Brick Pizzeria Napoletana

What Brick Pizzeria Napoletana does

Brick Pizzeria Napoletana operates two wood-fired Neapolitan pizzerias in South Coast Massachusetts (N. Dartmouth at 634 State Rd. and New Bedford at 163 Union St.), serving local residents and visitors seeking authentic Italian-style pizza. The core product is a hand-stretched, naturally leavened sourdough pizza using a proprietary 48-hour fermented dough made from three ingredients (Caputo 00 flour, sea salt, water), topped with San Marzano tomato sauce and handmade mozzarella produced daily from local Shy Brothers Farm curd, then cooked in a wood-fired brick oven at 800°F in approximately 90 seconds. The menu extends beyond classic Neapolitan varieties (Margherita, Marinara, Bianco, Quattro Formaggi) to include specialty pizzas, salads, sandwiches, focaccia, meatballs, cannoli, Nutella pizza, and rotating gelato, plus a late-night NY Style sub-brand called CheapPIE's by Brick offered Thursday through Saturday from 9pm-11pm at $7.99-$9.99.

The business operates a direct-to-consumer model with revenue generated entirely from dine-in and takeout at the two restaurant locations, supplemented by online ordering through the company website and native iOS and Android mobile applications, alongside an Online Rewards loyalty program. Marketing relies on the company website, organic social media (anchored by the #heartthechar hashtag), the mobile apps, and Sharpspring-powered email campaigns. The company is privately held, founder-owned, and bootstrapped with no disclosed institutional investors, funding rounds, or parent company.

Customer acquisition is geographically segmented to the N. Dartmouth, New Bedford, and surrounding South Coast Massachusetts market, with no B2B or enterprise segment in the data. The supplier base is anchored by a core partnership with Shy Brothers Farm (Westport, MA) for mozzarella curd. Recent operational changes include the closure of a third Fairhaven location, narrowing the footprint back to two stores while the operator invests in digital ordering infrastructure and a value-priced late-night sub-brand.

Name

Brick Pizzeria Napoletana

Website

https://pizzeriabrick.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brick Pizzeria Napoletana is a founder-owned, bootstrapped two-location Neapolitan pizzeria in South Coast Massachusetts serving local residents with wood-fired sourdough pizzas, salads, sandwiches, and a late-night NY Style sub-brand via dine-in, takeout, and online ordering.

Ownership category

akta.pro rank

Product category

Restaurant / Pizzeria

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Wood-fired pizza
• Neapolitan pizza
• Pizzeria restaurant
• Sourdough pizza
• Italian food service

Headquarters

HQ city

N. Dartmouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in and Takeout Restaurant Sales: Brick generates revenue through in-restaurant dining and takeout orders at their physical locations in N. Dartmouth and New Bedford, MA. The primary revenue stream comes from pizza, salad, sandwich, and dessert sales consumed on-premises or taken to-go.
2. Online and Mobile Ordering: Revenue is generated through online orders placed via their website and native iOS/Android apps. Customers can place orders ahead for pickup at either location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brick Pizzeria Napoletana operates two physical restaurant locations in N. Dartmouth and New Bedford, Massachusetts, serving authentic Neapolitan-style wood-fired sourdough pizzas along with salads, sandwiches, and desserts. The pizzas feature a proprietary 48-hour naturally leavened sourdough dough (Caputo 00 flour, sea salt, water), San Marzano tomato sauce, and hand-made daily mozzarella from local Shy Brothers Farm curd, cooked in a wood-fired brick oven at 800 degrees in approximately 90 seconds. The business also offers online ordering via website and native iOS/Android mobile apps.

Product overview

Brick Pizzeria Napoletana is a traditional Italian pizzeria operating as a single unified restaurant brand with multiple locations in Dartmouth and New Bedford, MA. The core offering centers on authentic Neapolitan-style wood-fired sourdough pizzas, featuring hand-stretched dough fermented for 48+ hours and cooked in 800-degree brick ovens. The product portfolio includes customizable Create Your Own pizzas, classic varieties (Margherita, Marinara, Bianco), specialty pizzas (BBQ Chicken, Buffalo Chicken, Pesto Chicken, Quattro Formaggi), along with complementary items including salads, sandwiches, focaccia, and desserts. The sub-brand CheapPIE's by Brick extends the offering to late-night NY Style pizzas. Online ordering and mobile applications enable customer purchases across locations.

Differentiator

Problem solved

Functional benefit

Brands

• CheapPIE's by Brick: NY Style pizza offered Thursday-Saturday 9pm-11pm at $7.99-$9.99 price point

Products and services

• Neapolitan Wood-Fired Sourdough Pizzas Authentic Neapolitan-style pizzas made with 48-hour naturally leavened sourdough dough (Caputo 00 flour, sea salt, water), San Marzano tomato sauce, and hand-made mozzarella from local Shy Brothers Farm curd, hand-stretched and wood-fired at 800 degrees in approximately 90 seconds. Served to individual dine-in and takeout customers.
• Salads & Sides Complementary menu items including House Salad, Supremo Salad, Chopped Salad, Arugula Salad, Gorgonzola Salad, and Spinach Salad, along with wood-fired rosemary garlic focaccia bread and three oven-roasted meatballs in made-to-order marinara.
• Italian Sandwiches Italian-style sandwiches including Caprese Sandwich, Caprese & Ham Sandwich, Italian Sandwich, Hot Honey & Ham Sandwich, and Tuna Sandwich, featuring fresh mozzarella, rosemary ham, salami, and house-made ingredients.
• Desserts Dessert offerings including Cannoli filled with vanilla ricotta cream, Nutella Cannoli, Nutella Pizza (slightly sweet dough covered in Nutella), and rotating Gelato flavors.
• CheapPIE's by Brick (Late-Night NY Style Pizza) Sub-brand offering 16-inch NY Style pizzas at budget-friendly prices including Cheap Cheese ($7.99), Real Deal Pepperoni ($9.99), and Penny-Pincher Pepper & Onion ($8.99), available Thursday-Saturday 9pm-11pm.
• Online Ordering Platform Web-based ordering system accessible via the company website allowing customers to order pizzas and menu items online for pickup at either the Dartmouth or New Bedford restaurant locations.
• Mobile Apps (iPhone & Android) Native mobile applications for iPhone (App Store) and Android (Google Play Store) enabling customers to browse menus, place orders, and access the loyalty/rewards program from mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Shy Brothers FarmcoreOthersShy Brothers Farm in Westport, MA is a local supplier of mozzarella curd used by Brick Pizzeria. Their mozzarella is made by hand daily using local curd from Shy Brothers Farm. This is a supplier relationship providing key ingredient sourcing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blaze Pizza: Fast-casual assemble-your-own pizza chain using a high-temperature oven for fast cook times. Mirrors Brick's 90-second oven concept, customization model, and dine-in/takeout service style.
• &pizza: East Coast fast-casual pizza concept with a strong brand identity and customizable wood-fired-style pizzas. Closely comparable to Brick in positioning an artisan-style product within a fast-casual, design-forward brand.
• MOD Pizza: National fast-casual pizza chain built around customization and quick oven-fired pizzas. Closest direct peer to Brick in service format (fast-casual, made-to-order pizza), though operating at far larger scale and with a different price tier.
• Pieology: Fast-casual customizable pizza chain with stone-hearth ovens. Comparable to Brick in the made-to-order, individual-pizza format and dine-in/takeout mix.

Broad incumbents

• Papa John's: Major national pizza QSR chain with strong digital ordering. Sets the competitive pricing and convenience benchmark against which Brick's premium Neapolitan positioning is evaluated by consumers.
• California Pizza Kitchen: Established casual-dining pizza-focused chain with a broader menu and full-service format. Comparable category but a much larger incumbent with sit-down service rather than Brick's fast-casual model.
• Domino's Pizza: Largest U.S. pizza QSR chain and a baseline competitive reference point for any pizza operator. Comparable on category and delivery/online ordering infrastructure, but radically different on product quality positioning and service model.
• Marco's Pizza: Fast-growing national pizza franchise. Comparable as a multi-unit pizza operator with a dine-in/takeout/delivery mix, though positioned at a value-oriented price point below Brick's artisan tier.

Regional players

• Bertucci's: New England-based brick-oven pizza chain with sit-down service. Relevant regional peer given Brick's South Coast MA footprint and shared brick-oven heritage, though Bertucci's operates a fuller-service dining model.
• The Upper Crust Pizzeria: Boston-based artisan pizza chain with a craft, gourmet positioning. Comparable to Brick on premium/artisan pizza positioning, though operating primarily in the greater Boston market rather than South Coast MA.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brick-pizzeria-napoletana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brick Pizzeria Napoletana