What M Studio does

M Studio is an Australian hospitality-specialist interior and building design studio headquartered at Suite 1.02, Level 1, 5 George Street, North Strathfield, NSW, operating from inside Wotso Workspace co-working space. Founded around 2017 and privately held, the studio is owner-operated by lead designer Sabrina Mo and serves restaurants, cafes, bars, clubs, pubs, boutique hotels, food trucks and production kitchens across New South Wales and Regional Victoria. Its core offering is delivered through three named service lines — Interior & Building Design, Commercial Kitchen Design, and Branding and Graphic Design — under one integrated practice rather than as separate vendors.

The studio's technical work is grounded in the National Construction Code (NCC) and Australian Standards, which its building designers have applied on a daily basis for 10+ years, together with 3D realistic renders for concept visualisation and approvals, lighting/audio/acoustic system design, and acting as Retail Designer to shopping centre management for fitout submissions and approvals. M Studio manages the full approval chain — Development Application, Planning Permit, Construction Certificate, Complying Development Certificate, Building Approval/Permit, Occupation Certificate, and Outdoor Dining Applications — and liaises with builders, principal certifying authorities, building surveyors, strata managers, landlords, and council town planners from F&B concept and location selection through to a trading-ready venue.

Commercially, M Studio operates a project-based professional services revenue model with no publicly disclosed pricing. The go-to-market is direct sales: a free initial phone consultation (02 9054 8968 / 0428 804 224) leads to a tailored quotation within 24-48 hours, followed by end-to-end on-site delivery. Marketing is led by an SEO-focused long-form blog (15+ hospitality design articles), a Selected Works portfolio and Case Studies, and published client testimonials. Customer base to date is concentrated in SMB hospitality, with documented projects including Chur Burger (Sydney CBD), Lilys Cafe/Restaurant/Bar (Prestons), Song Nhi Vietnamese Restaurant (St Leonards), Wests Artisan (Unanderra), Kyabram Country Club (Regional Victoria), and Marxines Cafe (university).

Name

M Studio

Legal name

M Studio (no corporate suffix disclosed on website; footer reads "© 2023 Copyright M STUDIO.")

Website

https://www.mstudio.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

M Studio is a privately held, owner-operated hospitality-specialist interior, building, commercial kitchen, and branding design studio based in North Strathfield, NSW, serving Australian SMB restaurants, cafes, bars, clubs, and boutique hotels end-to-end from concept through occupation certificate.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Hospitality interior design
• Commercial kitchen design
• Building design services
• Branding graphic design
• Retail fitout design

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior & Building Design Services: Project-based professional services for hospitality fitouts including space and workflow planning, 3D renders, lighting/audio/acoustic systems, furniture/styling, planning approvals, permit handling (Development Application, Planning Permit, Construction Certificate, Complying Development Certificate, Building Approval/Permit, Occupation Certificate, Outdoor Dining Applications), and shopping centre tenancy coordination.
2. Commercial Kitchen Design: Specialised design service for commercial kitchens focused on maximising efficiency, minimising risk, and increasing profit for hospitality venue back-of-house operations.
3. Branding & Graphic Design: Project-based branding and graphic design services including concept and identity, logo design, menu (online and physical) design and printing, business cards, signage design and liaising with manufacturers for production/installation, website banners, promotion flyers, and social media banners/advertisements. Includes branding assessment and ongoing brand monitoring.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

M Studio is a Sydney-based commercial interior design studio specialised in hospitality venues (restaurants, cafes, bars, clubs, pubs, boutique hotels, food trucks and production kitchens). It delivers end-to-end interior and building design, commercial kitchen design, and branding and graphic design services under one roof, managing everything from F&B concept and location selection through to tenancy coordination, planning approvals, permits, and occupation certificate, including acting as retail designer for shopping centre fitouts.

Product overview

M Studio is a single Sydney-based design studio (not a multi-product platform) that offers a unified interior and building design practice for the Australian hospitality industry, organised around three named service lines: Interior & Building Design, Commercial Kitchen Design, and Branding and Graphic Design. Interior & Building Design is the core offering and encompasses space/building design, 3D renders, lighting/audio/acoustic systems, furniture and styling, and end-to-end management of planning approvals and permits (including acting as retail designer for shopping centre tenancies). Commercial Kitchen Design is delivered as a specialty within the same practice, focused on workflow, efficiency and safety for back-of-house operations. Branding and Graphic Design complements the spatial work by handling identity, logos, menus, signage, and social/digital graphics, with in-house collaboration between branding designers and the interior/building designers to ensure brand expression is consistent with the built space.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior & Building Design End-to-end interior and building design service for Australian hospitality fitouts, covering space and workflow planning, 3D renders, lighting/audio/acoustic systems, furniture and styling, management of planning approvals and permits (Development Application, Planning Permit, Construction Certificate, Complying Development Certificate, Building Approval/Permit, Occupation Certificate, Outdoor Dining Applications), and shopping centre tenancy coordination including acting as retail designer for fitout submissions and approvals.
• Commercial Kitchen Design Specialised design service for commercial kitchens focused on maximising back-of-house workflow, efficiency and safety, minimising operational risk, and integrating kitchen layout with the broader hospitality venue design to support profit.
• Branding and Graphic Design Branding and graphic design service for hospitality businesses covering brand values, vision and mission statements, concept and identity, fonts and colour schemes, logo design, online and physical menu design and printing, business cards, signage design with manufacturer liaison for production and installation, website banners, promotional flyers, and social media banners and advertisements. Includes branding assessment and ongoing brand monitoring.

Quantifiable outcome

• Quotation turnaround of 24-48 hours following free initial consultation
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered past contractor relationship (not an active strategic partnership).

• Abeo Architectspast contractor relationship (not an active strategic partnership)Implementation/ SI/ Consulting PartnerThe Wests Artisan (Wests Illawarra) project at Unanderra, NSW was completed while Sabrina was working for Abeo Architects. The project page credits Abeo Architects for the images. This indicates a past employer/contractor relationship through which Sabrina delivered projects before establishing M Studio.
• Southern Hospitality Australiapast contractor relationship (not an active strategic partnership)Implementation/ SI/ Consulting PartnerThe Marxines Cafe re-brand project at the university's oldest site was completed while Sabrina was working for Southern Hospitality Australia. The project page credits Sabrina Mo for the images. This indicates a past employer/contractor relationship through which Sabrina delivered hospitality design projects.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Studio Plenty: Australian interior design studio working across hospitality, retail and commercial interiors. Comparable to M Studio in boutique-scale hospitality-focused interior design and similar end-to-end project delivery for venue owners.
• Luchetti Krelle: Australian interior design studio with a strong hospitality and restaurant focus (e.g., ACME, Maybe Frank, Hotel Hotel). Highly comparable to M Studio in customer base (venue owners) and service offering (interior design with end-to-end project delivery).
• YSG Studio: Sydney-based interior design studio with a portfolio spanning hospitality, residential and commercial interiors. Comparable to M Studio in design-led hospitality work and Sydney base, though at a larger scale and broader brief.
• Foolscap Studio: Melbourne-based interior design and architecture studio with a hospitality, retail and hospitality-adjacent portfolio. Comparable to M Studio in hospitality-specialist interior design and project-led delivery model.
• Hecker Guthrie: Boutique Australian interior design practice known for hospitality, retail and residential projects. Comparable to M Studio in vertical specialisation within hospitality and in the type of premium, design-led venue owners targeted.
• Techne Architecture + Interior Design: Australian architecture and interior design firm with a hospitality and venue portfolio. Comparable to M Studio in combining architecture and interior design for hospitality clients and in offering design-to-completion services.

Emerging players

• Akin Creative: Australian design studio covering branding and interiors for hospitality and lifestyle clients. Comparable to M Studio in offering combined branding and interior design services, with a similarly boutique Australian footprint.

Broad incumbents

• HASSELL: Large multi-disciplinary Australian design firm covering architecture, interior design and urban design, with hospitality and venue work. Comparable in end-to-end design services for hospitality clients, but at a much larger scale and broader portfolio.
• Bates Smart: Long-established Australian architecture and interior design firm with hospitality, hotel and commercial work. Comparable to M Studio in hospitality interior design capability but operating at significantly larger scale and broader scope.

Regional players

• Golden (Golden Associates / Golden Architecture): Australian architecture and interior design practice with hospitality and venue work, primarily active in Australian east-coast markets. Comparable to M Studio in venue design delivery for hospitality operators, with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Studio