Practice Plus
Practice Plus is a New Zealand telehealth service providing same-day virtual clinician consultations via video or phone, established as a partnership of Primary Health Organisations to extend access to primary care.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Practice Plus does
Practice Plus is a New Zealand telehealth service that delivers same-day virtual clinician consultations via video or phone, available seven days a week including evenings, weekends, and public holidays. The platform was established as a partnership between Tū Ora Compass Health and Pinnacle Health Network — both Primary Health Organisations — and operates as an extension of patients' enrolled medical practices rather than a replacement, with consultation notes routed back to enrolled GPs for continuity of care. Core clinical capabilities include synchronous video/phone consultations with registered GPs, urgent care specialists, and nurse practitioners, electronic prescribing via the NZ ePrescription Service, medical and off-work certificate issuance, test ordering and results management, and on-demand phone interpreter access in 125+ languages through Connecting Now.
The underlying technology is a web-based booking and consultation platform accessible at m.practiceplus.nz without requiring an app download. It integrates with HealthOne (the South Island secure electronic record system) for access to patient test results, allergies, medications, and clinician summaries, and connects to Health New Zealand for NHI number assignment, eligibility determination, and service payment purposes. AI-assisted note-taking tools transcribe and summarize consultation dialogue into structured notes; the company explicitly states these tools do not make clinical decisions and patients may opt out. Stripe handles prepayment, with refunds for cancellations up to six hours before appointment.
Revenue is generated through per-consultation unit pricing with tiers segmented by patient age, Community Services Card (CSC) holder status, and time of service (standard vs. after-hours/public holidays). Standard adult consultations are priced at $82 NZD; under-14 CSC holders are fully subsidized at $0; international visitors are charged $150. Double consultations for more complex needs are available at higher rates. Distribution combines a direct-to-consumer self-service motion with a referral channel through five named PHO partners and a rural-focused partnership with Ka Ora Telecare. The company holds 10 employees, is registered as a limited partnership in New Zealand, and is privately held with no disclosed venture or private equity shareholders.
Practice Plus firmographics
Firmographics- Name
- Practice Plus
- Legal name
- Practice Plus Limited Partnership
- Website
- https://practiceplus.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Practice Plus is a New Zealand telehealth service providing same-day virtual clinician consultations via video or phone, established as a partnership of Primary Health Organisations to extend access to primary care.
- Ownership category
- akta.pro rank
Practice Plus industry classification
Industry- Product category
- Telehealth Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Urgent Care & On-Demand Virtual Visits (HLALAAAB), 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)
Keywords
Practice Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Virtual Consultation Fees: Practice Plus charges fees per consultation based on patient age, CSC holder status, and time of service. Standard appointments are 15 minutes. Double appointments are available for more complex consultations at higher rates. Pre-payment is required via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under 14 years old - Standard hours (8am-10pm weekdays/weekends) |
| Unit Pricing | Pay-as-you-go | Under 14 years old - Public Holidays/After hours (10pm-8am) |
| Unit Pricing | Pay-as-you-go | 14-17 years old - Standard hours |
| Unit Pricing | Pay-as-you-go | 14-17 years old - Public Holidays/After hours |
| Unit Pricing | Pay-as-you-go | Adults over 17 years - Standard hours |
| Unit Pricing | Pay-as-you-go | Adults over 17 years - Public Holidays/After hours |
| Unit Pricing | Pay-as-you-go | International patients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Practice Plus product offering
Product offeringCore offering
Practice Plus provides same-day virtual clinician consultations via video or phone in New Zealand, operating seven days a week from 8:30am including evenings, weekends, and public holidays. The service functions as an extension of patients' regular medical centres, with consultation notes shared back to enrolled GPs for continuity of care. Clinicians can issue e-prescriptions sent directly to the patient's preferred pharmacy, order tests, provide medical certificates, make referrals, and access shared health records via HealthOne.
Product overview
Practice Plus is a single, unified telehealth platform providing virtual clinician appointments in New Zealand. The core offering consists of same-day virtual GP consultations delivered via video or phone, available seven days a week including after-hours and public holidays. The service integrates prescription delivery through the NZ ePrescription Service, interpreter support via Connecting Now in over 125 languages, medical certificate issuance, and test ordering capabilities. Practice Plus functions as an extension of the patient's regular medical centre—patients remain enrolled with their own practice, and consultation notes are shared back to their enrolled clinician for continuity of care. The platform does not enrol patients and is designed for episodic and acute/semi-acute care needs rather than ongoing primary care.
Differentiator
Problem solved
Functional benefit
Products and services
- Practice Plus Virtual Clinician Service A telehealth platform providing virtual GP and clinician appointments via video or phone, typically same-day. The service operates 8:30am seven days a week, including evenings, weekends, and public holidays. It serves as an extension of the patient's regular medical centre rather than a replacement, with appointment notes shared back to the enrolled practice for continuity of care.
- Virtual GP Consultation Synchronous video or phone consultations with registered GPs, urgent care specialists, and nurse practitioners. Clinicians can access shared health records, lab results, and prescribing history depending on patient location. They can order tests, make referrals, issue medical certificates, and send prescriptions electronically to pharmacies.
- Prescription Delivery Service Prescriptions issued during consultations are sent electronically to the patient's preferred pharmacy via the NZ ePrescription Service. If the patient needs a prescription, it is emailed to their chosen pharmacy following the consultation.
- Interpreter Services On-demand phone interpreter access in over 125 languages and dialects, provided through partnership with Connecting Now. Clinicians arrange interpreters during consultations upon patient request. Costs are billed separately via invoice. Video bookings with an interpreter have a minimum charge of 30 minutes.
- Medical Certificate Issuance Clinicians can issue medical certificates and off-work certificates during consultations. Certificates are emailed directly to the patient following the online appointment.
- Test Ordering and Results Management Practice Plus clinicians can order laboratory tests and diagnostic investigations. Patients receive results regardless of outcome; normal results are communicated via SMS or email, while abnormal results trigger direct phone contact from the clinician for appropriate management.
Quantifiable outcome
- Consultation notes shared with enrolled GP for continuity of care
- +1 more outcomes
Companies that use Practice Plus
Customer profileSegments4 records
Ideal customer profiles5 records
Practice Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Practice Plus partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ka Ora Telecare for Rural CommunitiescorePartnership to provide telehealth services to rural communities in New Zealand. Ka Ora Telecare specifically focuses on rural patients who may have limited access to in-person GP services.
- TBI HealthminorPhysiotherapy and rehabilitation provider in New Zealand wide network. Referral pathway for patients requiring ongoing rehabilitation services after telehealth consultations.
- PathLabminorPathLab My Way Self Testing - partnership for laboratory testing services and self-testing options for patients.
- Burnett Foundation AotearoaminorPartnership with New Zealand's HIV prevention organisation for sexual health support and resources.
- Tū OracorePrimary Health Organisation that established Practice Plus along with Pinnacle Health Network. PHO partners direct patients to the service and receive consultation notes for continuity of care.
- Primary Health Care Ltd (PHCL)corePHO partner providing Find a GP directory and directing patients to Practice Plus for extended access to primary care services.
- THINK HauoraminorPHO partner with Find a General Practice directory, directing patients to Practice Plus services.
- Pegasus HealthcorePHO partner with health directory, facilitating patient referrals to Practice Plus telehealth services.
- WBOP PHOminorWestern Bay of Plenty PHO partner directing patients to Practice Plus. Western Bay of Plenty PHO patients aged under 14 can access fully funded consultations.
- StripecoreAuthorised payment vendor for processing appointment payments. Stripe is certified to the most stringent industry level of security and handles pre-payment for consultations.
- HealthOnecoreSouth island based secure electronic record system allowing Practice Plus clinicians to access patient test results, allergies, medications, clinician summaries and hospital information for informed care delivery.
- Health New ZealandcoreHealth New Zealand (formerly DHBs) for NHI number assignment, eligibility determination for publicly funded services, and service payment purposes. Practice Plus shares diagnosis codes with Health NZ for service evaluation and planning.
Recent moves6 records
Expansion highlights6 records
Practice Plus competitors and assessment
Company assessmentOthers
- Ka Ora Telecare: New Zealand rural telehealth provider specifically focused on rural and remote communities. While listed as a Practice Plus partner, it operates an adjacent (and partially overlapping) telehealth service targeting a specific geographic niche, making it an ecosystem partner rather than direct competitor.
Regional players
- Push Doctor: UK-based telehealth platform providing video consultations with NHS-credentialed GPs. Comparable D2C virtual GP model with similar feature set (e-prescriptions, medical certificates, after-hours availability), but serving UK patients rather than NZ.
- Medibank Health Anywhere: Australian health insurer Medibank's telehealth service offering 24/7 virtual GP consultations to members. Comparable virtual primary care and after-hours coverage model to Practice Plus, but operated by an incumbent insurer in the Australian market.
Direct peers
- Tend Health: New Zealand-based digital health and telehealth provider offering virtual GP consultations and primary care services. Operates in the same direct-to-consumer virtual primary care category as Practice Plus, targeting similar acute/episodic care needs.
- CareHQ: New Zealand telehealth service jointly established by ProCare and Pegasus Health (one of Practice Plus's own PHO partners). Offers similar direct-to-consumer virtual GP consultations via video/phone, with after-hours coverage - directly competing for the same PHO referral channel and patient base.
- Babylon Health: Global telehealth platform (now part of eMed) offering direct-to-consumer virtual primary care consultations via video, including AI-assisted triage. Provides direct competitive benchmark for the D2C virtual GP model Practice Plus operates in, though at much larger scale.
- Medonline: New Zealand online GP consultation service providing virtual appointments to patients across the country. Direct competitor in the NZ D2C telehealth market, offering same-day video consultations with prescribing.
Broad incumbents
- Included Health: US-based integrated virtual care and insurance navigation platform (formerly Doctor On Demand). Offers 24/7 virtual primary and urgent care consultations via video with employed clinicians - benchmark for the D2C virtual care category though serving different geography.
- HealthTap: US-based telehealth and virtual primary care platform offering video consultations, AI-driven triage, and continuity-of-care features. Represents a comparable D2C virtual care model with multi-channel patient access, though operating at much larger US scale.
- Teladoc Health: Global incumbent leader in telehealth offering virtual primary care, specialty consultations, and integrated health services. While not NZ-focused, it represents the established telehealth model (virtual GP, e-prescribing, integration) that Practice Plus operates within and could face as a future regional entrant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Practice Plus social profiles
Digital presencePractice Plus compliance and trust
Trust signalCompliance5 records
Practice Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice Plus leadership team
Management profileNumber of profiles
Practice Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice Plus
What does Practice Plus do?
Practice Plus provides same-day virtual clinician consultations via video or phone in New Zealand, operating seven days a week from 8:30am including evenings, weekends, and public holidays. The service functions as an extension of patients' regular medical centres, with consultation notes shared back to enrolled GPs for continuity of care. Clinicians can issue e-prescriptions sent directly to the patient's preferred pharmacy, order tests, provide medical certificates, make referrals, and access shared health records via HealthOne.
Is Practice Plus a public or private company?
Practice Plus is a private company. It is classified as corporate owned and is currently operating.
When was Practice Plus founded?
Practice Plus was founded in -1. It employs 1 to 10 people.
How does Practice Plus make money?
One revenue line is on record: virtual Consultation Fees.
Who are Practice Plus's main competitors?
Ka Ora Telecare is listed as an others. Regional players are Push Doctor and Medibank Health Anywhere. Direct peers are Tend Health, CareHQ, Babylon Health and Medonline. Broad incumbents are Included Health, HealthTap and Teladoc Health.
Does Practice Plus have an API?
No public API is recorded for Practice Plus.
What industry is Practice Plus in?
Practice Plus's product category is Telehealth Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAAAB, Urgent Care & On-Demand Virtual Visits. Its NAICS code is 62111 and its SIC code is 8011.