Planet Park Diversoes

What Planet Park Diversoes does

Planet Park Diversoes (doing business as Planet Park) is a Brazilian private amusement park operator headquartered in Cuiaba, Mato Grosso, with physical park locations in multiple regional cities including Mossoro (Rio Grande do Norte) and Maraba (Para). The company operates as a direct-to-consumer family entertainment business, charging admission tickets for access to rides and attractions targeted at visitors of all ages — children, teenagers, adults, and seniors — with use cases spanning family outings, birthday parties, and group events. Its primary value proposition is providing a controlled, safe recreational environment in regional Brazilian markets where organized amusement park infrastructure is limited.

The company employs 128 people and runs its parks as physical retail storefronts where tickets are purchased on-site, with no evidence of online ticketing or e-commerce functionality. Its digital presence is limited to organic social media channels (Facebook page, Instagram @planetpark.oficial, and a WhatsApp business line at +55 65 99235-4222) used for marketing, customer inquiries, and community engagement. The website is built on WordPress (Hestia theme by ThemeIsle) and primarily functions as a photo gallery showcasing park attractions and locations.

Planet Park's revenue model is single-stream, generated entirely from one-time admission ticket sales at its venues. The company is privately held with no disclosed investors, parent organization, funding history, or executive leadership team publicly identified. There are no documented patents, trademarks, certifications, partnerships, regulatory actions, or technology integrations. The business is concentrated in Northeast and Central-West Brazil with no stated international ambitions.

Name

Planet Park Diversoes

Website

https://planetpark.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Planet Park Diversoes is a Brazilian private amusement park operator headquartered in Cuiaba, Mato Grosso, running physical park locations across multiple regional cities and serving families and individuals of all ages via on-site admission ticket sales.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement park services
• Family entertainment
• Recreational attractions
• Theme park operations
• Visitor admissions

Headquarters

HQ city

Mossoro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Revenue generated from admission fees charged to visitors for access to amusement park attractions and rides. Customers purchase tickets to enter the park facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Planet Park Diversoes operates physical amusement park locations in Brazil featuring rides and attractions designed for visitors of all ages. The company sells admission tickets on-site at its venues and offers themed entertainment experiences across multiple cities including Mossoro and Maraba. Marketing is conducted primarily through social media channels (Facebook, Instagram, WhatsApp) to reach local consumer audiences.

Product overview

Planet Park is an amusement park offering joy and fun for all ages. It is a single-location entertainment venue featuring various rides and attractions (referenced through photo galleries showing multiple themed experiences and locations including Mossoró and Marabá). No individual product or module names are explicitly listed in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Amusement Park Admission Tickets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hopi Hari: Major Brazilian theme park in Vinhedo (Sao Paulo) operating roller coasters and themed attractions. Comparable as a Brazilian amusement park operator serving families and groups via paid admission, but with a single destination site versus Planet Park's regional multi-city footprint.
• Beto Carrero World: The largest theme park in Latin America, located in Santa Catarina, Brazil. Comparable as a Brazilian operator of paid-admission rides and attractions targeting families, but at materially larger scale and with destination-park positioning rather than Planet Park's regional/multi-city model.
• Disney Parks: Global benchmark for theme parks, including parks accessible to Brazilian visitors (e.g., Disney Cruise Line and U.S. parks). Useful as a strategic benchmark for theme-park operations, guest experience design, and per-capita spend optimization, though not a direct competitor in Brazil.
• Cedar Fair / Six Flags: International multi-park amusement operator (Six Flags brand in the Americas) running regional amusement parks with paid admission, family positioning, and ride-based attractions. Comparable in operating multiple regional parks under a consolidated model, though at materially larger scale.

Direct peers

• Hot Park: Water and amusement park in Rio Quente (Goias), Brazil, offering paid-admission rides, slides, and family entertainment. Comparable as a Brazilian regional park operator with similar target demographic and direct-to-consumer ticketing model.
• Wet'n Wild: Water park operator with Brazilian locations offering paid admission, family attractions, and group events. Comparable in business model (ticket-based family entertainment) and target demographic, although weighted toward water-based experiences.
• Thermas dos Laranjais: Large water park complex in Olimpia (Sao Paulo state), Brazil, one of the most visited parks in Latin America. Comparable in operating a paid-admission family entertainment venue with seasonal demand patterns and Brazilian regional positioning.
• Mirabilandia: Regional amusement park in Paulista (Pernambuco), Brazil, offering rides and family attractions via paid admission. Direct comparable in scale, regional positioning, and family/all-ages target market within the Brazilian northeast.
• Snowland: Indoor snow-themed amusement park in Gramado (Rio Grande do Sul), Brazil. Comparable as a destination-style family entertainment venue with paid admission and a multi-attraction experience, differentiated by indoor positioning and seasonality profile.
• Beach Park: Beach and water park complex in Fortaleza (Ceara), Brazil, with paid-admission attractions, family positioning, and group/event programming. Highly comparable in operating model and Brazilian regional-market context, although weighted toward water-based attractions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/planetpark
• Instagraminstagram.com/planetpark.oficial
• LinkedInlinkedin.com/company/planet-park-diversoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Park Diversoes