PARENTS NURSERY SCHOOL CO-OP

What PARENTS NURSERY SCHOOL CO-OP does

PARENTS NURSERY SCHOOL CO-OP appears to be a small organization with 6 employees based in Palo Alto, California. However, the detailed input data provided pertains to Pacific Northwest Swimming (PNS), a 501(c)(3) non-profit Local Swim Committee (LSC) under USA Swimming governance, headquartered in Redmond, Washington (P.O. Box #513, Redmond, WA 98073). The firm's registered website (pns.org) and data profile correspond to PNS. PNS governs competitive swimming in western Washington state—west of Okanogan, Chelan, Kittitas, and Yakima counties and north of Cowlitz, Skamania, and Klickitat counties—operating under USA Swimming and World Aquatics (FINA) standards.

PNS operates a membership-based governance and athlete development model. Its core technology infrastructure includes SportsEngine and GoMotionApps for website and team management, OTS (Officials Tracking System) for certification management, Microsoft 365 for internal collaboration, and SharePoint for document management. The organization generates revenue through USA Swimming membership fees ($30–$86 per athlete or non-athlete), club registration fees ($225–$750 annually), seasonal membership fees, and outreach subsidies. It serves five primary customer segments: competitive swimmers (youth through elite), coaches, swimming officials, economically disadvantaged athletes (via outreach programs), and swimmers with disabilities. The organization's value proposition is unified sanctioning of competitions, athlete development pathways from age group to Olympic level, officials certification, and financial assistance programs including the Heidloff Outreach Fund and free gear distribution.

PNS distributes its services through member swim clubs, the USA Swimming registration portal, club athlete representatives, and direct outreach program distribution. Key partnerships include USA Swimming (national governing body), USA Swimming Foundation, Hytek/Active Network (meet management software), Safe Sport, GoMotionApps, SportsEngine, Special Olympics Washington, Western Zone Swimming, Splash Forward, and Microsoft's Employee Giving Program. The organization is led by a Board of Directors and House of Delegates and actively operates with regular programming, committee structures, and community engagement.

Name

PARENTS NURSERY SCHOOL CO-OP

Legal name

Pacific Northwest Swimming

Website

https://pns.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PARENTS NURSERY SCHOOL CO-OP is listed as a small 6-employee organization in Palo Alto, California, though detailed input data corresponds to Pacific Northwest Swimming, a non-profit Local Swim Committee governing competitive swimming in western Washington state under USA Swimming, serving athletes, coaches, and officials.

Ownership category

akta.pro rank

Product category

Competitive Swimming Governance

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Competitive swimming governance
• Swim club registration
• Athlete membership services
• Officials certification programs
• Swim meet sanctioning

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. USA Swimming Membership Fees: PNS collects membership fees for USA Swimming registrations including athlete, non-athlete, flex, outreach, seasonal, and lifetime memberships. The LSC retains a portion of each registration fee (e.g., $16 for athlete premium, $11 for non-athlete premium).
2. Club Registration Fees: Annual club registration fees: $225 for existing clubs, $750 for new clubs, $70 organizational membership, $40 seasonal clubs.
3. National Development Travel Fund: Travel reimbursement program for swimmers attending national meets, trials, and championship events. Funding divided by number of qualifying athletes per season.
4. Officials Travel Reimbursement Program: Reimbursement for PNS officials traveling to work Sectionals, Futures, Zone meets, and national level meets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Operates as a Local Swimming Committee (LSC) under USA Swimming governance, providing regulatory oversight, sanctioning, and membership services for competitive swimming across western Washington state. Delivers athlete and non-athlete USA Swimming registrations, year-round and seasonal club registrations, officials certification and recertification programs, outreach financial assistance for economically disadvantaged swimmers, and travel reimbursement for national-level competition participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Membership Registration

Quantifiable outcome

• Outreach membership provides $0 cost participation for qualifying swimmers, removing economic barriers to competitive swimming
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• USA SwimmingcoreStrategic or Co-development PartnerNational governing body for swimming in the United States. PNS operates as a Local Swim Committee under USA Swimming governance, following FINA and USA Swimming standards, rules, and regulations. PNS registers members through USA Swimming and participates in national competition structures.
• USA Swimming FoundationcoreStrategic or Co-development PartnerNonprofit organization supporting swimming development. USA Swimming Foundation promotes swimming access and excellence, providing grants and support to LSCs and swimmers.
• Hytek Active NetworkcoreTechnology or IntegrationProvides meet management software and timing integration used for swim competitions. Hytek's technology enables meet operations, time tracking, and results management.
• Safe SportcoreStrategic or Co-development PartnerUSA Swimming's abuse prevention and athlete protection program. PNS promotes Safe Sport compliance across all member clubs and activities.
• Special Olympics WashingtonminorStrategic or Co-development PartnerPartnership for volunteer support at Special Olympics swimming events. PNS athletes, coaches, and officials volunteer at Special Olympics Washington meets.
• GoMotionAppscoreTechnology or IntegrationPlatform powering the PNS website, team management, event registration, and meet operations. GoMotionApps provides the technical infrastructure for pns.org and team websites.
• SportsEnginecoreTechnology or IntegrationTechnology platform (owned by SportsEngine) powering the main PNS website with content management, event calendars, and member communications.
• Pacific Northwest Swimming Hall of FameminorStrategic or Co-development PartnerInduction program recognizing outstanding PNS athletes, coaches, and contributors. Nathan Ghar-jun Adrian was inducted in 2023.
• Splash ForwardminorStrategic or Co-development PartnerWater safety and swimming access organization. Splash Forward promotes drowning prevention and swimming education.
• Western Zone SwimmingminorStrategic or Co-development PartnerRegional organization for Western zone swim competitions. PNS swimmers eligible to compete in Western Zone Championships and meets.
• PSSA (Pacific Northwest) YMCA SwimmingminorStrategic or Co-development PartnerYMCA swimming association with approved meets for YMCA athletes. Approved PSSA meets qualify for USA Swimming officials recertification under reciprocity agreement.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Special Olympics Washington: Washington state affiliate of Special Olympics that runs adaptive swimming competitions. PNS has a formal volunteer partnership with Special Olympics Washington, and both organizations serve overlapping disability swimming constituencies in the same Pacific Northwest geography.
• Swimming Australia: National governing body for competitive swimming in Australia. Operates with a comparable LSC/state-level governance structure (similar to USA Swimming's LSCs), athlete development pathways, and officials training programs, but serves Australian geographic territory rather than competing with PNS in the US Pacific Northwest.

Broad incumbents

• USA Swimming: National governing body for competitive swimming in the United States. PNS operates as a Local Swim Committee under USA Swimming governance, following the same standards, rules, and registration platform. The national body sets policy and captures the majority of membership fees that flow through LSCs like PNS.
• World Aquatics: International governing body for aquatic sports (formerly FINA). PNS follows World Aquatics standards as part of its USA Swimming alignment. Sets global rules and competition standards that flow down through USA Swimming to LSCs like PNS.
• YMCA Swimming: National YMCA competitive swimming program that competes in parallel to USA Swimming LSCs. PNS has a formal reciprocity partnership (PSSA) for officials recertification. YMCA swimming serves similar competitive swimmers through club-based programs but is part of the broader YMCA nonprofit ecosystem.

Direct peers

• U.S. Masters Swimming: National governing body for adult (18+) competitive swimming in the United States. Operates with a similar membership-based, club-affiliated model serving competitive swimmers, but focuses exclusively on adult and masters-level athletes rather than youth through elite.
• New England Swimming: A USA Swimming LSC governing competitive swimming in the New England region. Operates with the same LSC structure, member club affiliations, officials training programs, and athlete development pathways as Pacific Northwest Swimming, differing primarily by geography.
• Pacific Swimming: Another USA Swimming Local Swim Committee operating in California, serving Southern California with the same LSC governance structure, USA Swimming membership model, and competitive swimming sanctioning authority. Highly comparable in mission, revenue streams, and member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PNSwimming
• LinkedInlinkedin.com/company/parents-nursery-school-co-op

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARENTS NURSERY SCHOOL CO-OP