Piscina Barcelona

Name

Piscina Barcelona

Legal name

Fira de Barcelona

Website

https://piscinawellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition space rental: Piscina Barcelona generates revenue by renting exhibition space to brands and companies in the pool, wellness, and outdoor sectors. Exhibitors book stands and spaces at the Gran Via venue in Barcelona for the trade fair. Pricing is quote-based with early bird discounts available before 31 December for the 2027 edition.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Piscina Barcelona is a biennial international trade fair organized by Fira de Barcelona in collaboration with ASOFAP that rents exhibition space at the Gran Via venue to brands and companies in the pool, wellness, and outdoor sectors. The 2025 edition hosted approximately 10,000 professional visitors and 100 exhibitors from 30 countries, and the next edition is scheduled for 15–18 November 2027. Beyond the exhibition itself, the offering includes a 1,000 m² Showroom Outdoor & Wellness Experience, the Water & Space Conference, an International Business Meeting program, an Innovation Zone, regional focus days, an online Exhibitors E-catalogue, and a Lead Retrieval service for exhibitors.

Product overview

Piscina Barcelona is an international trade fair/exhibition event for the pool, wellness, and outdoor sectors, organized by Fira Barcelona. The event is not a software product but rather a physical trade show with the next edition scheduled for November 15-18, 2027 at Gran Via venue in Barcelona. The offering consists of the exhibition itself plus a comprehensive activity agenda including showrooms, conferences, business meetings, awards ceremonies, and networking events. The core product is participation in the trade fair as an exhibitor or professional visitor.

Differentiator

Problem solved

Functional benefit

Products and services

• Piscina Barcelona Exhibition Biennial international trade fair for pool, wellness and outdoor sectors featuring exhibitors from multiple countries, professional visitors, and comprehensive exhibition areas at the Gran Via venue in Barcelona. Sold to exhibitors (companies in the pool/wellness/outdoor sector) as exhibition space rental.
• Showroom Outdoor & Wellness Experience 1,000 m² showroom experience showcasing pools, wellness and outdoor living products for hands-on demonstration and trial, available to exhibitors and professional visitors during the trade fair.
• Water & Space Conference Conference activity focused on designing the future of wellbeing, targeting architects, designers, and wellness sector professionals attending Piscina Barcelona.
• Business Meeting Program (7th International Business) International business meeting program that facilitates matchmaking and one-to-one meetings between exhibitors at Piscina Barcelona and international buyers from the pool, wellness, and outdoor sectors.
• Lead Retrieval Service

Quantifiable outcome

• 10,000+ professional visitors, 100 exhibitors from 30 countries, 10% international visitors at the 2025 edition

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered platinum (flagship), gold (core), silver, bronze, sustainability (specialty), strategic, core, collaborating entity and supporting institution.

• Fluidraplatinum (flagship)GTM or Marketing PartnerFluidra is the Platinum Partner of Piscina Barcelona. As a leading global manufacturer and distributor of pool and wellness equipment, Fluidra's sponsorship signals the event's industry leadership and provides high-visibility brand association for the trade fair.
• Aipergold (core)GTM or Marketing PartnerAiper is a Gold Partner of Piscina Barcelona. The brand, specializing in robotic pool cleaners, leverages the partnership for brand visibility among an audience of industry professionals and decision-makers.
• Beatbotgold (core)GTM or Marketing PartnerBeatbot appears as a Gold Partner of Piscina Barcelona. The brand specializes in smart pool cleaning robots and benefits from brand exposure at the trade fair to an audience of pool professionals and hotel investors.
• CGT Alkorgold (core)GTM or Marketing PartnerCGT Alkor is a Gold Partner of Piscina Barcelona. The company provides pool construction materials and solutions, and its partnership supports the event's positioning across the full pool industry value chain.
• Haywardgold (core)GTM or Marketing PartnerHayward is a Gold Partner of Piscina Barcelona. The centenary pool equipment manufacturer uses the partnership to reinforce its position as a leader in pool automation and transformation, with the trade fair serving as a platform to engage with the industry.
• PHNIXgold (core)GTM or Marketing PartnerPHNIX is a Gold Partner of Piscina Barcelona. The brand focuses on energy-efficient pool heating and pumping solutions, aligning with the trade fair's themes of sustainability and innovation.
• Productos QPgold (core)GTM or Marketing PartnerProductos QP is a Gold Partner of Piscina Barcelona. The brand specializes in pool maintenance and water treatment products, and its partnership supports the event's comprehensive industry coverage.
• Renolit Alkorplangold (core)GTM or Marketing PartnerRenolit Alkorplan is a Gold Partner of Piscina Barcelona. The company provides PVC membranes for pool lining and waterproofing, and its partnership reinforces the event's reach across pool construction and renovation professionals.
• Aquavia SpasilverGTM or Marketing PartnerAquavia Spa is a Silver Partner of Piscina Barcelona. The spa and wellness brand participates as a partner to engage with hotel managers, architects, and developers interested in wellness installations.
• Proteam Europa Pool & SpabronzeGTM or Marketing PartnerProteam Europa Pool & Spa is a Bronze Partner of Piscina Barcelona. The partnership provides the brand with visibility among pool industry professionals attending the trade fair.
• Superior WellnessbronzeGTM or Marketing PartnerSuperior Wellness is a Bronze Partner of Piscina Barcelona. The UK-based wellness brand uses the partnership to access the European market through the trade fair's international audience.
• Action Parksustainability (specialty)GTM or Marketing PartnerAction Park is a Sustainability Partner of Piscina Barcelona. As a water park and leisure solutions provider, its partnership aligns with the event's Toward Zero Impact initiative and sustainability commitments.
• Branded Residences MonitorstrategicStrategic or Co-development PartnerBranded Residences Monitor is a Strategic Partner of Piscina Barcelona. The partnership involves collaborative activities such as the 'Branded Residences Intelligence Report Portugal & Signature Dialogue's' event, connecting the pool/wellness sector with the branded residences investment community.
• CAMACOL VallestrategicStrategic or Co-development PartnerCAMACOL Valle (Cali, Colombia) is a Strategic Partner of Piscina Barcelona. The partnership connects the trade fair with the Latin American construction and housing development sector, with joint activities including AquaSummit Latam 2026.
• Fira de BarcelonacoreStrategic or Co-development PartnerFira de Barcelona is the organizer of Piscina Barcelona. As the venue operator and event organizer, Fira de Barcelona provides the infrastructure, logistics, international buyer network, and operational expertise that underpin the trade fair.
• ASOFAPcoreStrategic or Co-development PartnerASOFAP (Asociación de Empresas de Piscinas y Bienestar) is the Spanish pool and wellness industry association and a co-organizer of Piscina Barcelona. ASOFAP brings industry credibility, member engagement, and sector expertise to the trade fair, including organizing events such as ES·PISCINA in Madrid.
• Aqua Españacollaborating entityOthersAqua España is a collaborating entity of Piscina Barcelona, representing the Spanish pool industry association that supports the trade fair and helps drive participation from Spanish pool companies and professionals.
• HOSBECcollaborating entityOthersHOSBEC (Hospitality Business Association of Benidorm and the Costa Blanca) is a collaborating entity of Piscina Barcelona, representing hotel businesses that are key buyers of pool, wellness, and outdoor solutions.
• Cushman & Wakefieldcollaborating entityStrategic or Co-development PartnerCushman & Wakefield partnered with Piscina Barcelona to host a one-day event for hotel managers and investors at the 2025 edition, connecting the real estate investment community with the pool and wellness industry.
• ICEX Spain Trade and Investmentsupporting institutionOthersICEX Spain Trade and Investment is listed as an institution supporting Piscina Barcelona, helping to promote the event and the Spanish pool/wellness industry in international markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Piscine Global: Piscine Global is the leading biennial international trade fair for the pool and spa industry held in Lyon, France. It is the most direct global competitor to Piscina Barcelona, attracting overlapping exhibitors and professional visitors from the same pool and wellness ecosystem.
• ForumPiscine: ForumPiscine is the biennial Italian trade fair dedicated to the pool and wellness industry held in Bologna. It serves the same pool and spa value chain with a comparable activity agenda and represents Piscina Barcelona's closest Southern European competitor.
• SPATEX: SPATEX is the UK's leading pool, spa, sauna, and wellness trade exhibition held annually in Coventry. It targets the same pool and wellness professional audience and competes for international exhibitor attention within the European market.
• Aquanale: Aquanale is the international trade fair for sauna, pool, and wellness held in Cologne alongside FSB. It competes with Piscina Barcelona for the same pool and wellness exhibitor base across Europe and represents a strong alternative venue for international buyers.
• ES·Piscina: ES·Piscina is the Spanish pool industry trade fair held in Madrid and organized by ASOFAP, the same industry association that co-organizes Piscina Barcelona. It is a sister event addressing the same Spanish market with a complementary cadence.

Regional players

• Aqua Salon: Aqua Salon is a Russian pool, spa, and wellness industry exhibition with regional focus on Eastern Europe and CIS markets. It serves a comparable pool and wellness exhibitor base but primarily competes in a different geographic territory than Piscina Barcelona.

Others

• Construmat: Construmat is the construction trade fair held at Fira de Barcelona. It shares venue and organizer with Piscina Barcelona and intersects with the pool construction value chain, including constructors and architects as shared professional visitors.

Emerging players

• Hostelco & Hospitality Industry Fair: Hostelco is the international hospitality equipment trade fair held at Fira de Barcelona, the same venue as Piscina Barcelona. It targets hotel managers and is a partial-overlap audience for the pool and wellness category, with cross-promotion potential.
• GaLaBau: GaLaBau is the biennial international trade fair for landscape, gardening, and outdoor design held in Nuremberg. It overlaps with Piscina Barcelona's outdoor and landscaping segment, particularly for landscape designers in its professional visitor base.

Broad incumbents

• SPOGA+GAFA: SPOGA+GAFA is the world's largest garden and outdoor living trade fair held annually in Cologne. It overlaps with Piscina Barcelona's outdoor living segment and competes for outdoor lifestyle exhibitors and buyers in Europe.

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/piscinabarcelona
• LinkedInlinkedin.com/company/piscinabarcelona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscina Barcelona