Portally
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Portally firmographics
Firmographics- Name
- Portally
- Legal name
- Retail Studio Stockholm AB
- Website
- https://portally.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Portally industry classification
Industry- Product category
- Commercial Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products)Comparison Shopping & Price Discovery Portals
Keywords
Where Portally is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Portally business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Commission on Lease Transactions: Portally charges property owners a 6% commission on the average annual rent (excluding discounts and additions like property tax and heating/cooling costs) when a lease is signed through the platform. For short-term rentals (under 12 months), an alternative 12% of monthly rent is offered, billed quarterly in advance. Minimum commission is 10,000 SEK or 10% of annual rent, whichever is lower.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission for landlords |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Portally product offering
Product offeringCore offering
Portally is a Sweden-focused, two-sided online marketplace that connects property owners and landlords with companies seeking commercial premises. Tenants can search 7,396+ listings of offices, co-working, retail, warehouses, logistics, and industrial spaces across Sweden free of charge, while landlords list their spaces and pay a 6% commission on the average annual rent when a lease is signed through the platform. The service also includes a dedicated landlord portal for managing listings and inquiries.
Product overview
Portally is a Swedish commercial real estate marketplace platform that connects companies seeking rental premises (offices, co-working spaces, retail, warehouses, industrial spaces) with property owners and landlords across Sweden. The platform offers a free search service for available commercial properties, and for landlords, it provides 'Portally Commission' — a mediation service that charges a 6% commission fee on the average annual rent when a rental agreement is finalized through the platform. The platform aggregates listings from multiple property owners and allows users to search by location, property type, and size, covering major Swedish cities including Stockholm, Göteborg, and Malmö.
Differentiator
Problem solved
Functional benefit
Products and services
- Portally Commercial Real Estate Marketplace Online marketplace platform where companies seeking commercial premises in Sweden can search and contact property owners for offices, co-working, retail, warehouses/logistics, and industrial spaces across Stockholm, Gothenburg, Malmö, and other Swedish cities. Free for tenants to use.
- Portally Landlord Portal Dedicated self-serve portal at app.portally.com that allows property owners and landlords to list their commercial spaces, manage inquiries, and handle the lease process through the Portally platform. Landlords are charged a 6% commission on the average annual rent when a lease is signed.
Companies that use Portally
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Portally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Portally partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Skandia FastighetercoreMajor Swedish property owner with extensive commercial real estate portfolio listing properties on the Portally platform as part of their tenant acquisition strategy.
- VasakronancoreOne of Sweden's largest property companies with significant commercial real estate holdings, listing available spaces on Portally to reach potential tenants.
- AtriumljungbergcoreUrban development and property company listing commercial properties on the Portally platform as part of their leasing activities.
- CastellumcoreMajor Swedish property company with diversified commercial real estate portfolio actively listing properties on the Portally marketplace.
- NewsecminorProperty services company operating in the Nordic region, utilizing Portally as one channel for property listings.
- JLL (Jones Lang LaSalle)minorGlobal commercial real estate services firm operating in Sweden, listing properties on Portally as part of their tenant representation services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Portally competitors and assessment
Company assessmentRegional players
- Newsec: Newsec is a major Nordic property services firm offering property management, advisory, and transaction services across Sweden and the Nordics. It is both a Portally partner and a regional competitor offering overlapping landlord intermediation services.
Broad incumbents
- JLL (Jones Lang LaSalle): JLL is one of the world's largest commercial real estate services firms offering agency leasing, tenant representation, and digital platforms. It is simultaneously a Portally partner (lists on the platform) and a broader incumbent offering overlapping tenant-representation capabilities.
- Colliers: Colliers is a global CRE services firm with Nordic operations providing agency leasing and tenant representation. Comparable as a broad incumbent offering overlapping landlord and tenant intermediation services in the same geographies Portally serves.
- CBRE: CBRE is the world's largest commercial real estate services firm with global agency leasing and tenant representation. Comparable to Portally as a competitor for CRE intermediation deals in Sweden and the broader Nordic region.
- Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with agency leasing and tenant representation across Europe including the Nordics. It competes broadly with Portally in commercial landlord-tenant intermediation, though without a marketplace specialization.
Direct peers
- LoopNet: LoopNet (owned by CoStar Group) is the largest commercial real estate marketplace in the US, aggregating listings from brokers and owners. It is the most direct global analog to Portally's two-sided marketplace for commercial property listings and tenant search.
- SquareFoot: SquareFoot is a CRE marketplace that combines a listing platform with brokerage services for office leasing. Comparable to Portally for the commercial office search and matching experience delivered to mid-market tenants.
- Catylist: Catylist operates a commercial real estate listing platform serving brokers and tenants, with strong MLS-style listing aggregation. It is comparable to Portally as a digital infrastructure layer for CRE listing discovery and transaction enablement.
- OfficeSpace: OfficeSpace.com is a CRE marketplace connecting businesses with office space across North America, with strong digital lead-generation for landlords. Comparable to Portally as a tenant-side search portal that monetizes landlord leads.
- CommercialCafe: CommercialCafe is a Yardi-owned CRE marketplace aggregating office, retail, and industrial listings for tenant search. It competes directly with Portally's online commercial property search and landlord listing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Portally social profiles
Digital presencePortally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Portally leadership team
Management profileNumber of profiles
Portally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Portally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Portally
What does Portally do?
Portally is a Sweden-focused, two-sided online marketplace that connects property owners and landlords with companies seeking commercial premises. Tenants can search 7,396+ listings of offices, co-working, retail, warehouses, logistics, and industrial spaces across Sweden free of charge, while landlords list their spaces and pay a 6% commission on the average annual rent when a lease is signed through the platform. The service also includes a dedicated landlord portal for managing listings and inquiries.
Is Portally a public or private company?
Portally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Portally founded?
Portally was founded in -1. It employs 1 to 10 people.
Where is Portally based?
Portally is headquartered in Stockholm, Sweden, in the Europe region.
How does Portally make money?
One revenue line is on record: commission on Lease Transactions.
Who are Portally's main competitors?
Newsec is listed as a regional player. Broad incumbents are JLL (Jones Lang LaSalle), Colliers, CBRE and Cushman & Wakefield. Direct peers are LoopNet, SquareFoot, Catylist, OfficeSpace and CommercialCafe.
Does Portally have an API?
No public API is recorded for Portally.
What industry is Portally in?
Portally's product category is Commercial Real Estate Marketplace. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 53121 and its SIC code is 6531.