Planet of the Vapes Limited

What Planet of the Vapes Limited does

Planet of the Vapes Limited is a privately held UK company that operates one of the longest-running independent vaping information and community platforms in the country, founded as a forum in July 2012 and expanded in 2014 to include news, reviews, and guides. The platform serves UK adult vapers and smokers seeking independent product guidance, regulatory updates, and community discussion, organized around six content surfaces: daily editorial news (4,369+ articles), product reviews (1,941+ across starter kits, pod systems, mods, tanks, disposables, and e-liquids), DIY e-liquid tools (a mixing calculator and a public recipe library of 10,335 imported recipes with 503 calculator-ready entries), a deals and discount codes hub, a 208-listing UK vendor directory, and the underlying POTV forum.

The underlying technology is a conventional web-based editorial and community stack: a CMS for editorial content, a forum system, a calculator-driven recipe tool with VG/PG, nicotine, flavour-percentage, and diluent parameters, and a vendor directory with review signals and live deal feeds. The platform does not publish APIs, SDKs, or AI-driven features; no proprietary models or AI capabilities are disclosed. The company is registered with the UK Information Commissioner's Office, headquartered in the UK, and operates with no disclosed subsidiaries or parent company.

Planet of the Vapes monetizes exclusively through advertising and affiliate-style partnerships with vape vendors and hardware brands. Revenue streams include display advertising (from brands such as IVG, Innokin, OXVA, TECC, AcmeFog, VapeGreen, and Premier E-cigs), sponsored news content (clearly labeled, with IVG, Solobar, and EXEEK as featured partners), and traffic referrals through vendor deals (14 live) and discount codes (16 live). The platform is free to end users; it does not sell products directly and operates as an intermediary directing qualified UK traffic to vendor partner sites.

Name

Planet of the Vapes Limited

Legal name

Planet of the Vapes Limited

Website

https://planetofthevapes.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Planet of the Vapes is a privately held UK company operating one of the longest-running independent vaping community and editorial platforms, founded in 2012. It serves UK adult vapers and smokers with news, product reviews, DIY e-liquid tools, a vendor directory, and a forum, monetizing via advertising and affiliate partnerships.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Display Advertising: The site displays banner advertisements from vaping-related businesses including IVG, Innokin, OXVA, The Electronic Cigarette Company (TECC), AcmeFog, VapeGreen, Premier E-cigs, and others. Multiple ad placements throughout pages.
2. Sponsored Content: Sponsored news section featuring vendor announcements and product launches from partners like IVG, Solobar, and EXEEK. Content clearly labeled as 'Sponsored News'.
3. Vendor Deals and Discount Codes: Live deals hub featuring 14 vendor deals and 16 live discount codes from partner vendors. Platform drives traffic to vendor sites through affiliate-style links with revenue generated on conversions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Planet of the Vapes operates a UK-focused vaping media and community website covering news, hardware and e-liquid reviews, and user guides for adult vapers. It also provides standalone DIY e-liquid mixing tools (a calculator and recipe library), a vendor directory with current deals, discount codes, and a community forum. The site does not sell vape products directly and there is no mobile app; it earns revenue from advertising and outbound affiliate referrals to third-party retailers.

Product overview

Planet of the Vapes operates as a unified content and community platform for UK adult vapers, combining the main website (offering news, reviews, guides, deals, and vendor discovery) with dedicated tools for DIY e-liquid mixing (the Mixing Calculator and Recipe Library). The platform also features the POTV Forum for community discussion, a Vape Deals hub aggregating vendor offers, a Discount Codes section, and a UK Vape Directory for vendor comparison. All components are integrated under the POTV brand, serving adult smokers and vapers since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet of the Vapes Website Platform Web-only publishing and community destination for UK adult vapers providing news, hardware and e-liquid reviews, and user guides; the site does not sell vape products directly and has no mobile app.
• Planet of the Vapes Community Forum Standalone discussion forum hosted under the Planet of the Vapes domain where adult vapers post on hardware, e-liquids, DIY mixing, and related topics.
• DIY E-Liquid Mixing Calculator Browser-based tool that helps DIY adult vapers calculate flavor percentages, PG/VG ratios, and nicotine strength when mixing their own e-liquid.
• DIY E-Liquid Recipe Library Library of user-submitted e-liquid mix recipes that adult DIY vapers can browse and replicate, paired with the mixing calculator.
• UK Vape Vendor Directory Index of UK vape retailers compiled by the site, providing visitors a single reference for where to buy hardware and e-liquid.
• Vape Deals Hub Live deals section that lists current promotional offers from third-party UK vape retailers, directing visitor traffic out via affiliate links.
• Discount Codes Section Discount code section that compiles voucher codes redeemable at third-party UK vape retailers and routes visitors to those retailers.

Quantifiable outcome

• 3.3 million ex-smokers in the UK have used vapes to quit, with POTV serving as an information resource for this demographic

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major, minor and core.

• IVG (I Vape Great)majorGTM or Marketing Partner · 20 July 2026IVG is a featured sponsor on POTV with sponsored news articles covering product launches. POTV has published multiple sponsored articles for IVG products including the NEXiO pod system, IVG PRO range, and IVG 2400 products. Partnership includes sponsored content, deal listings, and advertising placements.
• SolobarminorGTM or Marketing Partner · 26 June 2026Solobar sponsored content coverage on POTV announcing the UK launch of SOLO15K device. Article details product specifications, flavour collection, and brand positioning in the UK market.
• AlternixminorOthersAlternix, a nicotine pouch retailer, provided research data and expert commentary for POTV's smoke drift news coverage, offering landlords advice on dealing with smoke drift in rental properties.
• Multiple Vape VendorscoreGTM or Marketing PartnerRegular advertising partners include IVG, Innokin, OXVA Co. Limited, The Electronic Cigarette Company (TECC), AcmeFog, VapeGreen, Premier E-cigs, and others. Partners appear across display advertising, sponsored content, deals sections, and vendor directory listings.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Ashtray Blog: Independent vape news and review site covering industry developments, products and harm reduction; directly comparable in content-first editorial approach and ad-supported niche media model.
• Spinfuel: Vape reviews and editorial site covering products, industry news and DIY mixing; comparable review-driven, ad-and-affiliate monetised model targeting enthusiast vapers.
• Vaping360: Large vape reviews and news platform with deep product coverage, buying guides and an ad-supported editorial model; directly comparable in content-first, affiliate-monetised approach targeting adult vapers.
• E-Cigarette Forum: One of the largest global vaping community forums, combining long-running discussion boards with reviews, DIY content and news coverage; mirrors POTV's forum-plus-reviews hybrid model and overlapping DIY-mixing audience.
• Vapouround: UK vape media outlet publishing news, product features and industry coverage; closely comparable in UK geographic focus and editorial mix of news, reviews and vendor features.
• Vape Business Magazine: UK-based vape trade publication covering regulation, product launches and industry news; shares POTV's UK market focus, B2B-style advertising base and editorial coverage of UK policy developments.

Others

• UK Vaping Industry Association: UK vape industry trade body representing manufacturers, retailers and distributors; adjacent ecosystem participant rather than direct competitor, but addresses the same UK regulatory and commercial developments that drive POTV's editorial agenda.

Broad incumbents

• Filter Magazine: Independent harm-reduction journalism outlet covering tobacco, vaping and drug policy; broader scope than vaping-only but shares the editorial, ad-supported and policy-advocacy positioning of POTV's news coverage.
• Tobacco Reporter: Global tobacco industry trade publication covering regulation, products and markets; broader than vaping, but comparable as a B2B, ad-supported niche trade media property in the same regulated category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/planet-of-the-vapes-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet of the Vapes Limited