What PozitifİK does

PozitifİK Ölçme, Değerlendirme ve Araştırma Hizmetleri is a Turkish private company specializing in human resources measurement, evaluation, and research services, headquartered in the 4.Levent district of Istanbul. The company sells to corporate clients, HR consulting firms, and academic institutions a comprehensive catalog of psychometrically validated assessment instruments — including personality and attitude inventories, aptitude tests (verbal, numerical, abstract, mechanical, manual dexterity), knowledge tests (Turkish, English, banking, accounting, retail, C#), and pre-configured position-based test packages for both white-collar and blue-collar roles — alongside services such as employee satisfaction and engagement surveys, 360-degree performance evaluations, assessment center implementations, and consulting engagements covering competency modeling, job analysis, recruitment system design, performance management, and incentive system setup. Its underlying technology is the PİK Online web-based SaaS platform, which integrates online exam administration, 360-degree evaluations, satisfaction surveys, assessment center reporting, and suggestion systems into a unified online system, with subscription rental offered on annual, monthly, or per-application terms and no setup or operational cost passed to the customer. The business operates a sales-led go-to-market with direct enterprise sales supplemented by an HR consulting firm reseller channel, content marketing through the Pozitif Bülten newsletter, and a LinkedIn presence; revenue is generated from both recurring SaaS subscriptions and project-based professional services. Notable customers span automotive (Renault, Hyundai, BMC), banking/finance (Türkiye Finans, Albaraka Türk), retail/fashion (Media Markt, Koton, Penti), food service (Burger King, Sbarro, Arby's, Sütaş), telecom (Turkcell), energy (CLK Akdeniz), government (İBB, İETT), manufacturing (Borçelik, Borusan), mining (Çayeli Bakır İşletmeleri), and technology (SAS), demonstrating broad enterprise reach across the Turkish market despite a staff of only 6.

Name

PozitifİK

Legal name

PozitifİK Ölçme, Değerlendirme ve Araştırma Hizmetleri

Website

https://pozitifik.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PozitifİK is a Turkish HR measurement, evaluation, and research services firm that sells psychometrically validated assessment tools, employee surveys, 360-degree evaluations, and HR consulting services through its PİK Online SaaS platform to corporate enterprises, HR consulting firms, and academic institutions in Turkey.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PİK Online SaaS Subscription: SaaS (Software as a Service) model with annual, monthly, or per-application rental options. The platform can be leased for managing online exams, surveys, and assessments.
2. Professional HR Consulting Services: Custom HR consulting services including job analysis, recruitment system building, competency modeling, performance evaluation systems, and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PozitifİK provides HR measurement, evaluation, and research services for corporate clients through psychometric assessment tools (personality inventories, aptitude tests, knowledge tests, position-based test packages) delivered via its proprietary PİK Online SaaS platform. The company additionally offers custom HR consulting engagements including job analysis, competency modeling, recruitment system setup, performance management system design, and training programs, as well as employee satisfaction surveys and 360-degree performance evaluations.

Product overview

PozitifİK operates as a comprehensive HR measurement, evaluation, and research services company offering an integrated ecosystem of psychometric assessment tools and consulting services. The core platform, PİK Online, serves as the central SaaS-based system for administering all assessment and evaluation tools. The product portfolio includes two main categories: (1) Assessment tools encompassing personality and attitude inventories (Kişilik ve Tutum Envanterleri), aptitude tests (Yetenek Testleri), knowledge tests (Bilgi Testleri), and position-based test packages (Pozisyon Bazlı Test Paketleri), and (2) Research and evaluation services including employee satisfaction surveys (Çalışan Memnuniyeti Anketi), customer satisfaction research (Müşteri Memnuniyeti Araştırması), 360-degree performance evaluation (360 Derece Performans Değerlendirme), and assessment center applications (Değerlendirme Merkezi Uygulamaları). The company also provides training programs (Yönetici Akademisi, Mentorlük Eğitimi, Soru Hazırlama Eğitimi) and organizational consulting services (job analysis, competency modeling, recruitment system setup, performance management, incentive systems). All instruments feature Turkish norm studies, online administration capability, immediate reporting, and custom position profile generation.

Differentiator

Problem solved

Functional benefit

Products and services

• PİK Online Platform A web-based SaaS HR assessment and evaluation platform that integrates online exam administration, 360-degree performance evaluations, employee satisfaction surveys, assessment center reporting, and suggestion systems into a unified online system. Available via annual, monthly, or per-application rental.
• Personality and Attitude Inventories (Kişilik ve Tutum Envanterleri) Psychometrically validated personality and attitude assessment instruments with Turkish norm studies, online administration, and immediate reporting for evaluating work-related personality traits such as management skills, learning styles, motivation sources, stress tolerance, and self-control.
• Aptitude Tests (Yetenek Testleri) Suite of aptitude assessments measuring cognitive abilities including general aptitude, verbal and numerical analysis, critical thinking, abstract intelligence, arithmetic, verbal and numerical attention, visual attention, mechanical ability, manual dexterity, and data evaluation skills.
• Knowledge Tests (Bilgi Testleri) Suite of knowledge assessments covering Turkish language proficiency, English, banking and finance, accounting and financial analysis, computer fundamentals, retail knowledge, and C# programming for evaluating domain-specific expertise.
• Position-Based Test Packages (Pozisyon Bazlı Test Paketleri) Custom test packages designed based on detailed position analysis, including white collar packages (banking inspection, teller/collections, MT/trainee, accounting/finance, retail, call center, marketing/sales, executive, executive assistant) and blue collar packages (security, service/installation, standard work, technical work, manual dexterity work).
• Assessment Center Applications (Değerlendirme Merkezi Uygulamaları) Comprehensive assessment center implementations evaluating candidates through in-tray exercises, group discussions, presentations, role-playing, and case studies for selection and development purposes.
• Employee Satisfaction and Engagement Survey (Çalışan Memnuniyeti ve Bağlılığı Anketi) Custom-designed survey measuring 16 different satisfaction and engagement dimensions, available in basic (100 employees, 6 dimensions), advanced (1000 employees, 10 dimensions), and custom configurations, including statistical analyses such as importance-satisfaction and engagement-satisfaction distribution analysis.
• Internal Customer Satisfaction Research (İç Müşteri Memnuniyeti Araştırması) Research examining internal business processes and inter-departmental working relationships to identify bottlenecks and intervention areas, with custom survey design, rapid online implementation, detailed reporting, and comparative period analysis.
• Customer Satisfaction Research (Müşteri Memnuniyeti Araştırması) Research enabling organizations to identify process failures and early intervention opportunities by examining departments as internal customers of each other, with custom survey design, rapid implementation, detailed reporting, and comparative analysis between intervention periods.
• 360-Degree Performance Evaluation and Feedback (360 Derece Performans Değerlendirme ve Geribildirim) Competency and target-based performance evaluation system customizable with position-specific competency sets, behavior indicators, and target-based numerical data, supporting 360, 180, and single-source evaluation methods with comparative reporting against industry and organizational benchmarks.
• Management Academy (Yönetici Akademisi) 16-week executive development program covering strategic communication management, strategic thinking and decision-making, basic coaching skills, effective negotiation management, effective feedback delivery, stress management, positive direction and persuasion, and motivation management.
• Mentoring Training (Mentorluk Eğitimi) Training program developing mentoring skills covering learning and teaching models, mentoring communication models, mentor roles and functions, mentoring approaches, and benefits for mentees and organizations, with maximum 10 participants and follow-up written feedback within 15 days.
• Question Preparation and Test Development Training (Soru Hazırlama ve Test Geliştirme Eğitimi) Two-day training program teaching skills to prepare discriminating questions in accordance with scientific norms and construct valid and reliable tests, covering question types, measurement scales, test types, and scientific analysis methods for test quality control.
• Competency Model Development (Yetkinlik Modeli Oluşturma) Custom consulting service for developing organizational competency models aligned with business strategy and job requirements.
• Job Analysis Studies (İş Analizi Çalışmaları) Consulting service analyzing job roles, responsibilities, and requirements to support HR processes including recruitment, performance management, and compensation design.
• Recruitment System Setup (İşe Alım Sistemi Kurma) Consulting service designing and implementing customized recruitment and selection systems for organizations.
• Performance Evaluation System Setup (Performans Değerlendirme Sistemi Kurma) Consulting service for designing and implementing organizational performance management and evaluation systems.
• Suggestion System Setup (Öneri Sistemi Kurma) Consulting service for establishing employee suggestion collection and management systems to improve organizational communication and innovation.
• Incentive System Setup (Prim Sistemi Kurma) Consulting service for designing and implementing performance-based incentive and bonus systems.
• Dealer/Store Development Project (Bayi/Mağaza Gelişim Projesi) Comprehensive development project for dealer and retail store networks covering employee satisfaction surveys, assessment center applications, test and inventory implementations, with outputs including dealer/store manager reports, sales manager and consultant reports, and improvement recommendations.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mercer Mettl: Global assessment SaaS platform offering psychometric tests, aptitude assessments, and survey-based HR measurement tools, combined with consulting and proctoring services. Closely matches PozitifİK's combined SaaS + assessment + consulting model, though operating at global rather than local norm scale.
• SHL: Long-standing psychometric assessment provider offering validated personality, ability, and situational judgment tests plus talent measurement consulting. Directly comparable to PozitifİK's psychometric product portfolio and HR consulting services, with PozitifİK's differentiating factor being Turkish norm studies.
• Thomas International: Provider of psychometric assessments (e.g., PPA, GIA, HPTI) for recruitment, development, and engagement, sold via subscription and through partner consultants. Highly comparable to PozitifİK's combination of validated personality/ability assessments, 360 feedback, and engagement survey offerings.
• TestGorilla: Cloud-native SaaS pre-employment assessment platform offering aptitude, personality, knowledge, and skills tests with subscription pricing. Comparable to PİK Online as a subscription-based assessment delivery platform, with broader content library but no equivalent local norm advantage.
• Hogan Assessments: Personality assessment suite (HPI, HDS, MVPI) widely used in selection, leadership development, and coaching. Directly comparable to PozitifİK's personality and attitude inventories in product category and use case, though Hogan operates globally with Western norms.
• eSkill: Subscription-based skills and aptitude assessment SaaS platform with role-based test packages for hiring and certification. Closely matches the position-based test package structure (white/blue collar) and SaaS rental pricing model PozitifİK uses.
• Criteriacorp (HireVue): Pre-employment assessment and interviewing SaaS platform, including aptitude, personality, and skills tests with subscription delivery. Comparable to PİK Online as a packaged, web-delivered assessment platform serving enterprise hiring workflows.

Broad incumbents

• Aon Assessment Solutions: Broader HR consulting and assessment practice within Aon, offering psychometric assessment, survey research, and talent measurement at scale. Overlaps with PozitifİK's research, survey, and assessment capabilities but embedded within Aon's wider HR/Risk portfolio rather than as a standalone niche.

Emerging players

• HackerRank: Cloud-native technical and skills assessment platform with subscription model and role-based test packages. Comparable to PozitifİK's knowledge tests and position-based packages, particularly the C# Software Expert Test, but at a much larger global scale.
• Vervoe: AI-driven skills assessment platform focused on job-simulation testing and automated ranking. Comparable as a modern SaaS assessment alternative, representing the AI/automation direction PozitifİK's PİK Online does not appear to disclose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pozitifik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PozitifİK