PMG Atacadista

What PMG Atacadista does

PMG Atacadista de Alimentos e Bebidas is a Brazilian wholesale food and beverage distributor (atacadista) headquartered in Itapecerica da Serra, São Paulo, founded in 1995. The company serves the HORECA channel — restaurants, bars, pizzerias, bakeries, hotels, and small food manufacturers — supplying bulk quantities of food, beverage, and operating supplies through a 16-category catalog spanning dairy, beef, pork, poultry, seafood, vegetables, beverages, flours, canned goods, sweets, seasonings, bakery inputs, savory snacks, oriental cuisine ingredients, accessories, and hygiene products. Its supplier ecosystem includes major CPG brands such as Ajinomoto, Aurora, Bunge, Cargill, Heinz, McCain, Lamb Weston, Seara, Tirolez, and Polenghi.

The business operates a multi-channel go-to-market combining a physical retail store (Loja PMG Zona Sul in Santo Amaro, São Paulo), a dedicated distribution center in Itapecerica da Serra, telephone sales (televendas at (11) 5645-0000), WhatsApp ordering at (11) 97735-9100, last-mile delivery to customer establishments, and a commissioned field sales representative program. Ordering and account management are increasingly digitized through the Portal do Cliente (portalcliente.pmg.com.br) and a downloadable Catálogo PMG, alongside a Boletim PMG newsletter and presence on Facebook, Instagram, and WhatsApp. Industry event participation (e.g., Fipan) supplements brand visibility.

PMG monetizes exclusively through wholesale transactional sales, with pricing set per case, packet, or bundle in bulk wholesale formats targeted at food service operators. The company is privately held, with approximately 389 employees and recognition as one of the 10 largest ABAD (Brazilian Association of Food Distributors) members. No proprietary technology stack, AI/ML capabilities, public funding history, or M&A activity is disclosed in available data.

Name

PMG Atacadista

Legal name

PMG Atacadista de Alimentos e Bebidas

Website

https://pmg.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

PMG Atacadista is a São Paulo-based wholesale food and beverage distributor serving HORECA customers (restaurants, bars, bakeries, hotels) since 1995 with a 16-category bulk catalog via store, phone, WhatsApp, delivery, and field sales channels.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Wholesale food distribution
• Food service supply
• Beverage wholesale
• Cash and carry
• Bulk grocery distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food & Beverage Distribution: PMG generates revenue through wholesale distribution of food and beverage products to food service businesses (restaurants, bakeries, hotels, bars). Products are sold in bulk quantities including cases (CX), packets (PCT), bundles (BD), and other wholesale formats. They offer both in-store pickup and delivery to customer establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PMG Atacadista is a wholesale (atacadista) distributor of food and beverages selling multi-category products—including beverages, dairy, beef, poultry, pork, seafood, canned goods, sweets, bakery items, vegetables, condiments, Asian foods, and hygiene items—to commercial food service customers such as restaurants, bakeries, hotels, and bars in the São Paulo region. Orders are accepted through a physical store, phone sales, WhatsApp, field sales reps, a client portal, and a digital catalog, with delivery offered to establishments.

Product overview

PMG Atacadista is a wholesale food and beverage distributor (atacadista) operating in São Paulo, Brazil, specializing in serving food service establishments including restaurants, pizzerias, bars, and food manufacturers. The company offers a comprehensive product portfolio organized into 16 main categories: Beverages (bebidas), Dairy Products (derivados de leite), Beef Products (derivados de bovino), Poultry Products (derivados de ave), Pork Products (derivados de suíno), Seafood (derivados do mar), Vegetable Products (derivados de vegetal), Canned/Preserved Foods (conservas), Sweets/Fruits (doces/frutas), Flour-Based Products (farináceos), Accessories (acessórios), Seasonings (temperos), Bakery (panificação), Savory Snacks (salgados), Oriental Cuisine (orientais), and Hygiene Products. PMG operates through multiple sales channels including a physical store in Santo Amaro, a distribution center in Itapecerica da Serra, a client portal, telephone sales, and WhatsApp. The company partners with over 50 major food brands including Ajinomoto, Aurora, Bunge, Cargill, Heinz, McCain, and Seara to supply products in bulk quantities to commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Food & Beverage Distribution (Atacadista) Core B2B wholesale supply of food and beverage products across categories including beverages, dairy, beef, poultry, pork, seafood, canned goods, sweets, bakery items, vegetables, condiments, Asian foods, and hygiene items, sold to commercial food service customers such as restaurants, bakeries, hotels, and bars in the São Paulo region.
• Portal do Cliente Digital client portal through which commercial food service customers can browse the catalog and place wholesale orders with PMG Atacadista.
• Catálogo PMG Digital product catalog presenting PMG's food and beverage catalog to commercial buyers for ordering reference.
• Televendas (Phone Sales) Phone-based sales channel through which commercial food service customers place wholesale orders with PMG Atacadista.
• WhatsApp Ordering Service WhatsApp-based ordering channel allowing commercial food service customers to place wholesale orders with PMG Atacadista.
• Delivery Service to Establishments Delivery service that brings wholesale food and beverage orders directly to commercial food service customers' establishments in the São Paulo region.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor.

• AjinomotominorOthersBrand partner featured in PMG's partner showcase section. Ajinomoto supplies seasonings and food ingredients to PMG for distribution.
• AuroraminorOthersBrand partner featured in PMG's partner showcase section. Aurora is a meat and poultry supplier to PMG.
• AnacondaminorOthersBrand partner supplying processed food products.
• BemBrasilminorOthersBrand partner supplying frozen potato products including fries.
• BungeminorOthersBrand partner supplying oils, fats, and grain products.
• CargillminorOthersBrand partner supplying food ingredients and products.
• CamilminorOthersBrand partner supplying rice and canned goods.
• CerattiminorOthersBrand partner supplying processed meats and poultry products.
• FrimesaminorOthersBrand partner supplying dairy and meat products.
• Gomes da CostaminorOthersBrand partner supplying canned fish and seafood products.
• HaraldminorOthersBrand partner supplying chocolate and confectionery products.
• HeinzminorOthersBrand partner supplying sauces, condiments and food products.
• ItalacminorOthersBrand partner supplying dairy products including cheese and milk.
• J. MacedominorOthersBrand partner supplying flour and bakery products.
• Lamb WestonminorOthersBrand partner supplying frozen potato products including fries.
• McCainminorOthersBrand partner supplying frozen foods including fries and appetizers.
• MisterBeefminorOthersBrand partner supplying beef and meat products.
• PolenghiminorOthersBrand partner supplying cheese and dairy products.
• SearaminorOthersBrand partner supplying poultry, meat and processed foods.
• SimplotminorOthersBrand partner supplying frozen vegetable and potato products.
• TirolezminorOthersBrand partner supplying cheese products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fort Atacadista: Brazilian broadline wholesale operator with strong presence in the South region, serving retail and foodservice customers. Comparable to PMG in cash-and-carry multi-category food distribution and HORECA focus.
• Assaí Atacadista: Brazil's largest cash-and-carry and broadline wholesale operator, owned by GPA. Directly comparable to PMG as a broadline foodservice and B2B food distributor with multi-state coverage in Brazil, though significantly larger in scale.
• Tenda Atacado: Brazilian broadline cash-and-carry wholesaler focused on small retailers and foodservice buyers. Comparable to PMG in broadline multi-category food distribution targeting B2B and HORECA customers.
• Atacadão: Carrefour Brasil-owned broadline cash-and-carry wholesaler serving both retail and HORECA customers across Brazil. Directly comparable to PMG in offering multi-category food and beverage wholesale with bulk pricing.
• Aliança Distribuidora: Brazilian broadline foodservice and B2B distributor serving the food service channel. Comparable to PMG in HORECA-oriented wholesale distribution of branded food and beverage products.
• Bonanza Distribuidora: Brazilian foodservice and retail distributor serving supermarkets, restaurants, and HORECA customers across multiple states. Comparable to PMG in broadline B2B food distribution with regional multi-state presence.
• HD Food: Brazilian foodservice distributor serving restaurants, hotels, and bars across multiple regions. Directly comparable to PMG in HORECA-focused wholesale distribution of branded food and beverage products.
• Martins Atacadista: One of Brazil's largest foodservice-focused wholesale distributors, serving small retailers and HORECA customers nationwide. Highly comparable to PMG in HORECA-centric business model and broadline assortment.

Broad incumbents

• US Foods: Major U.S. broadline foodservice distributor with significant private-label portfolio. Comparable to PMG as a broadline foodservice wholesaler serving restaurants and hospitality, though operating at far larger scale and with proprietary label capability.
• Sysco Corporation: World's largest broadline foodservice distributor, primarily U.S.-focused. Comparable as a broadline incumbent in foodservice wholesale, though operating globally at far greater scale than PMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pmg.atacadista
• Instagraminstagram.com/pmgatacadista
• LinkedInlinkedin.com/company/pmg-atacadista

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMG Atacadista