Luchetti Krelle
Luchetti Krelle is a Sydney-based hospitality interior design studio founded in 2010 by Rachel Luchetti and Stuart Krelle. The boutique consultancy designs restaurants, hotels, bars, cafés, and retail spaces for enterprise clients across Australia and Japan, with 100+ completed projects and multiple international design awards.
- Company typePrivate
- Founded2010
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Luchetti Krelle does
Luchetti Krelle is a hospitality interior design studio based in Surry Hills, Sydney, specialising in restaurants, hotels, bars, cafés, retail spaces, residential projects, and leisure venues. Founded in 2010 by Rachel Luchetti and Stuart Krelle, the studio operates as a boutique consultancy with 11-50 employees and has delivered 100+ projects across Australia and Japan. Its design philosophy centres on atmospheric narratives and sensory environments, with particular depth in heritage-sensitive renovations that transform historic buildings into contemporary hospitality venues. Notable commissions span Rydges Melbourne (370-room refurbishment for EVT), The Star Sydney multi-venue work (including Momofuku Seiobo), Ovolo Hotels across multiple properties, Harris Farm Markets retail, and Longrain Tokyo — projects recognised by IDEA, Restaurant & Bar Design Awards, and Sydney Design Awards. The firm retains no external investment or parent company and is wholly founder-owned.
The business operates on a project-based professional services model, generating revenue through bespoke design fees scoped per engagement (concept, specification, project management, custom fabrication oversight). Pricing is not publicly disclosed and varies with venue size and complexity — from intimate 75-seat neighbourhood venues to 1,440 SQM beachfront properties. Distribution is direct-to-client enterprise engagement with hotel groups, developers, casino operators, and restaurant collectives; the website portfolio, Instagram, and LinkedIn serve as the primary inbound channels, with the studio's award history and repeat-client relationships functioning as the dominant demand-generation mechanism. Geographic footprint spans New South Wales, Victoria, Queensland, and Japanese cities Tokyo and Kyoto, indicating a measured cross-border capability built on demonstrated international wins rather than scaled overseas offices.
Strategically, Luchetti Krelle has executed a measured expansion across three vectors: upward in project scale (large multi-property hotel refurbishments), outward in geography (Japan via Tokyo and Kyoto commissions since 2018), and adjacent in vertical (retail, residential, and leisure alongside core hospitality). The studio has no disclosed technology platform, no AI/ML integration, and no external capital — its competitive position rests on creative talent, founder brand, award-validated portfolio, and a craft network of specialist tradespeople. The firm appears designed as a high-margin boutique rather than a venture-scale business, with growth likely capacity-constrained by headcount rather than demand.
Luchetti Krelle firmographics
Firmographics- Name
- Luchetti Krelle
- Legal name
- Luchetti Krelle PTY LTD
- Website
- https://luchettikrelle.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luchetti Krelle is a Sydney-based hospitality interior design studio founded in 2010 by Rachel Luchetti and Stuart Krelle. The boutique consultancy designs restaurants, hotels, bars, cafés, and retail spaces for enterprise clients across Australia and Japan, with 100+ completed projects and multiple international design awards.
- Ownership category
- akta.pro rank
Luchetti Krelle industry classification
Industry- Product category
- Hospitality Interior Design
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Hospitality & Entertainment Venue Construction (IMAFACAC)
- akta.pro secondary industry
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
Keywords
Where Luchetti Krelle is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Luchetti Krelle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Interior Design Consultancy: Bespoke interior design services for hospitality venues including restaurants, hotels, bars, cafés, and retail spaces. Revenue is generated through project-based fees for design, specification, and project management services for individual venue commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Luchetti Krelle product offering
Product offeringCore offering
Luchetti Krelle is a hospitality interior design studio delivering bespoke design, specification, and project management services for restaurants, hotels, bars, cafés, retail spaces, leisure centres, and select residential properties. Each project is built around an atmospheric narrative and sensory journey, with capabilities covering heritage-sensitive renovations, custom fabrications, and collaboration with specialist craftspeople. Work is delivered as project-based commissions for hospitality operators, hotel groups, developers, and property owners across Australia and Japan.
Product overview
Luchetti Krelle is a hospitality interior design studio offering comprehensive design services for restaurants, hotels, bars, cafés, retail spaces, residential properties, and leisure centres. The studio works across Australia and internationally (Japan, Tokyo), with projects ranging from intimate neighbourhood venues to large-scale hotel transformations and landmark harbourside establishments. Their portfolio includes projects such as Rydges Melbourne, Epula (Sydney GPO), Bathers' Pavilion (Balmoral Beach), and multiple international projects in Tokyo.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Interior Design Services
- Hotel Design
- Restaurant Design
- Bar Design
- Café Design
- Retail Design
- Residential Design
- Leisure Centre Design
Companies that use Luchetti Krelle
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Luchetti Krelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luchetti Krelle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ludbrook AgencycoreLudbrook Agency designed and developed Luchetti Krelle's website and digital presence. This was a strategic creative partnership to translate the studio's three-dimensional design work into a coherent, refined digital experience. The collaboration continues for ongoing website management and evolution.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Luchetti Krelle competitors and assessment
Company assessmentBroad incumbents
- Hassell: Global architecture and interior design practice with significant hospitality, hotel, and mixed-use portfolio. A larger incumbent competing for enterprise-scale hotel and venue projects across Australia and APAC.
- Yabu Pushelberg: Internationally acclaimed hospitality and interior design firm behind luxury hotels, restaurants, and residences globally. Comparable in narrative-driven, atmospheric design approach and premium pricing tier.
- Tom Dixon / Design Research Studio: Global design brand and studio with a hospitality division delivering restaurant, hotel, and bar interiors internationally. Broader incumbent with design products, retail, and interiors competing for premium hospitality commissions.
- Bates Smart: Large established Australian architecture and interior design firm with deep hospitality, hotel, and commercial portfolio. A broader incumbent that competes for large hotel refurbishment commissions alongside Luchetti Krelle.
Direct peers
- Hecker Guthrie: Melbourne-based hospitality-focused interior design studio with comparable project portfolio across restaurants, hotels, and bars in Australia. Closest direct peer in terms of boutique size, hospitality specialization, and Australian market positioning.
- AvroKO: Internationally recognized hospitality design firm behind restaurants and hotels globally. Comparable in narrative-driven, atmospheric design approach and global award recognition in hospitality interiors.
- Mim Design: Australian boutique interior design firm with strong hospitality, hotel, and residential portfolio. Competes directly for the same enterprise hotel group and premium restaurant commissions.
- Studio Y: Sydney-based interior design practice with deep hospitality, hotel, and F&B portfolio across Australia. Closely comparable boutique scale and hospitality market focus.
- Martin Brudnizki Design Studio: London-based boutique interior design studio renowned for luxury hotels, restaurants, and members' clubs. Comparable in scale, hospitality vertical specialization, and heritage-sensitive premium positioning.
Emerging players
- Particular Projects: Emerging Sydney-based hospitality design practice with growing portfolio in restaurants, bars, and hotels. Competes for similar boutique hospitality commissions and represents the next tier of emerging entrants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Luchetti Krelle social profiles
Digital presenceLuchetti Krelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luchetti Krelle leadership team
Management profileNumber of profiles
Profiles2 records
Luchetti Krelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luchetti Krelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luchetti Krelle
What does Luchetti Krelle do?
Luchetti Krelle is a hospitality interior design studio delivering bespoke design, specification, and project management services for restaurants, hotels, bars, cafés, retail spaces, leisure centres, and select residential properties. Each project is built around an atmospheric narrative and sensory journey, with capabilities covering heritage-sensitive renovations, custom fabrications, and collaboration with specialist craftspeople. Work is delivered as project-based commissions for hospitality operators, hotel groups, developers, and property owners across Australia and Japan.
Is Luchetti Krelle a public or private company?
Luchetti Krelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luchetti Krelle founded?
Luchetti Krelle was founded in 2010. It employs 11 to 50 people.
Where is Luchetti Krelle based?
Luchetti Krelle is headquartered in Surry Hills, Australia, in the Oceania region.
How does Luchetti Krelle make money?
One revenue line is on record: interior Design Consultancy.
Who are Luchetti Krelle's main competitors?
Broad incumbents on record are Hassell, Yabu Pushelberg, Tom Dixon / Design Research Studio and Bates Smart. Direct peers are Hecker Guthrie, AvroKO, Mim Design, Studio Y and Martin Brudnizki Design Studio. Particular Projects is listed as an emerging player.
Does Luchetti Krelle have an API?
No public API is recorded for Luchetti Krelle.
What industry is Luchetti Krelle in?
Luchetti Krelle's product category is Hospitality Interior Design. Its primary akta.pro industry code is IMAFACAC, Hospitality & Entertainment Venue Construction, with a secondary code of IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls). Its NAICS code is 54141 and its SIC code is 7011.