What Plainridge Park Casino does

Plainridge Park Casino is a single-site regional gaming and entertainment property located at 301 Washington Street in Plainville, Massachusetts, approximately 30 miles southwest of Boston near the intersection of Route 495 and Route 1. The property operates a gaming floor of more than 900 slot machines and 395 distinct games, an on-site sportsbook, electronic table games, and live plus simulcast harness racing, making it the only harness racing facility in Massachusetts. It is owned and operated by PENN Entertainment, Inc. (NASDAQ: PENN), a publicly traded regional gaming operator whose broader portfolio includes Hollywood Casino, Ameristar, L'Auberge, Argosy, and Boomtown properties.

The property generates revenue primarily through transactional play — slot machine handle, electronic table game wagering, sportsbook bets, and pari-mutuel racing — supplemented by food and beverage sales across seven dining outlets including Slack's Oyster House & Grill, a food court, and Flutie's Sports Pub. The PENN Play loyalty platform is the central customer relationship layer, linking Plainridge Park patrons to the broader PENN Entertainment ecosystem for point accrual and redemption across both physical properties and online channels (mychoicecasino.com social casino, PENN Marketplace e-commerce redemption). Supporting responsible-gaming infrastructure includes the PlayMyWay budgeting tool and the PlayWell on-site advisor program operated in coordination with the Massachusetts Gaming Commission. The building itself is LEED Gold-certified, with on-site solar generation, high-efficiency water fixtures, and significant reuse of the existing structural envelope.

Plainridge Park holds one of a limited number of Massachusetts gaming licenses, positioning it as a regulated regional gaming asset whose revenue trajectory is largely a function of local foot traffic, slot hold rate, and — if approved — potential expansion into live dealer table games, for which the property is currently running an active advocacy campaign. The 130-employee operation functions as a component asset within PENN Entertainment's larger portfolio rather than a standalone growth-stage enterprise.

Name

Plainridge Park Casino

Legal name

PENN Entertainment, Inc.

Website

https://plainridgeparkcasino.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Plainridge Park Casino is a Massachusetts gaming, dining, and live harness racing property in Plainville, MA, owned by PENN Entertainment (NASDAQ: PENN). It serves adult gaming, dining, and racing customers across 900+ slot machines, a sportsbook, and seven dining outlets.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industry

Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC)

Keywords

• Casino gaming services
• Slot machine gaming
• Sports betting wagering
• Harness racing venue
• Casino dining services

Headquarters

HQ city

Plainville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Casino Gaming: Revenue from slot machines, electronic table games, and sportsbook wagering. Guests pay to play with house edge generating revenue.
2. Live Harness Racing: Live and simulcast racing with wagering opportunities. Revenue generated from pari-mutuel betting.
3. Dining: Multiple dining outlets including Slack's Oyster House & Grill, food court venues, and Flutie's Sports Pub generating food and beverage sales.
4. PENN Play Loyalty Program: Loyalty rewards program where customers earn PENN Cash for gaming activity, redeemable for dining, merchandise, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plainridge Park Casino operates a slots, electronic table games, and sportsbook gaming floor alongside live and simulcast harness racing at a single Plainville, Massachusetts property. The venue also houses multiple dining outlets and runs the PENN Play loyalty rewards program, with PENN Entertainment, Inc. as its parent company.

Product overview

Plainridge Park Casino is a physical casino property offering a unified gaming and entertainment experience. The core product portfolio centers on gaming floor operations (slots, sportsbook, electronic table games, and live harness racing) supplemented by dining venues (Slack's Oyster House & Grill and Food Court). The PENN Play loyalty platform provides a cross-property rewards program accessible both on-site and through linked online social gaming, while PlayMyWay and PlayWell offer responsible gaming tools. The property is LEED Gold Certified, reflecting environmental efficiency standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Floor (Slots and Electronic Table Games) A casino gaming floor featuring slot machines and electronic table games, positioned as the only slots-only casino in Massachusetts, serving adult gaming patrons aged 21 and older.
• The Sportsbook A sports wagering offering on the casino property, allowing adult patrons to place bets on sporting events alongside the traditional gaming floor.
• Live and Simulcast Racing Live harness racing and simulcast racing broadcasts available at the Plainridge Park Casino venue, serving racing enthusiasts and pari-mutuel wagering patrons.
• Slack's Oyster House & Grill A sit-down dining outlet located inside the casino, serving adult guests visiting the property for gaming and entertainment.
• Food Court A casual food court at Plainridge Park Casino providing quick-service dining options for casino and racing patrons.
• Flutie's Sports Pub A sports-bar themed dining and drinking outlet located at Plainridge Park Casino, serving adult guests seeking a casual bar atmosphere alongside casino gaming.
• PENN Play Loyalty Program A multi-tier loyalty rewards program available to adult casino and dining guests, offering tiered rewards, free play credits, and integrations including a mobile app, online social gaming, and PENN Marketplace rewards redemption.

Quantifiable outcome

• 12% of building electricity from solar panels
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PENN EntertainmentcoreStrategic or Co-development PartnerParent company of Plainridge Park Casino. PENN Entertainment operates multiple casino, racetrack, and gaming properties across North America. Plainridge Park is part of the PENN Play loyalty program ecosystem.
• Emeralds Square LimominorOthersFirst-class luxury limo service offered to Owners Club members for transportation to Plainridge Park Casino.
• MassDOT MassRIDESminorStrategic or Co-development PartnerFree program of the Massachusetts Department of Transportation designed to help reduce traffic congestion and improve air quality. Plainridge Park supports alternative transportation options.
• PlayWellcoreOthersFree, confidential support service for casino guests offering information about gambling, PlayMyWay budgeting tool enrollment, and voluntary self-exclusion. Advisors available on-site daily 9 a.m. to 1 a.m.
• Massachusetts Gaming CommissioncoreOthersState regulatory body overseeing casino licensing and operations in Massachusetts. Manages PlayMyWay budgeting program for responsible gaming.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Mohegan Sun: Connecticut-based integrated casino resort operated by the Mohegan Tribe. New England regional competitor offering gaming, hotel, dining, and entertainment similar in scope to a larger-format alternative to Plainridge.
• Encore Boston Harbor: Integrated casino resort in Everett, MA operated by Wynn Resorts. Direct in-state competitor to Plainridge Park with full hotel, table games, and amenity set; compete for the same Massachusetts adult gaming customer wallet.
• MGM Springfield: MGM Resorts-operated casino in Springfield, MA with hotel, table games, and entertainment. Competes with Plainridge for regional MA gaming share and operates under the same Massachusetts Gaming Commission regulatory framework.
• Foxwoods Resort Casino: Large Connecticut integrated casino resort operated by the Mashantucket Pequot Tribal Nation. Competes with Plainridge for New England regional gaming, dining, and entertainment customers.
• Wind Creek Bethlehem: Poarch Band of Creek Indians-operated regional casino and hotel in Bethlehem, PA. Comparable regional gaming, dining, and entertainment operating model competing for Eastern U.S. gaming customers.
• Bally's Twin River Casino (now Bally's Tiverton): Rhode Island-based casino and hotel property serving the same New England drive-in gaming market. Competes with Plainridge for cross-border Massachusetts and Rhode Island adult gaming customers.

Direct peers

• Ameristar East Chicago: PENN Entertainment-owned regional casino property. Peer through shared PENN Play loyalty, comparable slot-heavy regional gaming operating model, and corporate platform.
• L'Auberge Casino Resort Lake Charles: PENN Entertainment-owned casino resort. Comparable through shared PENN Play loyalty infrastructure and operating model, although a larger integrated resort format than Plainridge.
• Rivers Casino (various): Rush Street Gaming-operated regional casinos in multiple U.S. markets. Comparable regional, non-resort casino operating model with slots, table games, and dining competing for similar adult gaming customer segments.
• Hollywood Casino at Penn National Race Course: Sister property to Plainridge Park under PENN Entertainment, combining slots, table games, and racing. Most directly comparable racino operating model within the same PENN portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plainridgeparkcasino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plainridge Park Casino