietary tracking technology and ready-made localized promotional materials.
Product overview
PM AFF (Parimatch Affiliates) is a direct affiliate program platform that works with the international iGaming operator Parimatch — a brand with 30 years of history. The platform enables webmasters to monetize traffic through three core verticals: Sports Betting, Online Casino, and eSports, using flexible commission models including CPA (up to $300 for Tier 1, $150 for Tier 2/3), RevShare (up to 45%), and Hybrid combinations. The product ecosystem includes real-time tracking dashboards, S2S postback with subID transfer, API access for odds tracking, and localized promotional materials. Affiliates operate across Central Asia, Southeast Asia, Southeast Europe, and Tier 2/3 European markets. The platform also maintains an educational blog (PM Academy) providing content marketing and SEO resources for affiliates.
Differentiator
Problem solved
Functional benefit
Products and services
- PM AFF (Parimatch Affiliates) Program
Quantifiable outcome
- CPA rates up to $300 for Tier 1 GEO
- +2 more outcomes
Companies that use Parimatch Affiliates
Customer profileSegments3 records
Ideal customer profiles3 records
Parimatch Affiliates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parimatch Affiliates partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Manchester UnitedcoreOfficial sponsorship relationship with Manchester United football club, one of the world's most recognized sports brands. This partnership enhances Parimatch's global brand visibility and provides trust signals for affiliates.
- Argentina Football AssociationcoreOfficial sponsorship with Argentina's national football team, one of the most successful national teams globally.
- UFC AsiacorePartnership with UFC for Asian markets, providing access to combat sports audience and brand ambassadors.
- Leeds United FCmajorOfficial sponsorship with Leeds United football club.
- Leicester City FCmajorOfficial sponsorship with Leicester City football club.
- Nottingham Forest FCmajorOfficial sponsorship with Nottingham Forest football club.
- Chelsea FCcorePartnership with Chelsea FC football club, enhancing brand visibility in European markets.
- Southampton FCmajorPartnership with Southampton FC football club.
- Newcastle FCmajorPartnership with Newcastle United football club.
- Brighton FCmajorPartnership with Brighton & Hove Albion football club.
- Juventus FCcorePartnership with Juventus FC Italian football club, providing strong brand presence in Italy and European markets.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Parimatch Affiliates competitors and assessment
Company assessmentDirect peers
- Melbet Partners: Affiliate program for Melbet offering the same commission models and verticals (sports, casino, eSports). Competes for the same Tier 2/3 GEO traffic and webmaster partner base.
- Betwinner Affiliates: Direct affiliate program for Betwinner with similar CPA/RevShare/Hybrid offerings across sports betting and casino verticals. Overlaps directly with PM AFF on geographic focus and target affiliates.
- 22Bet Partners: Affiliate program for 22Bet covering sports betting, casino, and eSports. Uses identical CPA, RevShare, and Hybrid commission structures and targets the same iGaming affiliates in emerging markets.
- 1win Partners: Affiliate program for 1win iGaming operator with strong footprint in CIS, Asia, and Latin America. Directly competes on the same Tier 2/3 GEOs and affiliate persona with hybrid commission models.
- 1xBet Partners: Direct iGaming affiliate program for 1xBet operating in CIS, Asia, and Africa. Operates the same CPA/RevShare/Hybrid model with comparable commission ranges and serves the same webmaster/affiliate persona.
- Mostbet Partners: Affiliate program for Mostbet operating across sports betting and casino. Targets the same emerging-market GEOs and affiliate operators with similar CPA and RevShare structures.
Broad incumbents
- 888 Affiliates: Affiliate program for 888 Holdings, a large publicly-listed iGaming group. Operates in more regulated Tier 1 markets with longer-standing compliance infrastructure and broader product portfolio.
- Betsson Affiliates: Affiliate program for Betsson Group, a publicly-listed European iGaming operator. Stronger geographic concentration in Tier 1 European markets with more regulated affiliate frameworks.
- Betway Affiliates: Affiliate program for Betway, a major international iGaming and sports betting brand with multiple EPL sponsorships. Larger, more mature program focused on Tier 1 European and African markets.
- Bet365 Affiliates: Affiliate program for Bet365, one of the largest global iGaming operators. Larger, more established program with broader geographic reach but stricter traffic policies and lower commission flexibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Parimatch Affiliates social profiles
Digital presenceParimatch Affiliates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parimatch Affiliates leadership team
Management profileNumber of profiles
Parimatch Affiliates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parimatch Affiliates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parimatch Affiliates
What does Parimatch Affiliates do?
PM AFF operates a direct affiliate program for the international iGaming operator Parimatch, enabling webmasters and affiliates to monetize traffic by referring players to sports betting, online casino, and esports verticals. The program offers flexible commission models including CPA (up to $300 for Tier 1 GEOs, $150 for Tier 2/3), RevShare (up to 45% of net revenue), and Hybrid combinations, supported by proprietary tracking technology and ready-made localized promotional materials.
Is Parimatch Affiliates a public or private company?
Parimatch Affiliates is a private company. It is classified as corporate owned and is currently operating.
When was Parimatch Affiliates founded?
Parimatch Affiliates was founded in 1994. It employs 11 to 50 people.
How does Parimatch Affiliates make money?
Three revenue lines are on record. Cost Per Acquisition (CPA) is the primary driver. The others are revenue Share (RevShare) and hybrid Model.
Who are Parimatch Affiliates's main competitors?
Direct peers on record are Melbet Partners, Betwinner Affiliates, 22Bet Partners, 1win Partners, 1xBet Partners and Mostbet Partners. Broad incumbents are 888 Affiliates, Betsson Affiliates, Betway Affiliates and Bet365 Affiliates.
Does Parimatch Affiliates have an API?
Yes. Parimatch Affiliates offers an API for tracking odds, enabling affiliates to monitor betting odds on key events in real-time. The platform also supports S2S postback with subID transfer for server-to-server tracking integration, allowing affiliates to track events from registration through to second-time deposits. Real-time dashboards are provided for performance monitoring. Developer documentation is at affs.pmaffiliates.com/registration?namespace=affiliate.
What industry is Parimatch Affiliates in?
Parimatch Affiliates's product category is iGaming Affiliate Program. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 54183.