Plank
Plank is a privately held SaaS company offering an entangled enterprise platform that unifies CRM, billing, call center, customer care, VOIP, digital payments, and HR for utilities, telecom, banking, and other sales-driven businesses, serving customers across 30 countries.
- Company typePrivate
- Founded2018
- HeadquartersGlendale Heights, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plank does
Plank is a privately held software company that operates an "entangled" enterprise platform combining CRM, billing, call center, customer care, ERP, VOIP telephony, digital payments (Smart Wallet), invoicing (Smart Bill), HR, supply chain, and an internal social network (Plank Wall) into a single multi-tenant cloud environment. The platform runs on a 4-layer infrastructure of 31 servers with SQL and NoSQL repositories, encrypted connections, and Continuous Data Protection, and was officially certified to ISO 27001 in October 2024. It is offered as a web application and as native mobile apps for iOS and Android, with multilingual support across English, Italian, French, German, Spanish, and Portuguese, and is available in 30 countries.
The company serves enterprise customers across energy operators (power and gas), telecommunications and VOIP providers, retail, banking, and other sales-driven organizations, with stated use cases spanning multilevel CRM, mass mailing, ticketing, digital contract signing, call-center operations, customer-care AI, payment/wallet management, and workforce tracking via a GPS-based badging system. Core products include CRM & Billing, Call Center, Customer Care, Plank for Utilities, Banking, HR, Smart Wallet, Smart Bill, Plank Wall, VOIP, Supply Chain/Marketplace, Email System, Cloud Desktops, Gamification, and GPS-Based Badging, with more than 2 million contracts managed on the platform.
Plank operates through two legal entities — Plank Platform Inc. in the United States (Glendale Heights, Illinois) and Plank Italy S.p.a. società benefit in Italy (Milan and Venice) — and sells through a B2B enterprise sales motion. Pricing is not publicly disclosed (contact for quote) and the revenue model is SaaS subscription. The company was founded in 2018 (some materials cite 2020 as a rebrand milestone), reports approximately 11 employees, has no disclosed institutional funding, and does not list named enterprise customers in the public source material.
Plank firmographics
Firmographics- Name
- Plank
- Legal name
- Plank Italy S.p.a. società benefit
- Website
- https://plank.global
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plank is a privately held SaaS company offering an entangled enterprise platform that unifies CRM, billing, call center, customer care, VOIP, digital payments, and HR for utilities, telecom, banking, and other sales-driven businesses, serving customers across 30 countries.
- Ownership category
- akta.pro rank
Plank industry classification
Industry- Product category
- Utility Billing and CRM Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD), BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
Keywords
Where Plank is headquartered
LocationHeadquarters
- HQ city
- Glendale Heights
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Plank business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription: Subscription-based access to the Plank platform providing CRM, billing, call center, customer care, and business management tools as an all-in-one cloud solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Pricing tiers not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Plank product offering
Product offeringCore offering
Plank provides an "entangled" cloud SaaS platform that combines CRM, utility billing, call center, AI-powered customer care, ERP, embedded digital payments (Smart Wallet), QR-enabled digital invoicing (Smart Bill), and an internal social network (Plank Wall) in a single configurable environment. Originally launched in 2018 as a billing platform for power and gas companies, the platform has expanded to serve telecommunications, retail, banking, and general sales-driven businesses across 30 countries.
Product overview
Plank is an entangled platform offering a unified, modular suite combining CRM, billing, customer care, and ERP capabilities. The core platform integrates a multilevel CRM with billing for utilities (power and gas), a fully featured call center with AI-powered customer care, and embedded VOIP telephony. Key add-on modules include Smart Wallet (digital payments), Smart Bill (digital invoicing with QR codes), Plank Wall (internal social network), Chat Rooms & Video Rooms, Supply Chain/Marketplace, Email System, Gamification for sales teams, Cloud Desktops for IT infrastructure, and a GPS-Based Badging System for HR. The platform serves energy operators, utilities companies, banking, and other business sectors, with operations spanning 30 countries and management of over 2 million contracts. The technology infrastructure includes 31 servers with SQL and NoSQL repositories, encrypted connections, and continuous data protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Plank Platform (CRM & Billing) Unified cloud SaaS platform combining multilevel CRM, sales force automation, mass mailing, ticketing, SMS, and comprehensive billing capabilities for utilities, energy, telecoms, and other sales-driven enterprises.
- Plank Call Center Fully featured cloud-based call center solution with automatic dashboard display for incoming calls and active operator management, serving call centers, customers, and retail operations.
- Plank Customer Care AI-powered customer care solution with ticket management, real-time interaction supervision, NLP-driven chatbots, and comprehensive customer support capabilities integrated into the unified platform.
- Plank for Utilities Specialized vertical solution for energy operators and utilities companies, managing power and gas billing, contracts, and customer relationships end-to-end.
- Plank Banking Financial services product enabling portfolio management and banking operations, including Smart Wallet embedded digital payments for business clients.
- Plank HR Human resources management module covering employee management, GPS-based badging for time tracking, workforce management, recruitment, and HR administration.
- Plank Mobile Application Mobile app for iOS and Android providing real-time, secure, personalized access to the Plank platform's customers, contracts, invoices, and business data.
- Plank Cloud Desktops (Thin Clients) Enterprise-grade IT solution providing managed cloud desktop environments with managed antivirus, continuous backups, ultrafast connectivity, and managed system configurations for thin client access—positioned as a replacement for traditional IT departments.
Quantifiable outcome
- Document imports up to 100x faster than traditional SQL-based systems
- +1 more outcomes
Companies that use Plank
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Plank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature9 records
Plank partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Plank competitors and assessment
Company assessmentDirect peers
- Zoho: Zoho offers an all-in-one cloud suite combining CRM, billing, help desk, HR, and collaboration tools serving SMBs and enterprises globally — the closest analog to Plank's 'entangled' multi-product platform with comparable breadth and target market.
- Odoo: Odoo is an open-source ERP/CRM platform with modular billing, sales, call center, and HR apps — a strong comparator for Plank's modular entangled suite covering accounting through HR.
- Freshworks: Freshworks delivers a unified SaaS suite including CRM (Freshsales), customer support (Freshdesk), and IT/HR modules — directly comparable to Plank's bundled CRM, customer care, and HR offerings for sales-led B2B customers.
- Five9: Five9 is a cloud contact center platform with AI and workforce engagement — directly comparable to Plank's Call Center, VOIP, and gamification features for telco/utility customer operations.
- Bitrix24: Bitrix24 combines CRM, telephony, contact center, project management, and HR in one platform — directly comparable to Plank's integrated VOIP, CRM, and HR module proposition.
- Chargebee: Chargebee is a subscription billing and revenue management platform — directly comparable to Plank's Smart Bill invoicing, billing, and digital payments capability for recurring-revenue businesses.
- Zendesk: Zendesk provides AI-powered customer service, call center, and ticketing software — directly comparable to Plank's AI Customer Care, Call Center Dashboard, and VOIP modules for B2B support workflows.
Broad incumbents
- Salesforce: Salesforce is the dominant CRM and customer engagement cloud with deep utility-industry solutions (Salesforce Industries / Energy & Utilities Cloud) — sets the competitive ceiling for Plank's enterprise CRM/billing ambitions.
- HubSpot: HubSpot provides CRM, marketing, sales, customer service, and operations hubs on one platform — a broad incumbent benchmark for Plank's unified CRM/customer-care positioning in the SMB-to-mid-market.
- Microsoft Dynamics 365: Microsoft Dynamics 365 combines CRM, ERP, customer service, and field service modules with deep enterprise integration — the broad-incumbent benchmark competing for Plank's utility and telecom enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plank social profiles
Digital presencePlank compliance and trust
Trust signalCompliance1 record
Plank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plank leadership team
Management profileNumber of profiles
Plank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plank
What does Plank do?
Plank provides an "entangled" cloud SaaS platform that combines CRM, utility billing, call center, AI-powered customer care, ERP, embedded digital payments (Smart Wallet), QR-enabled digital invoicing (Smart Bill), and an internal social network (Plank Wall) in a single configurable environment. Originally launched in 2018 as a billing platform for power and gas companies, the platform has expanded to serve telecommunications, retail, banking, and general sales-driven businesses across 30 countries.
Is Plank a public or private company?
Plank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plank founded?
Plank was founded in 2018. It employs 11 to 50 people.
Where is Plank based?
Plank is headquartered in Glendale Heights, United States, in the North America region.
How does Plank make money?
One revenue line is on record: saaS Subscription.
Who are Plank's main competitors?
Direct peers on record are Zoho, Odoo, Freshworks, Five9, Bitrix24, Chargebee and Zendesk. Broad incumbents are Salesforce, HubSpot and Microsoft Dynamics 365.
Does Plank have an API?
No public API is recorded for Plank.
What industry is Plank in?
Plank's product category is Utility Billing and CRM Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 54151 and its SIC code is 7370.