What E-Cigarette Forum does

E-Cigarette Forum (ECF) is a privately held online community platform, founded in 2007 and self-described as the world's largest e-cigarette website and "the voice of vaping since 2007." The platform operates a XenForo-based discussion forum organized into categories covering general vaping chat, e-liquids and DIY recipes, devices and hardware (mods, pods, rebuildables, batteries), modding, legislation and news, media, blogs, and competitions. It serves individual vapers as the primary segment, with secondary audiences of e-cigarette suppliers and vendors (Innokin, Voopoo, HealthCabin, Vapesourcing, Sourcemore, Halo, and others) and tobacco harm reduction advocates. The platform is owned by Vaping.com, which integrates the forum with an e-commerce marketplace for disposables, vape juice, kits, pods, and coils.

ECF's core products include the main community forum, a product review system, an ECF Library knowledge repository, Brand Connect forums (vendor-staff-moderated), a verified Forum Suppliers directory, a member blog platform, a media gallery, and an achievements/gamification system. Underlying technology is the XenForo community platform with ThemeHouse theming and Audentio community services; the stack supports sub-forums, threads, private messaging, media embeds (YouTube, Spotify, Vimeo, SoundCloud), and social-login via Facebook, Twitter, and Google. The site reaches members globally with identified activity in the USA, UK, Australia, Canada, and Germany.

ECF's business model is community-led with two revenue streams: (1) advertising and sponsored content, and (2) recurring supplier forum subscriptions paid by registered e-cigarette and e-liquid vendors to maintain branded sub-forums and advertising threads. End-user access is free with no membership fees. Distribution is exclusively online through direct website access and referral traffic from social sharing integrations and the Vaping.com cross-link. The company is small (1–10 employees), privately held, with no disclosed funding rounds, acquisitions, or leadership changes.

Name

E-Cigarette Forum

Legal name

E-Cigarette Forum

Website

https://e-cigarette-forum.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Cigarette Forum is a privately held online community platform, founded in 2007 and owned by Vaping.com, serving individual vapers, e-cigarette suppliers, and harm reduction advocates through a XenForo-powered discussion forum with product reviews, supplier directories, and Brand Connect vendor sub-forums, monetized via advertising and supplier subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Turnbridge Wells

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsored Content: The forum generates revenue through advertising and sponsored supplier forums where vendors can advertise their products and engage with the community directly.
2. Supplier Forum Subscriptions: Registered e-cigarette and e-liquid suppliers pay to maintain advertising threads and branded forums on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

E-Cigarette Forum operates an online community platform where individual vapers and harm-reduction advocates discuss electronic cigarettes, share product reviews, exchange DIY e-liquid recipes, troubleshoot devices, and discuss advocacy and regulatory issues. The platform is free to join for individual members and monetizes by selling Branded Forum (Brands Connect) subscriptions and advertising placements to e-cigarette vendors and suppliers.

Product overview

E-Cigarette Forum (ECF) is a community forum platform and the world's largest e-cigarette website, operating as the voice of vaping since 2007. The platform consists of the core community forum (featuring discussion categories for general vaping, e-liquids, devices, hardware, health, legislation, and cannabis), supplemented by a product review system, Brands Connect forums for brand-community engagement, a supplier directory with verified Forum Suppliers, a media gallery, member blog system, achievement/gamification features, and competitions. The site uses XenForo community software and is owned by Vaping.com.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Cigarette Forum Community Platform Free-to-join online community platform where adult vapers discuss electronic cigarettes, share product reviews, exchange DIY e-liquid recipes, troubleshoot devices, and discuss harm-reduction advocacy and regulatory issues.
• Branded Forum (Brands Connect)
• Suppliers Sub-Forum (Advertising Section) Moderated sub-forum area on E-Cigarette Forum where e-cigarette hardware manufacturers, e-liquid producers, and vape retailers can list, advertise, and discuss their products with community members.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vaping.comcoreOthersE-Cigarette Forum is owned and operated by Vaping.com. The forum and Vaping.com platform are integrated, with the forum serving as the community hub and Vaping.com as the e-commerce marketplace. Navigation links connect users between both platforms.
• XenForo Ltd.coreTechnology or IntegrationE-Cigarette Forum is built on the XenForo community platform software. XenForo provides the forum software infrastructure including posting systems, user management, private messaging, and media handling capabilities.
• Innokin TechnologyminorChannel Partner/ Reseller/ DistributorInnokin Technology operates a Brand Connect forum on ECF where their staff directly engage with the vaping community, answer questions, and share product information. The forum is moderated by Innokin's own staff rather than ECF moderators.
• VoopoominorChannel Partner/ Reseller/ DistributorVoopoo maintains a Brand Connect forum on ECF for direct community engagement. The forum is moderated by Voopoo's own staff to interact with customers and share product updates.
• HealthCabinminorChannel Partner/ Reseller/ DistributorHealthCabin is a registered ECF supplier operating a dedicated forum on the platform. They offer e-cigarette products and engage with customers through the ECF supplier forum.
• VapesourcingminorChannel Partner/ Reseller/ DistributorVapesourcing is a registered ECF supplier operating a forum on the platform from China, advertising vaping hardware and e-liquids to the ECF community.
• SourcemoreminorChannel Partner/ Reseller/ DistributorSourcemore is a registered ECF supplier operating a forum to advertise vaping products and engage with community members.
• Halo (Triton)minorChannel Partner/ Reseller/ DistributorHalo (known for their Triton e-liquid) is a registered ECF supplier based on the US East Coast, operating a forum to serve ECF members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Vaping.com: Parent company and sister e-commerce marketplace of E-Cigarette Forum. Closely related — ECF feeds consideration traffic to Vaping.com — but Vaping.com is a retail marketplace rather than a community platform, making it adjacent rather than directly competitive.

Direct peers

• Vaping360: Large vaping review and information site with strong community engagement. Comparable in audience (vapers seeking product research) and in relying on affiliate and supplier revenue streams tied to the vaping ecosystem.
• Ecigclick: UK-based vaping community and reviews site covering e-cigarettes, e-liquids, and accessories. Direct comparable in scale, geography, and content-led monetization model.
• Vapemate: UK vape retailer that operates an integrated community/discussion section. Comparable as a combined content-community-commerce property targeting the same vaper audience as ECF.
• Planet of the Vapes: UK-based vaping news, reviews, and community site serving the same market ECF covers. Comparable as a content-and-community destination for vapers with overlapping advertising-led monetization.
• Vaping Underground: Long-running online vaping discussion forum serving the same enthusiast community as ECF. Closely comparable product (forum platform), audience (vapers and hobbyists), and monetization (supplier advertising and community engagement).

Broad incumbents

• Reddit (r/electronic_cigarette and related subreddits): Broader social platform that hosts the largest active vaping subcommunities. Comparable as a destination for vaping discussion, product reviews, and harm-reduction conversation, but operates as a general-purpose platform rather than a vape-focused property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecigaretteforum
• LinkedInlinkedin.com/company/ec-forum-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Cigarette Forum