Plainfield Animal Hospital

What Plainfield Animal Hospital does

Plainfield Animal Hospital is an AAHA-accredited, full-service veterinary hospital located at 2215 Park Ave in South Plainfield, New Jersey, founded in 1952 and locally operated as part of the PetVet Care Centers network. The practice serves local dog and cat owners across seven lifecycle/size tiers (small, medium, large, XL, and giant dogs; indoor cats; indoor/outdoor cats), as well as a secondary segment of avian and exotic pet owners to whom it acts as a regional referral destination. The clinical offering spans preventive care (vaccinations, parasite prevention, wellness exams), dentistry, general and orthopedic surgery, emergency care, cold laser therapy, and in-house diagnostics (digital radiography, dental radiography, ultrasound, and laboratory services).

The underlying technology stack consists of standard veterinary medical equipment rather than proprietary systems, with integrations to third-party providers including Covetrus (FDA-regulated online pharmacy with AutoShip), CareCredit (healthcare credit card financing), and Scratchpay (payment plans). Operations are supported by online appointment booking, a content marketing blog, Facebook and Instagram channels, and a network-linked job board at petvetcareers.com.

Revenue is generated through a hybrid model combining per-visit transaction fees for clinical services with recurring monthly subscription revenue from tiered wellness plans (seven product variants) and an online pharmacy e-commerce channel. Pricing for clinical services is quote-based; an entry-point $25 first-exam promotion is offered to acquire new clients. The hospital operates with five named veterinarians and approximately 19 total employees, open seven days a week (Mon–Fri 8 AM – 8 PM, Sat 8 AM – 4 PM, Sun 9 AM – 4 PM).

Name

Plainfield Animal Hospital

Legal name

PetVet Care Centers

Website

https://plainfieldanimalhospital.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

AAHA-accredited, full-service veterinary hospital in South Plainfield, NJ, serving local dog, cat, and exotic pet owners since 1952 with preventive care, surgery, diagnostics, wellness plans, and an online pharmacy through the PetVet Care Centers network.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary hospital services
• Pet wellness care
• Animal dental care
• Emergency veterinary services
• Exotic pet care

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Veterinary Services: Transaction-based veterinary medical services including wellness exams, vaccinations, dental care, surgery, emergency care, and diagnostics. Payment collected at time of service with financing options available through CareCredit and Scratchpay.
2. Wellness Plans: Subscription-style wellness plans offering bundled routine veterinary care services for dogs (small, medium, large, XL, giant) and cats (indoor and indoor/outdoor). Monthly payment structure covering preventive care throughout the year.
3. Online Pharmacy Products: Pet prescriptions and products sold through online pharmacy powered by Covetrus partnership. Includes therapeutic diets, pharmaceuticals, and compounded medications with AutoShip option for recurring orders.
4. Professional Services: Specialized veterinary procedures and treatments including surgery, dental care, cold laser therapy, and exotic pet care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Plainfield Animal Hospital is a full-service AAHA-accredited veterinary hospital in South Plainfield, NJ providing preventive care, diagnostics, surgery, dentistry, emergency care, cold laser therapy, and exotic pet care for dogs, cats, birds, reptiles, and small mammals. The hospital sells tiered wellness subscription plans, in-house clinical services, and prescription products through a Covetrus-powered online pharmacy. It has served the community since 1952 and operates seven days a week.

Product overview

Plainfield Animal Hospital is a full-service veterinary hospital offering a comprehensive, unified suite of pet healthcare services. The core offering includes wellness plans (tiered by pet size/type: Small Dogs, Medium Dogs, Large Dogs, Extra Large Dogs, Giant Dogs, Indoor Cats, and Indoor & Outdoor Cats), preventive care (vaccinations & parasite prevention, routine wellness exams), clinical services (veterinary dentistry & dental surgery, emergency & urgent care, cold laser therapy, avian & exotic pet care, veterinary surgery), and diagnostic capabilities (in-house veterinary diagnostic laboratory with digital/dental radiography and ultrasound). An add-on online pharmacy and shop service enables prescription renewals and pet product purchases through a Covetrus-powered platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Plans Monthly subscription wellness plans bundled by pet size/type that cover routine preventive care, exams, vaccinations, and parasite prevention for dogs and cats.
• Vaccinations and Parasite Prevention

Quantifiable outcome

• 70+ years of continuous service to the community since 1952
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CovetruscoreTechnology or IntegrationPetVet Care Centers and its affiliate hospitals have partnered with Covetrus, a global animal-health technology and services provider including pharmacy services. Covetrus fills and delivers pet prescriptions and products to pet owners' homes on behalf of Plainfield Animal Hospital. The partnership provides an FDA-regulated, manufacturer-approved online pharmacy ensuring safe storage and dispensing of medications.
• CareCreditcoreGTM or Marketing PartnerCareCredit healthcare credit card provides flexible payment option for veterinary expenses at Plainfield Animal Hospital. Accepted at over 250,000 providers nationwide. Enables pet owners to pay for veterinary care with convenient monthly payments, subject to credit approval.
• ScratchpayminorGTM or Marketing PartnerScratchpay offers simple, friendly payment plans specifically designed for veterinary care financing. Provides instant credit decisions without hard credit checks. Available at partner clinics such as Plainfield Animal Hospital, with plans ranging from 6-24 months.
• PetVet Care Centers NetworkcoreStrategic or Co-development PartnerPlainfield Animal Hospital is locally operated as a proud member of the PetVet Care Centers Network. The network provides over 420 locally led hospitals across the U.S. with over 11,000 team members and 1,700+ veterinarians. Offers local autonomy with national support, career mobility, collaborative environment, and shared resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VetCor: Consolidator of more than 800 community veterinary hospitals across the US using a similar locally-led acquisition and operating model, making it a near-direct comparable to PetVet's structure and Plainfield's positioning.
• Thrive Pet Healthcare: Multi-specialty and general practice veterinary network with hospitals across the US, using a comparable locally-led-with-shared-services model and offering wellness/preventive plans that overlap directly with Plainfield's value proposition.
• Mission Veterinary Partners: Veterinary consolidator owning and operating community GP and specialty hospitals across the US, with a locally-led operating philosophy similar to PetVet's, making it a direct comparable on operating model and target customer.
• Southern Veterinary Partners: Network of more than 200 veterinary hospitals across the southern and eastern US, employing a similar locally-led GP consolidator model with shared services and corporate support functions comparable to Plainfield's structure within PetVet.
• Other PetVet Care Centers Hospitals: Sibling hospitals within the same PetVet Care Centers network operating with the same locally-led GP model, shared service stack, and corporate support infrastructure—making them the most directly comparable peers by business model, technology, and customer offering.

Broad incumbents

• Banfield Pet Hospital: Largest general veterinary practice network in the US, primarily co-located inside PetSmart stores, offering wellness plans and full GP services that directly compete with Plainfield's wellness-plan-driven, preventive-care-oriented offering.
• BluePearl Pet Hospital: Mars Petcare-owned specialty and emergency veterinary hospital chain; while focused on specialty/ER rather than GP, it competes for the same regional referral pool and increasingly for walk-in urgent care volume that Plainfield's GP also captures.
• National Veterinary Associates (NVA): Large veterinary community network with hundreds of GP and specialty hospitals across the US, using a comparable acquisition and local-autonomy operating model that competes for the same customer base and acquisition targets.
• VCA Animal Hospitals: Mars Petcare-owned network of more than 1,000 companion animal hospitals across the US and Canada, providing general practice, specialty, and emergency services under a similar locally-led-with-corporate-support structure, competing directly for the same suburban pet owner customer.

Regional players

• Red Bank Veterinary Hospital: Large multi-location general practice and specialty referral hospital serving the greater New Jersey market; competes for the same pet-owner catchment around central NJ and offers specialty/ER services Plainfield does not, drawing complex cases away.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plainfieldanimalhospital
• Instagraminstagram.com/plainfieldanimalhospital/?hl=en
• LinkedInlinkedin.com/company/plainfield-animal-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plainfield Animal Hospital