Platinum Wellness

What Platinum Wellness does

Platinum Wellness operates as the commercial brand for Dr. Anthony Infantino's direct-to-consumer wellness coaching practice, headquartered in Phoenix, Arizona. The company markets a single flagship program, the "3-Step Gut, Liver, and Cell Reset," which targets women experiencing fatigue, weight gain, digestive issues, poor sleep, thyroid/menopause symptoms, bloating, and brain fog. The methodology is positioned around addressing root causes rather than symptoms, drawing on functional medicine and clinical nutrition frameworks rather than pharmaceuticals.

The business runs on a digital-first distribution model. Customer acquisition begins with a free 24-hour training pass that introduces the 3-Step methodology through an online webinar, with paid follow-on programs positioned as upsells. No proprietary software, AI, or platform technology is disclosed; delivery is via standard web pages and email sequences built on third-party marketing infrastructure (e.g., LeadConnector/GoHighLevel-style assets). Marketing relies on TV visibility ("As Seen on TV"), webinars, and email nurturing.

Revenue is generated through paid wellness program sales on what is described as a subscription-recurring model, though no pricing or contract terms are publicly disclosed. The company is a bootstrapped, founder-owned solo practitioner operation with approximately 25 employees. Geographic operations are restricted to US residents only. No institutional investors, parent companies, M&A activity, or formal corporate structure beyond the DBA "Dr. Infantino" are indicated.

Name

Platinum Wellness

Legal name

Dr. Infantino

Website

https://platinumwellness.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health and Wellness Coaching

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Health coaching services
• Wellness education programs
• Functional nutrition coaching
• Gut health reset
• Women's wellness coaching

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wellness Program Sales: Revenue generated through paid wellness programs and training courses. The free 24-hour pass serves as a lead magnet/customer acquisition tool, with subsequent paid offerings for the full 3-Step Reset program and related health coaching services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Platinum Wellness (operating under the "Dr. Infantino" brand) sells a direct-to-consumer wellness education and coaching program called the 3-Step Gut, Liver, and Cell Reset. The program is designed to help women address root causes of fatigue, weight gain, digestive issues, poor sleep, thyroid and menopause symptoms, bloating, and brain fog through gut, liver, and cellular revitalization — without diet fads, drugs, or gimmicks. Customer access begins with a free 24-hour training pass that introduces the methodology, with upsell into paid coaching programs.

Product overview

Platinum Wellness (operated through Dr. Anthony Infantino's platform) offers a single unified wellness program — the 3-Step Gut, Liver, and Cell Reset. This is an educational health coaching program designed to help women address root causes of symptoms like fatigue, weight gain, digestive issues, and thyroid/menopause symptoms through a non-pharmaceutical approach. The offering includes a free training class and the core reset methodology.

Differentiator

Problem solved

Functional benefit

Brands

• 3-Step Gut, Liver, and Cell Reset: Dr. Infantino's proven 3-step formula to revitalize the gut, liver and cells to reignite metabolism and recharge mind-body vitality.

Products and services

• 3-Step Gut, Liver, and Cell Reset A signature wellness coaching and education program developed by Dr. Anthony Infantino that uses a 3-step methodology to revitalize the gut, liver, and cells in order to reignite metabolism and recharge mind-body vitality. Designed for women experiencing fatigue, stubborn weight gain, digestive issues, poor sleep, thyroid/menopause symptoms, bloating, and brain fog, with the goal of addressing root causes rather than symptoms — without diet fads, drugs, or gimmicks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Dr. Mark Hyman: Functional medicine practitioner with a large content, coaching, and supplement ecosystem addressing root-cause health in gut, hormone, and metabolic health — directly comparable to Platinum Wellness's root-cause, gut/liver/cell framing for women.
• Dr. Josh Axe: Wellness practitioner brand built on functional medicine, gut health, and women's wellness content with an integrated supplement line and digital programs — overlaps Platinum Wellness on the gut/root-cause narrative and DTC audience model.
• Goop: Lifestyle and women's wellness brand combining editorial content, coaching-style content, and products targeting midlife women — overlaps Platinum Wellness on audience segment and root-cause/midlife symptom framing.
• Parsley Health: Functional medicine telehealth platform combining clinician consultations, lab testing, and coaching plans for women's gut, hormone, and metabolic health — a scaled, clinician-led alternative to Platinum Wellness's solo-program model.

Direct peers

• Wellness Mama: Women-focused wellness education platform covering gut health, hormones, and lifestyle protocols with free content and paid courses — most directly comparable to Platinum Wellness on audience (women), topic (gut/hormones), and digital delivery format.
• The Wellness Way: Network of wellness clinics offering functional medicine and lifestyle coaching programs targeting women with hormonal, thyroid, and gut symptoms — competes with Platinum Wellness on the same root-cause coaching premise and patient persona.
• Dr. Will Cole: Functional medicine practitioner offering digital coaching programs, podcasts, and content centered on gut-brain, hormone, and inflammation root causes — directly comparable positioning and direct-to-consumer delivery.

Others

• Thorne: Science-led supplement and wellness brand addressing gut, hormone, and metabolic health with practitioner partnerships — adjacent because it competes for the same women's wellness wallet share and supplies the practitioner channel that Platinum Wellness operates in.

Emerging players

• Mindbodygreen: Women's wellness content and education platform covering gut health, hormones, and lifestyle transformation, with paid programs and a practitioner directory — adjacent competitor for the same wellness-seeking female audience.

Regional players

• BeBalanced by Dr. Keith Abell: Multi-location women's natural hormone balancing and weight loss coaching franchise — comparable on persona (women 35+) and on a multi-step wellness protocol, though delivered in physical centers rather than purely digitally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/platinum-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Wellness