Name

Poke Theory

Legal name

Poke Theory

Website

https://poketheory.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Central Business District

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Food Sales: One-time transaction model for individual poke bowl orders, acai bowls, snacks, and beverages at retail locations and through delivery/online orders.
2. Catering Services: Bulk order catering services for office parties and events with discounted bundle pricing starting from 6 persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Poke Theory operates a fast-casual poke bowl restaurant chain in Singapore with 9 physical locations, offering build-your-own (BYO) and chef-curated signature poke bowls with customizable proteins, bases, toppings, and sauces. The portfolio also includes acai bowls, cold-pressed juices, snack packs, and side beverages, alongside catering services for groups of 6 to 300+ attendees with islandwide delivery.

Product overview

Poke Theory is a Singapore-based fast-casual poke bowl restaurant chain operating on a build-your-own (BYO) model with 9 physical locations islandwide. The core offering consists of customizable poke bowls (Light at $14.50, Regular at $17.50), featuring raw fish proteins (salmon, tuna), cooked chicken options (sous vide, sesame ginger), and vegan tempeh, with customers selecting from bases (rice, quinoa, lettuce), multiple toppings, crunches, and sauces. The portfolio also includes six Signature Poke Bowls ($18.50) with curated combinations, three Acai Bowl varieties ($8.90), five coldpressed juices ($6.90), snack packs ($6.50), and bundle deals with ~10% savings. Catering services for groups of 6-300+ are available, along with seasonal items and merchandise. The company positions itself around health-conscious eating with low-calorie options (under 250kcal for Light vegan bowl), plastic-free packaging initiatives, and MUIS Halal certification.

Differentiator

Problem solved

Functional benefit

Products and services

• BYO Poke Bowls (Build Your Own) Customizable poke bowls where customers select their own base, protein, toppings, crunch, and sauce. Available in Light and Regular sizes for dine-in, takeaway, or delivery.
• Signature Poke Bowls Chef-curated poke bowl combinations paired with premium toppings, including salmon, tuna, chicken, and vegan tempeh options. Designed for customers who prefer pre-designed flavor profiles.
• Mini Bowls Smaller-portion build-your-own poke bowls sold in bulk bundles, exclusive to Telok Ayer and PLQ locations, targeting larger group orders and events.
• Bundle Deals Discounted meal bundles combining a build-your-own poke bowl with a canned drink, offered in 1-person and 2-person configurations for individuals and pairs.
• Acai Bowls Guilt-free antioxidant-packed acai bowls offered in three flavor varieties with regular or large sizing options.
• Cold-pressed Juices Fresh daily cold-pressed juices in five varieties, sugar-free and Nutri-Grade A, sold in reusable glass bottles as part of sustainability commitments.
• Snack Packs Housemade toppings sold in snack-size portions, including spiced roasted cashews and smoked almonds.
• Catering Services Bulk poke bowl, juice, and snack catering for office events, corporate gatherings, and parties, with islandwide delivery and discounted bundle pricing for orders of 6 to 300+ persons.

Quantifiable outcome

• Light vegan Avocado Poke bowl under 250kcal
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sweetgreen: US-listed fast-casual customisable bowl/salad chain. Comparable build-your-own customisation model and health-conscious brand positioning; useful as a global comp for category economics, even though not Singapore-based.
• Sushi Tei: Established Singapore sushi/Japanese restaurant chain with broader menu and sit-down positioning. Competes indirectly for raw-fish-seeking diners and the casual Japanese-dining occasion.
• CAVA: US-listed Mediterranean grain-bowl fast-casual chain. Closely comparable build-your-own customisation platform and Mediterranean/protein-forward menu architecture; serves as a global benchmark for poke-style concepts at scale.

Direct peers

• Yolé: Singapore frozen dessert and acai bowl chain with similar mall-based footprint and overlap on the acai-bowl and healthy-snack occasion.
• SaladStop!: Singapore-headquartered healthy fast-casual chain offering customisable salads and bowls across multiple locations. Closest comparable peer in operating model, customer base (health-conscious office workers), and Singapore multi-store footprint.
• Stuff'd: Singapore fast-casual chain serving customisable kebabs, wraps, and bowls at accessible price points. Competes directly for the same lunch-time, build-your-own, fast-casual occasion in mall and CBD locations.
• Sushi Express: Singapore sushi conveyor/kaiten chain positioned as an affordable raw-fish alternative. Direct substitute for Poke Theory's 'sushi in a bowl without the fancy price tag' positioning.
• Wrap It Up!: Singapore-based quick-service wrap and bowl concept operating in mall and office-tower locations. Competes with Poke Theory for the healthy, customisable, fast-lunch segment at similar price points.
• The Daily Cut: Singapore-based build-your-own salad and grain bowl chain with a comparable BYO customisation model, health-conscious positioning, and similar CBD/mall store footprint. Directly competes with Poke Theory for the same health-conscious lunch occasion.

Regional players

• Common Man Coffee Roasters: Singapore F&B operator with multi-concept café and casual-dining locations. Adjacent peer in the same Singapore casual-dining competitive set, though positioned around coffee rather than poke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poketheory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poke Theory