El Trebol 1983

What El Trebol 1983 does

Arroces Hugo is a privately held Spanish restaurant concept specializing in artisanal paella and rice dishes, operating from a single kitchen in Las Rozas (Community of Madrid) with home-delivery service covering Las Rozas and Majadahonda. Founded and operated by Hugo González Rodado, who launched the concept after a lifetime working in his family's kitchen, bar, and bakery, the business prepares rice dishes at its BurgoCentro kitchen, delivers them to customers' homes, and picks up the cookware afterwards — a distinctive cook-and-deliver model that brings restaurant-quality rice to the home-dining occasion.

The product line is concentrated in traditional Spanish rice preparations: paella mixta (€14), paella de marisco (€16), arroz de verduras (€13), arroz con bogavantes (€18), arroz negro, arroz señoret, arroz con pollo y verduras, and fideuá (seafood or squid-ink), complemented by Ali Oli sauce (€1.50/€3) and canned beverages (€2.50). The company emphasizes local, organic, pesticide-free ingredients sourced from nearby producers. Orders are accepted by phone (+34 664 690 277) or through the Eatamigo online ordering platform, with a minimum order of two portions on weekdays and three on weekends and holidays.

The business operates a direct-to-consumer model with no third-party delivery aggregator exclusivity, no external funding, no parent company, and no disclosed partnerships or institutional customers. It is classified as a small private establishment with 11–50 employees, and there is no evidence of marketing investment beyond a basic website and word-of-mouth. Pricing is unit-based per portion with pay-as-you-go billing, and revenue is generated solely through individual food-and-delivery transactions within a single affluent Madrid micro-market.

Name

El Trebol 1983

Legal name

Arroces Hugo

Website

https://pizzeriaeltrebol.es

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Arroces Hugo is a privately held Madrid-based restaurant that prepares artisanal paella and rice dishes at its Las Rozas kitchen and delivers them to homes in Las Rozas and Majadahonda. Founded by Hugo González Rodado, it serves local families seeking restaurant-quality rice dishes for home occasions.

Ownership category

akta.pro rank

Product category

Restaurant / Food Delivery

akta.pro primary industry

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

Keywords

• Paella delivery
• Spanish rice dishes
• Home food delivery
• Artisan paella
• Restaurant rice catering

Headquarters

HQ city

Madrid, Community of Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food sales and delivery: Direct sales of prepared rice dishes (paella, arroces) delivered to customers' homes. Transaction-based revenue from individual orders placed by phone or online.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Arroces Hugo prepares artisanal paella and rice dishes (paella mixta, paella de marisco, arroz de verduras, arroz con pollo y verduras, arroz señoret, arroz negro, arroz con bogavantes, and fideuá) from a single kitchen in Las Rozas and delivers the cooked rice directly to customers' homes in Las Rozas and Majadahonda, picking up the cookware afterwards. Orders are placed by phone or via the Eatamigo platform, with a minimum order of 2 portions on weekdays and 3 portions on weekends and holidays.

Product overview

Arroces Hugo is a Spanish restaurant specializing in artisan paella and rice dishes. The business operates as a single unified concept focused on preparing paella in their kitchen and delivering it to customers' homes. Their product portfolio centers on various paella varieties (mixed paella, seafood paella, black rice, lobster rice) and fideuá (noodle paella), complemented by garlic sauce (Ali Oli) and beverages. The company emphasizes using local producers, organic ingredients free of pesticides, and high-quality regional rice.

Differentiator

Problem solved

Functional benefit

Products and services

• Paella mixta Mixed paella with chicken, cuttlefish, prawns, small squid, clams, and mussels; sold per portion to local consumers ordering for home meals. Price: 14€ per portion.
• Paella de marisco Seafood paella with small squid, clams, mussels, large prawns, and Norway lobsters (cigalas); sold per portion to local consumers. Price: 16€ per portion.
• Arroz de verduras Vegetable rice made with seasonal vegetables; sold per portion to local consumers. Price: 13€ per portion.
• Arroz con pollo y verduras Rice with chicken, peppers, mushrooms, and seasonal vegetables; sold per portion to local consumers.
• Arroz señoret Seafood rice in which all seafood is served cleaned for the customer; sold per portion to local consumers. Price: 14€ per portion.
• Arroz negro Black rice (squid ink) with cuttlefish, small squid, mussels, and prawns; sold per portion to local consumers. Price: 14€ per portion.
• Arroz con bogavantes Premium rice dish with lobster, small squid, cuttlefish, large prawns, and clams; sold per portion to local consumers. Price: 18€ per portion.
• Fideuá Noodle paella available in seafood or black (squid ink) varieties; sold per portion to local consumers. Price: 16€ per portion.
• Ali Oli sauce Garlic mayonnaise sauce available in small (1.5€) or large (3€) sizes, sold as an add-on to rice dishes.
• Beverages (Bebidas) Add-on beverages including Coca Cola (2.5€), Coca Cola Zero, Fanta de naranja, Fanta de limón, Nestea, 500ml bottled water, and Mahou clásica beer (each priced at 2.5€ in 33cl cans).
• Home delivery service (Servicio de entrega a domicilio) Home delivery service for paella and rice dishes to customers in Las Rozas and Majadahonda; Arroces Hugo prepares the rice at its kitchen, delivers it to the customer's home, and picks up the cookware afterwards. Minimum order: 2 portions weekdays, 3 portions weekends and holidays. Orders placed via phone (+34 664 690 277) or through the Eatamigo platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• La Mafia se sienta a la mesa: Themed Italian casual-dining chain in Spain with per-cover price points similar to sit-down specialty restaurants. Comparable in operating model — themed casual restaurant concept in Spain with mid-market positioning.
• Lizarrán: Spanish casual-dining chain specializing in pinchos and tapas. Comparable as a Spanish casual-dining operator with similar price positioning and a similar customer occasion (affordable, casual, social meal).
• 100 Montaditos: Iberian casual dining chain known for affordable Spanish montaditos and tapas. Comparable to Arroces Hugo in its casual Spanish cuisine positioning, accessible per-portion pricing, and broad appeal to local demographics in Spain.

Broad incumbents

• Goiko Grill: Spain-based casual restaurant chain with delivery and dine-in. Comparable as a Spanish specialty-casual concept that has scaled beyond a single location, providing a benchmark for what scaled Spanish casual-dining looks like.
• Telepizza: Spain's largest home-delivery food chain (pizza-focused). Comparable as a scaled Spanish food delivery operator that has built a delivery infrastructure and brand across the country, of which Arroces Hugo is a much smaller, niche Spanish-cuisine counterpart.

Others

• Glovo: On-demand delivery platform operating in Spain. Comparable as a key ecosystem infrastructure provider for food delivery in the Madrid market where Arroces Hugo competes for off-premise meal occasions.
• Eatamigo: Online ordering platform that Arroces Hugo uses for direct-to-consumer delivery orders. Comparable as the enabling technology partner in the company's GTM motion, rather than as a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/el-trebol-1983

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Trebol 1983