Power Equipment Pty Ltd (Australia)

What Power Equipment Pty Ltd (Australia) does

Power Equipment Pty Ltd is an Australian proprietary limited company headquartered in Lynbrook, Victoria, founded in 1990, operating as a distributor of marine and industrial diesel engines, electric marine propulsion, marine and industrial generators, industrial pumps, marine accessories, and vessel control systems across Australia, New Zealand, and the South Pacific. The company is the exclusive distributor for Yanmar marine products in Australia and New Zealand and distribute brands including John Deere, Cox Marine, OXE Diesel, ePropulsion, Smartgyro, Mase Generators, Torqeedo, Tohatsu, Neander Marine, Amaroq, CRX, and PSS/Gori/Hundested accessories. It also owns the Eniquest generator brand (Stockman, Ranger, Husky, and Cruise ranges), which is manufactured in Queensland using locally sourced components.

The company's product portfolio spans from 2HP electric outboards to 300hp V8 diesel outboards, generators from 2.0kVA portable units to 160kVA commercial marine generators, and pumps with 50–100mm bore sizes. Technical offerings include Yanmar's third-generation VC30 and JC30(Z) vessel control systems with NMEA2000 output and integration with Garmin, Raymarine, Furuno, and Simrad autopilots, plus VETUS BOWPRO and Sleipner eVision thruster compatibility. Multiple distributed products carry EPA Tier 3, RCD II, IMO II, BSO-II, EMC, SOLAS, and CCS certifications. The company operates a dedicated subsidiary, PE Outboards Pty Ltd, for Cox Marine and OXE Diesel outboard distribution.

Power Equipment operates a pure channel-partner business model, generating revenue through hardware sales via its authorized dealer network. Pricing is quote-based and not publicly disclosed. The company markets through its own Power News magazine, Power Profiles case studies, social media (Instagram, Facebook, LinkedIn), and event participation including the Sanctuary Cove International Boat Show. Customer segments span marine/recreational boating, industrial/agricultural (pumping, irrigation, remote power), and government/military applications, with full aftermarket spare parts supply across all distributed product lines.

Name

Power Equipment Pty Ltd (Australia)

Legal name

Power Equipment Pty Ltd

Website

https://powerequipment.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Equipment Pty Ltd is an Australian distributor of marine and industrial diesel engines, generators, pumps, and vessel control systems, holding exclusive ANZ rights for Yanmar marine products and distributing 12+ global brands across Australia, New Zealand, and the South Pacific via an authorized dealer network.

Ownership category

akta.pro rank

Product category

Marine and Industrial Diesel Engine Distribution

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Pump and Compressor Manufacturing (33391), Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Engines & Turbines (3510), Motors & Generators (3621), Wholesale-Industrial Machinery & Equipment (5084), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI)

akta.pro secondary industries

Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH), Propellers & Waterjets (IMAJAHAE), Powertrain, PTO & Implement Systems (Engines, Transmissions, Hydraulics, PTO Drives) (AFAAAAAF)

Keywords

• Marine diesel engines
• Diesel outboard engines
• Marine power generation
• Industrial diesel generators
• Marine gyro stabilizers

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Diesel Engine Sales: Power Equipment generates revenue through the sale of marine and industrial diesel engines including Yanmar, John Deere, COE Marine, OXE Diesel, and Neander Marine products through its authorized dealer network across Australia, New Zealand, and the South Pacific.
2. Generator Sales: Sale of marine generators (Mase, Eniquest Cruise series) and industrial diesel generators (Yanmar YH series, Stockman, Ranger, Husky) through the dealer network. Products range from 2.0 kVA portable units to 160 kVA commercial marine generators.
3. Industrial Pump Sales: Sale of Yanmar YDP series industrial pumps including fresh water, semi-trash, and trash pumps with diesel engines ranging from 50mm to 100mm bore sizes.
4. Spare Parts: Aftermarket spare parts supply for all distributed product lines, supported by complete stock holdings for Eniquest generator range maintenance.
5. Marine Accessories: Sale of marine accessories including Smartgyro gyro stabilizers, PSS shaft seals, Gori propellers, Hundested propellers, Yanmar VC20/JC20 vessel control systems, and marine drives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Power Equipment Pty Ltd is an Australian distributor of marine and industrial diesel engines, electric marine engines, marine and industrial generators, industrial pumps, marine accessories (gyro stabilizers, shaft seals, propellers), and vessel control systems. The company is the exclusive Yanmar marine distributor for Australia and New Zealand and also distributes John Deere, COX Marine, OXE Diesel, Smartgyro, ePropulsion, Mase Generators, and the Australian-made Eniquest generator brand. It sells exclusively through an authorized dealer network covering Australia, New Zealand, and the South Pacific.

Product overview

Power Equipment Pty Ltd is an Australian marine and industrial diesel engine distributor representing world-class brands for on-water and on-land applications. The company distributes a comprehensive portfolio of products across marine engines (diesel and electric), marine generators, industrial diesel engines, industrial generators, industrial pumps, marine accessories, and stabilization systems. Core brands include Yanmar, John Deere, COX Marine, OXE Diesel, Smartgyro, ePropulsion, Mase Generators, and Eniquest (Australian-made generators). The product portfolio includes the COX 300 V8 diesel outboard (300hp), Yanmar JH-CR marine engines, OXE high-performance diesel outboards, Smartgyro gyro stabilizers, Mariner marine generators (6.1kW to 160kVA), and Eniquest industrial generators (Stockman, Ranger, and Husky ranges from 2.0kVA to 85kVA). The company also distributes YDP industrial pumps, Yanmar vessel control systems (VC20, VC30, JC20, JC30/Z), and marine accessories including PSS shaft seals and propellers. Power Equipment serves as exclusive distributor of Yanmar marine products in Australia and New Zealand, with products distributed through a national dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Eniquest: Australian-made diesel generators manufactured in Queensland, including Ranger, Stockman, and Husky generator ranges
• Stockman
• Ranger
• Husky

Products and services

• COX 300 V8 Diesel Outboard High-powered 300hp diesel outboard propulsion system with twin-turbo V8 engine, vertical crankshaft design, electronic controls compatible with Optimus Steering and NMEA2000, and EPA Tier 3, RCD II, IMO II, and BSO-II certifications. Distributed by PE Outboards Pty Ltd throughout Australia and the South Pacific.
• OXE Diesel Outboards World's first high-performance diesel outboard engine range, up to 300HP per engine, designed for demanding commercial users including search and rescue, oil and gas, marine eco-tourism, tender boats, and harbour/survey vessels. IMO, RCD, EPA, and CCS certified. Distributed by PE Outboards Pty Ltd in Australia and the South Pacific.
• Yanmar 4JH45 Marine Engine JH-CR Series sailboat propulsion engine with 45mhp power output, common-rail fuel injection, 2.19L displacement, 4 cylinders, and RCD 2, EPA Tier 3, EPA Tier 3C, BSO II, EMC, and SOLAS certifications.
• Yanmar Marine Engines Full range of Yanmar marine diesel engines including JH-CR, 4LV, 8LV, 6LY-CR, 6LF, and 6LT series engines for sailboats, powerboats, and light commercial applications, distributed exclusively by Power Equipment in Australia and New Zealand.
• John Deere Marine Engines John Deere marine diesel engines and power systems distributed in Australia for marine applications, including powerplants for the Cruise 500-1000 marine generator range and select industrial generator models.
• Tohatsu Outboards Marine outboard engines including petrol outboards distributed under a new Australian and New Zealand distributor agreement with Power Equipment.
• ePropulsion Electric Marine Engines Electric marine propulsion systems for kayaks, small boats, and marine vessels, distributed in Australia by Power Equipment.
• Dtorque Diesel Outboards (Neander Marine) Dtorque diesel outboard engines from Neander Marine for marine applications, distributed in Australia by Power Equipment.
• Smartgyro Marine Gyro Stabilizers Gyro stabilizer systems offering six vessel stabilizer models suitable for vessels from 13 to 29 metres. Flywheel operates within a vacuum enclosure for reduced drag and lower power consumption, virtually eliminating boat roll in any sea conditions. Strategic partnership with Yanmar.
• Mase Mariner Marine Generators Complete range of marine generators from 6.1kW to 160kVA, powered by Yanmar, John Deere, and Kubota engines, available in open and silenced configurations for pleasure and commercial vessels. Manufactured by Mase Generators in Italy and Europe.
• Eniquest Cruise AC Marine Generators Marine generators designed and built in Queensland with components pre-treated for salt air environments, featuring MeccAlte alternators and Yanmar or John Deere engines. Available in 3-phase configurations from 13kVA to 100kVA.
• Eniquest Stockman Diesel Generators Australian-made diesel generators manufactured and hand-built in Queensland using locally sourced components, developed for the agricultural sector including pumping, pivot irrigation, and support power. Powered by Yanmar and John Deere engines with 2 year/2,000 hour warranty, 93% efficient alternator, and proprietary PM303 controller. Range from 7kVA to 85kVA.
• Eniquest Ranger Diesel Generators Australian-made portable diesel generators designed for portable power, pumping, and reliable backup for commercial and domestic solar applications. Feature Yanmar industrial engines with high fuel economy, 300% motor starting capability, and proprietary PM330 controller with 2-wire auto start. Range from 7kVA to 13kVA.
• Eniquest Husky Diesel Generators Semi-enclosed rugged diesel generators powered by Yanmar TF range engines, designed for agricultural pumping, irrigation, and reliable support power with high ambient temperature rating to +50°C. Range from 3.0kVA to 5.0kVA.
• Yanmar YH Series Diesel Generators Three-phase diesel generators delivering premium quality power generation from 6.1kVA through 45kVA, engineered for stand-by or prime power for industrial and construction sites. Available as silent type or open type.
• Yanmar YDG Series Diesel Generators Compact silent diesel generators with direct-injection air-cooled engines offering strong fuel savings, combining the portability of petrol generators with diesel economy. Range from 2.0kVA to 5.5kVA.
• YDP Industrial Diesel Pumps Diesel pump series with bore sizes from 50mm to 100mm (2" to 4") covering fresh water, semi-trash, and trash models. Features Yanmar L Series air-cooled diesel engines with fuel efficiency up to 4x longer than petrol pumps. Includes YDP20N/30N/40N (fresh water), YDP20STN/30STN/40STN (semi-trash), and YDP20TN/30TN/40TN (trash) models.
• Yanmar VC30 Vessel Control System Third-generation vessel control system with 4.3" optically bonded sunlight-readable display (1000 cd), consolidated ECU architecture, NMEA2000 output, and streamlined installation. Compatible with Yanmar common-rail marine diesel engines across sailboat, powerboat, and light commercial applications.
• Yanmar JC30/Z Joystick Control System Joystick control systems for marine vessels. JC30 compatible with shaft-driven installations and VETUS BOWPRO and Sleipner eVision thrusters. JC30Z specifically for twin or triple sterndrive (ZT370 with E-Shift) installations. Features autopilot integration with Garmin, Raymarine, Furuno, and Simrad systems.
• Yanmar VC20 Vessel Control System Second-generation vessel control system with J1939-based CAN bus architecture, simplified electrical management, and NMEA2000/J1939 gauge output connections. Controls all Yanmar electronically managed engines and transmissions.
• Yanmar JC20 Inboard Joystick Control Joystick control system for twin shaft drive powerboat applications compatible with Yanmar 4JH-CR, 4LV-CR, 8LV-CR, and 6LY-CR engine models, with bow thruster integration (VETUS BOW PRO compatible). Designed for easy docking in tight waterways or marinas.
• PSS Shaft Seals Premium shaft seal products for marine applications preventing water ingress, distributed by Power Equipment as part of the marine accessories range.
• Gori Propellers Marine propellers distributed by Power Equipment for marine propulsion applications.
• Hundested Propellers Marine propellers for commercial and recreational vessels, distributed by Power Equipment as part of the marine accessories range.
• Genuine Spare Parts Genuine spare parts for all distributed product lines including Yanmar, John Deere, and other brands, supported by complete stock holdings for Eniquest generator range maintenance.
• Amaroq Diesel Engines Diesel engines for industrial applications distributed in Australia under the Amaroq brand.
• CRX Engines Industrial diesel engines distributed by Power Equipment for marine and industrial applications under the CRX brand.

Quantifiable outcome

• Cox 300 V8 delivers at least 30% better fuel efficiency compared to equivalent gasoline outboards (72L/hour vs 98L/hour at 300HP)
• +7 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• TohatsucoreChannel Partner/ Reseller/ Distributor · 1 January 2026New Australian and New Zealand distributor agreement announced for Tohatsu outboard engines in 2026, expanding the product portfolio.
• YanmarcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Yanmar marine products in Australia and New Zealand. Distributes full range of Yanmar marine engines, industrial engines, diesel generators, and marine generators. Power Equipment offers Yanmar products including the JH-CR sail drive series, 4LV, 8LV common-rail diesels, and industrial engines.
• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for John Deere marine diesel engines and power systems in Australia. John Deere engines power the Cruise 500-1000 marine generator range and select industrial generator models including Stockman 850.
• EniquestcoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Eniquest generator products including the Stockman (agricultural), Ranger (portable), Husky (compact), and Cruise (marine) diesel generator ranges. Eniquest manufactures generators in Queensland using locally sourced components.
• Mase GeneratorscoreChannel Partner/ Reseller/ DistributorAustralian distributor for Mase Generators' Mariner series marine generators, manufactured in Italy and Europe since 1970. Products range from 5kW to 160kVA for pleasure and commercial marine applications.
• COE Marine (Cox Marine)flagshipChannel Partner/ Reseller/ DistributorAustralian and South Pacific distributor for Cox Marine's 300hp V8 diesel outboard. Cox Marine is a pioneering force in maritime diesel outboard technology. Distributed through related entity PE Outboards Pty Ltd.
• OXE MarineflagshipChannel Partner/ Reseller/ DistributorAustralian and South Pacific distributor for OXE Diesel outboard engines, the world's first high-performance diesel outboard for commercial and demanding users. Distributed through related entity PE Outboards Pty Ltd.
• SmartgyroflagshipChannel Partner/ Reseller/ DistributorOfficial Australian distributor for Smartgyro gyro stabilizers. Smartgyro offers six vessel stabilizer models suitable for vessels from 13 to 29 metres. The company has a strategic partnership with Yanmar and focuses on research and development.
• ePropulsioncoreChannel Partner/ Reseller/ DistributorAustralian distributor for ePropulsion electric marine engines, providing electric propulsion options for kayaks, small boats, and marine vessels.
• Neander Marine (Dtorque)coreChannel Partner/ Reseller/ DistributorAustralian distributor for Neander Marine's Dtorque diesel outboard engines.
• AmaroqcoreChannel Partner/ Reseller/ DistributorAustralian distributor for Amaroq diesel engines.
• TorqeedocoreChannel Partner/ Reseller/ DistributorAustralian distributor for Torqeedo electric marine propulsion systems.
• ProteumcoreChannel Partner/ Reseller/ DistributorUK distributor for OXE Marine diesel outboards. Proteum supports OXE's growth in the UK offshore wind market with over six vessels now powered by OXE engines.
• North StarcoreChannel Partner/ Reseller/ DistributorOffshore wind service vessel operator in the UK that has partnered with OXE Marine and Proteum. Six vessels now powered by OXE diesel outboards demonstrating real-world impact in offshore wind operations.
• PE Outboards Pty LtdcoreChannel Partner/ Reseller/ DistributorRelated entity that distributes Cox Marine and OXE Diesel outboard engines throughout Australia and the South Pacific. Operates alongside Power Equipment's marine engine distribution business.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cummins: Cummins is a global manufacturer of marine diesel engines, Onan marine generators, and industrial power systems with both direct sales and distributor channels. It overlaps with Power Equipment's John Deere-driven marine generator and industrial power offerings at a much larger scale.
• Caterpillar Marine: Caterpillar Marine offers marine diesel engines and marine generator sets through a global dealer network serving commercial vessels, offshore, and yacht segments. It competes with Power Equipment's marine and industrial diesel offerings, particularly at higher horsepower ranges.
• Volvo Penta: Volvo Penta manufactures marine diesel engines, sterndrives, and complete propulsion packages sold via global dealer networks. It competes with Power Equipment's Yanmar marine diesel portfolio in sailboat and powerboat engine categories, but at significantly larger scale.
• Mercury Marine: Mercury Marine manufactures outboard motors (predominantly petrol) and sterndrive propulsion sold through a global dealer network. It is comparable to Power Equipment's outboard portfolio (Cox, OXE, Tohatsu) in channel model and customer base, though its technology focus is petrol rather than diesel.
• Yamaha Motor: Yamaha Motor manufactures marine outboard engines and WaveRunners sold through a global dealer network. It overlaps with Power Equipment's outboard product portfolio (Cox, OXE, Tohatsu, Neander) in the same recreational and commercial boating segments.

Direct peers

• Northern Lights: Northern Lights manufactures marine generators and Lugger diesel engines for commercial and recreational vessels, sold through an authorized dealer network. The model closely mirrors Power Equipment's generator and marine engine distribution approach with emphasis on commercial-grade reliability.
• Kohler Marine: Kohler Marine produces marine generators and power systems for recreational and light commercial vessels, distributed via authorized dealers. It competes directly with Power Equipment's Mase, Yanmar, and Eniquest generator lines in the under-160 kVA marine segment.
• Westerbeke: Westerbeke manufactures marine diesel generators and distributes them through a dealer network in North America and internationally. Like Power Equipment, Westerbeke supplies on-board power for recreational and commercial vessels and competes head-to-head in the marine generator category.
• Fischer Panda: Fischer Panda produces marine generators and integrated power systems for yachts and commercial vessels, distributed globally through a dealer network. It directly overlaps with Power Equipment's Mase, Yanmar, and Eniquest marine generator lines in the same vessel categories and customer base.

Emerging players

• Torqeedo: Torqeedo manufactures electric marine propulsion systems for boats up to medium sizes and is distributed through authorized dealers globally. Power Equipment distributes Torqeedo products in Australia, making Torqeedo both a partner and an emerging competitor in the electric propulsion category where Power Equipment also carries ePropulsion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PowerEquipmentPtyLtd
• LinkedInlinkedin.com/company/power-equipment-pty-ltd-australia-
• Instagraminstagram.com/powerequipment

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Equipment Pty Ltd (Australia)