Positive Pie
Positive Pie is a Vermont-based pizzeria chain operating four full-service restaurants (Montpelier, Hardwick, Plainfield, Woodstock) since 1999, serving NY-style hand-tossed pizza, Italian dishes, and craft cocktails to local residents and visitors via dine-in, take-out, delivery, and catering.
- Company typePrivate
- Founded1999
- HeadquartersMontpelier, VT, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Positive Pie does
Positive Pie is a privately held Vermont-based pizzeria chain operating under the legal entity Positive Pizza Inc., founded in 1999. The company runs four full-service restaurant locations across Vermont — Montpelier (22 State Street), Hardwick (87 S. Main Street), Plainfield (69 Main Street), and Woodstock (3 Elm Street) — serving local residents and visitors with NY-style hand-tossed pizza, sandwiches, salads, appetizers, pasta, and craft cocktails. Its positioning combines Italian culinary heritage with a "Vermont sensibility," emphasizing from-scratch preparation, seasonal/regional sourcing, and benchmark beer, wine, and spirits menus.
The operating model is direct-to-consumer across three fulfillment modes — dine-in, take-out, and delivery — with catering available for events. Digital infrastructure consists of the ToastTab online ordering platform deployed at all four locations and the SwipeIt digital gift card program, both third-party SaaS integrations. Pricing follows a unit-pay-as-you-go model: hand-tossed pizzas range from $13 (10") to $21 (16") with per-topping adders, sandwiches $14-$18, pastas $17-$23, salads $7-$17, and desserts $8. The company also operates sustainability practices including recycling, composting, and used cooking-oil conversion into biodiesel through a partnership with Blackbear Biodiesel in Plainfield, VT.
Revenue is generated entirely from restaurant operations (dine-in, take-out, delivery) and catering services; no enterprise, wholesale, or franchise revenue streams are disclosed. With 37 total employees across the four locations, the organization operates a lean multi-unit structure. The company has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity, indicating a bootstrapped, founder-controlled operating profile. Its competitive position is anchored in 25+ years of regional brand recognition, including Zagat's 50 States/50 Pizzas (2013), USA Today feature (2013), and multiple Seven Daysies Best Pizza awards (2009-2017).
Positive Pie firmographics
Firmographics- Name
- Positive Pie
- Legal name
- Positive Pizza Inc.
- Website
- https://positivepie.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Positive Pie is a Vermont-based pizzeria chain operating four full-service restaurants (Montpelier, Hardwick, Plainfield, Woodstock) since 1999, serving NY-style hand-tossed pizza, Italian dishes, and craft cocktails to local residents and visitors via dine-in, take-out, delivery, and catering.
- Ownership category
- akta.pro rank
Positive Pie industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Positive Pie is headquartered
LocationHeadquarters
- HQ city
- Montpelier, VT
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Positive Pie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Operations: Revenue generated from dine-in service, take-out orders, and delivery orders across four Vermont locations. Full menu available including pizza, sandwiches, salads, appetizers, dinners, and craft cocktails.
- Catering Services: Full menu catering for special events and parties. Customers pick up orders or delivery within restaurant radius. Not typically staffed for off-site catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-Tossed Thin Crust Pizza - Small 10 inch |
| Unit Pricing | Pay-as-you-go | Hand-Tossed Thin Crust Pizza - Large 14 inch |
| Unit Pricing | Pay-as-you-go | Hand-Tossed Thin Crust Pizza - Family 16 inch |
| Unit Pricing | Pay-as-you-go | Burgers & Sandwiches |
| Unit Pricing | Pay-as-you-go | Pasta & Plates |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Desserts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Positive Pie product offering
Product offeringCore offering
Positive Pie is a Vermont-based pizzeria chain operating four dine-in restaurants (Montpelier, Hardwick, Plainfield, Woodstock) serving NY-style hand-tossed pizza, sandwiches, salads, pasta, appetizers, and craft cocktails. The company offers take-out and delivery service through the ToastTab online ordering platform, plus catering services for events within restaurant radius. The business has operated since 1999 under the legal entity Positive Pizza Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Casual dine-in restaurant service offering NY-style hand-tossed pizza, sandwiches, salads, pasta dinners, appetizers, and craft cocktails at four Vermont locations in Montpelier, Hardwick, Plainfield, and Woodstock. Open seven days a week at most locations with contemporary, stylish atmosphere.
- Catering Services Full-menu catering service for special events and parties, available for pickup or delivery within restaurant radius. Provides complete restaurant menu including pizza, pasta, salads, sandwiches, appetizers, and dinners for event use. The company does not typically staff off-site catering.
- Digital Gift Cards Digital gift cards sold through the SwipeIt platform, redeemable at Positive Pie restaurant locations. Available across all four Vermont restaurants.
- Online Ordering and Delivery Online ordering platform via ToastTab enabling customers to place take-out, delivery, and dine-in orders from each of the four Positive Pie locations.
Companies that use Positive Pie
Customer profileSegments1 record
Ideal customer profiles2 records
Positive Pie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Positive Pie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ToastTabcoreOnline ordering platform used by all four Positive Pie locations. Customers can place orders for dine-in, take-out, and delivery through ToastTab.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Positive Pie competitors and assessment
Company assessmentOthers
- Toast (ToastTab): Restaurant POS and online-ordering platform powering Positive Pie's digital ordering across all four locations. Enabling technology partner rather than competitor.
Broad incumbents
- Bertucci's: Casual-dining Italian chain specializing in brick-oven pizza, pasta, and full bar service. Mirrors Positive Pie's hybrid Italian pizza/full-menu casual model at a larger multi-state scale.
- Domino's Pizza: Largest pizza chain globally with delivery and carryout focus. While QSR rather than full-bar casual, it competes in the Vermont market on price, speed, and delivery convenience.
- California Pizza Kitchen: Casual-dining pizza chain with full bar and broad menu spanning pasta, salads, and appetizers — directly comparable to Positive Pie's broader menu and dine-in experience, though at national scale.
Regional players
- American Flatbread: Vermont-based wood-fired pizza brand with a sustainability ethos. Operates in the same Vermont/New England market as Positive Pie with similar farm-to-table and craft positioning.
- Pizzeria Verita: Wood-fired Neapolitan pizzeria with full bar operating in northern New England. Direct menu and concept overlap with Positive Pie's Italian-rooted pizza-plus-cocktails positioning.
- Piecemeal Pizzeria: Independent Vermont pizzeria operating in similar markets. Closely comparable independent regional pizza operator in the same geography as Positive Pie.
Direct peers
- &pizza: Fast-casual pizza concept with craft beer/cocktail programs and contemporary restaurant design. Closely mirrors Positive Pie's positioning of premium pizza plus a curated beverage experience.
- Blaze Pizza: Fast-casual artisanal pizza chain operating across the U.S. Competes head-to-head with Positive Pie in the premium, fast-fired pizza niche for contemporary casual diners.
- MOD Pizza: Fast-casual build-your-own pizza chain with dine-in, takeout, and delivery. Direct competitor in the premium casual pizza category that Positive Pie pioneered at a regional level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Positive Pie social profiles
Digital presencePositive Pie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Pie leadership team
Management profileNumber of profiles
Positive Pie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Pie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Pie
What does Positive Pie do?
Positive Pie is a Vermont-based pizzeria chain operating four dine-in restaurants (Montpelier, Hardwick, Plainfield, Woodstock) serving NY-style hand-tossed pizza, sandwiches, salads, pasta, appetizers, and craft cocktails. The company offers take-out and delivery service through the ToastTab online ordering platform, plus catering services for events within restaurant radius. The business has operated since 1999 under the legal entity Positive Pizza Inc.
Is Positive Pie a public or private company?
Positive Pie is a private company. It is classified as unknown and is currently operating.
When was Positive Pie founded?
Positive Pie was founded in 1999. It employs 11 to 50 people.
Where is Positive Pie based?
Positive Pie is headquartered in Montpelier, VT, United States, in the North America region.
How does Positive Pie make money?
Two revenue lines are on record. Restaurant Operations are the primary driver. The others are catering Services.
Who are Positive Pie's main competitors?
Toast (ToastTab) is listed as an others. Broad incumbents are Bertucci's, Domino's Pizza and California Pizza Kitchen. Regional players are American Flatbread, Pizzeria Verita and Piecemeal Pizzeria. Direct peers are &pizza, Blaze Pizza and MOD Pizza.
Does Positive Pie have an API?
No public API is recorded for Positive Pie.
What industry is Positive Pie in?
Positive Pie's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 72251 and its SIC code is 5812.