What CPJUR does

CPJUR (Centro Preparatório Jurídico) is a Brazilian legal education and exam-preparation company headquartered in Manaus, Amazonas, and operated under the legal entity INSTITUICAO DE ENSINO TERESA D'AVILA LTDA (CNPJ 26.510.752/0001-96). Founded in 2016, the company provides specialized preparatory courses for Brazilian legal professionals, including OAB bar exam preparation (Exame de Ordem), postgraduate law programs delivered in partnership with Faculdade Fametro, judicial career exam preparation, notary (cartório) exam preparation, and extension/practical training courses.

The company's core technology stack comprises CPJUR TV, a video streaming platform delivering on-demand recorded lectures, and the Área do Aluno, an online student portal providing access to course materials, video content, and mentorship support. CPJUR operates a hybrid delivery model combining in-person classroom instruction at the Fametro Unidade I campus on Avenida Constantino Nery in Manaus with self-paced online video learning. Content is produced in-house through dedicated recording studios (Estúdios de Gravação), and the portfolio also includes free certified courses and a political education program, NEPR (Núcleo de Educação Política e Renovação).

CPJUR monetizes primarily through course enrollment fees across its portfolio of paid programs. Distribution occurs through three channels: direct in-person enrollment at the Fametro campus, self-serve online access via the student portal, and telephone-based inside sales (televendas, reachable at (92) 98286-3703). Demand generation relies on content marketing through the company blog and CPJUR TV video content, targeting individual law students and graduates in the Manaus region preparing for highly competitive Brazilian legal career examinations.

Name

CPJUR

Legal name

INSTITUICAO DE ENSINO TERESA D'AVILA LTDA

Website

https://portalcpjur.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CPJUR is a Manaus-based Brazilian legal education company offering OAB bar exam preparation, postgraduate law programs with Faculdade Fametro, and judicial and notary career exam prep to individual law students and graduates in the Amazonas region.

Ownership category

akta.pro rank

Product category

Legal Exam Preparation and Continuing Legal Education

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)

akta.pro secondary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Legal exam preparation
• Bar exam courses
• Postgraduate law programs
• Judicial career training
• Notary exam preparation

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Enrollment Fees: Revenue generated from paid courses including post-graduation programs, bar exam preparation courses, extension courses, and certificate programs. Both online and in-person delivery modes available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CPJUR is a Brazilian legal exam preparation center that delivers paid courses and postgraduate programs for law students and graduates targeting the OAB Bar Exam, judicial service competitions, and notary (cartório) public exams. Courses are delivered through in-person classes at Fametro University's Manaus campus and through online channels including the CPJUR TV video platform and the Área do Aluno student portal.

Product overview

CPJUR is a legal education preparation center offering a comprehensive portfolio of law courses. The core offerings include postgraduate programs (Pós-Graduação), bar exam preparation (Exame de Ordem/OAB), career preparation courses, and practical extension courses. The platform operates through multiple delivery modes including in-person courses at Fametro facilities in Manaus, online video content via CPJUR TV, and a student portal (Área do Aluno) for course access and mentorship. Additional offerings include free certificate courses, political education programs through NEPR, and recording studio services for content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Pós-Graduação (Postgraduate Law Programs)

Quantifiable outcome

• Student passed OAB 1st Phase exam with 48 points after taking CPJUR preparatory course
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ESMAM (Escola Superior da Magistratura)coreStrategic or Co-development PartnerCPJUR and ESMAM collaborate to deliver educational events including the seminar 'Portas para o futuro: reflexões para um país melhor' (Doors to the future: reflections for a better country) featuring speaker Samuel Hanan. This partnership combines CPJUR's exam preparation expertise with ESMAM's judicial education mission.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• CERS: CERS is one of Brazil's largest dedicated OAB and judicial exam prep providers, offering online and in-person courses. Directly comparable to CPJUR in target audience (law students/graduates) and core product (bar exam and carreira jurídica preparation).
• Curso Damásio de Jesus: Damásio is an established legal exam prep provider offering OAB and concurso courses, both online and in-person. Comparable to CPJUR in product offering (bar exam prep, extensão) and target market (law students and young lawyers).
• Direção Concursos: Direção Concursos is a major online exam prep platform covering OAB and broader public concursos with significant legal track content. Comparable to CPJUR for the OAB and concurso prep segment, with stronger online scale.
• Gran Cursos Online: Gran Cursos is a leading online Brazilian exam prep platform with dedicated legal/OAB tracks. Comparable to CPJUR in OAB prep content, with a wider national subscriber base and broader concurso coverage.
• Estratégia OAB / Estratégia Concursos: Estratégia is a leading online exam prep platform with strong coverage of OAB and public sector concursos for legal careers. Comparable to CPJUR in product scope (OAB prep, judicial careers) and online delivery model (video lessons, student portal).

Emerging players

• CEBRASE / Centro Brasileiro de Estudos Estratégicos: CEBRASE offers OAB and concurso prep courses with a regional footprint, similar business model to CPJUR combining online and in-person delivery. Comparable as a smaller-scale regional exam prep competitor.

Broad incumbents

• Faculdade Damásio (Kroton/Nova Era): Faculdade Damásio is a broader higher education institution (part of the Kroton/Vasta group) that also offers OAB prep and postgraduate law programs. Comparable to CPJUR's postgraduate and OAB prep offerings, but operating at a vastly larger scale and with broader portfolio.
• Faculdade Anhanguera / Anhanguera Educacional: Anhanguera is a large national education group offering undergraduate and postgraduate law programs plus complementary exam prep. Comparable to CPJUR's postgraduate and OAB prep services at a broader education-provider level; overlaps more on postgraduate than test prep.

Others

• JusBrasil / JusCursos: JusBrasil is a leading legal content and community platform with associated learning offerings. Comparable to CPJUR as an enabler in the Brazilian legal learning ecosystem though not a direct test prep competitor; weak direct overlap.
• Escola Superior da Magistratura (ESMAM): ESMAM is the judicial education school of the Amazonas State Court of Justice and an existing CPJUR partner. Comparable as a peer/partner in judicial training and continuing judicial education, with institutional rather than commercial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cpjur---centro-preparat%C3%B3rio-jur%C3%ADdico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPJUR