Plennio

What Plennio does

Plennio (legally PLENNIO SOLUTIONS, S.L) is a Madrid-based home care services company founded in 2022 by CEO Maria Leal, a former education and management executive with 25+ years of experience. The company provides professional in-home care for elderly individuals in the Community of Madrid, operating through a portfolio of nine named services: hourly caregivers (Cuidadores por Horas), live-in caregivers (Cuidadores Internos), weekend caregivers, accompaniment to medical appointments and errands, and the flagship "Responsable de Familia" (Family Manager) role — a personal assistant who absorbs the administrative and household burden typically carried by adult children. Three additional services target enterprises and collectives: advisory (Asesoramiento), corporate home care (Atención Domiciliaria), and collective care services (Servicios Asistenciales) for insurance companies.

The technology layer is a self-developed digital platform called Panel Cliente / Portal Familias (panel.plennio.com), which provides families with care scheduling, task tracking, file sharing, medication updates, invoicing, and messaging with coordinators, while giving enterprise clients dashboards with usage metrics and satisfaction data. Stripe is integrated as the payment processor for the self-serve hourly caregiver booking flow. The platform is described as a coordination and CRM tool rather than an AI-driven system.

Revenue is generated through three streams: usage-based hourly caregiver packages (booked and paid via Stripe), recurring monthly subscriptions for continuous care arrangements, and B2B enterprise hour packages sold to employers as part of employee well-being programs. Pricing is quote-based and personalized per family. The go-to-market is sales-led, combining phone inquiries (919 99 92 18), website contact forms, and enterprise sales meetings, with content marketing through the "Mundo Senior" blog and partnerships with HR media (RRHHDigital). The company holds ISO 9001:2015, efr family-responsible certification, and the 2023 Premio Super Cuidadores award. Plennio is founder-owned with no disclosed external funding and operates with 6 employees across a headquarters in Pozuelo de Alarcón and a registered address in Majadahonda.

Name

Plennio

Legal name

PLENNIO SOLUTIONS, S.L

Website

https://plennio.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Plennio is a Madrid-based home care services company offering professional caregivers and a proprietary "Responsable de Familia" role for elderly individuals, serving families, employers, and insurance collectives through the Portal Familias digital platform in the Community of Madrid.

Ownership category

akta.pro rank

Product category

Elderly Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA)

akta.pro secondary industries

Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ), Respite Caregiver Staffing & Coverage (HSABAMAF), Overnight Respite Care (HSABAGAB), Emergency / On-Demand Respite Care (HSABAGAD)

Keywords

• Elderly home care
• Caregiver services
• Senior companion care
• Family care coordination
• Corporate eldercare

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Hourly Caregiver Packages: Customers can purchase blocks of hours for specific caregiving tasks such as companionship,errands, household organization, and medical appointments. This is a pay-per-use model based on hours consumed.
2. Monthly Subscriptions: Recurring monthly subscriptions for ongoing care arrangements including internal caregivers, weekend caregivers, or family responsibility services. Provides predictable revenue for continuous care.
3. Enterprise Care Packages: B2B service where companies purchase monthly hour packages for employees with elderly relatives. Employees can expand their hour packs as needed at competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Plennio provides professional in-home elderly care services in Spain, including hourly caregivers, live-in caregivers, weekend caregivers, accompaniment services, and the flagship "Responsable de Familia" (Family Manager) role. Service delivery is coordinated through the proprietary "Portal Familias" digital platform, which gives families a single point of contact and visibility into the care being provided to their elderly relatives.

Product overview

Plennio is a social-impact home care company offering a portfolio of named services for elderly care and family-work-life balance. The core offerings include five direct care services — Cuidadores por Horas, Cuidadores Internos, Cuidadores de Fin de Semana, Acompañamiento, and the flagship Responsable de Familia — which are available to individuals and businesses. Three additional services (Asesoramiento, Atención Domiciliaria, and Servicios Asistenciales) target enterprises and collectives (insurance companies, associations). All these services are coordinated through Plennio's own digital platform, the Panel Cliente / Portal Familias, which provides service management, task tracking, file sharing, contracts and invoicing, discussion tools, and dashboards with usage metrics. Pricing for individual services is available as hourly packages or monthly subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourly Caregiver (Cuidador por horas) Plennio dispatches a professional caregiver to the elderly person's home for a contracted number of hours, providing personal care, companionship, and daily living support. Designed for families whose elderly relative needs limited daytime or evening assistance without full-time coverage.
• Live-in Caregiver (Cuidador interno) A professional caregiver resides in the elderly person's home to provide round-the-clock personal care, companionship, and supervision. Targeted at families whose elderly relative needs continuous, non-medical care and prefers to remain at home rather than move to a residential facility.
• Weekend Caregiver (Cuidador fines de semana) Professional caregiver coverage limited to weekends, providing personal care and companionship for the elderly relative on Saturdays and Sundays. Suited to families who provide weekday care themselves and need qualified weekend support.
• Accompaniment Service (Acompañamiento) A caregiver accompanies the elderly person to medical appointments, errands, social outings, or other activities outside the home. Designed for families whose elderly relative needs mobility or social support but not full personal care.
• Family Manager (Responsable de Familia) A dedicated Plennio "Responsable de Familia" is assigned to each family as the single accountable point of contact, coordinating caregivers, schedules, family communications, and service changes through the Portal Familias platform. Acts as the family's ongoing liaison rather than a one-off caregiver.
• Portal Familias Proprietary online portal that gives families visibility into caregiver schedules, care notes, and communications, and allows them to request changes or contact the assigned Family Manager. Bundled with Plennio's care services as the family's digital window into the care relationship.

Quantifiable outcome

• Enables employees to maintain full-time work while ensuring elderly relatives receive proper in-home care
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• RRHHDigitalminorGTM or Marketing PartnerRRHHDigital and Plennio organized a joint online debate titled 'Enfocados en el Bienestar Senior: Claves para una Fuerza Laboral Sostenible' to discuss challenges faced by senior talent in work-life balance. The webinar featured speakers from Plennio, Estée Lauder, and knowmad mood.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sanitas Mayores: Sanitas Mayores (part of Bupa) operates assisted living, day centers, and home-care services for elderly across Spain. It is a broad incumbent with the brand, capital, and insurance distribution that Plennio would need to access enterprise and collective contracts at scale.
• Clece (ACS Group): Clece is one of Spain's largest social-services and home-care providers, part of ACS Group, serving public-sector and enterprise contracts. It is a broad incumbent competing with Plennio on enterprise and public-sector elderly-care tenders with significantly greater scale.
• Eulen Servicios Sociosanitarios: Eulen's sociosanitario division provides home-help, tele-assistance, and residential services across Spain. It competes with Plennio on home-care delivery and enterprise/public-sector contracts and operates at materially larger scale as a broad incumbent.
• DomusVi: DomusVi is one of Spain's largest elderly care operators, with residential facilities plus home-care and tele-assistance services. It is a broad incumbent competing with Plennio in the Spanish eldercare market with much greater scale, geographic reach, and brand recognition, though focused primarily on facilities.

Emerging players

• Homethrive: Homethrive is a US-based eldercare concierge platform offering family-coordinator support, advisory, and care navigation for employees with aging relatives. It mirrors Plennio's Responsable Familiar + employer-channel concept in a different geography, making it a strong emerging-player analogue.
• Wellbe (Wellbe Care): Wellbe is an emerging eldercare coordination and family-support platform offering similar advisor/concierge services for adult children of aging parents. It overlaps conceptually with Plennio's Responsable Familiar role and enterprise channel but operates outside Spain.
• Family.cards / Ianacare: Ianacare is a US-based employer-provided caregiver support platform for working family caregivers. It is conceptually adjacent to Plennio's enterprise well-being channel and sandwiches-generation value proposition, though it focuses on caregiver-benefits infrastructure rather than direct in-home care delivery.

Direct peers

• Cuideo: Cuideo is a Spain-based digital home-care platform offering hourly, live-in, and family-coordination services for elderly across multiple regions. It is the closest direct competitor to Plennio, sharing the same B2C hourly model, family-portal concept, and enterprise channel, and competing head-to-head in Madrid.
• Senniors: Senniors is a Spanish tech-enabled home-care marketplace connecting families with caregivers for elderly support, including hourly and live-in services. It competes with Plennio on the same Madrid addressable market with a similar digital-platform layer and family-facing coordination tools.
• Cuidum: Cuidum is a Spanish online platform that matches elderly care needs with caregivers and care homes. It overlaps directly with Plennio's hourly and live-in service lines and competes on caregiver matching and family coordination in Spain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plennio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plennio