What Plantar Uma Árvore does

Plantar Uma Árvore is a Portuguese nonprofit association (associação) focused on native forest restoration and ecological conservation through a community-driven volunteer model. Founded in Portugal, the organization mobilizes citizens across all mainland districts and the islands (Madeira, Azores) to participate in monthly field initiatives, workshops, and outings covering tree planting, invasive species control, spontaneous regeneration identification, plant maintenance, and fire risk management through woody material control. Since inception, it has planted 140,032 trees and shrubs across 1,172 conservation initiatives leveraging 37,312 registered volunteers, working in partnership with government agencies (ICNF), municipalities (Funchal, Barreiro, Vila Pouca de Aguiar), foundations (Fundação Mata do Bussaco), NGOs (SPEA), and the Portuguese Army.

The organization's service portfolio includes hands-on activities (From €10-12 per participant for general public, €4 for schools), custom plantation services, ecosystem conservation services with carbon sequestration certification, and symbolic gift plantings (Prendas para a Vida). It runs the Volunteer Escapes program in coordination with the European Solidarity Corps, placing European youth aged 18-30 in 3-month funded conservation placements. Distribution is direct-to-consumer through its website (plantarumaarvore.org) and on-site field activities in protected areas, with no physical retail presence. The organization maintains an educational database of native Portuguese trees and shrubs and a content library including blog articles and video series on conservation topics.

Revenue is generated through a fragmented mix of small-ticket activity fees, bespoke ecosystem services contracts, donations via the "Apoie" channel, and EU-funded volunteer programs. With 8 employees and a volunteer-dependent operating model, the organization is structured as a citizen-led association rather than a commercial enterprise, with no external investment, no parent company, and no disclosed financial statements.

Name

Plantar Uma Árvore

Legal name

Plantar Uma Árvore

Website

https://plantarumaarvore.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plantar Uma Árvore is a Portuguese nonprofit association that restores native forests through a volunteer-driven model, offering hands-on conservation activities, custom planting services, and ecosystem investment programs across mainland Portugal and the islands.

Ownership category

akta.pro rank

Product category

Environmental Conservation and Ecological Restoration Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF)

Keywords

• Native forest restoration
• Volunteer conservation programs
• Environmental conservation services
• Ecosystem restoration investments
• Tree planting services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Activity Fees: Fees charged to participants for conservation activities: 10€ per participant during maintenance season (March-September) and 12€ during planting season (October-February). Schools pay 4€ per participant with special conditions for public schools. Minimum 10 participants required.
2. Ecosystem Services Investment: Service offering where companies and organizations invest in native forest conservation, likely through customized planting and conservation programs.
3. Custom Planting Services: Bespoke planting services where clients order trees and the association plants them, likely with associated maintenance and conservation services.
4. Gifts for Life (Prendas para a Vida): Gift packages where special occasions are celebrated by ordering or planting trees, providing a unique gifting option tied to conservation.
5. Donations and Support: Public donations and support through the 'Apoie' (Support) section, allowing citizens to contribute financially to the association's mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Plantar Uma Árvore is a Portuguese nonprofit association that restores native Portuguese forests through volunteer-led activities, custom tree planting commissions, and ecosystem conservation investments. It delivers hands-on planting, invasive species control, fire risk management, and post-planting maintenance at protected sites, issuing certificates of forest promotion with carbon sequestration detail. Auxiliary services include school educational programs, European Solidarity Corps youth placements, and symbolic "Gifts for Life" tree dedications.

Product overview

Plantar Uma Árvore is a non-profit environmental association offering a portfolio of interconnected services centered on native forest restoration and conservation in Portugal. The core offerings include hands-on volunteer activities (Atividades), custom plantation services (Plantações por Encomenda), ecosystem investment services (Serviços de Ecossistema), and symbolic tree gifts (Prendas para a Vida). The organization also runs the Volunteer Escapes youth volunteering program and maintains an educational resource on native Portuguese tree species (Árvores e Arbustos). All services support the association's mission of restoring degraded ecological areas through native forest restitution.

Differentiator

Problem solved

Functional benefit

Products and services

• Atividades (Hands-on Conservation Activities) Hands-on nature restoration activities where participants engage in tree planting, invasive exotic species control, spontaneous regeneration identification, plant maintenance, and fire prevention through woody material management, delivered over 3-hour (general public) or 2-hour (schools) sessions. Includes a certificate of forest promotion and conservation with carbon sequestration detail. Minimum 10 participants required.
• Serviços de Ecossistema (Ecosystem Conservation Services / Conservação ao Quadrado) Investment services for the conservation and promotion of native forest, providing ecosystem conservation certificates that detail the improvements made and the carbon sequestration potential of restored areas. Targeted at companies and organizations seeking to support native forest conservation.
• Plantações por Encomenda (Custom Plantations) Custom tree planting service where clients order trees and the association plants them on the client's behalf, typically paired with associated maintenance and conservation follow-up.
• Prendas para a Vida (Gifts for Life) Gift service for special occasions where trees are ordered as gifts or dedicated/planted to commemorate dates, providing a unique symbolic gifting option tied to native forest conservation.
• Volunteer Escapes (European Solidarity Corps Youth Placements) European youth volunteering program (ages 18–30) for climate change adaptation, offering 3-month placements with accommodation, meals, and training for nature conservation and native forest restoration work. Coordinated with the European Solidarity Corps.

Quantifiable outcome

• 140,032 trees and shrubs planted and 37,312 volunteers mobilized
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Instituto de Conservação da Natureza e das Florestas (ICNF)coreStrategic or Co-development PartnerGovernment conservation agency partnering with Plantar Uma Árvore for restoration work in protected areas including Sintra-Cascais Natural Park. ICNF provides access to protected lands and coordinates national conservation efforts.
• Fundação Mata do BussacocoreStrategic or Co-development PartnerFoundation managing Bussaco National Forest, one of Europe's last relic forests. Partners with Plantar Uma Árvore to develop volunteer programs supporting habitat and landscape restoration, particularly for native relic forest conservation.
• SPEA - Sociedade Portuguesa para o Estudo das AvescoreStrategic or Co-development PartnerPortuguese Society for the Study of Birds promoting conservation of Azores endemics like the Priolo (Sternaazoricus). Partners for Laurissilva forest recovery in the Priolo territory.
• Câmara Municipal do BarreirocoreStrategic or Co-development PartnerBarreiro municipality promoting conservation in Machada National Forest and Coina River Marsh (Local Nature Reserve) as part of LIFE Biodiscoveries Project, with Plantar Uma Árvore supporting community involvement.
• Câmara Municipal do FunchalcoreStrategic or Co-development PartnerFunchal municipality recovering from devastating fire damage to Ecological Park. Plantar Uma Árvore supports endemic vegetation recovery and invasive species control.
• Câmara Municipal de Vila Pouca de AguiarminorStrategic or Co-development PartnerMunicipality partnering for ecological valorization and native forest restoration around Lagoa do Alvao, within Volunteer ESCAPES project.
• Tapada Nacional de MafracoreStrategic or Co-development PartnerNational hunting reserve implementing forest management plan for burned and degraded area recovery. Plantar Uma Árvore supports endemic vegetation regeneration and invasive species eradication.
• Exército Português (Portuguese Army)coreStrategic or Co-development PartnerPartnership with Portuguese Army's Anti-Aircraft Artillery Regiment No. 1 for ecological corridor consolidation at Queluz, creating native forest linking protected areas.
• Associação Transumância e NaturezaminorStrategic or Co-development PartnerAssociation promoting natural regeneration in Douro Internacional Natural Park's burned areas, with Plantar Uma Árvore supporting natural propagation processes.
• MontisminorStrategic or Co-development PartnerConservation association managing communal lands (baldios) in Serra da Freita e Arada, testing community engagement in natural systems management with controlled fire and fuel management.
• KosmonausminorStrategic or Co-development PartnerPartner association in 'Habitat Conservation in Society' project promoting adaptable conservation solutions on private lands with civil society as main agent.
• Marca - Associação de Desenvolvimento LocalminorStrategic or Co-development PartnerLocal development association in Montemor-O-Novo partnering for ecological valorization and native forest restoration around the castle area.
• Corpo Europeu de Solidariedade (European Solidarity Corps)coreGTM or Marketing PartnerEU youth volunteering program enabling 18-30 year olds to participate in 3-month conservation placements in Portugal, providing volunteers, insurance, and funding support.
• Parques de Sintra Monte da LuacoreStrategic or Co-development PartnerMunicipal company managing Sintra Natural Park landscapes, partnering for trail maintenance and ecological valorization in protected areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quercus - Associação Nacional de Conservação da Natureza: Portugal's largest environmental NGO, focused on nature conservation, biodiversity, and habitat protection across mainland Portugal and islands. Directly comparable as a nonprofit environmental association operating in the same Portuguese geography with overlapping reforestation and conservation mandates.
• Trees for All: Dutch nonprofit that funds reforestation projects globally and offers tree-gifting and carbon-offset products to individuals and companies. Directly comparable in its ecosystem-services revenue model, tree-gifting retail offering, and community fundraising approach.
• Plant-for-the-Planet: Global youth-led reforestation nonprofit that plants trees and supports ecosystem restoration worldwide. Directly comparable in mission (community-driven tree planting) and gifting-style 'tree gift' products similar to Plantar Uma Árvore's 'Prendas para a Vida'.
• Reforest'Action: French-headquartered reforestation organization that finances and coordinates tree-planting projects, offers corporate tree-gifting and carbon-offset products, and engages citizen volunteers. Directly comparable through its ecosystem services and tree-gifting business lines.
• WeForest: International nonprofit focused on reforestation and forest landscape restoration through community engagement and corporate partnerships. Directly comparable as it delivers reforestation projects on the ground using volunteer and partner models and generates corporate-funded ecosystem services revenue.

Regional players

• SOS Mata Atlântica: Brazilian nonprofit focused on restoring the Atlantic Forest biome through planting native species and mobilizing corporate and volunteer support. Comparable in mission and native-species restoration approach, but focused on Brazil rather than Portugal.

Broad incumbents

• Trillion Trees: Joint conservation initiative by WWF, BirdLife International, and WCS focused on forest protection and restoration at global scale. Comparable in mission to halt deforestation and restore native forests, with broader geographic mandate.
• The Nature Conservancy: Large international environmental nonprofit that funds and executes forest restoration, including in Mediterranean biomes. Comparable as an incumbent conservation organization with portfolio-level restoration and corporate partnership activity.
• Ecosia: Search engine that channels profits into reforestation projects globally. Comparable in mission (funding tree planting through user/customer engagement) and in carbon-sequestration narrative, though the business model (search advertising revenue funding planting) is broader.
• World Wildlife Fund (WWF): Global conservation NGO with an active Portuguese presence (WWF Portugal) running habitat restoration, species protection, and forest programs. Comparable as a major conservation organization operating in Portugal with broader biodiversity scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlantarUmaArvore
• Instagraminstagram.com/plantar_uma_arvore
• LinkedInlinkedin.com/company/plantar-1-%C3%A1rvore

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantar Uma Árvore