PLATFORM.GARDEN
PLATFORM.GARDEN is a French B2B software platform serving landscape professionals, golf and sports turf managers, municipalities, and suppliers with a free mobile app, a paid Portail PRO dashboard, multi-brand IoT soil sensors, and crowdsourced bio-surveillance (Jardi'Alerte) for disease prediction and zero-phyto regulatory compliance.
- Company typePrivate
- Founded2019
- HeadquartersMIOS, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PLATFORM.GARDEN does
PLATFORM.GARDEN is a French B2B software company that provides a digital platform for green space professionals — landscape contractors, golf and sports turf managers, municipalities, and product suppliers — to manage plant health, irrigation, and regulatory compliance. Founded in 2019 in Mios (near Bordeaux) by Arnaud Dugast, the company operates as a subsidiary of Covergarden, France's leading rolled turf company, and is registered as an 'entreprise à mission' under the French Pacte law of 2019. The platform is built around a 100% free mobile application (Platform.Garden) that delivers crowdsourced bio-surveillance alerts (Jardi'Alerte), supplier catalogs, expert coaching, and regulatory content, with a four-tier monetization model: free STARTER, TEAM PRO at €190/year (up to 6 users), UNLIMITED at €790/year (unlimited users with 20% IoT sensor discount), and a quote-based Fabricants & Distributeurs portal for suppliers.
The underlying technology combines a mobile app, a web-based decision-support dashboard (Portail PRO), a multi-brand IoT hub integrating proprietary Hortee soil sensors (LoRa over the Orange network, subject of a patent filing) with Sensoterra and Sinafis sensors, and weather-based predictive disease models validated against community-reported field observations across 600+ sites and 950+ virtual weather stations. Go-to-market relies on product-led growth via the free app, community-led engagement through Jardi'Alerte, event-driven launches at the Paysalia trade shows (2019, 2021, 2023), and enterprise partnerships with industry associations AGREF (2020), UNEP (2022), Fredon (2022), and FFGolf (2023), the last of which spawned Platform.Golf, a regulatory compliance tool for affiliated golf courses. Customer mix is approximately 55% landscape professionals, 40% golf/sports turf, and 5% municipalities, with supplier-side revenue from manufacturers and distributors including Covergarden, ICL, Syngenta, Koppert, and Nufarm.
PLATFORM.GARDEN firmographics
Firmographics- Name
- PLATFORM.GARDEN
- Legal name
- PLATFORM.GARDEN
- Website
- https://platform.garden
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PLATFORM.GARDEN is a French B2B software platform serving landscape professionals, golf and sports turf managers, municipalities, and suppliers with a free mobile app, a paid Portail PRO dashboard, multi-brand IoT soil sensors, and crowdsourced bio-surveillance (Jardi'Alerte) for disease prediction and zero-phyto regulatory compliance.
- Ownership category
- akta.pro rank
PLATFORM.GARDEN industry classification
Industry- Product category
- Agronomic Decision Support Software
- NAICS
- Landscaping Services (561730), Landscaping Services (56173), Golf Courses and Country Clubs (71391), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)
Keywords
Where PLATFORM.GARDEN is headquartered
LocationHeadquarters
- HQ city
- MIOS
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PLATFORM.GARDEN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Application Subscriptions (STARTER / TEAM PRO / UNLIMITED): Freemium mobile app with STARTER tier free (1 user), TEAM PRO at €190/year (up to 6 users), UNLIMITED at €790/year (unlimited users). PRO/UNLIMITED tiers include IoT sensor management, alert configuration, and team administration features.
- IoT Hardware Sales (Hortee, Sensoterra, Sinafis): Sale of connected soil sensors and sensor packs. UNLIMITED tier customers receive 20% discount on sensor packs. First installation and networking services offered free to UNLIMITED subscribers.
- Supplier/Fabricant Portal Subscription: Fabricants et Distributeurs pay to access the Supplier Portal, enabling them to publish product catalogs, technical sheets, and targeted communications to the professional user community. Pricing on request.
- Platform.Golf: Golf-specific tool for FFG-affiliated golf courses requiring water and inputs reporting. Revenue generated through golf-specific subscription or platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | STARTER — Free, 1 user |
| Subscription | Annual | PRO — €190/year, up to 6 users |
| Subscription | Annual | UNLIMITED — €790/year, unlimited users |
| Subscription | Annual | FABRICANTS & DISTRIBUTEURS — Tariffs on request |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
PLATFORM.GARDEN product offering
Product offeringCore offering
Platform.Garden operates a digital platform serving professional green space managers (landscape, golf/sports turf, municipalities) with a freemium mobile app for bio-surveillance and supplier catalogs, a subscription web dashboard (Portail PRO) for IoT sensor fleet management and weather-based disease risk forecasting, a proprietary connected soil sensor brand (Hortee), a multi-brand IoT hub integrating third-party sensors (Sensoterra, Sinafis), and a golf federation compliance tool (Platform.Golf). The platform combines crowdsourced disease reporting (Jardi'Alerte), validated predictive models for turf diseases, and supplier/manufacturer digital catalog publishing to support zero-phyto regulatory compliance and precision green space management in metropolitan France.
Product overview
PLATFORM.GARDEN is a modular digital platform serving green space professionals (landscapers, golf/sports turf managers, municipalities, suppliers) with a multi-product ecosystem centered on a free mobile app (Platform.Garden), a subscription web dashboard (Portail PRO with TEAM PRO tiers), a supplier portal, a golf-specific tool (Platform.Golf), a proprietary IoT probe brand (Hortee), and a podcast content series (Podcast.Garden). The platform's core value proposition is epidemiological surveillance, disease prediction, and digital assistance for pesticide-free green space management — built around community-driven Jardi'Alerte reporting and AI-powered predictive models for bioagresseur risk.
Differentiator
Problem solved
Functional benefit
Brands
- Hortee: First connected IoT sensor for gardens that monitors water needs and soil temperature. Uses LoRa technology and was subject to patent filing.
- Platform.Golf
- Vegetag
Products and services
- Platform.Garden Mobile App Free smartphone application (iOS/Android) for green space professionals offering bioagresseur alerts (Jardi'Alerte), supplier catalogs, expert coaching (Coach), industry news, SVP Bioagresseurs access for UNEP members, Platform.Golf access for FFG affiliates, and integration with IoT probe data.
- Portail PRO Web-based agronomic decision-support dashboard (OAD) for professionals managing IoT sensor fleets; provides real-time probe monitoring, alert configuration, weather-based risk dashboards, disease risk mapping, and cross-site agronomic data analysis.
- Hortee IoT Soil Probe Proprietary connected soil probe that measures soil temperature, humidity, and moisture levels; placed directly in soil to monitor plant water needs, germination phases, and irrigation scheduling.
- Platform.Golf Specialized regulatory management and reporting tool for golf course affiliates providing water and input management dashboards required by official bodies.
- Hub IoT Multimarque Multi-brand IoT hub within Portail PRO enabling simultaneous management of Hortee, Sensoterra, and Sinafis probes in a single dashboard, supporting mixed probe deployments across job sites.
- Portail Fournisseur Supplier portal enabling manufacturers and distributors to publish digital catalogs, product data sheets, technical guides, and news directly to the professional community within the Platform.Garden ecosystem.
Quantifiable outcome
- Predictive models calculated for 600+ sites using 950+ virtual weather stations
- +2 more outcomes
Companies that use PLATFORM.GARDEN
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
PLATFORM.GARDEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
PLATFORM.GARDEN partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered secondary, core and minor.
- SensoterrasecondarySensoterra IoT sensors added to the Portail PRO multi-brand IoT Hub in July 2023. Professionals can mix Sensoterra and Hortee sensors within their fleet, managed from a single portal.
- SinafissecondarySinafis IoT sensors added as an exclusive JEVI (Jardins, Espaces Végétalisés et Infrastructures) offering within the Portail PRO multi-brand IoT Hub in July 2023.
- FFGolf (Fédération Française de Golf)corePlatform.Garden and FFGolf signed a partnership in April 2023 creating Platform.Golf — a regulatory compliance tool offering golf affiliates water and inputs management and reporting required by official governing bodies. FFG-affiliated golf courses use Platform.Golf to meet official reporting obligations.
- FredonminorFredon partnership announced in November 2022. Content protected (password-protected page). Likely involves regional bio-surveillance and pest monitoring collaboration.
- UNEP (Les entreprises du paysage)corePlatform.Garden and UNEP signed a partnership in October 2022 to create the SVP Bioagresseurs feature, giving UNEP member professionals access to bio-agresseur expert diagnosis within the app. Barbara Dekeyser of UNEP serves as expert host for the Alert'Bioagresseurs podcast series. UNEP members also gain access to Platform.GOLF for FFG affiliates.
- Hortee (Proprietary IoT Sensor Brand)coreHortee is Platform.Garden's proprietary connected soil sensor brand, launched in March 2021. It uses LoRa technology via the Orange network and is managed through the Portail PRO. Hortee was subject of a patent filing as the first IoT sensor designed to function within soil. Managed by parent company Innovantic.
- AGREF (Association des Greenkeepers Français)coreAGREF and its members were among the first professionals in the green space sector to trust Platform.Garden. A partnership was signed providing all AGREF-adherent greenkeepers access to Platform.Garden for disease reporting via Jardi'Alerte. Platform.Garden created a dedicated space for golf and sports turf professionals. AGREF validated predictive models for Dollar Spot and Fusariose Froide over several years of testing. The partnership also facilitated early health bulletins being sent to greenkeepers via the app.
- InnovanticcoreInnovantic developed the Platform.Garden software application under license. The app is described as 'éditée par Innovantic' and provided by Platform.Garden. Innovantic developed and maintains the iOS and Android application.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
PLATFORM.GARDEN competitors and assessment
Company assessmentDirect peers
- CropX: CropX sells soil sensor hardware and an analytics platform for irrigation and agronomy decisions in agriculture and turf. Directly comparable to Platform.Garden's Hortee sensors and Portail PRO decision-support dashboard for soil moisture and temperature monitoring.
- POGO Turf Pro (Syngenta): POGO Turf Pro is Syngenta's digital turf management platform for greenkeepers and turf managers, offering soil moisture, weather, and salinity monitoring via handheld sensors. Directly comparable to Platform.Garden's Portail PRO and turf disease forecasting use case for golf and sports turf professionals.
- GreenSight: GreenSight provides digital turf intelligence combining drone imagery, soil sensors, and weather data for golf courses and sports facilities. Closely aligned with Platform.Garden's turf disease prediction and IoT sensor aggregation approach for greenkeepers.
Regional players
- Sencrop: Sencrop is a French ag-tech company providing connected weather stations and decision-support tools for farmers, primarily in France and Europe. Comparable to Platform.Garden's 950+ virtual weather stations powering disease risk forecasting for French green space professionals.
- ITK: ITK is a French agricultural decision-support company offering crop modeling, climate analytics, and digital agronomy tools. Comparable to Platform.Garden's predictive disease modeling (Dollar Spot, Fusariose Froide) and French-language agronomic advisory for the JEVI market.
Emerging players
- Aranet: Aranet manufactures wireless environmental IoT sensors (soil moisture, temperature, humidity) with LoRa connectivity for agriculture, greenhouse, and turf applications. Comparable to Platform.Garden's multi-brand IoT hub integrating Hortee, Sensoterra, and Sinafis sensors.
Broad incumbents
- Rain Bird: Rain Bird is a leading global manufacturer of irrigation products and central control software for agriculture, golf, and commercial landscapes. Adjacent to Platform.Garden's irrigation optimization and Hortee sensor use cases, but as a broader incumbent across the irrigation value chain.
- Syngenta (Turf & Landscape): Syngenta is a global agribusiness incumbent offering crop protection products and digital tools (including POGO Turf Pro) for turf and landscape professionals. Comparable as a broad incumbent with overlapping digital turf offerings and a major supplier partner visible on Platform.Garden's website.
- Toro: Toro is a major incumbent manufacturer of turf maintenance equipment, irrigation systems, and golf course management solutions. Comparable as a broad incumbent in the same turf management space, though Toro focuses on physical equipment rather than software/IoT.
- John Deere (Turf & Ag): John Deere is a broad incumbent in agriculture, turf, and grounds care equipment, with growing digital and precision agronomy offerings. Comparable as an established player in the same end markets as Platform.Garden, though operating at vastly greater scale and breadth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PLATFORM.GARDEN social profiles
Digital presencePLATFORM.GARDEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLATFORM.GARDEN leadership team
Management profileNumber of profiles
Profiles7 records
PLATFORM.GARDEN subsidiaries and ownership
Company hierarchySubsidiaries1 record
PLATFORM.GARDEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLATFORM.GARDEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLATFORM.GARDEN
What does PLATFORM.GARDEN do?
Platform.Garden operates a digital platform serving professional green space managers (landscape, golf/sports turf, municipalities) with a freemium mobile app for bio-surveillance and supplier catalogs, a subscription web dashboard (Portail PRO) for IoT sensor fleet management and weather-based disease risk forecasting, a proprietary connected soil sensor brand (Hortee), a multi-brand IoT hub integrating third-party sensors (Sensoterra, Sinafis), and a golf federation compliance tool (Platform.Golf). The platform combines crowdsourced disease reporting (Jardi'Alerte), validated predictive models for turf diseases, and supplier/manufacturer digital catalog publishing to support zero-phyto regulatory compliance and precision green space management in metropolitan France.
Is PLATFORM.GARDEN a public or private company?
PLATFORM.GARDEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PLATFORM.GARDEN founded?
PLATFORM.GARDEN was founded in 2019. It employs 1 to 10 people.
Where is PLATFORM.GARDEN based?
PLATFORM.GARDEN is headquartered in MIOS, France, in the Europe region.
How does PLATFORM.GARDEN make money?
Four revenue lines are on record. Application Subscriptions (STARTER / TEAM PRO / UNLIMITED) is the primary driver. The others are ioT Hardware Sales (Hortee, Sensoterra, Sinafis), supplier/Fabricant Portal Subscription and platform.Golf.
Who are PLATFORM.GARDEN's main competitors?
Direct peers on record are CropX, POGO Turf Pro (Syngenta) and GreenSight. Regional players are Sencrop and ITK. Aranet is listed as an emerging player. Broad incumbents are Rain Bird, Syngenta (Turf & Landscape), Toro and John Deere (Turf & Ag).
Does PLATFORM.GARDEN have an API?
No public API is recorded for PLATFORM.GARDEN.
What industry is PLATFORM.GARDEN in?
PLATFORM.GARDEN's product category is Agronomic Decision Support Software. Its primary akta.pro industry code is BPABADAC, Turf Management (Sports Fields, Golf Courses), with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 561730 and its SIC code is 700.