Planwerkstatt GmbH

What Planwerkstatt GmbH does

Planwerkstatt GmbH is an interdisciplinary studio based in Bedburg-Hau, North Rhine-Westphalia, Germany, specializing in brand architecture and sustainability consulting for B2B clients. The firm operates as a small studio of approximately 18 employees delivering design, planning, and onsite implementation of temporary event and trade fair architecture as well as permanent brand spaces for global enterprise clients. The studio has claimed over 35 years of combined team experience in architecture, design, and sustainability, with an international team representing five nationalities and a leadership profile under Managing Director Roland Walter.

The company's core offering is its Brand Architecture service line, complemented by three specialized modules. The Carbon Tracker is a TÜV-certified, GHG Protocol- and GDPR-compliant web application that tracks CO2 emissions across the full event and exhibition value chain from kick-off to final reporting, with minimal client involvement. Sustainability Consulting covers CSRD compliance, sustainable sourcing, supplier screening, ISO 20121 implementation, tender support, and custom workshops. Health & Safety Coordination (SiGeKo) handles risk assessments and regulatory compliance for temporary event construction sites. Underlying design work uses Avance, Vectorworks, AutoCAD (2D/3D), Photoshop, and Rhino. The firm holds a Science Based Targets initiative (SBTi) commitment aligned with a 1.5°C pathway (46% Scope 1-2 reduction by 2030; 90% Scope 1-3 reduction by 2035, base 2019) and is already ahead of its original roadmap.

Planwerkstatt generates revenue primarily through project-based B2B engagements delivered via direct enterprise sales, supplemented by what appears to be subscription/recurring revenue from the Carbon Tracker SaaS product and professional services fees for sustainability consulting. Pricing is quote-based with no publicly disclosed tiers. The customer base is heavily concentrated in the automotive vertical — including Audi, Porsche, Volkswagen, and Schaeffler — with selective diversification into woodworking (HOMAG, K3), event services (Party.Rent), and cosmetics (BB MED). The firm has won the Iconic Award 2018 and German Design Award 2019 for the K3 woodworking expansion project, and operates markets in Germany and China via its automotive work.

Name

Planwerkstatt GmbH

Legal name

PLANWERKSTATT GMBH

Website

https://planwerkstatt.studio

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

German interdisciplinary studio specializing in brand architecture and sustainability consulting for global enterprise clients, primarily automotive, combining trade fair design, permanent brand spaces, CSRD/ISO 20121 sustainability services, and a TÜV-certified Carbon Tracker SaaS for event CO2 tracking.

Ownership category

akta.pro rank

Product category

Brand Architecture & Sustainability Consulting

NAICS

Interior Design Services (541410), Industrial Design Services (54142), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Event Theming, Mood Boards & Concept Design (HSACAOAH), Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Brand architecture design
• Exhibition booth design
• Sustainability consulting
• Carbon footprint tracking
• Trade fair construction

Headquarters

HQ city

Bedburg-Hau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Architecture Services: Design, planning, and onsite implementation of temporary event and trade fair architecture, and permanent brand spaces for global automotive brands and regional companies.
2. Sustainability Consulting: Sustainability consulting for fairs and events including supplier screening, tender support, workshops, ISO 20121 implementation, and custom sustainability strategy development.
3. Carbon Tracker Tool: TÜV-certified web app for CO₂ tracking from project kick-off to final reporting across the entire value chain.
4. Health & Safety Coordination (SiGeKo): Safety and health coordination services for temporary construction sites during event setup and dismantling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Planwerkstatt GmbH is an interdisciplinary studio providing brand architecture for temporary event and trade fair design as well as permanent brand spaces, combining creative design, technical precision, and ecological responsibility. Core offerings include full-service brand architecture projects, sustainability consulting (CSRD, sustainable sourcing, ISO 20121), a TÜV-certified Carbon Tracker web application for CO₂ emissions measurement across the event value chain, and Health & Safety Coordination (SiGeKo) for temporary event construction sites.

Product overview

Planwerkstatt GmbH is an interdisciplinary studio offering a portfolio of interconnected services centered on brand architecture and sustainability. The core offering includes Brand Architecture for temporary event/trade fair design and permanent brand spaces, complemented by three specialized service modules: the Carbon Tracker (a TÜV-certified web app for CO₂ emission tracking across the event value chain), Sustainability Consulting (covering CSRD, sustainable sourcing, and ISO 20121 implementation), and Health & Safety Coordination (SiGeKo) for event construction sites. These services are designed to work together, enabling clients to create brand experiences while meeting sustainability and regulatory requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Architecture Interdisciplinary design services for temporary event and trade fair architecture as well as permanent brand spaces, combining creativity, technical precision, and ecological responsibility. Targeted at enterprise clients such as Audi, Porsche, Volkswagen, and Schaeffler.
• Planwerkstatt Carbon Tracker (Green Event CO₂ Tracker) A TÜV-certified, user-friendly web application for tracking CO₂ emissions across the entire event value chain, from project kick-off to final reporting. Compliant with GHG Protocol and GDPR standards. Sold on a subscription/recurring basis to event organizers and brand owners.
• Sustainability Consulting Professional sustainability advisory services for fairs and events, covering CSRD compliance, sustainable sourcing, supplier screening, tender support, workshops, and ISO 20121 sustainability management system implementation. Targeted at event organizers and corporate buyers of event services.
• Health & Safety Coordination (SiGeKo) Safety and health coordination services for temporary construction sites during event setup and dismantling, including risk assessments, safety briefings, on-site inspections, and regulatory documentation. Sold to event organizers and brand teams commissioning temporary installations.

Quantifiable outcome

• 46% Scope 1-2 emissions reduction by 2030 (base year 2019)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerPlanwerkstatt has committed to ambitious climate targets under the Science Based Targets initiative (SBTi) - scientifically grounded and aligned with the 1.5°C pathway. Targets include reducing Scope 1-2 emissions by 46% by 2030 and Scope 1-3 emissions by 90% by 2035 (base year 2019). Company is ahead of original roadmap.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• jangled nerves: Stuttgart design studio working at the intersection of brand communication, spatial design, and digital experiences. Comparable on integrated brand-and-space design for premium clients.
• Milla & Partner: Stuttgart-based agency specializing in brand experiences, exhibition design, and event architecture for premium automotive and industrial clients. Highly comparable to Planwerkstatt in offering, client vertical, and German mid-market positioning.
• Atelier Markgraph: Frankfurt-headquartered agency creating brand spaces, exhibitions, and events with a strong design-and-storytelling focus. Overlaps with Planwerkstatt on trade-fair booth design and permanent brand-space projects.
• facts and fiction: Cologne-based brand experience agency delivering trade-fair presence, live events, and brand spaces for major German and international brands. Directly comparable in service mix and enterprise B2B delivery model.
• Meiré und Meiré: Cologne-based creative agency focused on brand design, retail and event experiences for major brands. Comparable to Planwerkstatt on the spatial/brand-experience side of the offering.
• Schmittchen: German agency designing trade-fair booths, showrooms, and brand spaces with an emphasis on brand staging. Directly comparable in booth/exhibition design services.

Emerging players

• Plan A: Berlin-based carbon-accounting and decarbonization SaaS platform with TÜV-certified emissions calculations. Comparable to Planwerkstatt's Carbon Tracker specifically in the corporate ESG-reporting space.
• Watershed: Enterprise carbon-accounting platform used by corporates for Scope 1-3 measurement and CSRD reporting. Competes directly with Planwerkstatt's Carbon Tracker for corporate emissions-data buyers.

Broad incumbents

• Freeman: Global experience-marketing and exhibit-services company providing booth design, fabrication, and event production at enterprise scale. Comparable on the event/trade-fair services side though much larger.
• GL Events: France-based global exhibition-services group with booth design, construction, and event-management capabilities worldwide. A much larger incumbent offering overlapping services at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/planwerkstatt.studio
• LinkedInlinkedin.com/company/planwerkstatt-gmbh
• Instagraminstagram.com/planwerkstatt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planwerkstatt GmbH