Plus 1 Group

What Plus 1 Group does

Plus 1 Group is a CPA-accredited accounting and business advisory firm founded in 1991, headquartered at 27 Welsford Street, Shepparton, Victoria, Australia. The firm operates through the legal entity Vicpass Pty Ltd, a CPA Practice with liability limited under Professional Standards Legislation. With a team of approximately 18-30 staff, Plus 1 Group delivers a comprehensive suite of professional services to small and medium businesses, with a particular specialization in the transport and logistics industry. The core service portfolio includes taxation compliance, bookkeeping (under the branded sub-division One Factor Bookkeeping), business advisory (budgeting, management coaching, startup mentoring, strategic planning), SMSF administration and audit, grants identification and application, and transport-specific consulting (fuel tax credits, transport payroll awards, cost benchmarking, tender applications).

The firm's technology stack centers on cloud-based accounting software ecosystems, with Platinum Xero Partner status, authorized MYOB partnership, and authorized QuickBooks partnership. The firm maintains a client portal using Hightail for file uploads and Zoho Assist for remote support, and offers a tiered IT Services subscription product ($10-$45-$90 monthly) covering monitoring, backup, and helpdesk services. The underlying technical differentiators are domain specializations rather than proprietary technology: transport industry benchmarking methodologies, grants identification processes (with a claimed track record of over $4 million in grants secured), and bookkeeping workflows branded as One Factor Bookkeeping.

The business model is predominantly professional services revenue on a quote/engagement basis, complemented by a small recurring subscription revenue stream from IT Services. The go-to-market is sales-led through direct client engagement (phone, email, office visits), supported by content marketing via a blog (with posts dated through July 2026), a monthly newsletter, and organic social media presence on Facebook, LinkedIn, and YouTube. The customer base is primarily SMBs in the Shepparton and Goulburn Valley region, with named clients in transport and freight (Roly's Mobiles, Brown's Sawdust & Shaving, Sutherland Freightliners), and a national client base for grants services via a referral partnership with Fairway Business Solutions. The firm is privately held with no disclosed funding, parent company, or external investment.

Name

Plus 1 Group

Legal name

Plus 1 Group

Website

https://plus1group.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus 1 Group is a CPA-accredited accounting and business advisory firm in Shepparton, Victoria, serving small and medium businesses with tax, bookkeeping, business advisory, SMSF, grants, transport consulting, and IT services, with a deep specialization in the transport and logistics industry.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro industry

PRIMARYBPAAAGAI

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPAAAGAJ

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Accounting services
• Tax advisory
• Bookkeeping services
• Business advisory
• Superannuation services

Headquarters

HQ city

Shepparton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting & Tax Services: Core revenue from providing comprehensive accounting services including taxation compliance, tax planning, BAS preparation and lodgment, and ATO audit support. Delivered by CPA-accredited professionals.
2. Bookkeeping Services (One Factor Bookkeeping): Detail-oriented bookkeeping including account reconciliation, expense tracking, financial reporting, invoicing, and payroll management.
3. Business Advisory Services: Strategic consulting including budgeting advice, management coaching, startup mentoring, strategic planning, benchmarking, and cash flow forecasting.
4. Superannuation Professionals: SMSF administration, compliance, and auditing services; employer superannuation fund compliance including super stream.
5. Transport Consulting: Specialist transport sector services including fuel tax credit claims, transport payroll award interpretation, cost benchmarking, tender applications, and refinancing assistance.
6. Grants Assistance: Grant identification, eligibility assessment, application support, and project viability analysis. The firm has a track record of securing government grants for clients.
7. IT Services: Managed IT support services for small businesses including cybersecurity protection, backup solutions, and helpdesk services, offered in tiered monthly subscription plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Plus 1 Group is a CPA-accredited accounting and business advisory firm that delivers tax, bookkeeping, business advisory, superannuation, transport consulting, grants assistance, and IT services to small and medium-sized enterprises across the Goulburn Valley region of Victoria, Australia. The firm packages traditional compliance work with sector-specific consulting (notably for transport operators) and outsourced IT support, using cloud accounting platforms as the operational backbone.

Product overview

Plus 1 Group is a CPA-accredited accounting and business advisory firm based in Shepparton, Victoria, offering a comprehensive suite of financial and business services. The firm operates as a unified platform with multiple service divisions: the core Accountants/Business Services division handles taxation compliance, bookkeeping, payroll, and business management; One Factor Bookkeeping serves as a dedicated brand for bookkeeping and BAS services; Business Advisory provides specialized consulting including budgeting, management coaching, startup mentoring, and strategic planning; and specialized divisions address Superannuation Professionals, Transport Specialists, IT Services, and Grants assistance. The service portfolio is organized around a central accounting practice augmented by specialized verticals for transport industry clients and general business development needs.

Differentiator

Problem solved

Functional benefit

Brands

• One Factor Bookkeeping: Reliable and detail-oriented bookkeeping service offering expertise in managing financial records, reconciling accounts, and ensuring accurate reporting. Proficient in Xero and MYOB accounting software.

Products and services

• Accounting and Tax Services CPA-accredited accounting and tax preparation, lodgement, and compliance services for Australian small and medium-sized enterprises.
• Bookkeeping Services Ongoing bookkeeping for SMEs using cloud accounting platforms (Xero, MYOB), including transaction processing, reconciliations, and reporting.
• Business Advisory Services Strategic and operational business advisory engagements covering performance, structuring, and growth planning for SME clients.
• Superannuation Services Self-managed superannuation fund (SMSF) setup, administration, and compliance support for individual trustees.
• Transport Consulting Industry-specific accounting, tax, and advisory services for transport and logistics operators, including fuel tax credits and transport-sector compliance.
• Grants Assistance Advisory and application support for SMEs seeking government and industry grants.
• IT Services Outsourced IT support and managed services for SME clients, including cloud platform setup and ongoing technical support.

Quantifiable outcome

• Over $4 million in grants secured for clients
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Fairway Business SolutionsminorGTM or Marketing PartnerPlus 1 Group has developed a relationship with Fairway Business Solutions who has a dedicated team of experts that specialise in grants & funding opportunities. Plus 1 Group refers clients requiring specialist grant assistance to Fairway Business Solutions, and Fairway directs clients to Plus 1 Group for broader accounting and financial services.
• Vicpass Pty Ltd (CPA Practice)coreOthersVicpass Pty Ltd is a CPA Practice operating under the Plus 1 Group umbrella. Liability is limited by a scheme approved under Professional Standards Legislation. The practice is the legal entity through which Plus 1 Group delivers its accounting services.
• XerocoreTechnology or IntegrationPlus 1 Group is a Platinum Xero Partner and Certified Advisor, providing Xero implementation, training, and support services. Xero is the primary cloud accounting platform recommended to clients.
• MYOBcoreTechnology or IntegrationPlus 1 Group is an authorised MYOB partner providing MYOB training and support services, including Xero/MYOB Training for clients.
• QuickBooks (Intuit)coreTechnology or IntegrationPlus 1 Group is an authorised QuickBooks partner offering training and bookkeeping support services for QuickBooks clients.
• ANZ Bank, Commonwealth Bank, NAB, Westpac, Bendigo Bank, Bank of QueenslandminorChannel Partner/ Reseller/ DistributorParticipating banks through which eligible businesses apply for the Federal Government's Economic Resilience Program zero-interest loans of up to $5 million. Plus 1 Group advises clients on grant and funding opportunities including these government programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PKF Australia: Australian accounting and business advisory network with regional offices providing tax, audit, business services, and specialist advisory to SMEs. Comparable to Plus 1 in service mix, regional office model, and SME-to-mid-market client focus.
• Vincents Chartered Accountants: Australian mid-tier chartered accounting and advisory firm offering tax, business advisory, audit, and forensic services to SMEs and mid-market clients. Comparable to Plus 1 in professional services breadth, SME client focus, and multi-service practice model.
• RSM Australia: Mid-tier accounting firm with strong regional presence across Australia, providing tax, business advisory, audit, and consulting to SMEs and mid-market clients. Comparable to Plus 1 in service mix, SME focus, and multi-office regional operating model.
• Bentleys Australia: Network of independent Australian accounting and advisory firms with regional strength, providing business advisory, tax, audit, and specialist services to SMEs and family-owned businesses. Comparable to Plus 1 in service portfolio, regional SME focus, and relationship-driven practice model.
• Crowe Australasia: Australian mid-tier accounting and advisory network offering tax, audit, business advisory, and SMSF services across regional and metropolitan markets. Directly comparable to Plus 1 Group in service breadth, target SME and mid-market client base, and CPA-equivalent professional accreditation model.
• Pitcher Partners: Australian mid-tier chartered accounting and advisory firm with regional offices, offering tax, business services, superannuation, and specialist advisory. Highly comparable to Plus 1 in service breadth, SME and family-business target market, and emphasis on personalized service.
• HLB Mann Judd: National Australian accounting and advisory firm with regional offices, providing tax compliance, audit, business advisory, and specialist services to SMEs. Comparable to Plus 1 in professional services positioning, SME client base, and CPA-accredited practice model.
• William Buck: Australian accounting and advisory firm with regional offices, offering tax, audit, business advisory, and superannuation services to SMEs and mid-market clients. Comparable to Plus 1 in full-service professional offering, regional presence, and SME-to-mid-market positioning.

Regional players

• Moores: Regional Victorian accounting and advisory firm serving SMEs and family businesses across eastern Victoria with tax, business advisory, and specialist services. Highly comparable to Plus 1 as a regional Victorian peer serving similar SME clients with similar full-service offerings in an adjacent geographic catchment.

Broad incumbents

• BDO Australia: Global accounting network's Australian practice, offering comprehensive audit, tax, advisory, and consulting services across all major industries and client sizes. A broad incumbent versus Plus 1's specialized regional SME focus; overlaps on SME tax and advisory services but with much wider portfolio and enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJj2GLF7BbBjHmXcz61rMjg
• Facebookfacebook.com/Plus1Group
• LinkedInlinkedin.com/company/plus-1-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus 1 Group