Piscine di Schio

What Piscine di Schio does

Piscine di Schio is a multi-service aquatic and fitness facility located at Via Dello Sport 6, Schio (Vicenza province), in the Veneto region of Italy. It is operated by Schio Nuoto SSD a R.L., an Italian Società Sportiva Dilettantistica limited liability entity, with the facility infrastructure developed in collaboration with the municipal government of Schio (Comune di Schio). The company serves individual consumers across five primary segments: families with children, adults and seniors, expecting and new mothers, children and youth (ages 3–14), and general recreation/fitness users, with no disclosed enterprise or B2B accounts.

The core product portfolio spans structured swimming instruction (from infant water-acclimation through master-level technique across all four strokes plus starts, turns, and rescue fundamentals), aquafitness (Hydrobike, AcquaGym, AcquaGag), free-swim access in an 8-lane 25m pool, a 300 sqm gym with cardio and strength zones, seasonal summer camps (PIMPA/NEMO/TEEN age groups), a seasonal 50m outdoor pool with water-park features, and specialized services including water-based functional rehabilitation, Personal Pilates, Yoga, Triathlon training, and a prenatal aquatic exercise program. The underlying physical technology consists of three indoor pools (25m eight-lane, 16x8m variable-depth teaching pool, and a polyfunctional temperature-controlled pool) plus the seasonal outdoor complex, all equipped with continuous 24-hour water recirculation systems. No digital platform, app, AI, or proprietary software products are disclosed.

Revenue is generated through a mix of subscription/recurring fees (swimming courses, gym access, aquafitness, summer camps), usage-based fees (pay-per-entry open swim), and one-time gift-card sales. Distribution is direct-to-consumer via on-site reception, email inquiry, and a limited online reservation system for seasonal outdoor amenities. Marketing is local — website, Instagram, email newsletter, and in-facility signage — with no disclosed paid acquisition or scaling motion. Pricing is largely not publicly disclosed and requires in-person or email inquiry for most courses.

Name

Piscine di Schio

Legal name

Schio Nuoto SSD a R.L.

Website

https://piscineschio.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Piscine di Schio is a community aquatic and fitness facility in Schio, Italy, offering swimming courses, aquafitness, gym access, and seasonal outdoor pool activities for families, children, adults, seniors, and expecting mothers in the Veneto region.

Ownership category

akta.pro rank

Product category

Aquatic Fitness & Swimming Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming instruction
• Aquatic fitness
• Indoor pool facility
• Summer day camp
• Aquatic rehabilitation

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swimming Courses: Revenue from structured swimming instruction programs for all ages and skill levels, including baby swimming, children's courses, adult lessons, master swimming, and rescue techniques.
2. Fitness and Aquafitness Classes: Fees from gym and water-based fitness courses including Pilates, Hydrobike, AcquaGag, AcquaGym, Yoga, and functional training sessions.
3. Open Swimming / Nuoto Libero: Pay-per-use access to swimming pools during designated open swim hours with time slots available.
4. Summer Camp Programs: Weekly summer camp packages for children (PIMPA, NEMO, TEEN groups) with half-day and full-day options including lunch.
5. Gym / Weight Room Access: 300 sqm fitness facility with cardio zone, free weights, isotonic equipment, and fitness course room access.
6. Gift Cards: Holiday gift cards available for swimming courses, fitness courses, aquafitness courses, and open swim entries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Piscine di Schio operates a multi-pool aquatic and fitness facility in Schio, Italy, providing structured swimming instruction for all ages and skill levels, open swim access, aquafitness classes (Hydrobike, AcquaGym, AcquaGag), a 300 sqm gym with cardio and strength zones, seasonal outdoor pool recreation with water park features, summer day camps for children, aquatic rehabilitation, and specialized courses including Pilates, Yoga, triathlon training, and prenatal aquatic exercise.

Product overview

Piscine di Schio is a sports and wellness facility offering a multi-service platform centered around aquatic and fitness activities. The core portfolio includes swimming instruction (Corsi di Nuoto) ranging from beginner to master levels, free swimming (Nuoto Libero) in an 8-lane 25m indoor pool, and aquafitness programs (Acquafitness) featuring Hydrobike, AcquaGym, and AcquaGag. The gym (Palestra) provides 300 sqm of fitness space with cardio and strength zones. Seasonal offerings include the outdoor summer pool (Piscina Estiva) with water slides and sports courts, and summer camps (Centro Estivo) for children aged 3-14 organized into PIMPA, NEMO, and TEEN groups. Specialized services include water rehabilitation (Rieducazione Funzionale), Personal Pilates, Yoga, and Triathlon training. The facility operates three indoor pools—a 25m main pool, a 16x8m teaching pool, and a temperature-controlled polyfunctional pool—plus a 50m outdoor pool and extensive outdoor areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Courses (Corsi di Nuoto) Structured swimming instruction for all ages and skill levels, from beginner water acclimation through advanced and master levels. Covers all four swimming styles (backstroke, freestyle, breaststroke, butterfly), starts, turns, and rescue fundamentals. Conducted in the 25m eight-lane indoor pool.
• Free Swimming (Nuoto Libero) Pay-per-use open swimming sessions in the 25m indoor pool with eight lanes and variable depth of 1.60 to 1.80 meters. Available by reservation during specific time slots.
• Aqua Fitness (Acquafitness) Water-based fitness activities including Hydrobike, AcquaGym, AcquaGag, and aquatic gymnastics, offered in the temperature-controlled polyfunctional pool.
• Gym/Fitness (Palestra) 300 sqm fitness facility with a cardio zone (treadmills, ellipticals, bikes), strength zone (free weights, isotonic equipment), and group fitness studio. Staff provides personalized training programs. Open September through July.
• Summer Pool (Piscina Estiva) Seasonal outdoor pool facility open June through September. Features a 50m pool, children's pool, three-lane water slide emptying into a lagoon pool, water jets, beach volleyball court, 3-on-3 basketball court, bar kiosk, sun loungers, umbrellas, and solarium area.
• Summer Camp (Centro Estivo) Summer day camp organized in three age groups: PIMPA (kindergarten children 3-6 years), NEMO (primary school children 6-11 years), and TEEN (middle school 11-14 years). Includes swimming lessons, sports activities, water park access, half-day and full-day options with lunch, and extended-care add-ons.
• Functional Rehabilitation in Water (Rieducazione Funzionale in Acqua) Personalized aquatic rehabilitation program for mobility recovery after injury or surgery, led by a kinesiology expert specializing in preventive and adapted water activities. Sessions are 45 minutes in medium-depth water.
• Course for Pregnant Women (Corso per Gestanti) Aquatic exercise program for pregnant women designed to prevent and relieve water retention, swollen legs, back pain, and lower abdominal discomfort. No prior swimming ability is required.
• Personal Pilates Postural rebalancing method particularly indicated for those with back, neck, shoulder, and limb problems. A series of exercises to improve conditions without aggravating musculoskeletal issues.
• Yoga Courses Hatha Yoga classes with instructor Giulia, including sessions on the outdoor solarium terrace during summer and indoor options. Sessions typically 60 minutes.
• Triathlon Course Winter triathlon training program with instructor Martina Dogana. Includes 1 hour of running and 50 minutes of pool training. Prerequisites: ability to swim 25m freestyle with lateral breathing and 15 minutes of light running.
• Weight Room (Sala Pesi) Strength training facility available during children's swimming courses, offering 30-minute workout sessions. Includes free weights, isotonic equipment, and cable machines.
• Gift Cards Gift cards available for swimming courses, fitness courses, aquafitness courses, and free swim entry passes.

Quantifiable outcome

• Comprehensive swimming progression from beginner water orientation to autonomous swimming ability
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Famila SchiominorOthersLocal retail partner listed on the company's partners page. No specific details on partnership nature or benefits provided.
• Emisfero Centro CommercialeminorOthersShopping center partner included in the company's partner network. Nature of partnership not specified.
• PoliambulatoriominorOthersMedical clinic partner. Logo displayed on partners page.
• Centro Medico IrisminorOthersMedical center in Santorso offering discounted rates to Piscine di Schio users including ophthalmology screenings (€35 for children 3-10), pediatric ophthalmology visits (€70), adult ophthalmology (€80), and physiotherapy sessions (€30 for 30min, €45 for 50min).
• Comune di SchiocoreStrategic or Co-development PartnerMunicipal government owner/operator of the facility. Collaborates on facility maintenance scheduling (e.g., extraordinary maintenance during holiday periods) and public access to swimming facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• FitActive: Italian low-cost 24/7 fitness chain expanding in regional Italian markets. Emerging player that competes for fitness-only subscribers in the same regional catchment as Piscine di Schio, though without the aquatic component.

Broad incumbents

• McFit Italia: Low-cost European fitness club chain with significant Italian presence. Represents the discount end of the recreation/sport center market and a primary competitive threat for value-conscious Italian fitness consumers in the same Venetian catchment.
• Virgin Active Italia: Italian subsidiary of the global premium fitness club chain offering full-service fitness centers with pool facilities, group classes, and family programming. Comparable to Piscine di Schio in service breadth (gym + pool + courses) but operates at national scale and premium price point.
• B-Fit: Italian low-cost fitness chain with multiple clubs. Represents the budget fitness segment that competes with mid-market players like Piscine di Schio for price-sensitive Italian consumers.
• Basic-Fit: Europe's largest low-cost fitness chain with growing Italian presence. Indirect competitor as it expands affordable fitness access in regional Italian cities, including Veneto.

Direct peers

• Sportpiù: Italian fitness center chain with swimming pools, group courses, and children's programs. Closely comparable mid-market operator targeting families in regional Italian markets.
• 20Hours Fitness: Italian fitness chain operating multiple facility locations with aquatic and fitness programs. Direct peer in the multi-service fitness and aquatic recreation segment serving Italian families and individuals.
• Forum Sport Center: Italian multi-sport facility offering swimming, fitness, and children's programs in a single integrated venue. Mirrors the Piscine di Schio model of combining aquatic instruction with gym and family services.

Regional players

• Italian Swimming Federation (FIN) Affiliated Centers: Federazione Italiana Nuoto oversees a national network of affiliated swimming schools and clubs that deliver swim instruction across Italy. Direct peer network for competitive swimming curriculum and standardized instruction programs.
• Italian Municipal Public Pools (Piscine Comunali): Network of publicly-operated Italian municipal pools (e.g., Piscine Comunali di Verona) that offer similar swimming courses, open swim, and aquafitness. Direct competitor in the regional Veneto market for recreational aquatic services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/piscineschio
• LinkedInlinkedin.com/company/piscine-di-schio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscine di Schio