What Vapouround does

Vapouround is a privately held digital media company headquartered in Derby, United Kingdom, founded in 2015. The company operates a content and community-led platform that covers the global vaping industry through news articles, product reviews, educational guides, and a periodic print and digital magazine with regional editions serving the UK, UAE, USA, and Germany. The underlying technology stack is a standard digital publishing architecture delivered via WordPress-based web properties (including regional subdomains), an email newsletter system branded 'Vapouround-up', and a separate awards platform at awards.vapouround.com, with a dedicated media sales hub at media.vapouround.com.

The platform serves two primary customer segments. The first is individual vapers seeking product information, reviews, discount codes, and regulatory updates (B2C). The second is vape industry professionals, including manufacturers, distributors, and retailers, who use the platform for market intelligence, brand visibility through advertising, and industry recognition via the annual Vapouround Global Awards (B2B). Revenue is generated through four streams: advertising and sponsorships from vaping brands (display banners, sponsored content, and featured placements), recurring magazine subscriptions for both digital and print editions, affiliate referral commissions routed through the discount codes platform, and event sponsorships tied to the Global Awards.

The go-to-market motion is community-led: Vapouround builds audience through editorial content, retains users via its mailing list, monetizes through brand partnerships and advertising, and reinforces industry relationships through its annual Global Awards program. The company has no disclosed external funding, operates with 51–100 employees, and has expanded organically across four geographic editions over a 10-year period.

Name

Vapouround

Legal name

Vapouround

Website

https://vapouround.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Vapouround is a UK-based digital media platform founded in 2015 that publishes news, product reviews, educational guides, and a multi-region print/digital magazine for the global vaping industry, monetizing through advertising, subscriptions, affiliate referrals, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: The platform features sponsored content, banner advertisements, and promotional placements for vaping brands (e.g., MEVOL, SKE, XtraFlavors). This includes display ads, featured articles, and product promotion sections.
2. Magazine Subscriptions: Vapouround publishes a printed and digital magazine (Vapouround Magazine) with regional editions (UK, UAE, USA, Germany). Subscribers can opt for hard copy delivery to their door, generating subscription revenue.
3. Discount Code Referrals: The platform features a discount codes section that drives affiliate referrals to partner vaping brands, earning commissions for qualified sales or leads.
4. Event Sponsorships: The Vapouround Global Awards and event directory provide sponsorship and partnership opportunities with industry brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vapouround is a media and publishing platform covering the global vaping industry. Its core offering is a printed and digital magazine (Vapouround Magazine) published with regional editions for the UK, UAE, USA, and Germany, complemented by an online editorial platform providing vaping news, product reviews, and educational guides. The company also operates the annual Vapouround Global Awards program, a discount code/affiliate referral section, and a subscriber mailing list, serving both consumer vapers and vape industry professionals.

Product overview

Vapouround is a media and publishing platform operating as a unified product portfolio. The core offering includes a periodic magazine (currently Issue 55) with regional editions, an online news portal covering global vaping industry stories, and a product review platform for e-cigarettes and accessories. The platform extends through educational content via Vapouround Learn, the annual Vapouround Global Awards (celebrating its 10th year in 2025), an event directory, discount codes section, and subscription services for both digital content and print magazine delivery. Together, these products serve vapers, industry professionals, and business accounts seeking news, reviews, and industry intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Vapouround Magazine: The company's print and digital magazine publication covering vaping industry news and reviews
• Vapouround Global Awards

Products and services

• Vapouround Magazine Printed and digital magazine covering global vaping industry news, product reviews, and feature articles, published periodically with regional editions for UK, UAE, USA, and Germany markets, available via subscription.
• Vapouround Global Awards Annual industry awards program celebrating excellence and innovation in the vaping sector, with brand/industry entry submissions and sponsorship packages targeted at vape manufacturers, distributors, and retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• MEVOLminorGTM or Marketing PartnerMEVOL advertised on the Vapouround website through banner placements promoting the MEVOL S7000 product. This represents a paid advertising/sponsorship relationship.
• SKEminorGTM or Marketing PartnerSKE promoted its SKE 600 Pro device through banner advertisements on the Vapouround platform. Coverage of SKE's product launches and news also featured in the news section.
• XtraFlavorsminorGTM or Marketing PartnerXtraFlavors advertised through banner placements on the Vapouround website, promoting products like Kief King Peach Ice.
• VaporessominorGTM or Marketing PartnerVaporesso products received editorial coverage through product reviews on the Vapouround platform, including reviews of GTX ONE PRO, LUXE XR MAX 2, XROS 5, and XROS 5 Mini.
• UWELLcoreGTM or Marketing PartnerUWELL featured prominently in Vapouround's 10-year anniversary coverage, including a dedicated article '10 Years of UWELL: The Unyielding Journey Behind Flavor, Craftsmanship, and Trust'. Multiple product reviews covered UWELL Caliburn products.
• GeekvapeminorGTM or Marketing PartnerGeekvape Aegis Hero Q received editorial review coverage on the Vapouround platform.
• eCigClickminorOthersVapouround was recognized as a winner in the eCigClick awards, based on the website footer showing the eCigClick winners crest.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ecigclick: Long-running UK vape reviews and news publisher that Vapouround has explicitly been recognized by via the eCigClick awards. Operates a near-identical content-plus-review-plus-community model in the same UK market.
• ECigIntelligence: B2B regulatory and market intelligence subscription service covering the global vape and tobacco industries. Comparable to Vapouround's B2B 'Industry Professionals' segment and global news coverage.
• Vaping360: Independent vape reviews and news platform covering e-cigarettes, devices, and e-liquids. Directly comparable to Vapouround as a content-led, review-and-news destination monetized through affiliate links and brand partnerships.
• Planet of the Vapes: UK-based vape advocacy and news site with a strong community and editorial footprint. Closely comparable to Vapouround in audience (UK vapers and industry), editorial coverage, and advocacy-leaning positioning.
• Vape News Magazine: Print and digital vape trade magazine serving retailers and industry professionals. Directly comparable to Vapouround Magazine as a competing periodical in the vape trade press category.

Emerging players

• RegWatch: Regulatory news and analysis service focused on tobacco, vaping, and nicotine policy. Comparable to Vapouround's regulatory and advocacy editorial coverage but narrower in scope and B2B-oriented.
• VapeSourcing: China-based vape retailer and content platform with reviews, news, and brand features. Overlaps with Vapouround on the review-and-news side, particularly for Asian-market brands, but is primarily a retailer.

Broad incumbents

• Tobacco Reporter: Established B2B magazine covering the broader tobacco and nicotine industries. Comparable to Vapouround at the trade-press layer, but with a wider tobacco-centric scope and longer publishing history.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vapouround
• Facebookfacebook.com/vapouroundcanningtown
• LinkedInlinkedin.com/company/vapouround-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapouround