Name

PLANEO

Legal name

FAST ČR, a.s.

Website

https://planeo.cz

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Czech Republic (national)

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sales of electronics and appliances including mobile phones, laptops, TVs, refrigerators, and other consumer electronics. Revenue generated per transaction with no recurring component.
2. Device Buyback: Purchases used devices from customers at negotiated prices, coordinated through partner Cashtec. Devices are then refurbished and resold.
3. Installment Financing: Facilitates installment payments through partners Twisto (split payments), Home Credit, and Inbank. Earns commissions or fees on financing arranged. Offers Extra Low Interest rate of 6.9% p.a. for 6-60 months.
4. PLANEO Rent (Device Rental): Rental service for Apple devices. Partnered with Inbank Rent s.r.o. Customers pay monthly rental fees over 12, 18, 24, or 36 months. Includes device protection insurance bundled into monthly payment.
5. Extended Warranty and Insurance: Sells extended warranty (up to 3 years beyond standard), accidental damage insurance, and instant exchange guarantees as add-on services to product purchases.
6. Delivery and Installation Services: Charges for home delivery, professional installation of built-in appliances, TV mounting, and disposal/recycling of old appliances. Provided through certified partner NTSUP.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PLANEO operates a Czech Republic-based omnichannel retail business selling consumer electronics, mobile phones, computers, TVs, large and small home appliances, gaming, smart home, garden, furniture, and automotive products through the planeo.cz e-commerce site and more than 100 physical stores. Revenue is supplemented by a suite of paid add-on services: professional delivery and installation, extended warranty and damage insurance, installment financing, a device rental subscription (PLANEO Rent), device buyback, gift vouchers, and a loyalty program (PLANEO+) offering exclusive discounts to registered members.

Product overview

PLANEO is a Czech Republic-based multi-channel electronics and appliance retail company operating both an e-commerce platform and over 100 physical stores across the country. The core offering is the PLANEO retail platform which sells a wide range of products including large home appliances (refrigerators, washing machines, cookers), consumer electronics (smartphones, computers, TVs), small home appliances, garden equipment, gaming consoles, toys, smart home devices, sports equipment, furniture, and automotive products. The product portfolio is complemented by an extensive suite of add-on services including PLANEO+ loyalty program, extended warranty insurance, damage insurance, instant exchange guarantee, professional assembly and installation services, delivery options, installment purchasing plans, PLANEO Rent device rental (in partnership with Inbank Rent), device buyback (via partner Cashtec), gift vouchers, and a shopping guide. The company also sells products under promotional brands like Slevodny (Sale Days) and offers opened/displayed products at discounted prices.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 91% of customers rated PLANEO Montáž a Instalace service 10/10

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Inbank Rent s.r.o.coreStrategic or Co-development PartnerInbank Rent s.r.o. provides the rental service (PLANEO Rent) for Apple devices. Planeo operates as the retail portal while Inbank handles the financial and contractual aspects of the rental. Customers verify via bank identity and enter rental agreements. Contact: +420 226 288 989, [email protected].
• CashteccoreStrategic or Co-development PartnerCashtec handles the online device buyback process for Planeo. Customers use Cashtec's platform (cashtec.eu/cz/vykup) to evaluate and sell their used devices (phones, tablets, notebooks, smartwatches, gaming consoles, cameras, lenses). Planeo receives trade-in devices while Cashtec manages the valuation and logistics.
• NTSUPcoreImplementation/ SI/ Consulting PartnerNTSUP is the certified installation partner performing professional delivery and installation services for Planeo customers. Services include transport, unpacking, appliance connection (water, electricity, gas, drainage), built-in appliance installation, TV mounting, and old appliance disposal. NTSUP technicians are certified to maintain statutory warranties.
• TwistosupportingGTM or Marketing PartnerTwisto provides split payment option allowing customers to pay in three equal installments at no extra cost. Integrated into Planeo's checkout process for instant approval.
• Home CreditsupportingGTM or Marketing PartnerHome Credit provides installment financing through Planeo. Offers installment calculator on Planeo website and credit limit estimation tools.
• InbanksupportingGTM or Marketing PartnerInbank provides installment financing with Extra Low Interest rate of 6.9% p.a. for 6-60 months. Directly integrated into Planeo's product pages as a financing option (from 842 Kč/month).
• SYNTHESIS (Česká pojišťovna / General Partnership)supportingOthersInsurance provider for Planeo's accidental damage and theft protection insurance products. Customers report claims through the insurer's contact form or hotline (+420 221 585 111).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Euronics: International electronics-retail buying group and storefront network operating across Europe including the Czech Republic. Comparable to PLANEO in product categories and store-based retail model, but operating at much wider European scale as part of a federation rather than a single national chain.

Direct peers

• Alza.cz: The largest consumer-electronics and appliance e-commerce retailer in the Czech Republic (and broader CEE). Directly competes with PLANEO across the same product categories (phones, laptops, appliances, TVs) and serves overlapping B2C customers, but at significantly greater scale and with a heavier e-commerce orientation.
• CZC.cz: Czech specialist electronics e-tailer (PC components, laptops, gaming, consumer electronics). Comparable to PLANEO in assortment focus on CE/IT and in serving Czech B2C customers, but with no comparable physical retail footprint.
• Electro World: Czech/Slovak electronics and appliance retail chain with a focus on white goods and brown goods. Comparable to PLANEO in assortment and in-store advisory experience, directly competing in many of the same regional markets.
• HP Tronic: Czech holding company behind Datart and other retail brands in electronics and appliances. Direct peer to PLANEO's operating parent FAST ČR — both are privately held Czech retail groups with vertically integrated brand portfolios and omnichannel retail operations in CE.
• Datart: Czech and Slovak consumer-electronics and appliance chain with both physical stores and e-commerce. Operates as a direct omnichannel peer to PLANEO in essentially the same product categories and geographies.
• Mall.cz: Major Czech e-commerce platform with a strong electronics and appliance assortment and marketplace model. Comparable to PLANEO's product mix and target customer (Czech general consumer), though operating with a wider category breadth (fashion, home, etc.).
• Okay Elektrospotřebiče: Czech/Slovak large-appliance and consumer-electronics chain. Comparable to PLANEO in product mix (white goods, brown goods, small appliances) and omnichannel structure, with overlap in physical-store presence across Czech towns.
• Mironet: Long-standing Czech IT and consumer-electronics retailer with both online and physical presence. Comparable to PLANEO in targeting Czech consumers for PCs, laptops, components, and CE, though with a stronger IT/PC-builder heritage.

Others

• FAST ČR (parent context): PLANEO's parent company and owner of the Sencor and Philco house brands. Included as an 'Others' reference because it is the corporate parent rather than a peer, but useful as a comparable reference for house-brand-driven electronics retail models across CEE.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PLANEOCZECH
• Facebookfacebook.com/planeo.cz
• Instagraminstagram.com/planeo_cz
• LinkedInlinkedin.com/company/planeocz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANEO