Pizza Marzano
- Company typePrivate
- Founded2006
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Pizza Marzano firmographics
Firmographics- Name
- Pizza Marzano
- Legal name
- PT Sari Pizza Indonesia
- Website
- https://pizzamarzano.co.id
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pizza Marzano industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizza Marzano is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices8 records
Markets served
Pizza Marzano business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at restaurant locations with dine-in service
- Delivery Orders: Revenue from delivery orders through third-party platforms (GrabFood, GoFood, ShopeeFood) and direct delivery
- Ready-to-Cook Pasta Products: Revenue from pre-packaged pasta products sold for home cooking
- Event Booking Services: Revenue from birthday parties, pizza making parties, and corporate events booking services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Package - 1 Starter + 1 Classic Pizza/Pasta + 1 Drink |
| Unit Pricing | Pay-as-you-go | Kids Pizza Making Party |
| Unit Pricing | Pay-as-you-go | Adult Pizza Making Party |
| Unit Pricing | Pay-as-you-go | Birthday and Special Occasions Package |
| Transaction based/ take rate | Pay-as-you-go | 50% Off Promotion - Mondays & Tuesdays |
| Transaction based/ take rate | Pay-as-you-go | Stripes Day Promotion - 11th of each month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Pizza Marzano product offering
Product offeringCore offering
Pizza Marzano operates Italian casual dining restaurants in Indonesia serving handcrafted pizzas (Romana, Classic, Big Classic), pasta, starters, salads, and desserts prepared by trained Pizzaiolos. In addition to dine-in service, the brand sells ready-to-cook pasta retail kits, hosts pizza-making parties for children and adults, and provides birthday and corporate event catering packages.
Product overview
Pizza Marzano is an Italian casual dining restaurant chain offering a unified in-restaurant and delivery experience. The core products include handcrafted Romana, Classic, and Big Classic pizzas alongside pasta dishes, starters, salads, and desserts, all prepared by trained Pizzaiolos using quality ingredients. The Ready to Cook (RTC) Pasta product line extends the brand into home cooking with pre-packaged pasta kits. Piccolo provides kid-sized portions of core menu items. Pizza Making Party services offer interactive experiences for both children and adults. Catering packages serve birthday and special occasion events. Promotional bundles including Lunch Package, STRIPES DAY, and 50% Monday/Tuesday offers drive customer acquisition. The MAPCLUB membership program provides loyalty benefits under the parent company PT Map Boga Adiperkasa.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza (Romana, Classic, Big Classic) Handcrafted Italian-style pizzas including Romana (thin and crispy rectangular), Classic round, and Big Classic large-format pizzas, prepared by trained Pizzaiolos using quality ingredients including premium Italian flour and Passatta tomato sauce. Available across all Pizza Marzano Indonesia restaurants and via delivery partners.
- Pasta Authentic Italian pasta dishes including Spaghetti, Penne, Fettuccine, and Lasagna prepared with sauces such as Bolognese, Carbonara, Pesto, and cream-based preparations. Served in restaurants, via delivery, and as a base for the Ready-to-Cook retail pasta line.
- Starters Appetizer selections including Arancini with Mushroom Sauce, Chili Prawn & Potato, Mushroom Dip & Flatbread, Calamari, Baked Chicken Wings, Dough Balls, and Garlic Bread with Mozzarella. Served as standalone items or as part of the Lunch Package.
- Salads Fresh salad options including Smoked Duck and Orange Salad, Rocket Salad, Roasted Salmon with Balsamic Dressing, Smoked Salmon & Apple Salad, Grand Chicken Caesar, Benevento, and Tuna Salad.
- Desserts Sweet endings including Dolcetti Cheesecake, Blackcurrant Semifreddo, Chocolate Fondant, Tiramisu, Pavlova, and Espresso Panna Cotta.
- Ready to Cook (RTC) Pasta Home-cooking pasta kits sold direct-to-consumer through the Pizza Marzano Indonesia website. Four variants: Spaghetti Pollo e Funghi, Spaghetti Tartufo, Spaghetti Aglio Olio, and Spaghetti Bolognese, each containing 2 portions of pre-prepared sauces and ingredients.
- Piccolo Kids Menu Kid-sized menu featuring smaller portions of Pollo e Porcini, American, and Margherita pizzas, Fettuccini Carbonara, Spaghetti Bolognese, Spaghetti Mushroom Cream, Dough Ball with Nutella, Ice Cream, and beverages. Personalization options include toppings upgrades.
- Pizza Making Party Interactive pizza-making experiences for kids and adults. Kids parties (from Rp 75,000++ per child) include dough-making, Dough Ball Nutella, Ice Chocolate, and a participation certificate. Adult packages (from Rp 130,000++ per person) include pre-formed dough, ingredients, chef's hat and apron, soft drink, and the making of iconic pizzas like Margherita and Funghi Di Bosco.
- Birthday and Special Occasions Packages Complete event catering package including starter, salad, pizza, pasta, and desserts. Available for in-house dining or outside catering, starting from Rp 3,000,000 for 30 pax.
- Lunch Package Value meal bundle at Rp 115,000++ per person including 1 starter (Dough Balls, Potato Wedges, or Garlic Bread Mozzarella), 1 pizza/pasta (Margherita, American, Funghi Di Bosco, Quattro Formaggi, or pasta options), and 1 drink.
- Plant-Based Menu Plant-based protein menu options introduced across all Pizza Marzano Indonesia restaurants via partnership with OmniMeat (Green Monday), offering customizable plant-based alternatives for starters, pizza, and pasta dishes to address flexitarian consumer demand.
- MAPCLUB Membership Customer loyalty program operated through MAPCLUB by PT Map Boga Adiperkasa, providing Pizza Marzano customers with exclusive benefits, rewards, and promotional access across the MAP group's brand portfolio.
Quantifiable outcome
- Over 35 million pizzas sold in UK supermarkets annually
- +2 more outcomes
Companies that use Pizza Marzano
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Pizza Marzano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Pizza Marzano partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GrabFoodcoreThird-party delivery partner enabling Pizza Marzano customers to order for home delivery. Pizza Marzano joined Grab Kitchen in 2021 for the Depok location.
- GoFood (Gojek)coreThird-party delivery partner enabling Pizza Marzano customers to order for home delivery through Gojek platform.
- ShopeeFoodcoreThird-party delivery partner available at Pizza Marzano Jakarta locations, offering promotional discounts up to 50% with minimum transaction of Rp 40,000.
- OmniMeat (Green Monday)minorPlant-based protein partner for introducing plant-based menu options across Indonesia. Partnership announced in September 2021, with OmniMeat supplied by Fine Food Division PT Sukanda Djaya as Omni Distributor in Indonesia.
- PT Sukanda Djaya (Fine Food Division)minorOmni Distributor in Indonesia for OmniMeat plant-based protein products supplied to Pizza Marzano.
- PT Map Boga Adiperkasa (MBA)coreParent company managing Pizza Marzano operations in Indonesia. Part of PT Mitra Adiperkasa Tbk (MAP) portfolio of 700+ stores and 52 cities as of July 2023.
- PT Mitra Adiperkasa (MAP)coreUltimate parent company, leading lifestyle retailer in Indonesia operating more than 2,700 retail stores in over 80 cities with portfolio including Starbucks, Pizza Marzano, Krispy Kreme, and other world-class brands.
- BCA (Bank Central Asia)minorPayment and promotion partner offering 30% discount for BCA cardholders at Pizza Marzano Semarang opening.
- OVOminorCashback partner for promotional offers including Stripes Day promotions on the 11th of each month.
- MAPCLUBminorMembership program partner under PT Map Boga Adiperkasa, offering benefits and rewards to Pizza Marzano customers.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Pizza Marzano competitors and assessment
Company assessmentDirect peers
- Shakey's Pizza Indonesia: Casual dining pizza and pasta chain with dine-in restaurants in major Indonesian malls, directly comparable to Pizza Marzano's family-oriented sit-down positioning and pasta-inclusive menu.
- Pizza Hut Indonesia: Indonesia's largest pizza chain with hundreds of dine-in, delivery, and outlet locations under Yum! Brands license. Most direct competitor in the casual/sit-down pizza segment, competing for similar family and group occasions.
- Domino's Pizza Indonesia: Master franchisee-operated pizza QSR/delivery chain with strong digital ordering infrastructure in Indonesia. Competes most directly for delivery occasions and lower-tier price points; pushes aggregators' commissions industry-wide.
Regional players
- Marugame Udon / Genki Sushi Indonesia: Other casual Asian/Japanese dining chains under MAP/MBA or competing mall-based casual operators. Comparable in dine-in format, mall real-estate footprint, and family-friendly positioning against Pizza Marzano.
- Starbucks Indonesia: Another MAP/MBA-operated F&B brand sharing the same distribution, mall presence, and MAPCLUB ecosystem. Competes indirectly for the same middle-class discretionary dining and 'third place' occasion, especially in mall locations.
- Krispy Kreme Doughnuts Indonesia: Sister brand under MAP/MBA operating in the same malls and via the same MAPCLUB loyalty platform. While a different category, it shares operational footprint, parent capital, and cross-promotion mechanics that shape Pizza Marzano's competitive context.
Emerging players
- California Pizza / Various Italian casual dining in Indonesia: Independent and small-chain Italian/pizza casual dining venues in Jakarta and Bali (e.g., Rosso, Osteria Gia, Tony Roma's). Compete for premium Italian dining occasions with stronger local culinary differentiation in select markets.
Broad incumbents
- PizzaExpress (UK): UK parent and global licensor of the Pizza Marzano brand with 600+ restaurants globally. While operating in different geography, it sets menu standards, training programs, and brand DNA that define Pizza Marzano Indonesia's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizza Marzano social profiles
Digital presencePizza Marzano compliance and trust
Trust signalCompliance1 record
Pizza Marzano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Marzano leadership team
Management profileNumber of profiles
Profiles4 records
Pizza Marzano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Marzano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Marzano
What does Pizza Marzano do?
Pizza Marzano operates Italian casual dining restaurants in Indonesia serving handcrafted pizzas (Romana, Classic, Big Classic), pasta, starters, salads, and desserts prepared by trained Pizzaiolos. In addition to dine-in service, the brand sells ready-to-cook pasta retail kits, hosts pizza-making parties for children and adults, and provides birthday and corporate event catering packages.
Is Pizza Marzano a public or private company?
Pizza Marzano is a private company. It is classified as corporate owned and is currently operating.
When was Pizza Marzano founded?
Pizza Marzano was founded in 2006. It employs 51 to 100 people.
Where is Pizza Marzano based?
Pizza Marzano is headquartered in Jakarta, Indonesia, in the Asia region.
How does Pizza Marzano make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery Orders, ready-to-Cook Pasta Products and event Booking Services.
Who are Pizza Marzano's main competitors?
Direct peers on record are Shakey's Pizza Indonesia, Pizza Hut Indonesia and Domino's Pizza Indonesia. Regional players are Marugame Udon / Genki Sushi Indonesia, Starbucks Indonesia and Krispy Kreme Doughnuts Indonesia. California Pizza / Various Italian casual dining in Indonesia is listed as an emerging player. PizzaExpress (UK) is listed as a broad incumbent.
Does Pizza Marzano have an API?
No public API is recorded for Pizza Marzano.
What industry is Pizza Marzano in?
Pizza Marzano's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.