Point Studio, Inc.

What Point Studio, Inc. does

Point Studio, Inc. is a privately held, women-owned full-service production company headquartered in New York that delivers video, television, live stream, and live event production for enterprise clients. Founded by five-time Emmy award-winning producer Suzanne Paxton and co-led by three-time Emmy award-winning producer Josette Persson, the studio operates with a lean team of seven employees and has accumulated eight company-level Emmy Awards. Its work is delivered through four interconnected service pillars: high-end short-form video storytelling, technical and live streaming production, strategic media planning and media audits, and curated stage and video production for live events, using multi-camera switching, graphics integration, and remote livestreaming capabilities as the core technical stack.

The company's revenue model is professional services, project-based, and quote-based, with no publicly disclosed pricing. Clients are acquired through direct enterprise relationships, portfolio presentations, and event-based marketing, and engagements are initiated through website contact forms ([email protected]) or direct outreach. Customer segments span networks and media companies, brands and corporations (primary), agencies and production houses, non-profits and foundations, and film festivals and events. Marquee clients include Mastercard (Center for Inclusive Growth work across the U.S., India, Mexico, and Brazil), CHANEL (Through Her Lens, Fondation CHANEL, Black Ambition), Toyota (Mothers of Invention series over nine years), AT&T (Untold Stories with Tribeca Festival over five years), Mazda (2024 Tribeca activation), The New Yorker (Festival since 2020), Bulova, Tribeca Festival, Women in the World (10-year partnership), and the Truth Tellers Summit.

The firm's go-to-market relies almost entirely on its portfolio of blue-chip work and long-tenured event partnerships (Tribeca Festival, New Yorker Festival, AT&T Untold Stories, Women in the World, Toyota Mothers of Invention) as the primary brand and demand-generation asset. There is no evidence of venture funding, institutional ownership, acquisitions, or material headcount expansion. Operations have extended internationally on a project basis rather than via permanent offices, and the studio shows no disclosed adoption of AI or machine-learning tooling within its production stack.

Name

Point Studio, Inc.

Legal name

Point Studio, Inc.

Website

https://pointstudio.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Point Studio is a women-owned, Emmy award-winning New York production studio delivering video storytelling, live streaming, media planning, and live event production for enterprise clients including Mastercard, Toyota, AT&T, CHANEL, Mazda, and Tribeca Festival.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Video production services
• Live event production
• Live streaming production
• Corporate video storytelling
• Television production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Video Production Services: Project-based production services for video, television, and live events. Revenue is generated through custom production engagements for enterprise clients including networks, brands, corporations, agencies, and non-profits. Engagements include short-form video storytelling, live streaming production, and stage/video content for live events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Point Studio is a full-service video, television, and live event production company that delivers end-to-end production from concept to delivery. The studio specializes in high-end short-form video storytelling, multi-camera technical and live streaming production, strategic media planning and audits, and curated stage and video content for live events. Services are tailored for enterprise clients including networks, brands, corporations, agencies, festivals, and non-profits.

Product overview

Point Studio is a full-service video, television, and live event production company offering four interconnected service pillars: high-end short-form video storytelling (narrative production for TV, online, and social), technical and live streaming production (multi-camera live broadcasts), strategic media planning and media audits (consulting and analysis), and stage and video production for live events (curated content and full event management). The company is women-owned and operated, working with networks, brands, corporations, agencies, production houses, non-profits, and individual clients across television, online, social, streaming, and live event formats.

Differentiator

Problem solved

Functional benefit

Products and services

• High-end, short-form video storytelling Professional video production service creating high-end short-form narrative content for television, online, and social media platforms for enterprise clients.
• Technical & Live Streaming Production Full-service live streaming and technical production capabilities for multi-camera live events and broadcasts, including graphics integration and seamless live show delivery.
• Stage & Video Production for Live Events End-to-end production services for live events, including stage content curation, video production, and live event management for festivals and corporate events.
• Strategic Media Planning & Media Audits Strategic consulting services for media planning and analysis, helping enterprise clients optimize their media investments and storytelling strategy.

Quantifiable outcome

• Produced over 200 introductory films for Women in the World Summits over 10 years
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MazdacoreStrategic or Co-development Partner · 1 January 2024Point Studio worked directly with Mazda as the Official Automotive Partner of Tribeca Festival 2024, producing videos for the 'Moving the Spotlight' social media campaign as part of Mazda's wider 'Move And Be Moved' campaign.
• The New Yorker FestivalcoreGTM or Marketing Partner · 1 January 2020Point Studio has worked with The New Yorker Festival every year since 2020, providing livestreaming, content capturing, and producing edited highlights and social videos for the annual festival.
• AT&TcoreStrategic or Co-development PartnerPoint Studio has partnered with AT&T and Tribeca Festival for 5 years to produce videos, livestream and content for the AT&T Untold Stories program, the largest film production prize in the world ($1 million, increasing to $1.2 million in 2026). Point Studio captures and livestreams multiple events across venues.
• Tribeca FestivalcoreStrategic or Co-development PartnerPoint Studio has an ongoing partnership with Tribeca Festival for multiple projects including AT&T Untold Stories, Mazda sponsorship activation, and CHANEL Women's Filmmaker Program. The studio serves as a trusted production partner for festival events.
• CHANELcoreStrategic or Co-development PartnerPoint Studio has partnered with CHANEL on Through Her Lens: The Tribeca CHANEL Women's Filmmaker Program, content for Institut for Women's Policy Research and Fondation CHANEL, and CHANEL x Black Ambition mentorship program supporting Black and Latinx entrepreneurs.
• Mastercard Center for Inclusive GrowthcoreStrategic or Co-development PartnerPoint Studio worked extensively with Mastercard's Center for Inclusive Growth, filming across the U.S. and in India, Mexico, and Brazil to produce videos highlighting the impact of inclusive growth programs and partnerships.
• Women in the World (Tina Brown Live Media)coreStrategic or Co-development PartnerPoint Studio partnered with Women in the World throughout its 10-year run, producing more than 200 introductory films and managing the full livestream experience for online audiences.
• Truth Tellers Summit (Tina Brown Live Media)coreStrategic or Co-development PartnerPoint Studio has partnered with Tina Brown Live Media since the inception of the Sir Harry Evans Investigative Journalism Summit ('Truth Tellers Summit'), creating all introductory videos that set up each segment and discussion.
• ToyotacoreStrategic or Co-development PartnerFor nine years, Point Studio produced the Toyota Mothers of Invention video series showcasing original interviews with pioneering female innovators awarded over $10 million in grants through Toyota's 'Driving Solutions' grant program.
• BulovaminorStrategic or Co-development PartnerPoint Studio filmed original interviews and produced video content for Bulova's Proud New Yorker series featuring the historic Apollo Theater for Bulova's 150th anniversary celebration.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radical Media: Award-winning production studio producing commercials, branded content, films, and live event experiences for global brands. Comparable in Emmy-caliber brand storytelling, multi-camera live production, and enterprise client roster.
• m ss ng p eces: Independent creative production company producing premium branded video, live events, and editorial content for major brands and platforms. Directly comparable in boutique-scale video production and live event capabilities.
• Tool of North America: Boutique commercial production company specializing in short-form video, branded content, and live event production for major brands. Closely comparable to Point Studio in service mix (video storytelling, live streaming, brand content) and target client profile.
• Curiosity Studios: Production company focused on brand storytelling, documentary-style content, and live event production for enterprise clients. Comparable in short-form narrative video production for major brands.
• Bonfire Labs: Independent creative production studio producing brand storytelling content, commercials, and digital video for major brands. Similar boutique-scale premium video production model with comparable enterprise client base.

Broad incumbents

• B-Reel: Global creative production and technology studio producing branded content, live experiences, and digital campaigns for major brands. Comparable in live event production and brand video storytelling for enterprise clients.
• The Mill: Global creative production studio delivering brand experiences, VFX, and content production for major advertisers and entertainment clients. Comparable in high-end video production and brand storytelling at larger scale.
• VaynerMedia: Large global creative agency with full-service content production, media planning, and brand storytelling capabilities. Comparable in serving enterprise brands with video content, but at significantly greater scale and broader service offering.

Emerging players

• Invisible Narratives: Production company specializing in brand storytelling, live event content, and influencer-driven campaigns for major consumer brands. Comparable in premium video storytelling and live event production for enterprise clients.
• Department of Motion: Independent motion design and video production studio serving brands and agencies with short-form content, brand storytelling, and live event production. Comparable in boutique production scale and enterprise brand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/point-studio-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point Studio, Inc.