New England Swimming

What New England Swimming does

SportsEngine is a youth sports technology platform owned by Versant Media and headquartered in Minneapolis, Minnesota. Operating as SportsEngine, LLC, the platform serves more than 45,000 organizations globally across swimming, dance, cheerleading, gymnastics, baseball, soccer, volleyball, basketball, hockey, lacrosse, and football. The product suite consists of five core offerings: SportsEngine HQ for club, team, and league management (registration, financials, communication, scheduling, eligibility, memberships, volunteer management); SportsEngine Motion for class-based businesses including swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs (formed from the consolidation of GoMotion and TeamUnify); SportsEngine Play for live event streaming and on-demand video content; SportsEngine Tourney for tournament and bracket management; and SportsEngine AES for volleyball competitions. The company maintains strategic relationships with national governing bodies including USA Swimming, USA Hockey, and USA Cheer.

The platform is built on a cloud-based architecture with an integrated mobile app (rated 4.8/5 stars) that supports attendance tracking, class scheduling, automated billing with ACH and credit card processing, registration management, parent communication, and website hosting. The technology stack incorporates third-party integrations for background checks (NCSI), team apparel and uniforms (SquadLocker), group purchasing (ClubBuy), insurance and waivers, AI-automated video production (Pixellot DoublePlay), AI-driven player training (WIN Reality), player evaluation (TeamGenius), and video streaming (LocalLive). A developer portal at dev.sportsengine.com provides API access for partner integrations. The company holds no disclosed patents or trademarks and has no listed certifications in the available data.

SportsEngine operates a subscription-based recurring revenue model with quote-based pricing billed annually; specific tiers are not publicly disclosed. The go-to-market motion is hybrid: enterprise field sales for national governing bodies and large facility operators with multi-year exclusive contracts (e.g., Blue Chip Youth Sports, Canes Midwest Baseball, Arizona Athletic Grounds); inside sales for mid-market clubs; and self-serve onboarding with dedicated coaches for SMB customers claiming setup in as few as three business days. Marketing channels include a content blog, webinars, the "For the Love of Sport" podcast, customer stories, a user community forum, social media, and training camps. The company is privately held as a wholly owned subsidiary of Versant Media (formerly part of NBCUniversal's regional sports network portfolio), with no disclosed funding rounds and no public ticker.

Name

New England Swimming

Legal name

SportsEngine, LLC

Website

https://teamunify.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsEngine is a youth sports technology platform offering club management, class management, live streaming, and tournament software to more than 45,000 organizations. Owned by Versant Media, it serves SMB and enterprise customers across swimming, dance, cheer, gymnastics, baseball, and other youth sports on a subscription SaaS model.

Ownership category

akta.pro rank

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software Licensing: Recurring subscription revenue from youth sports organizations (clubs, swim schools, dance studios, gymnastics gyms) for access to class management, registration, billing, and communication platform

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

New England Swimming administers swim clubs and swim schools using a cloud-based class management platform that handles online registration, automated billing (ACH and credit card), attendance tracking with automatic makeup credits, class scheduling, member messaging, and a mobile app for administrators and families. The platform also offers live event streaming, tournament management, and background screening services for youth sports organizations. Specifically designed for class-based businesses, swim clubs, dance studios, cheer gyms, and gymnastics clubs.

Product overview

SportsEngine is a comprehensive youth sports technology platform consisting of five core products: SportsEngine HQ for club, team and league management (registration, financials, scheduling, communication); SportsEngine Motion for class-based businesses including dance studios, cheer gyms, gymnastics clubs and swim clubs (formerly GoMotion and TeamUnify); SportsEngine Play for live streaming and video; SportsEngine Tourney for tournament and bracket management; and SportsEngine AES for volleyball competitions. Additional capabilities include NCSI background screenings, SquadLocker apparel/uniforms, ClubBuy group purchasing, insurance/waivers, and custom websites. The platform serves more than 45,000 organizations across various youth sports including swimming, dance, cheerleading, gymnastics, baseball, soccer, volleyball, basketball, hockey, lacrosse and football.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsEngine Motion Class management software for class-based businesses including dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. Features include attendance tracking, automated billing, class sign-ups, schedules, member messaging, and mobile app access.
• SportsEngine HQ Club, team and league management platform covering registration, financials, communication, scheduling, eligibility, memberships, volunteer management, private lessons, safety and background checks.
• SportsEngine Play Live event streaming and video platform for youth sports. Provides AI-automated camera coverage, on-demand replays, highlight creation, and subscription-based streaming service.
• SportsEngine Tourney Tournament and bracket management platform (formerly Tourney Machine) for organizing and running sports competitions.
• SportsEngine AES Volleyball competitions and tournament management platform for organizing and running volleyball events.

Quantifiable outcome

• 50% time savings on billing administration
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Juniors Volleyball ClubminorStrategic or Co-development Partner · 2 September 2025Partnership to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest.
• Blue Chip Youth SportscoreStrategic or Co-development Partner · 11 March 2025Multi-year partnership naming SportsEngine as exclusive provider of online member management, registration, and payment solutions for Blue Chip leagues. Blue Chip serves 40+ leagues and 30,000 young athletes across North America and Japan.
• Canes Midwest BaseballcoreStrategic or Co-development Partner · 18 February 2025Multi-year partnership making SportsEngine Play the official streaming partner for Canes Midwest Baseball. SportsEngine Play provides livestreaming capabilities for baseball and softball games at the Canes Midwest complex in Brownsburg, Indiana, which hosts more than 2,000 games each year.
• Emerald Acres Sports ConnectioncoreStrategic or Co-development Partner · 18 November 2024Most comprehensive streaming project to date for SportsEngine Play, including AI-automated video coverage of every indoor and outdoor competition venue.
• Arizona Athletic GroundscoreStrategic or Co-development Partner · 12 November 2024Major streaming partnership bringing live and on-demand streaming for thousands of games and events from 116 fields and courts at Arizona Athletic Grounds.
• Pixellot (DoublePlay)coreTechnology or IntegrationWorld's first automated multi-camera production configuration designed specifically for baseball, used for Canes Midwest streaming and MLB Draft League coverage.
• USA SwimmingcoreStrategic or Co-development PartnerNBC Sports Next and USA Swimming partner to host Family Swim and Wellness Fairs. SportsEngine is trusted by USA Swimming.
• USA HockeycoreStrategic or Co-development PartnerPartnership with USA Hockey for youth hockey organization management and growth initiatives including discussion on 39% growth in girls hockey and 126% growth in Pacific district youth hockey.
• USA CheercoreStrategic or Co-development PartnerSportsEngine Motion named Official Technology Partner of USA Cheer for cheerleading organization management.
• NCSI (National Center for Safety Initiatives)coreStrategic or Co-development PartnerBackground screening services integrated into SportsEngine platform for youth sports safety and compliance.
• SquadLockerminorChannel Partner/ Reseller/ DistributorTeam apparel and uniform stores integrated through SquadLocker for team gear customization.
• Positive Coaching AllianceminorGTM or Marketing PartnerContent partnership providing sportsmanship and youth sports culture resources on SportsEngine Play platform.
• TrueSport (US Anti-Doping Agency)minorGTM or Marketing PartnerContent partnership providing athlete health, nutrition, mental health, and supplement education resources powered by USADA experience and values.
• NCSA (Next College Student Athlete)minorGTM or Marketing PartnerWorld's largest and most successful collegiate athletic recruiting network providing recruiting content and resources on SportsEngine Play.
• Sportsman SolutionsminorStrategic or Co-development PartnerMulti-year agreement providing Sportsman Solutions facilities access to SportsEngine management software and SportsEngine Play video streaming capabilities.
• Homefield KCminorStrategic or Co-development PartnerSports facility using SportsEngine technology to run operations more efficiently and provide professional experience to youth athletes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlayMetrics: PlayMetrics is a youth-sports operations platform focused on player development, tryouts, and club management. It targets many of the same club and academy customers as SportsEngine HQ and Motion.
• LeagueApps: LeagueApps provides league, club, and tournament management software for youth and adult sports organizations. It competes with SportsEngine HQ and Tourney across scheduling, registration, payments, and communication.
• Stack Sports: Stack Sports (formerly Blue Sombrero / ClubHub) is a youth-sports technology suite covering registration, club management, websites, and tournament tools. It is one of SportsEngine HQ's longest-standing direct competitors in U.S. youth soccer and adjacent sports.
• Jackrabbit Technologies: Jackrabbit provides class-based business management software for dance studios, gymnastics clubs, swim schools, cheer gyms, and similar SMBs. It is the incumbent competitor explicitly displaced by SportsEngine Motion (e.g., Dayton Academy of Dance) and overlaps almost 1:1 with Motion's feature set.
• TeamSnap: TeamSnap is a leading team and club management platform for youth and amateur sports, covering rostering, scheduling, communication, registration, and payments. It competes most directly with SportsEngine HQ and Motion in the same SMB-to-mid-market youth sports segment.

Broad incumbents

• Mindbody: Mindbody is a broad class- and membership-management platform for fitness, wellness, dance, and gymnastics studios. It overlaps with SportsEngine Motion in class-based SMB studios and competes for the same dance/cheer/gymnastics customer segment.
• Active Network (ACTIVE Sports / ACTIVE.com): Active Network is a large, established provider of registration, event management, and activity-management software across sports and recreation. It overlaps with SportsEngine HQ on registration/billing and with Tourney on event/tournament management, but operates as a broad incumbent rather than a youth-sports specialist.

Others

• Veoci: Veoci is a low-code platform for sports organizations, governing bodies, and federations to build admin, safety, and operations workflows. It is an adjacent platform rather than a direct competitor, occasionally intersecting with SportsEngine's NGB and safety workflows.

Emerging players

• Jonas Fitness (Jonas Club Software): Jonas Fitness offers club and member management software for fitness, athletic, and swim clubs. It competes with SportsEngine Motion in swim clubs and aquatic facilities, particularly where members and class bookings are core workflows.
• RecDesk: RecDesk provides recreation management software for parks-and-rec departments, including registration, facility scheduling, and league play. It is an adjacent competitor for municipal and community-sports customers that SportsEngine HQ also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SportsEngine
• Facebookfacebook.com/nbcsportsengine
• LinkedInlinkedin.com/company/sportsengine
• Instagraminstagram.com/sportsengine
• TikToktiktok.com/@nbcsportsengine.play
• Xx.com/neswim

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Swimming