PopSmart
French auto-entrepreneur e-commerce retailer (popsmart.fr) selling refurbished iPhones, Samsung Galaxy devices, tablets, laptops, and mobile accessories direct-to-consumer across metropolitan France with cosmetic grading, a 12-month warranty, free shipping, and a home tech support service.
- Company typePrivate
- Founded-
- HeadquartersChampigneulles, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PopSmart does
PopSmart is a French e-commerce retailer structured as an auto-entrepreneur (sole proprietorship) registered under RCS number 884 024 738 in Champigneulles, in the Nancy metropolitan area. The company sells refurbished smartphones, tablets, laptops, and mobile accessories direct-to-consumer through its popsmart.fr website, which runs on a standard WooCommerce/WordPress stack with no proprietary technology disclosed. All sales occur online, with shipping handled via Colissimo with signature for mobile devices and standard letter post for accessories; the company offers free delivery across metropolitan France and a local express option within a 20km radius of Nancy.
The core product line is refurbished mobile devices — predominantly Apple iPhones and Samsung Galaxy handsets — professionally tested, graded by cosmetic condition (Grade A+, Grade A, Grade B), unlocked for all French carriers, and sold with a 12-month warranty and a 15-day satisfaction guarantee. Pricing for phones ranges from €139.90 (Grade B iPhone 6S 64Go) to €1,059.90 (Grade A iPhone 13 Pro 128Go), with accessories (chargers, cables, cases, screen protectors) priced at €1.90–€24.99 and a 20% bundle discount on accessories when purchased with a qualifying phone. Supporting categories include refurbished tablets, refurbished laptops (e.g., Lenovo ThinkPad A475), audio accessories, chargers and cables, memory storage, and protective cases and screen protectors.
Revenue is generated exclusively through one-time unit sales; there are no subscriptions, rentals, or trade-in programs disclosed. Distribution is geographically restricted to metropolitan France, with DOM-TOM and foreign countries explicitly excluded. The business also offers "Accompagnement PopSmart," a home-based technical support service covering computing, internet, phone, and tablet setup and troubleshooting. PopSmart is bootstrapped and founder-owned, with no institutional funding, no parent company, and no external investors referenced in the available materials, and operates with approximately 12 employees.
PopSmart firmographics
Firmographics- Name
- PopSmart
- Legal name
- PopSmart
- Website
- https://popsmart.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- French auto-entrepreneur e-commerce retailer (popsmart.fr) selling refurbished iPhones, Samsung Galaxy devices, tablets, laptops, and mobile accessories direct-to-consumer across metropolitan France with cosmetic grading, a 12-month warranty, free shipping, and a home tech support service.
- Ownership category
- akta.pro rank
PopSmart industry classification
Industry- Product category
- Refurbished Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492), All Other General Merchandise Retailers (455219)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Big-Box Refurbished/Pre-Owned Electronics Retail (CRACAAAM)
- akta.pro secondary industries
- Big-Box Electronics + Small Appliances Retail (CRACAAAC), General Variety & Household Basics Stores (CRAGAJAH)
Keywords
Where PopSmart is headquartered
LocationHeadquarters
- HQ city
- Champigneulles
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PopSmart business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Refurbished Mobiles): One-time sale of refurbished mobile phones. Devices are professionally reconditioned, tested, graded by aesthetic condition (Grade A+, Grade A, Grade B), and sold at varying price points. Includes 12-month warranty.
- Accessories Sales: One-time sale of accessories including chargers, cables, screen protectors, and phone cases. Complementary upsell to mobile phone purchases, with a 20% discount offered on accessories when purchasing certain mobile phones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished Mobile Phones - Grade B (Good condition, visible scratches) |
| Unit Pricing | Pay-as-you-go | Refurbished Mobile Phones - Grade A / Grade A+ (Excellent condition / Like new) |
| Unit Pricing | Pay-as-you-go | Accessories (Chargers, Cables, Protections, Cases) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
PopSmart product offering
Product offeringCore offering
PopSmart is a French e-commerce retailer that sells professionally refurbished smartphones (primarily iPhones and Samsung Galaxy devices), tablets, and computers, graded by cosmetic condition (Grade A+, A, B), backed by a 12-month warranty. The company also sells complementary accessories including chargers, cables, audio devices, memory storage, and screen protection products, and offers home-based technical support packs (Accompagnement PopSmart) for computing, internet, and device setup. All sales are conducted through the popsmart.fr WooCommerce storefront with free delivery across metropolitan France.
Product overview
PopSmart is a French e-commerce retailer specializing in refurbished mobile phones, tablets, computers, and accessories. The company operates a single-platform e-commerce model centered on its WooCommerce-powered online store at popsmart.fr. The core product line consists of refurbished smartphones (primarily Apple iPhones and Samsung Galaxy devices) sold with quality grades (Grade A+, Grade A, Grade B) indicating cosmetic condition. Supporting product categories include tablets, computers (laptops), audio accessories, chargers and cables, memory storage products, and device protection accessories (cases and screen protectors). The company also offers home-based technical support services (Accompagnement PopSmart) for setup and troubleshooting. All devices are professionally refurbished, tested for functionality, and backed by a 12-month warranty, with free delivery in mainland France.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Mobile Phones
Quantifiable outcome
- 70 kg of raw materials mobilised per new smartphone produced (environmental impact context, per Le Reporterre study cited on site)
Companies that use PopSmart
Customer profileSegments1 record
Ideal customer profiles1 record
PopSmart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PopSmart partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
PopSmart competitors and assessment
Company assessmentDirect peers
- Back Market: Back Market is a French-founded, pan-European online marketplace for refurbished electronics (smartphones, laptops, tablets, consoles). It directly competes with PopSmart for the same French eco- and value-conscious consumer base, but operates a marketplace model with many sellers at much larger scale.
- Gazelle: Gazelle is a US-based online retailer specializing in refurbished and pre-owned smartphones, tablets, and Apple devices, with grading tiers and a warranty. It is a direct analog of PopSmart's model but operates at much larger scale in the US market.
- Recommerce: Recommerce is a French company specializing in refurbished smartphones and tablets, with both B2C (Recommerce.com) and B2B trade-in/refurbishment operations. It competes head-to-head with PopSmart in the French consumer refurbished-device market.
- Asgoodasnew: Asgoodasnew (owned by Foxway) is a European online recommerce specialist selling refurbished smartphones, laptops, and consumer electronics with warranty. It is a direct competitor to PopSmart's value proposition, active in several European markets.
- Refurbed: Refurbed is an Austrian-headquartered European marketplace for fully refurbished electronics, active in France, Germany, Italy, and beyond. It competes with PopSmart on refurbished smartphones with similar warranty and grading language, but with multi-country reach and venture-backed marketing.
- Certideal: Certideal is a French online retailer of refurbished smartphones with a 12-month warranty and grading system, very similar in proposition to PopSmart. It is one of the closest direct substitutes serving French consumers.
Regional players
- reBuy: reBuy is one of Europe's largest recommerce players for refurbished electronics, headquartered in Germany. While it does not primarily target the French market, its model — buying back used devices, refurbishing them, and reselling with warranty — is structurally identical to PopSmart's.
Broad incumbents
- Amazon Renewed: Amazon Renewed is the refurbished/pre-owned electronics program run by Amazon, offering smartphones, laptops, tablets, and accessories with a guarantee. It competes for the same French buyers shopping for affordable, warranted refurbished electronics, though as part of Amazon's broader marketplace rather than a focused refurbisher.
- Apple Certified Refurbished Store: Apple's official refurbished store sells manufacturer-certified iPhones, iPads, and Macs with a full 1-year warranty. It competes with PopSmart on iPhone and iPad sales in France with the strongest possible brand and warranty, but at higher price points and with a narrower catalog.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PopSmart social profiles
Digital presencePopSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
PopSmart leadership team
Management profileNumber of profiles
Profiles1 record
PopSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PopSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PopSmart
What does PopSmart do?
PopSmart is a French e-commerce retailer that sells professionally refurbished smartphones (primarily iPhones and Samsung Galaxy devices), tablets, and computers, graded by cosmetic condition (Grade A+, A, B), backed by a 12-month warranty. The company also sells complementary accessories including chargers, cables, audio devices, memory storage, and screen protection products, and offers home-based technical support packs (Accompagnement PopSmart) for computing, internet, and device setup. All sales are conducted through the popsmart.fr WooCommerce storefront with free delivery across metropolitan France.
Is PopSmart a public or private company?
PopSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PopSmart founded?
PopSmart was founded in -1. It employs 11 to 50 people.
Where is PopSmart based?
PopSmart is headquartered in Champigneulles, France, in the Europe region.
How does PopSmart make money?
Two revenue lines are on record. Product Sales (Refurbished Mobiles) is the primary driver. The others are accessories Sales.
Who are PopSmart's main competitors?
Direct peers on record are Back Market, Gazelle, Recommerce, Asgoodasnew, Refurbed and Certideal. reBuy is listed as a regional player. Broad incumbents are Amazon Renewed and Apple Certified Refurbished Store.
Does PopSmart have an API?
No public API is recorded for PopSmart.
What industry is PopSmart in?
PopSmart's product category is Refurbished Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAM, Big-Box Refurbished/Pre-Owned Electronics Retail, with a secondary code of CRACAAAC, Big-Box Electronics + Small Appliances Retail. Its NAICS code is 449210 and its SIC code is 5961.