Skupina Pivka - Delamaris

What Skupina Pivka - Delamaris does

Skupina Pivka - Delamaris is a privately held Slovenian food manufacturing group formed in 2009 through the combination of Pivka perutninarstvo d.d. (poultry, founded 1959) and Delamaris d.o.o. (fish processing, founded 1879). Operating under 100% Slovenian ownership via the Jata Emona holding group, it employs over 500 people within the group and more than 1,000 across related entities, generating annual revenue above €186M. Its headquarters and primary production are at Kal near Pivka, with a second meat-processing site at Kromberk (Nova Gorica, acquired 2018) and a sales subsidiary in Zagreb, Croatia.

The group produces fresh and processed chicken meat (Pivka brand), canned fish, fish salads, pâtés, sardines, and mackerel (Delamaris brand), snacks and sliced meats (Njami brand), and ready-to-eat stews, ragouts, and spreads (Delatera brand), all under 100% Slovenian ownership with full vertical integration from feed production and 50 chicken breeder farms through slaughterhouse, canning, and processing to retail marketing. Manufacturing technology includes modernized chicken lines renovated in 2025 at the 'Factory of the Future' Kal site (>€10M investment), a fish canning facility opened in 2014, and an advanced cooling tunnel, cutting/filleting lines, and waste heat recovery systems.

Revenue is generated primarily through branded FMCG sales via retail chains and hypermarkets across 28 export markets (Austria being the largest foreign market at 20%+ of Delamaris exports and 65% share of the Austrian mackerel segment), supplemented by foodservice, direct-to-consumer e-commerce through the Delatera online store, and a growing private label/contract manufacturing business for meat, fish, and plant-based products. Marketing combines traditional retail distribution with an Olympic Committee partnership ahead of the 2026 Milano-Cortina Winter Olympics, the 'Moč beljakovin' national campaign, and a 'Laško Gremo v hribe' hiking initiative partnership in its 17th year.

Name

Skupina Pivka - Delamaris

Legal name

Pivka d.d.

Website

https://pivkadelamaris.si

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Skupina Pivka - Delamaris is a privately held, vertically integrated Slovenian food manufacturer producing chicken meat, canned fish, ready meals, and snacks under four brands (Pivka, Delamaris, Njami, Delatera), serving retail and foodservice customers across 28 countries with €186M+ annual revenue.

Ownership category

akta.pro rank

Product category

Processed Poultry and Fish Food Manufacturing

NAICS

Animal Slaughtering and Processing (3116), Seafood Product Preparation and Packaging (311710), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)

Keywords

• Poultry meat production
• Canned fish products
• Ready-to-eat meals
• Private label manufacturing
• Food processing

Headquarters

HQ city

Pivka

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh and processed chicken meat sales: Fresh chicken meat, seasoned chicken, roasted chicken, and chicken products sold under the Pivka brand through retail channels. Pivka chicken skewers are the best-selling grill meat product.
2. Prepared chicken and fish dishes: Ready-to-eat chicken and fish meals under brands Delamaris (canned fish, fish salads, pates, sardines, mackerel), Delatera (meat stews, ragus, sliced meats, pates), and Njami (snacks, sausages, sliced meats). Delamaris is the only Slovenian provider of canned fish products.
3. Private label / contract manufacturing: Contract manufacturing of meat, fish, or plant-based food products for third-party brands. The company supports partners from product development to final product, offering tailored formulations, flavors, textures, and packaging.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Skupina Pivka - Delamaris is a Slovenian food manufacturer producing branded chicken meat (Pivka), canned fish and fish salads (Delamaris), high-protein snacks (Njami), and ready-made meat dishes (Delatera), with additional private label and contract manufacturing services for third-party brands across the meat, fish, and plant-based categories. The group sells through retail chains, distributors, an own e-commerce store, and direct foodservice relationships across 28 markets.

Product overview

Skupina Pivka – Delamaris is a leading food manufacturing company offering a diversified portfolio of chicken meat and fish products. The company operates four main brands: Pivka (chicken meat – fresh, seasoned, roasted), Delamaris (canned fish products since 1879 – fish salads, mackerel, tuna, sardines, pâtés), Njami (snack products – sausages, sliced meats), and Delatera (ready-made meat dishes – goulashes, ragouts). The company also provides private-label contract manufacturing services. All Pivka and Delamaris brands emphasize quality, food safety, and Slovenian origin, with a focus on careful farming practices and traditional recipes.

Differentiator

Problem solved

Functional benefit

Brands

• Pivka: Fresh chicken meat, seasoned chicken meat, roasted chicken products. Focus on traceability, safety and quality standards.
• Delamaris
• Njami
• Delatera

Products and services

• Pivka Chicken Brand Primary chicken meat brand offering fresh, seasoned, and roasted chicken products under the Pivka name. Known for careful farming with 100% antibiotic-free chicken, vertical integration from feed production to retail, and own supply from 50 chicken breeder farms. Pivka chicken skewers are the best-selling grill meat product. Target customers are retail consumers and foodservice operators seeking high-protein, traceable Slovenian chicken.
• Delamaris Canned Fish Brand Only Slovenian provider of canned fish products with traditional recipes dating back to 1879. Offers fish salads in seven flavors, mackerel, tuna, sardines, and pâtés, all without additives. Holds 65% market share in the Austrian mackerel segment. Maintains proprietary trade-secret recipes including Tourist Pate, Weekend, and Izola Brand.
• Njami Snack Brand Snack brand offering 100% antibiotic-free products including sausages, sliced meats, chicken/veggie mixes, and high-protein chicken products. Targets active lifestyle consumers seeking convenient, high-protein snacks without unnecessary additives.
• Delatera Ready-Made Meat Dishes Ready-made meat dish brand offering traditional Slovenian flavors in practical packaging. Includes goulashes, ragouts, sliced meats, and pâtés for quick quality meals. Available through retail chains and direct-to-consumer e-commerce.
• Private Label and Contract Manufacturing Service B2B contract manufacturing service for meat, fish, or plant-based food products. Supports clients from product development to final product with advanced technology, quality certifications, and customization options including tailored formulations, flavors, textures, nutritional profiles, and packaging.

Quantifiable outcome

• 65% market share in mackerel segment in Austria
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Po primorsko – Klapa dobrih okusov (Primorska Food Companies Association)coreStrategic or Co-development Partner · 1 January 2015Association of Primorska food companies and cooperatives formed in 2015. Includes Mlinotest, Mlekarna Planika, Pivka perutninarstvo, Delamaris, Kras, Vinakoper, Vinakras, Klet Brda, KZ Tolmin, KGZ Idrija, and KZ Agraria Koper. Organized annual wine-culinary promotional events promoting local products and primorska identity. The association celebrates 10 years in 2025.
• Olimpijski komite Slovenije (OKS)coreStrategic or Co-development PartnerOfficial sponsor of the Slovenian Olympic Committee and the 2026 Milano-Cortina Winter Olympics. Products carry the 'Uradna moč beljakovin slovenske olimpijske reprezentance' label. Partnership announced November 2025, valid through the 2026 Winter Olympics. Involves national campaign 'Moč beljakovin', e-cheering activation, and support for youth sport charity Botrstvo v športu.
• Botrstvo v športu (Youth Sport Sponsorship Program)coreStrategic or Co-development PartnerCharity program supported through the 'Moč beljakovin' campaign and e-cheering digital activation. Enables young athletes from socially disadvantaged backgrounds to access training, sports equipment, competitions, and professional support. The company donated 15,000 EUR in 2026 collected through the e-cheering campaign.
• Avstrijsko veleposlaništvo / Združenje trgovcev z agroživili iz SalzburgaminorGTM or Marketing PartnerAustrian Embassy and Association of Agricultural Food Traders from Salzburg organized a study tour to Slovenia. Delegation visited Delamaris production facilities in October 2025 to learn about the Slovenian food industry and exchange best practices.
• Radijske postaje (Radio Stations)minorGTM or Marketing PartnerPartnership with Radio Aktual, Veseljak, and V ritmu pozitive for the 'Moč beljakovin' campaign. Six radio stations broadcasted Delamaris promotional content and gave away Delamaris gift packages during the Olympic campaign period.
• Laško Gremo v hribeminorGTM or Marketing Partner17-year partnership with the national hiking initiative 'Laško Gremo v hribe'. Delamaris fish salads promoted as ideal food for hikers and outdoor enthusiasts. Company participates with sampling activities at mountain destinations including Nanos in June 2026.
• UNI.MINDS FestivalminorStrategic or Co-development PartnerLargest Slovenian innovation festival connecting academic researchers, students, companies, and local decision-makers. Company hosted facility tours at Delamaris in October 2025 as part of the festival, showcasing production processes, sustainability practices, and innovation. Researchers and startups presented solutions for company challenges in sustainable food production, digitalization, and waste reduction.
• Turistična zveza Slovenija – Zlata kuhalnicaminorGTM or Marketing PartnerSupport for the 'Zlata kuhalnica' (Golden Ladle) culinary competition for primary school students, organized by the Slovenian Tourist Association. Students prepare dishes using Pivka chicken products, promoting culinary careers and healthy eating among youth. The project runs for its 15th consecutive year in 2024.
• Pokrajinski muzej KoperminorStrategic or Co-development PartnerCollaboration to create a museum corner at Delamaris showcasing the brand's 145-year history. The Koper Regional Museum provided historical exhibits including a tin shaping machine and worker chair. Special exhibition opened in October 2024 celebrating Delamaris's heritage.
• Postojnski tek (Postojna Runs)minorGTM or Marketing PartnerLong-standing sponsorship of the 'Postojna teče' charitable running event. Company provides tasty snacks, prizes, t-shirts, and medals for runners including children's Njami race. Event promotes movement and healthy nutrition.

Scale indicators18 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Inalca (Cremonini Group): Italian meat processing and ready-meal group with beef, processed meats, and foodservice distribution across Europe. Closely mirrors Pivka-Delamaris's Kromberk processed meat facility and Delatera ready-meal positioning.
• Young's Seafood: UK-based frozen and prepared seafood manufacturer supplying retail and foodservice across Europe. Closely comparable in product format to Delamaris's fish salads and canned fish range, with similar private-label exposure and ambient/chilled seafood manufacturing capabilities.
• Bell Food Group: Swiss-listed processed meat and convenience food producer with similar vertical integration across poultry, charcuterie, and ready meals. Comparable scale (~€2B+ revenue) makes it a useful valuation reference for Pivka-Delamaris's processed meat and ready-meal segments.
• Perutnina Ptuj: Slovenia's largest poultry producer and the company's most direct domestic competitor in chicken meat and processed poultry products. Both companies compete head-to-head in the Slovenian retail channel where Pivka holds the #2 position.
• Princes Group: UK-based packaged food manufacturer specializing in canned fish, canned meats, and ambient grocery products. Highly comparable to Delamaris's canned fish portfolio and Pivka's processed meat offerings, with similar private-label and branded dual-model GTM.
• Ter Beke: Belgian-listed manufacturer of processed and ready-meat products including sausages, pâtés, and chilled ready meals. Highly comparable in product mix (salami, pâtés, sliced meats) and European retail/foodservice GTM.

Regional players

• Žito Group: Slovenian food company operating mill, bakery, and prepared food businesses. A domestic peer in the Slovenian retail landscape, though more focused on grain-based products rather than protein — useful for understanding the local food competitive context.

Broad incumbents

• Thai Union Group: Global seafood conglomerate owning brands like Chicken of the Sea, King Oscar, and John West. Larger and more diversified than Delamaris but operates in the same canned and ambient seafood category with similar retail channel dynamics.
• Bolton Group (Rio Mare): Italian privately-held food group with Rio Mare as its flagship canned tuna and fish brand. Comparable product format (canned fish salads, mackerel) and similar European branded seafood positioning makes it a relevant incumbent peer for Delamaris.
• Orkla Foods: Nordic conglomerate with a broad portfolio of branded grocery and processed food brands. Several Orkla subsidiaries (e.g., prior Hamé, Felix) overlap with Pivka-Delamaris's processed meat, ready meals, and ambient seafood categories across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pivkaperutninarstvo
• Instagraminstagram.com/pivka_perutninarstvo
• LinkedInlinkedin.com/company/skupina-pivka-delamaris

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skupina Pivka - Delamaris