Porsche Media & Creative

What Porsche Media & Creative does

Porsche Media & Creative (PMC) is a Salzburg-based full-service media and creative agency that operates as a 100% subsidiary of Porsche Holding Salzburg, a major Volkswagen Group distributor and holding company in Austria. Founded in 1989 as Porsche Werbemittlung GmbH and rebranded to its current identity in February 2020, PMC serves as the primary in-house agency for Volkswagen Group brands in Austria—Volkswagen, Audi, Škoda, SEAT, Cupra, Porsche, Porsche Bank, Volkswagen Nutzfahrzeuge, DasWeltauto.at, and Moon-Power—while since 2020 also serving selected external clients such as Gmundner Keramik and Fontana Golf Resort. The firm is led by Managing Directors Mag. Wilfried Weitgasser (also Geschäftsführer of Porsche Austria and Allmobil GmbH) and Thomas Beran.

The company's offering is organized around four competencies: Media Services (media buying, media strategy and planning, digital marketing, programmatic advertising, SEA/SEO), Creative Services (strategy, design, corporate identity, corporate publishing, and print production), Event Management (location scouting, guest management, project leadership, and event production), and Big Data & Analytics (marketing mix modelling, ex-post data analysis, multi-source data aggregation, and dashboard visualization). A proprietary in-house print facility operates two four-color digital presses, a single-color press, poster plotters, a Duplo finishing machine, an adhesive binder, and three PVC card printers. PMC also owns the MOONCITY Vienna E-mobility showroom and produces the Wiener Elektro Tage annual event, branded as Austria's largest E-mobility event with 70,000+ visitors in 2026 and 100,000+ in 2023.

PMC generates revenue through custom-quote professional services fees across media buying, creative production, event management, print services, and analytics, primarily under multi-year engagements with VW Group brand teams in Austria. Its go-to-market combines direct enterprise sales to VW Group account teams with event-driven demand generation via Wiener Elektro Tage and MOONCITY activations, alongside a direct-to-consumer media layer spanning OOH, TV, radio, print, and digital. Geographic scope is concentrated in Austria within the DACH region, with no disclosed international expansion beyond Austrian-market VW Group brand work.

Name

Porsche Media & Creative

Legal name

Porsche Media & Creative GmbH

Website

https://porschemediacreative.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Porsche Media & Creative is a Salzburg-based full-service media and creative agency, 100% owned by Porsche Holding Salzburg, serving Volkswagen Group brands and select external clients in Austria across media buying, creative services, event management, in-house printing, and data analytics.

Ownership category

akta.pro rank

Product category

Advertising and Media Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Auto, Boat & RV Shows (MPAGAFAC)

Keywords

• Automotive media agency
• Media buying services
• Creative advertising services
• Event marketing services
• Programmatic advertising

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Buying and Planning: Strategic media planning and purchasing across digital, print, OOH, TV, and radio channels for automotive brands
2. Creative Services: Creative consulting, corporate identity, design, video production, advertising material production
3. Event Management: Event marketing, location scouting, guest management, project management for automotive events including Wiener Elektro Tage and brand activations
4. Print Services: In-house printing services with proprietary equipment for various print materials
5. Data Analytics: Marketing analytics, data consulting, and programmatic campaign execution services

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Porsche Media & Creative is a full-service advertising and media agency that plans, buys, and executes multi-channel marketing campaigns (TV, radio, print, OOH, digital, programmatic, SEA/SEO), produces creative assets, and runs events for enterprise clients. The firm operates an in-house digital print shop, organizes large-scale automotive events such as the Wiener Elektro Tage, and runs the MOONCITY Vienna e-mobility experience center. It primarily serves Volkswagen Group brands in Austria and has expanded to third-party clients since its 2020 rebrand.

Product overview

Porsche Media & Creative (PMC) is a full-service advertising and media agency, originally founded as an in-house agency for Porsche Holding Salzburg in 1989 and rebranded in 2020. The company operates a multi-brand, multi-channel service model organized around four core competency areas: Media Services (media buying, strategy, programmatic, SEA/SEO), Creative Services (strategy, design, corporate identity, publishing), Event Marketing (planning, production, documentation), and Big Data/Analytics (marketing mix modelling, data-driven campaigns, visualization). The agency also maintains an in-house print production facility (Online Print Shop) and operates physical venues including MOONCITY Vienna and the Wiener Elektro Tage annual event. A downloads portal provides branded assets to clients and partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying Media purchasing across TV, radio, print, digital, and out-of-home channels leveraging volume advantages for enterprise clients.
• Media Strategy and Planning Strategic media consulting and campaign planning for optimal media mix selection across channels.
• Digital Marketing Comprehensive online and offline digital marketing campaign execution services for enterprise clients.
• Programmatic Advertising Automated, data-driven digital campaign execution using programmatic buying technology, including data source aggregation and targeting.
• SEA/SEO Services Search engine advertising and search engine optimization services to drive search visibility and paid search performance.
• Creative Services Strategic consulting, creative execution, corporate identity and design, advertising material production, and photo/video production.
• Corporate Publishing and Print Services Corporate publishing, print collateral production, and in-house printing with proprietary digital presses, finishing machines, and PVC card printers.
• Event Management Full-service event management including location scouting, guest management, project leadership, production, photo/video documentation, and printed materials.
• Big Data and Marketing Analytics Marketing mix modelling, ex-post data analysis and interpretation, data source aggregation, data-driven campaign execution, and dashboarding and visualization.
• Online Print Shop In-house print production facility offering digital printing services with proprietary equipment including 2 four-color digital presses, 1 single-color press, poster plotter, Duplo finishing machine, adhesive binder, and 3 PVC card printers.
• MOONCITY Vienna E-mobility experience center and pop-up store operated by PMC at Kärntnerstraße 26 in Vienna, featuring electric vehicle showcases and event spaces.

Quantifiable outcome

• Over 70,000 visitors at Wiener Elektro Tage 2026
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Pubbles Film GmbHcoreImplementation/ SI/ Consulting PartnerLong-term production partner for TV content including GO! Das Motormagazin and automotive video productions. Collaborated on Wiener Elektro Tage organization and MOONCITY Vienna projects.
• impacts CateringcoreStrategic or Co-development PartnerCatering partner for MOONCITY Vienna / Audi House of Progress venue. Operates café, lounge, and bar facilities. Winner of 'Caterer of the Year' four times and holder of Austrian Environmental Label.
• Erler & PartnerminorImplementation/ SI/ Consulting PartnerRadio spot creation and production partner for #allyoucandrive campaign and other audio content.
• THOR GmbHcoreStrategic or Co-development PartnerLong-term creative and media partner for Audi campaigns including ORF award-winning Audi Q4 e-tron campaign.
• artworxcoreImplementation/ SI/ Consulting PartnerProduction partner for Audi Q4 e-tron campaign that won ORF-ONWARD 2022 Bronze award.
• MARA Media/WerbeheldenminorImplementation/ SI/ Consulting PartnerPartner for pioneering 3D Out-of-Home campaign with Audi at MuseumsQuartier, first such implementation in Austria.
• MuseumsQuartier WienminorGTM or Marketing PartnerVenue partner for Audi 3D Out-of-Home activation at Leopold Museum facade.
• AustriaContentminorImplementation/ SI/ Consulting PartnerContent marketing agency that conducted interview with Porsche Austria leadership for ADGAR campaign coverage.
• EPAMEDIAminorChannel Partner/ Reseller/ DistributorOut-of-home media partner for poster campaigns including #allyoucandrive initiative.
• Digitale Media Systeme (DMS)minorImplementation/ SI/ Consulting PartnerFacade branding partner for MOONCITY Vienna E-MOBILITY Pop-up Store with 60 square meter 4K ultra HD screens.
• schmidhuber Brand ExperiencecoreImplementation/ SI/ Consulting PartnerDesign and brand experience partner for MOONCITY Vienna / Audi House of Progress transformation.
• inspira event service GmbHminorImplementation/ SI/ Consulting PartnerStaffing partner for MOONCITY Vienna E-MOBILITY Pop-up Store operations.
• SCHUBERT COMMUNICATION GROUPminorImplementation/ SI/ Consulting PartnerStaffing partner for MOONCITY Vienna E-MOBILITY Pop-up Store operations.
• STANDoutminorImplementation/ SI/ Consulting PartnerStand construction partner for MOONCITY Vienna E-MOBILITY Pop-up Store.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major German creative agency with multiple automotive and premium brand clients. Comparable in creative-led, multi-channel campaign execution though operating at larger scale.
• PHD Media Worldwide: Global media agency with strong automotive client portfolio. Comparable in media buying and planning capabilities for automotive brands, though operating at network scale.
• Innocean Worldwide: Hyundai Motor Group's in-house agency that also serves external clients. Comparable model as a captive OEM agency that has expanded externally, mirroring PMC's positioning.
• Serviceplan Group: Largest independent agency group in Europe with strong automotive OEM relationships (BMW, Mercedes-Benz). Comparable in full-service model and automotive category focus, though at significantly larger scale.
• Ogilvy Austria: Austrian operations of Ogilvy, the global creative network. Comparable as a full-service agency competitor in Austria though with broader category exposure beyond automotive.

Direct peers

• Demner, Merlicek & Bergmann: One of Austria's largest independent full-service agencies, offering media, creative, and digital services. Closely comparable in scale and service breadth to PMC in the Austrian market.
• MediaCom Austria: Global media buying agency with Austrian operations. Direct competitor for the media buying and planning services PMC provides to Volkswagen Group brands.
• Scholz & Friends: German creative agency with notable automotive client portfolio (Volkswagen Group among others). Comparable in automotive creative specialization and VW Group exposure.
• Kolmar | Accenture Song: Formerly Kolle Rebbe, now part of Accenture Song. Strong automotive creative pedigree with German OEM clients. Comparable in creative services for premium automotive brands.
• DDB Wien: Austrian arm of DDB Worldwide, a full-service creative and media agency with deep automotive client relationships. Direct competitor for VW Group and other automotive brand accounts in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5g8DJ7A9p3bYndjBBZA4Rg
• Facebookfacebook.com/porschemediacreative
• LinkedInlinkedin.com/company/porschemediacreative
• Instagraminstagram.com/porschemediacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Media & Creative