Fast CR
FAST ČR, a.s. is a Czech wholesale distributor, founded in 1992, that supplies branded consumer electronics, home appliances, musical instruments, and telecom equipment to hypermarkets, electro specialists, e-commerce platforms, and independent retailers across the Czech Republic and Slovakia, and operates authorized service centers for more than 20 brands.
- Company typePrivate
- Founded1992
- HeadquartersRicany, Czechia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Fast CR does
FAST ČR, a.s. is a privately held Czech wholesale distributor, founded in 1992 and headquartered in Říčany u Prahy, that supplies branded consumer electronics, home appliances, musical instruments, telecommunications equipment, office equipment, watches, and promotional items to retailers across the Czech Republic and Slovakia. The company carries an extensive multi-brand portfolio — including Beko, Bosch, Electrolux, LG, Panasonic, Philips, Samsung, Siemens, Sony, Haier, Daewoo, Sencor, and others — and serves as the official CASIO distributor for the Czech Republic, operating dedicated brand sites (sencor.cz, daewoo.cz, philco.cz, lamart.cz, sodastream.cz, casioklavesy.fastcr.cz) alongside its core B2B wholesale catalog at katalog.fastcr.cz.
The company's products reach end customers through four primary channels: hypermarkets (Albert, Globus, Kaufland, Tesco, Penny Market, OBI, Hornbach, Makro, Bauhaus), electro specialist chains (Datart, Planeo Elektro, K&V ELEKTRO, ELESPO), major e-commerce platforms (Alza.cz, Czc.cz, Internet Mall), and a long tail of independent electrical retailers. Authorized warranty and post-warranty service is provided from two service centers in Říčany u Prahy (Prague area) and Holubice (Brno area), covering more than 20 brands including Sencor, Samsung, Daewoo, Haier, Philco, and Casio. The business holds ISO 9001 quality certification and is identified as one of the largest commercial entities on the Czech and Slovak market.
FAST ČR generates revenue by purchasing from international and local brand principals and reselling at wholesale prices to business customers through its B2B catalog and via direct sales into the retail channels described above. Pricing is B2B-only via the catalog portal, with recommended retail prices (MOC) listed for SKUs (e.g., Verbatim USB-C cables at 399–489 Kč). Product marketing is supported by bimonthly promotional catalogs (the "Black Month" and "White Month" campaigns) and a portfolio of brand-specific microsites. The company is independently owned, with no disclosed parent, subsidiaries, funding rounds, or institutional investors identified.
Fast CR firmographics
Firmographics- Name
- Fast CR
- Legal name
- FAST ČR, a.s.
- Website
- https://fastcr.cz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FAST ČR, a.s. is a Czech wholesale distributor, founded in 1992, that supplies branded consumer electronics, home appliances, musical instruments, and telecom equipment to hypermarkets, electro specialists, e-commerce platforms, and independent retailers across the Czech Republic and Slovakia, and operates authorized service centers for more than 20 brands.
- Ownership category
- akta.pro rank
Fast CR industry classification
Industry- Product category
- Consumer Electronics Wholesale Distribution
- NAICS
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Fast CR is headquartered
LocationHeadquarters
- HQ city
- Ricany
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Fast CR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Distribution: FAST ČR generates revenue through wholesale distribution of branded consumer electronics, home appliances, musical instruments, telecommunications equipment, office equipment, watches, and promotional items. The company purchases products from international and local brands (Beko, Bosch, Electrolux, LG, Philips, Samsung, Sony, Sencor, Siemens, and many others) and sells them to retailers, hypermarkets, and e-commerce businesses across the Czech Republic and Slovakia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing for registered business customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Fast CR product offering
Product offeringCore offering
FAST ČR, a.s. is a wholesale distributor that purchases branded consumer electronics, home appliances, musical instruments (including CASIO digital pianos and keyboards), telecommunications equipment, office equipment, watches, toys, and promotional items from international and local manufacturers, and resells them at wholesale to retailers, hypermarkets, electro specialists, e-commerce platforms, and independent retail partners across the Czech Republic and Slovakia. The company also operates authorized warranty and post-warranty repair services for over 20 brands through service centers in Prague (Říčany) and Brno (Holubice).
Product overview
FAST ČR, a.s. is a Czech wholesale distributor established in 1992, operating as a comprehensive B2B platform for consumer electronics, home appliances, and musical instruments. The company distributes an extensive portfolio of brand-name products across categories including TVs, audio/video equipment, refrigerators, washing machines, air conditioning, kitchen appliances, garden equipment, telecommunications, office equipment, watches, toys, and promotional items. The product portfolio includes CASIO musical instruments (digital pianos CELVIANO and PRIVIA series with models like Grand Hybrid, AP-750, AP-550, AP-S450, AP-300, AP-S200, PX-S7000, PX-S6000, PX-S3100, PX-S1100, CDP-S360, CDP-S110, and keyboards including LK-S450, LK-S250, CT-S300, CT-S200, CT-S100, CTK-240, and SA mini keyboard series), accessories (BG50 piano bench, WU-BT10 wireless adapter, Verbatim magnetic USB cables), and consumer electronics/household appliances from brands like Beko, Bosch, Electrolux, LG, Panasonic, Philips, Samsung, Siemens, and many others. Products reach customers through hypermarkets, electronics specialists, e-shops, and partner retailers throughout the Czech Republic. The company also provides authorized warranty and post-warranty service for supported brands at service centers in Prague and Brno.
Differentiator
Problem solved
Functional benefit
Brands
- BayBy: Baby monitors and nursery products
- BuddyToys
- Buxton
- Catler
- Daewoo
- Doxa
- Eneloop
- Gant
- Lamart
- Philco
- Retlux
- Sencor
- Sodastream
- Yenkee
Products and services
- CELVIANO Grand Hybrid Digital Piano Series Premium cabinet digital pianos combining traditional grand piano elegance with modern innovations, including Grandphonic sound systems, Multi-Dimensional Morphing AiR Sound Source, and variable lid opening. Distributed to retailers in Czech Republic and Slovakia.
- CELVIANO AP-750 Digital Piano Top-tier cabinet digital piano featuring Grandphonic 8-speaker sound system, Smart Hybrid Hammer Action keyboard, visual information bar, Instant Replayer, sound development with C. Bechstein, and an included WU-BT10 wireless MIDI/audio adapter. Distributor: FAST ČR. iF Design Award 2024 winner.
- CELVIANO AP-550 Digital Piano Cabinet digital piano with 88 Smart Hybrid Hammer Action keys, 22 sounds including high-quality piano tones, and a 4-speaker system, inheriting features from higher-tier CELVIANO models.
- CELVIANO AP-S450 Slim Digital Piano Compact slim-design digital piano with 88 keys, 2-channel amplification with 4 speakers, Multi-Dimensional Morphing AiR Sound Source, and upward-firing main speakers for powerful resonance despite small footprint.
- CELVIANO AP-300 Digital Piano Entry-level premium digital piano providing grand piano sound and resonance with easy playability and elegant design, featuring Morphing Air sound source, Smart Scaled Hammer keyboard, USB audio recording, and an included WU-BT10 wireless adapter.
- CELVIANO AP-S200 Compact Digital Piano Most compact digital piano in its class with a lightweight design (no rear panel), upward-firing speakers for authentic grand piano resonance, Morphing Air sound source, Smart Scaled Hammer keyboard, String Resonance System, and WU-BT10 wireless adapter included.
- PRIVIA PX-S7000 Portable Digital Piano Flagship portable digital piano with new hammer-action keyboard, up to 256-voice polyphony, WAV audio recording to USB flash drive, included design stand and triple pedal unit. Winner of iF Design Award 2023 Gold. Available in glossy mustard yellow, matte white, and matte black.
- CDP-S Compact Digital Piano Series Compact digital piano series with 88 weighted keys, scaled hammer action, multiple sounds and rhythms, AC adapter or battery power option, and integrated speaker output. Distributed by FAST ČR for entry-level and portable use.
- LK-S Keyboards with Lighted Keys Compact keyboards for self-learners with 61 standard lighted keys featuring touch dynamics, hundreds of sounds and rhythms, multi-stage tutorial system using lighted keys, and Chordana/CASIO Music Space app compatibility.
- CT-S Standard Keyboard Series Standard Casio keyboards (CT-S300, CT-S200, CT-S100, CTK-240) with 61 or 49 standard keys, touch dynamics on higher models, LCD display, pitch bend on certain models, and Dance Music Mode and Chordana Play app connectivity options for learners.
- SA Mini Keyboard Series Mini keyboards designed for children discovering music with 32 or 44 mini keys, 100 sounds and 50 rhythms, demo songs, and various color schemes (white-green, white-yellow, pink-black, gray-black, orange-black, black-white). Distributed by FAST ČR.
- BG50 Adjustable Piano Bench Adjustable piano bench offered in black, honey yellow, and white, designed for the PRIVIA PX-S6000 and PX-S7000 models and compatible with other piano series. Distributed as an accessory alongside FAST ČR's digital piano line.
- WU-BT10 Wireless MIDI/Audio Adapter Wireless MIDI and audio Bluetooth adapter enabling audio connectivity and MIDI data communication between smartphones/tablets and compatible CASIO instruments (AP-300, AP-S200, PX-S1100, PX-S7000, and others).
- Verbatim Magnetic USB-C Cables Magnetic USB-C to USB-C charging and data sync cables available in 60W and 100W variants, with braided design, up to 480 Mb/s data transfer, and support for PD 3.0 and QC 3.0 fast charging protocols. Distributed through FAST ČR's wholesale catalog.
- Branded Consumer Electronics and Home Appliances Wholesale Distribution Core B2B wholesale distribution of over 100 brands across consumer electronics, home appliances, musical instruments, telecommunications, office equipment, watches, toys, and promotional items to hypermarkets, electro specialists, e-commerce platforms, and independent retailers across the Czech Republic and Slovakia, with ISO 9001-certified operations.
- Authorized Warranty and Post-Warranty Repair Service Authorized warranty (24 months from sale) and post-warranty repair service for over 20 brands including Sencor, Samsung, Daewoo, Haier, Philco, Casio, Catler, Fieldmann, Buxton, Buddy Toys, Doxa, Eneloop, Lamart, Sodastream, and others. Operated from service centers in Prague (Technická, Říčany) and Brno (Holubice).
Quantifiable outcome
- Wide brand portfolio including over 100 international and local brands
Companies that use Fast CR
Customer profileSegments4 records
Ideal customer profiles4 records
Fast CR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fast CR partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- EUROHITY s.r.o.minorPartner company in EU corporate training project (CZ.03.1.52/0.0/0.0/16_043/0005248) under the European Social Fund Operational Program Employment. Project focused on employee development and training.
- BekocoreGlobal home appliance brand distributed by FAST ČR in Czech Republic.
- BoschcoreGerman technology conglomerate with home appliances distributed by FAST ČR.
- ElectroluxcoreSwedish multinational appliance manufacturer distributed by FAST ČR.
- SamsungcoreSouth Korean multinational conglomerate, FAST ČR is authorized service centre for Samsung audio, video, TV products.
- SonycoreJapanese multinational technology company whose consumer electronics are distributed by FAST ČR.
- LGcoreSouth Korean multinational electronics company distributed by FAST ČR.
- PhilipscoreDutch multinational electronics company, FAST ČR provides warranty and post-warranty service.
- SiemenscoreGerman technology conglomerate with home appliances distributed by FAST ČR.
- PanasoniccoreJapanese multinational electronics corporation distributed by FAST ČR.
- SencorcoreCzech consumer electronics brand, FAST ČR is authorized service centre for Sencor audio, video, TV, air conditioning products.
- CASIOcoreJapanese multinational electronics manufacturer. FAST ČR is official CASIO distributor for Czech Republic, operating multiple branded websites for watches, keyboards, terminals, and calculators.
- HaiercoreChinese multinational home appliances company, FAST ČR is authorized service centre for Haier products.
- DaewoocoreSouth Korean conglomerate, FAST ČR is authorized service centre for Daewoo white goods and audio/video/TV/telecommunications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fast CR competitors and assessment
Company assessmentDirect peers
- ALSO Group: Pan-European wholesale distributor of IT and consumer electronics products to resellers and retailers across 30+ European countries. Highly comparable B2B wholesale distribution model serving hypermarkets, e-tailers, and independent retailers with multi-brand IT/CE portfolios.
Broad incumbents
- Ingram Micro: Global wholesale distributor of IT, mobile, and consumer electronics products with deep multi-OEM brand relationships (Samsung, Apple, HP, Lenovo). Operates a much larger-scale version of Fast ČR's wholesale-plus-services model across CEE and globally.
- Conrad Electronic: European multi-channel distributor and retailer of consumer electronics, components, and tools across DACH and CEE with both B2B wholesale and B2C catalog operations. Comparable breadth across CE categories and a similar combination of distribution and after-sales service.
- RS Components (Electrocomponents): UK-headquartered global distributor of electronic components, industrial, and consumer-electronics products serving business customers via catalog and online channels. Similar B2B catalog distribution infrastructure and multi-brand sourcing model.
- Euronics International: Europe-wide voluntary retail and distribution group for consumer electronics and home appliances with hundreds of independent member retailers. Overlaps with Fast ČR's electro-specialist channel and operates its own central procurement/distribution function.
- Expert International: European retail and wholesale alliance for consumer electronics and home appliances with a similar mix of independent specialist retailers. Comparable product mix (CE, home appliances, services) and multi-brand supply model.
Regional players
- Datart International: Czech and Slovak consumer-electronics and home-appliance retailer stocking many of the same brands distributed by Fast ČR (Samsung, LG, Sony, Bosch). Operates brick-and-mortar and online retail in the same geography, often as a downstream account of Fast ČR.
- Alza.cz: Largest Czech e-commerce platform for consumer electronics and home appliances, stocking extensive brands from Fast ČR's portfolio. Acts both as Fast ČR's largest online customer and a potential channel-conflict consideration for brand owners.
- Coolblue: Benelux-headquartered multi-channel consumer-electronics retailer/distributor with private-label accessory lines and after-sales service. Comparable retail-plus-service operating model on a regional rather than global basis.
- Elkjøp Nordic: Nordic consumer-electronics and home-appliance retailer/distributor with Nordic-market focus and broad multi-brand portfolio (Samsung, Bosch, LG, Sony). Operates a regional variant of the wholesale-plus-retail-plus-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fast CR social profiles
Digital presenceFast CR compliance and trust
Trust signalCompliance1 record
Fast CR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fast CR leadership team
Management profileNumber of profiles
Fast CR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fast CR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fast CR
What does Fast CR do?
FAST ČR, a.s. is a wholesale distributor that purchases branded consumer electronics, home appliances, musical instruments (including CASIO digital pianos and keyboards), telecommunications equipment, office equipment, watches, toys, and promotional items from international and local manufacturers, and resells them at wholesale to retailers, hypermarkets, electro specialists, e-commerce platforms, and independent retail partners across the Czech Republic and Slovakia. The company also operates authorized warranty and post-warranty repair services for over 20 brands through service centers in Prague (Říčany) and Brno (Holubice).
Is Fast CR a public or private company?
Fast CR is a private company. It is classified as unknown and is currently operating.
When was Fast CR founded?
Fast CR was founded in 1992. It employs 1,001 to 5,000 people.
Where is Fast CR based?
Fast CR is headquartered in Ricany, Czechia, in the Europe region.
How does Fast CR make money?
One revenue line is on record: wholesale Distribution.
Who are Fast CR's main competitors?
ALSO Group is listed as a direct peer. Broad incumbents are Ingram Micro, Conrad Electronic, RS Components (Electrocomponents), Euronics International and Expert International. Regional players are Datart International, Alza.cz, Coolblue and Elkjøp Nordic.
Does Fast CR have an API?
No public API is recorded for Fast CR.
What industry is Fast CR in?
Fast CR's product category is Consumer Electronics Wholesale Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42362 and its SIC code is 5064.