POTTER CONSTRUCTION

What POTTER CONSTRUCTION does

Potter Construction, Inc. is a privately held, founder-owned residential remodeling company founded in 1979 and headquartered at 5639 California Ave SW in West Seattle, Washington. The firm operates as a full-service design/build remodeler serving homeowners across the greater Seattle metropolitan area, including the Eastside (Bellevue, Mercer Island) and surrounding communities such as Burien, Ballard, Queen Anne, Normandy Park, Greenwood, and Issaquah. Core service lines include kitchen remodeling, bathroom remodeling, basement conversions, and whole-house renovations, supplemented by room additions, second-story additions, home office builds, and energy-efficient green remodels. The company employs approximately 10-11 professionals (within the 11-50 employee range), including four Lead Carpenters, an Operations Manager, a Production Manager, a Project Manager, a Full Charge Bookkeeper, and owner Gary Potter (CGR).

The company's core technology is its integrated design/build methodology combined with 3D visualization software that renders side, ceiling, and traffic-flow views of proposed remodels and enables virtual tours for clients before construction begins. The firm holds Certified Kitchen Designer (CKD) and Graduate Remodeler (CGR) credentials in-house, and assigns a single experienced project leader to each job from consultation through completion. Revenue is generated entirely through project-based, quote-based engagements with no disclosed pricing tiers or recurring contracts; customers are exclusively residential homeowners acquired through direct sales, Houzz, social channels, home show booths (Northwest Remodeling Expo, Seattle Home & Garden Show), email newsletters, and word-of-mouth referrals.

The business is supported by long-tenured industry partnerships with Houzz, GuildQuality, the National Kitchen & Bath Association (NKBA) Puget Sound Chapter, the Master Builders Association of King and Snohomish Counties, the West Seattle Chamber of Commerce, and the Better Business Bureau, plus community affiliations with the West Seattle YMCA (board service by Gary Potter), Rotary of West Seattle, and the Rampathon accessibility-ramp program. Potter Construction has accumulated 17 Best of Houzz awards, multiple GuildQuality Master Awards, Chrysalis and Rex Awards, an NKBA First Place design award, and Professional Remodeler Market Leader recognition across multiple years. Revenue is not publicly disclosed and the company is not backed by venture capital or private equity.

Name

POTTER CONSTRUCTION

Legal name

Potter Construction, Inc

Website

https://potterconstruction.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Potter Construction is a privately held, founder-owned residential design/build remodeling company founded in 1979 in West Seattle, serving homeowners across the greater Seattle metro with kitchen, bathroom, basement, and whole-house renovation services delivered under a single project leader.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)

Keywords

• Residential remodeling services
• Design-build construction
• Home renovation contractor
• Kitchen and bathroom remodeling
• Basement finishing services

Headquarters

HQ city

Willits, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Home Remodeling Services: Project-based revenue from design/build remodeling services including kitchens, bathrooms, basements, and whole-house renovations. Pricing is quote-based and project-specific, determined after consultation and design planning.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Potter Construction is a full-service design/build residential remodeling company serving the greater Seattle area since 1979. It delivers integrated design, permitting, and construction services for existing homes, including kitchen, bathroom, basement, and whole-house renovations, with one project leader overseeing each job from initial consultation through completion. A distinguishing feature is the use of 3D visualization software that allows clients to take virtual tours of proposed designs before construction begins.

Product overview

Potter Construction is a full-service design/build remodeling company serving the greater Seattle area since 1979. The company offers a unified remodeling service that encompasses design, permits, and construction under one roof. The core offering centers on their integrated Design/Build process, with specialized services including Kitchen Remodeling, Bathroom Remodeling, Basement Remodeling, and general Home Remodeling. A distinguishing feature of their service is the use of 3D visualization software that allows clients to take virtual tours of their proposed designs before construction begins. One experienced project leader oversees each project from start to finish, providing continuity and accountability throughout the remodeling process.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Award-winning service recognized 17+ times by Houzz for customer satisfaction
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• GuildQualitycoreStrategic or Co-development PartnerGuildQuality provides customer satisfaction surveying and award programs. Potter Construction has received multiple Guild Quality Master Awards for Customer Service (2009, 2011, 2012, 2013, 2015, 2016, 2023), demonstrating commitment to customer feedback and service excellence.
• Better Business Bureau (BBB)minorOthersBBB accreditation provides consumer trust and business credibility. Displayed as a trusted partner badge on the website.
• Master Builders Association of King and Snohomish CountiescoreOthersProfessional industry association membership providing networking, education, and industry standards. Potter Construction has won awards through this association.
• West Seattle Chamber of CommercecoreOthersLocal chamber of commerce membership supporting West Seattle business community. Displayed as trusted partner badge.
• HouzzcoreGTM or Marketing PartnerPremier platform for home remodeling professionals. Potter Construction maintains an active professional profile with 17+ Best of Houzz awards for Customer Service and Design. Platform used for portfolio展示, customer reviews, and lead generation.
• Built GreenminorOthersEnvironmentally friendly building program certification. Displayed as trusted partner badge, indicating commitment to sustainable building practices.
• National Kitchen & Bath Association (NKBA) Puget Sound ChaptercoreOthersProfessional industry association for kitchen and bath professionals. Potter Construction has won NKBA design awards and employs Certified Kitchen Designers (CKD).
• RampathonminorStrategic or Co-development PartnerCommunity service program that builds wheelchair ramps for those in need. Potter Construction participated in 2021 Rampathon event in Burien, building an access ramp for Edward's home as part of King County program.
• Rotary of West SeattleminorStrategic or Co-development PartnerLocal Rotary club focused on community service and networking. Listed as community service involvement.
• West Seattle Fauntleroy YMCAminorStrategic or Co-development PartnerLocal YMCA board involvement. Gary Potter serves on the board of directors, demonstrating community commitment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bath Fitter: Large franchised acrylic bath and shower renovation brand. Overlaps with Potter's bath remodel line but operates a standardized, single-trade model versus Potter's integrated design/build.
• Re-Bath: National bathroom-remodeling franchise with significant scale and brand spend. Competes on the bath segment of Potter's offering but does not provide the full design/build remodel Potter delivers.
• Kitchen Tune-Up: National kitchen-remodeling franchise offering cabinet refacing and kitchen updates. Adjacent competitor in the kitchen segment, but a narrower scope than Potter's full remodel services.

Direct peers

• Sea Pointe Construction: Irvine, California design/build home remodeling company offering kitchens, baths, and whole-home renovations. Comparable design/build residential model and customer profile, though operating in a different regional market.
• Neil Kelly Company: Long-established Portland residential design/remodel firm with kitchens, baths, and additions; similar full-service design/build positioning and Pacific Northwest homeowner base, with a larger operational footprint.
• CRD Design Build: Seattle-area residential design/build remodeler serving homeowners with kitchens, baths, and whole-home renovations. Closest functional peer given shared geography, design/build model, and customer profile.

Others

• Houzz Pro: Platform that connects remodelers like Potter with homeowners and provides the awards program that has rewarded Potter 17+ times. Ecosystem enabler rather than direct competitor, but a key channel partner.

Regional players

• Lamont Bros Design + Build: Portland-based design/build remodeling firm serving the Pacific Northwest with kitchens, bathrooms, basements, and whole-home remodels. Comparable business model and customer segment to Potter, but operating in Oregon rather than Washington.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/potterconstruction
• LinkedInlinkedin.com/company/potter-construction
• Instagraminstagram.com/potterconstruction

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POTTER CONSTRUCTION